E48: Sales Leaders’ Guide to AI, Video, and EQ for Trade Sales Process Innovation
Sales Growth Made Simple: For Trade, Construction & Industry Leaders · Ben Wright
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Show Notes
In the latest episode of Stronger Sales Teams, Ben welcomes back Darcy Smyth and Steve Claydon, where they take the mic and flip the tables. Listen in as they talk social selling (especially the use of video), emerging tech and AI - is it all a fad or is it here to stay?
They also cover the topic of training, learning and development - how is it best delivered, and is it a mandatory if you’re wanting to succeed in the sales world?
Finally, they touch on the importance of IQ, EQ and the emerging AQ - listen in to hear more on this!
About the Guests:
Darcy Smyth is recognised for his decade-long expertise in sales, training, and mentoring, specialising in understanding the intricacies of the human mind and consumer behaviour. Currently, Darcy co-leads Outbound Game, undertaking new and ongoing team responsibilities. With a fascination for golf, he is also a dedicated father.
Steve Claydon, the strategist and design maven behind Outbound Game. Steve's role is pivotal in assisting organisations worldwide to shatter their monthly sales goals. Steve is an enthusiast of helicopter simulations and inventing card and board games, underpinning the fun motif of Outbound. He's also a family man, taking pride in his role as a husband and father of three, including his newly born, Sammy.
Key Takeaways:
- The essential need for hard work in achieving success in sales and business.
- The value of building and maintaining a professional network from a young age.
- The rising importance of emotional intelligence (EQ) over intellectual intelligence (IQ) in leadership.
- The role of technology in sales, especially AI, as an assistant rather than a leader.
- The significance of embracing video content as a mainstay in sales and marketing strategies.
Time Stamps:
0:00 Intro
2:00 Importance of Social Selling
5:18 Cost of No Social Selling
7:43 Social Selling as a Tech Stack
10:05 How are Teams Embracing Tech
14:35 Video: A Fad or here to Stay
18:15 Training: Mandatory or Voluntary
23:20 Two Golden Questions
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