E32: Trade Sales Leadership Strategies Using the GROW Model to Drive Team Results
Sales Growth Made Simple: For Trade, Construction & Industry Leaders · Ben Wright
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Show Notes
In this episode, Ben Wright discusses his go-to coaching model, the GROW Model. He explains that simplicity, practicality, and real-world applicability are key factors in choosing a coaching model. The GROW model, developed by John Whitmore, consists of four steps: Goals, Reality, Options, and Will. Ben emphasizes the importance of awareness and responsibility in the coaching process. He provides a detailed example of how he recently used the GROW Model to help a Leader empower and enable their team.
Key Takeaways:
- The GROW Model consists of four steps: Goals, Reality, Options, and Will.
- Awareness and responsibility are crucial in the coaching process.
- The GROW Model can be applied to various situations, such as improving sales performance or empowering a team.
- Asking open-ended questions and avoiding judgment are essential in the coaching process.
0:00 Intro
2:42 The Importance of a Coaching Model
4:07 G.R.O.W. Model
7:29 G.R.O.W. Model: Two Key Parts
9:20 G.R.O.W. Model: Goal
10:39 G.R.O.W. Model: Reality
12:27 G.R.O.W. Model: Options
14:10 G.R.O.W. Model: Will
20:57 Rolling the G.R.O.W. Model out
22:50 Next Up!
23:50 Health and Wellbeing Tip
25:10 Outro
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