Rooted Agritourism

This conversation explores various aspects of flower farming, focusing on spring blooms, growing techniques, challenges faced by farmers, and the importance of both annuals and perennials. The speakers share their experiences, mistakes, and successes in cultivating flowers, particularly in colder climates. They discuss strategies for fall planting, overwintering techniques for specific plants like eucalyptus, and the significance of timing in seed starting. The conversation concludes with insights on wildflower patches and the overall journey of flower farming. In this conversation, the speakers discuss various innovative planting techniques and strategies for flower farming, focusing on specific flowers like peonies, tulips, anemones, and feverfew. They share personal experiences with planting in high tunnels, experimenting with fall planting, and the challenges of timing blooms for events. The discussion also covers the use of frost cloth versus plastic for plant protection and the importance of staggering plantings to ensure a continuous supply of flowers throughout the growing season.TakeawaysSpring blooms require careful planning and knowledge.Mistakes in flower farming can be costly but are learning opportunities.High tunnels can significantly extend the growing season.Bells of Ireland can be tricky to grow from seed.Early planting is crucial for success with cold hardy annuals.Perennials play a vital role in early flower production.Eucalyptus can be overwintered with proper care and techniques.Timing in seed starting is essential for successful blooms.Wildflower patches can thrive with the right conditions and care. Experimenting with different planting techniques can yield surprising results.Using fabric can help keep the ground warm for early blooms.Fall planting can be a viable option if conditions are right.Lysianthus can be planted in succession for extended blooms.Peonies can benefit from being grown in tunnels for earlier blooms.Staggering tulip plantings helps manage bloom timing for events.Anemones and ranunculus can be grown together for a longer flowering period.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational role florists can play in the planning process. The conversation wraps up with key takeaways and future plans for expanding her business.TakeawaysNever say never about adding weddings to your revenue stream.Wedding expos provide significant networking opportunities.Showcasing locally grown seasonal flowers is essential.Managing client expectations is crucial in wedding planning.Understanding wedding budgets helps in client education.Authenticity is key in building relationships with clients.Strategic displays should reflect what you can deliver.Weddings can be a great income source without major crop changes.Clear communication is vital for successful consultations.Future plans include expanding the business and offerings.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.TakeawaysLocally grown flowers have fewer chemicals and are safer for the environment.Educating customers on flower care enhances their experience and satisfaction.Changing the water daily is crucial for flower longevity.Flowers should be kept away from direct sunlight and heat.Avoid storing flowers near fresh fruit to prevent wilting.Trimming stems at an angle helps flowers absorb water better.Removing leaves below the waterline prevents bacterial growth.Locally grown flowers celebrate nature and support sustainable agriculture.Providing customers with care tips can improve their results and happiness.Utilizing email marketing can help build a customer base.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

https://www.fsa.usda.gov/The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops. MASC helps specialty crop producers offset higher marketing costs related to:Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops and herbs;Specialized handling and transport equipment with temperature and humidity control;Packaging to prevent damage; Moving perishables to market quickly; andHigher labor costs. In this episode of the Flower Farmer Forum podcast, Liz discusses the USDA's Marketing Assistance for Specialty Crops (MASC) program, which aims to provide financial support to specialty crop producers facing unique challenges. The episode covers the eligibility criteria, application process, and potential payouts, emphasizing the importance of accurate bookkeeping and registration with the FSA. Liz shares her personal experiences and insights on navigating the program, as well as tips for managing finances effectively in the flower farming business.TakeawaysThe MASC program is designed to assist specialty crop producers.Producers can report sales based on raw goods without value added.Eligibility for the program requires registration with the FSA.The program has a total funding of $2 billion available.Payouts will depend on the number of applicants and reported sales.Accurate bookkeeping is essential for applying to the program.The application process is straightforward and can be completed online.Producers should keep detailed records to prepare for potential audits.The payout structure is tiered based on reported sales amounts.Resources and courses are available for producers needing help with bookkeeping.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on building relationships within the wedding industry and the significance of SMART goals in achieving success. The conversation concludes with reflections on tools and resources that can aid in reaching these goals.TakeawaysSetting specific goals is crucial for success.Evaluate your goals regularly to ensure they are realistic.Building relationships can significantly impact business growth.SMART goals help in creating a clear path to success.Accountability is key in achieving your goals.Adapt your strategies based on what works and what doesn't.Utilize tools and resources to streamline your processes.Personal goals should align with business objectives.Networking is essential in the wedding industry.Celebrate small victories to stay motivated.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.TakeawaysLocally grown flowers offer unmatched quality and freshness.Having an elevator pitch is crucial for advocating local flowers.Local flowers support the local economy and community.Sustainability in flower farming is a gradual process.Unique varieties of flowers are often only available locally.Florists value the quality and convenience of local flowers.Price should not be the main focus when selling local flowers.Educating consumers about local flowers is essential.FarmersToFlorist.com aims to connect farmers and florists.Networking opportunities can elevate the local flower industry.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profitsIn this reflective episode, Liz shares her journey of personal growth and resilience following the loss of her husband. She discusses the importance of community, the bright future of agriculture, and the power of storytelling in her speaking engagements. Liz emphasizes the significance of embracing change, authenticity, and the lessons learned through grief and new beginnings.TakeawaysThe future of agriculture is bright, driven by passionate youth.Grief is a journey that requires strength and support.Engaging with the community can provide healing and purpose.Public speaking is about storytelling, not just delivering a message.You don't need to have everything figured out to succeed.Embracing change can lead to unexpected opportunities.Authenticity in sharing your journey resonates with others.Life's challenges can be overcome with resilience and determination.Focus on what truly matters in your life and career.The universe often provides opportunities when you least expect it.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profitsIn this episode of the Flower Farmer Forum podcast, Liz discusses the significance of goal setting and regular business audits for sustainable success in flower farming. She emphasizes the importance of intentionality, resilience, and creating manageable goals that lead to meaningful change. Liz introduces her new course, Petals and Profits Weekly Challenges, designed to help flower farmers set actionable goals and improve their businesses through community support and accountability.TakeawaysEveryone can improve on goal setting.Resilience is not sustainable without intention.Time does not heal; intention does.Setting bite-sized goals is crucial for enjoyment.Regular audits help identify areas for improvement.Sustainable success is about creating habits, not perfection.Use time as a tool for growth, not a passive measurement.Community support enhances accountability in goal setting.Focus on actionable steps rather than broad goals.Don't wait for the new year to start planning.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz and Abbey discuss the book 'Die with Zero' by Bill Perkins, which challenges conventional views on wealth and financial planning. The conversation emphasizes the importance of maximizing life experiences over merely accumulating wealth. They explore the concept of giving while alive, the timing of financial gifts, and the significance of investing in memorable experiences. The hosts share personal anecdotes and insights on how to live a fulfilling life now, rather than postponing enjoyment for the future.TakeawaysThe goal is to maximize your total life experiences.Wealth should be viewed as a tool for creating memorable experiences.Timing is crucial when it comes to giving money to loved ones.Investing in experiences can yield greater happiness than accumulating wealth.Life experiences have a limited window; seize them while you can.It's important to live intentionally and enjoy life now.Memory dividends can be created through shared experiences.Don't wait until you're gone to give; do it while you can.Living like you're retired can start now, not just at 65.The 'Die with Zero' mentality encourages thoughtful spending on experiences.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

