E133: Trade Sales Leadership — How to Win Back Ghosted Customers and Keep the Sales Cycle
Sales Growth Made Simple: For Trade, Construction & Industry Leaders · Ben Wright
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Show Notes
In this episode of the Stronger Sales Teams podcast, Ben Wright tackles the common challenge of prospects going silent during the sales process. He shares practical strategies to break the cycle of ghosting, reminding listeners of the importance of resilience and persistence in sales. With over 20 unique methods, Ben explains how to recapture attention through varied call times, social media engagement, and personalised outreach. This episode equips sales professionals with both tactical tools and broader business strategies to enhance client relationships and drive success.
Key Takeaways:
- Apply a mix of approaches such as SMS, video calls, and social media outreach to break away from standard communication patterns and re-establish contact with prospects.
- Send tailored emails, provide solutions to issues outside the immediate sales discussion, or organise mutual introductions to restore dialogue.
- Draw on senior-level conversations or have a senior colleague conduct quality check calls to rekindle a prospect’s interest.
- Use a carefully timed breakup message to prompt a reply, ensuring it reflects genuine intent if communication is to cease, thereby preserving credibility.
- Offer small but thoughtful gifts or handwritten notes of thanks to strengthen relationships and show authentic appreciation.
Time Stamps:
0:00 Intro
1:17 Getting Ghosted
6:33 Contact Customers Different Times During The Day
7:24 Sending a SMS with Your Name
8:29 SMS with Video
10:00 Call for Quality Check
12:05 Social Media Outreach
12:55 Mutual Introduction
14:06 Solving A Unrelated Problem for the Customer
15:03 Sending Gift
16:35 Posting
17:25 Inviting Customers To Events
17:45 Tagging Customers on Social Media Posts
18:06 Getting Across a Case Study
18:32 Setting Up What the Customer Wants
19:08 Recap
20:55 Health and Fitness Tip
21:52 Outro
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