Rooted Agritourism

In this inspiring episode of Rooted Agritourism, host Dr. Liz Fiedler Mergen shares the mic with publishing veterans and fellow authors during the Future Proof Author panel at Podfest 2026. Whether you're dreaming of writing your first book or looking to scale your author platform, this panel is packed with actionable advice on storytelling, publishing, platform-building, and book marketing for rural entrepreneurs and creative business owners.Liz opens up about her personal journey—from flower farmer and podcast host to memoir author—and how grief, growth, and entrepreneurship collided to shape her book. Joined by experts from Morgan James Publishing and other successful authors, this conversation dives into the real stories and smart strategies that help authors not only publish but thrive.Key Topics Covered:How to decide what book to write (and why it matters for your future)Marketing your book before it’s even finishedWhy your personal story is your strongest brand assetSelf-publishing vs traditional publishing insightsBuilding an engaged audience with pre-orders and waitlistsSocial media and email strategy tips for first-time authorsCreating a sustainable content and promotion planLeveraging podcast guesting and live events to grow your author platformThe importance of aligning your book with your long-term business goalsPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, delves into the core principles of crop planning for flower farms. Emphasizing alignment rather than control, she discusses scheduling bloom times to match sales needs. Liz shares insights from her own experiences, explaining how she uses succession planting and planning tools to optimize planting schedules and fulfill her varied event commitments. While promoting her crop planning platform Farmers to Florist, she insists the principles can be applied manually with notebooks or spreadsheets. Liz underscores the importance of early planning to make informed decisions and maximize the use of crops during their harvest windows. The episode also highlights the upcoming Flower Farmer Forum conference and provides resources for further learning and support for rural entrepreneurs.00:00 Introduction to Crop Planning00:10 Welcome to Rooted Agritourism00:40 Understanding Crop Planning for Flower Farms01:50 The Importance of Crop Planning02:32 Real-Life Examples from My Farm04:02 Planning for Different Business Models05:27 Succession Planting and Season Extension09:11 Using Tools for Efficient Crop Planning13:10 Final Thoughts and Upcoming EventsPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism podcast, host Dr. Liz Fiedler Mergen sits down with Dr. Mark Hicks of The Learning Love Foundation to discuss personal growth, healthy relationships, and the journey of becoming a published author. Dr. Hicks shares his experiences with love, divorce, and building a life that matters through his book, 'Learning Love Building the Life That Matters and Healthy Relationships That Last.' They dive into the importance of relationships in both personal and professional lives, especially for those in the agritourism industry. Dr. Hicks also talks about his background in mental health counseling, divinity, and ministry, emphasizing the universal importance of learning to love. Additionally, Dr. Fiedler Mergen provides updates on her own projects, including the new event venue and her upcoming book. Tune in to gain insights into cultivating love and success in both personal life and business.00:00 Introduction to Rooted Agritourism00:19 Welcome to the Rued Egg Tourism Podcast00:34 Flowers Bloom Anyway: Personal Growth and Grief00:54 Meet Dr. Mark Hicks01:20 The Journey of Writing and Publishing02:14 Building Healthy Relationships05:24 The Importance of Love in All Aspects of Life07:27 Credentials and Experience of Dr. Mark Hicks09:28 Upcoming Changes and Exciting News11:03 Conclusion and ResourcesPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, discusses the upcoming Flower Farmer Forum Conference and shares a conversation with Ali from Anderbery Acres in Nebraska about how attending the Flower Farmer Forum conference impacted her flower farming journey. The episode highlights the importance of in-person connections, practical business advice, and learning through direct experiences. Dr. Liz and Ali also talk about pricing strategies, the value of attending live events, planned conference activities, and the diverse pathways to success in flower farming.00:00 Introduction to Rotted Agritourism00:19 Welcome Back and Special Guest Introduction01:33 Ali's Flower Farming Journey04:46 Conference Experiences and Insights10:41 Upcoming Events and Workshops18:51 Final Thoughts and FarewellPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, reflects on the highs and lows of 2025. She discusses setting measurable goals, navigating challenges, and enduring personal hardships, including infertility and community opposition to her business. Dr. Mergen provides insights into the grit required to build a thriving agritourism venture and announces exciting upcoming projects like the Farmers to Florist app and her soon-to-be-published book. She emphasizes the importance of slow, sustained effort and resilience in achieving long-term success.00:00 Introduction to Rotted Agritourism00:19 Reflecting on 2025: Achievements and Challenges02:28 Building a Thriving Business: The Journey06:46 Overcoming Community Challenges08:46 Exciting Plans for 202611:39 Upcoming Goals and Final ThoughtsPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry.00:00 Welcome and Conference Invitation00:50 Introduction to Rooted Agritourism01:14 Exciting Industry Announcement02:42 The Problem in the Floral Industry07:18 The Solution: Farmers to Florist Platform09:18 Features of Farmers to Florist12:59 Call to Action: Join the Webinar15:05 Conclusion and Additional Resources

Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, shares exciting news about her book 'Flowers Bloom Anyway,' now available for presale. She recounts the emotional journey of writing her memoir, from its origins as an angry journal following her husband's sudden death to its transformation into a hopeful narrative about rebuilding life amidst grief. The episode delves into the significance of her farm, Sunny Mary Meadow, in her healing process and highlights the book's broader themes of entrepreneurship, motherhood, and resilience. Listeners are encouraged to pre-order the book through Barnes and Noble to support its launch and ensure wider availability. Dr. Liz also introduces the Bloom Crew, a community supporting the book's promotion. The episode wraps up with heartfelt thanks to the community for their continuous support.00:00 Introduction to Rotted Agritourism00:24 Exciting News: Book Presale Announcement00:50 The Journey of Writing the Book03:08 The Role of Sunny Mary Meadow05:25 Who the Book is For06:57 The Importance of Pre-orders08:05 Join the Bloom Crew08:45 Conclusion and Gratitude09:21 Support and ResourcesPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen from Sunny Mary Meadow announces the upcoming 2026 Flower Farmer Forum Conference. Scheduled for January 31st, 2026, at their farm in St. Joseph, Minnesota, the event will cover numerous topics pertinent to flower farming and agritourism. With industry shifts towards local sourcing driven by tariffs and supply chain issues, the conference aims to equip farmers with practical knowledge and networking opportunities. Key speakers from Ball Horticulture, CoolBot, Len Bush Roses, Compeer Financial, and Farmer's Union Agency will provide insights on various aspects of flower farming. A unique feature of this year's conference is the hands-on farm tours showcasing real systems in action. Attendees can also opt for an additional day focused on integrating wedding flowers into their businesses. Special discounts are available, and tickets can be purchased at Sunny Mary Meadow's website.00:00 Introduction to Rooted Agritourism00:30 Welcome to the 2026 Flower Farmer Forum Conference01:29 The Shift in the Flower Farming Industry03:49 Conference Highlights and Key Speakers05:38 Networking and Additional Opportunities07:31 Conclusion and Final ThoughtsSave $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, shares the journey of transforming her flower farm into a multipurpose event venue and farm store. Through a detailed walkthrough, she explains the architectural, legal, and financial challenges she faced and overcame to build 'The Bloom Room' and 'The Farmacy'. She discusses Minnesota's building codes, the need for sustainable infrastructure, and how the new space boosts flower sales and supports agritourism, rural entrepreneurship, and value-added agriculture. The episode highlights the venue's flexibility for hosting various events, building strong community ties, and offering educational opportunities in agritourism.00:00 Introduction to Sunny Mary Meadow00:26 Tour of the New Farm Store and Event Space01:49 Challenges and Regulations in Remodeling03:12 Building the New Event Space04:05 Permits and Legal Hurdles08:00 Designing the Perfect Space11:08 Flexible Event Hosting Options13:25 The Bloom Room and Farm Store21:19 Future Plans and Educational Opportunities22:24 Conclusion and Thank YouSave $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorIn this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series. Peter recounts stories of unexpected