PLAY PODCASTS
E47: How  Trade Sales Leaders Can Accelerate Growth & Drive Results With Coaching, Systems & Strategy

E47: How Trade Sales Leaders Can Accelerate Growth & Drive Results With Coaching, Systems & Strategy

Sales Growth Made Simple: For Trade, Construction & Industry Leaders · Ben Wright

January 23, 202423m 17s

Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

In the latest episode of the Stronger Sales Teams Podcast, Ben takes a reflective journey into the challenges faced by new Sales Leaders, shedding light on the lack of support during their critical transition from individual contributors to team leaders. He looks at the pivotal role Sales Leaders play, particularly those navigating the complex terrain of leadership for the first time.

The episode delves deep into the five consistent behaviours Ben consistently witnesses among successful Sales Leaders. Ben encourages leaders to laser-focus on strategic goal-setting and adopting clear sales processes tailored to their teams. Further, he highlights the importance of streamlined sales metrics, a consistent sales training program, and robust coaching models, emphasising the transformative impact these elements have on team performance.

As the episode concludes, Ben shares his health and fitness tip for the week - encouraging listeners to consider alternatives to prolonged desk sitting for a more dynamic and productive workday. To access further resources, listeners are directed to www.StrongerSalesTeams.com or encouraged to connect on LinkedIn.

Key Takeaways:



  1. Successful Sales Leaders consistently set strategic, focused goals aligning with their business objectives.


  2. A clear and simple sales process, co-developed by the team, is essential for repeatable customer value creation.


  3. Optimised sales metrics should be straightforward, ensuring team members understand what's expected without becoming burdensome.


  4. Effective training and coaching are paramount, with a focus on enhancing knowledge and fostering continuous personal and professional growth.


  5. Sales Leaders thrive when they embrace their role as coaches, using models like GROW to enhance their team's talents and capabilities.


Time Stamps:


0:00 Intro


1:55 Behaviours that Drive Sales Leaders


8:38 Setting Goals


10:45 Sales Process


13:19 Metrics and Measurement


17:19 Training


19:08 Coaching


21:21 Health and Wellbeing Tip


22:28 Outro


Rate, Review, & Follow


If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!

I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.