Revolutionizing the Floral Industry with 'Farmers to Florists'
Rooted Agritourism · Liz Fiedler
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Show Notes
In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry.
00:00 Welcome and Conference Invitation
00:50 Introduction to Rooted Agritourism
01:14 Exciting Industry Announcement
02:42 The Problem in the Floral Industry
07:18 The Solution: Farmers to Florist Platform
09:18 Features of Farmers to Florist
12:59 Call to Action: Join the Webinar
15:05 Conclusion and Additional Resources