business expansions, the importance of customer experience, and strategies for planning a master calendar of events. The episode emphasizes the significance of adaptability, community engagement, and the synergy between agricultural products and tourism.00:00 Introduction to Rooted Agritourism00:23 Meet Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph00:55 Discussing Agritourism and Value-Added Products01:18 The Evolution of Milk and Honey Cider03:07 Challenges and Successes in Agritourism04:38 Unexpected Popularity and Adaptations09:32 Expanding Offerings and Community Engagement12:33 Planning and Managing Events16:35 Balancing Business and Lifestyle18:29 Reaching Customers: Strategies and Challenges21:18 Diversifying Events and Revenue Streams24:21 Rapid Fire Questions and Personal Insights28:34 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorDr. Liz Fiedler Mergen of Sunny Mary Meadow in Central Minnesota presents a solo episode focused on her 'Fertilizer Framework,' a concept that emphasizes growth through interconnected and symbiotic business elements. Liz discusses the non-linear progression and deep integration of services in her agritourism business, which includes a flower farm, retail shop, workshops, and speaking engagements. She shares insights from her journey, reflecting on how personal experiences, particularly the loss of her first husband, have shaped her business ethos. The episode also highlights her upcoming book, 'Flowers Bloom Anyway,' and details about the 2026 Flower Farmer Forum Conference aimed at fostering community and growth among flower farmers. Listeners are encouraged to focus on sustainable business practices and to join the waitlist for her book and the conference.00:00 Introduction to Rotted Agritourism00:19 A Different Episode: Solo Talk01:04 The Fertilizer Framework05:26 Personal Reflections and Growth09:14 Upcoming Events and Opportunities11:55 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy farming, her experience in the Princess Kay program, and the unique journey of having her head carved in butter. Heidi shares her passion for promoting agriculture through social media, her involvement in multiple agricultural boards, and the challenges faced by modern dairy farmers. The conversation provides insight into the life of a young woman dedicated to both her family's dairy operation and broader agricultural advocacy.00:00 Introduction to Rooted Agritourism00:19 Meet Heidi Montag01:17 The Princess Kay Program03:36 Life on a Dairy Farm09:44 Butter Head Sculptures12:04 Promoting Agriculture and Dairy14:26 Heidi's Involvement in Agriculture15:52 Joining FFA and Becoming a Dairy Princess16:44 Passion for Politics and Agriculture17:18 Family Farming Backgrounds19:39 Challenges in Modern Farming20:52 Farm Stand and Baking Ventures21:39 Radio Segments and Public Speaking22:41 Agritourism and Zoning Issues25:38 Sustainability and Generational Farming30:00 Rapid Fire Questions and Closing RemarksPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores the journey of Milk and Honey Cider, from the challenges of growing cider-specific apple varieties to turning those apples into craft cider. Peter shares insights into the agronomic and economic aspects of apple farming, addressing topics like grafting, soil requirements, pest management, pruning, and the importance of understanding one's strengths in farming. The discussion extends to the cider-making process, including fermenting, aging, blending, and addressing how Milk and Honey balances customer demand with their craft. The episode highlights the collaborative spirit within the local farming community and the importance of supporting local agritourism.00:00 Introduction to Rotted Agritourism00:19 Meet Peter Giler: Co-Owner of Milk and Honey Cider01:37 Starting with Apples: The Journey Begins02:31 Challenges and Trials in Apple Growing04:57 Understanding Cider and Mead10:47 The Economics of Apple Farming18:50 Harvesting and Production Insights19:56 Grading and Processing Apples20:30 Cider Production Benefits21:15 Collaborations and Diversification22:58 Community and Competition25:58 Cider Making Process29:50 Balancing Production and Demand32:45 Crafting Unique Ciders37:32 Conclusion and Contact InformationPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community support plays in her entrepreneurial journey. The episode wraps up with Liz’s favorite and least favorite farm tasks, educational resources, and a teaser for a new tool set to revolutionize farming. Tune in to hear an inspiring story filled with passion, perseverance, and purposeful growth.00:00 Introduction to Rooted Agritourism00:19 Meet the Hosts: Dr. Liz and Abbey01:31 Liz's Agricultural Background02:18 