E104: Why Visibility Matters in Trade Sales Leadership and How It Drives Results with Jemimah Ashleigh
Sales Growth Made Simple: For Trade, Construction & Industry Leaders · Ben Wright
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Show Notes
In this episode of Stronger Sales Teams, Ben Wright engages in a conversation with Jemimah Ashleigh, a renowned expert in visibility and personal branding, to delve into the complexities of establishing and sustaining a high-performing sales team. Jemimah provides listeners with a fresh perspective on how visibility and personal branding can significantly drive sales success. Jemimah shares proven techniques to enhance a sales team’s performance, highlighting the influential role of media, public relations, awards, and public speaking in fostering business growth and cultivating trust.
About the Guest:
Jemimah Ashleigh is a highly regarded entrepreneur, bestselling author, and keynote speaker, with a varied career that includes a notable tenure with the Australian Federal Police. Named one of Australia’s Top 10 entrepreneurs in 2022, Jemimah is the Founder of The Visibility Lab, where she empowers businesses to scale and thrive through effective visibility strategies. With a wealth of international experience, she has shared the stage with prominent figures such as Gary Vee and advisors to Barack Obama. Jemimah’s expertise focuses on crafting powerful visibility and personal branding strategies, particularly for small business owners.
The Visibility Lab: https://jemimahashleigh.com/the-visibility-lab
Key Takeaways:
- Establishing a strong personal brand is essential for sales professionals to create a credible and trustworthy image.
- Consistency in social media engagement and business messaging builds authority and visibility, leading to better sales outcomes.
- Pursuing business awards and recognition can considerably enhance business profiles, offering free PR and media exposure.
- Being consistent in the right media outlets that align with your target audience is crucial for effective visibility.
- Building a supportive network of knowledgeable individuals can significantly contribute to personal and professional growth.
Time Stamps:
0:00 Intro
1:02 Guest Introduction
3:22 Australian Federal Police
6:30 The Visibility Lab
8:04 Skills From AFP That Translated to the Visibility Lab
10:19 Importance of Visibility
13:38 What Does Good Visibility Look Like
16:26 What Does Poor Visibility Look Like
19:06 Where to Start With Visibility
22:06 Revving the Growth Engine as a Sales Leader
24:31 Guest's Socials
25:34 Outro
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