Life After College and Meeting Josh05:41 Starting a Family and Farm Life07:54 Deciding to Stay on the Family Farm12:38 Building a Sustainable Flower Farm Business19:13 Legal and Zoning Challenges for Farm Venues21:06 Deciding to Build New: The Plan22:05 Collaborating with Local Businesses24:12 Creating a Multi-Use Space25:31 Business Strategy and Market Gaps32:52 Sustainable Flower Farming33:41 Rapid Fire Questions36:31 Conclusion and Future PlansPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen speaks with her father, JT Weber, about their experiences in value-added agriculture and the beef industry. They discuss the evolution of their family business, from dairy farming to focusing on elite genetics in Angus and Sim Angus cattle. JT shares insights on the intricacies of raising club calves for show, the importance of muscle, skeletal width, and other attributes in cattle, and his journey from South Dakota State University to becoming a successful cattle buyer and auctioneer. They also touch on topics such as the impact of drought on cattle supply, the controversy around grass-fed versus grain-fed beef, and the vital role of family support in achieving their business goals. The episode provides a deep dive into rural entrepreneurship and agritourism, emphasizing direct-to-consumer sales and adding value to agricultural products.00:00 Introduction to Rotted Agritourism00:19 Meet the Special Guest: My Dad01:28 Dad's Journey in Agriculture03:48 The Beef Industry and Club Calf Business08:40 The Evolution of Our Business17:15 Connecting with Ranchers and Seed Stock19:34 Understanding the Beef Industry: Ranchers vs. Feeders20:15 The Process of Finishing Cattle22:06 The Debate on Grass-Fed vs. Grain-Fed Beef24:39 Pricing and Market Trends in the Beef Industry27:12 Challenges and Opportunities in Cattle Ranching28:54 Order Buying and Building Customer Relationships31:18 Rapid Fire Round: Insights and Personal Reflections34:25 Conclusion and AcknowledgementsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' host Dr. Liz Fiedler Mergen speaks with Jenny Bredeken from Full Circle Farm. They discuss Jenny's entrepreneurial journey from Minnesota to Honolulu, exploring her passion for fermentation and sourdough bread that led to the creation of their farm and micro bakery. Jenny shares her experiences in reconnecting people with the origins of their food, the challenges of farming, and transitioning to wholesale markets. They also delve into the support of family legacy and the importance of local, fresh products. Tune in for an inspiring conversation about agritourism, rural entrepreneurship, and the power of following one's dreams despite the obstacles.00:00 Introduction to Rooted Agritourism00:24 Meet Jenny Bredeken from Full Circle Farm01:24 The Origin Story of Full Circle Farm01:49 From Hawaii to Minnesota: A Journey of Passion05:29 The Birth of a Sourdough Business07:28 Challenges and Triumphs in Agritourism09:43 Building a Sustainable Future16:56 The Realities of Farming22:00 Current Offerings and Future Plans23:06 The Importance of Fresh Milled Flour23:50 Nutritional and Flavor Benefits of Fresh Flour24:45 Storing and Prioritizing Freshness26:06 The Value of Buying Local27:06 Pricing Strategies for Artisan Bread29:29 Challenges and Lessons in Wholesale33:16 Balancing Passion and Practicality35:21 Future Plans for the Farm37:59 Rapid Fire Questions and Closing ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Welcome to Rooted Agritourism: Embracing Growth and DiversificationIn this episode, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, introduces the rebranded podcast, Rooted Agritourism, previously known as the Flower Farmer Forum Podcast. Liz explains the motivation behind the name change, emphasizing the podcast's broader mission to include value-added agriculture and rural entrepreneurship. She discusses the importance of diversification in modern farming, particularly in Stearns County, Minnesota, and the role agritourism plays in sustainable income generation. Listeners can expect new episode formats, guest interviews, personal growth topics, and updates on practical resources for their agri-businesses. Liz also details the revamped membership model for the Foundations of Pedaling Perishable Products course. This episode is a call to action for rural entrepreneurs and dreamers to connect, grow, and support each other in innovative agricultural ventures.00:00 Welcome to Rooted Agritourism00:19 The Evolution of Our Podcast00:52 Why the Name Change?02:45 The Bigger Picture in Agriculture04:45 The Future of Agritourism06:12 What's New with Rooted Agritourism07:55 Conclusion and Call to ActionPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852