Visit Florelie online!In this conversation, Liz interviews Lorelie from Florelie is a small scale, specialty cut flower farm in Bungaree, Victoria, Australia, focusing on her journey in growing and breeding dahlias. Lorelie shares her experiences from starting with a few plants to growing over 10,000 dahlias. The discussion covers the intricacies of breeding, the importance of genetic diversity, and the techniques used for seed saving and tuber storage. Lorelie also explains the challenges of selling tubers within Australia due to strict quarantine regulations. In this conversation, Liz and Lorelie discuss the intricacies of breeding and evaluating dahlias and peonies, the challenges of seed exchange and customs regulations, and the importance of understanding customer preferences in flower sales. They share insights on the breeding process, the significance of maintaining a breeder prefix, and the joy of selecting flowers based on color palettes for events. TakeawaysDahlias are genetically diverse, making breeding a challenge.Specific parent plants are chosen for breeding based on desired traits.The farm grows over 10,000 dahlias each season.Seed saving is labor-intensive and requires careful monitoring.Sales of tubers are restricted by quarantine laws in Australia.Less than 2% of seedlings are typically saved for breeding.Bees are relied upon for natural pollination in breeding patches.Record-keeping is essential for tracking seed parentage. More than 50% of dahlias are discarded in the second year.A four-year breeding and trial period is being considered.Dahlias do not require official registration in Australia.Breeders use prefixes to identify their varieties.Flower performance can deteriorate over time.Customer preferences dictate flower sales strategies.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Free Tulip Growing Guide: https://www.sunnymarymeadowcoaching.com/tulipguideIn this episode of the Flower Farmer Forum podcast, Liz discusses the intricacies of growing tulips, focusing on profitability, market considerations, and effective harvesting techniques. She shares her personal experiences, including the financial aspects of tulip farming, the importance of understanding growing conditions, and the labor-intensive nature of harvesting. Listeners are encouraged to explore tulips as a viable crop while being mindful of their specific circumstances and market demands.TakeawaysTulips can be profitable if managed correctly.Understanding your market is crucial for success.Growing conditions significantly impact tulip viability.Labor costs can affect overall profitability.Unique varieties can help differentiate your product.Harvesting requires careful timing and planning.Investing in infrastructure can save time and labor.Coolers are essential for managing large harvests.Batching work can streamline the harvesting process.Continuous evaluation of crop viability is important.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planningIn this episode of the Flower Farmer Forum podcast, Liz discusses tax strategies for flower farmers in the context of the results of the 2024 elections. The conversation emphasizes the importance of understanding financial planning, overcoming the stigma around discussing money, and navigating the complexities of tax laws, particularly in relation to the Trump tax plan. Liz shares practical tips for tax planning, including the significance of organization, understanding deductions, and strategic financial decisions that can benefit flower farmers.TakeawaysTalking about money is often seen as taboo, but it's essential for learning.Money itself is not evil; it provides choices and freedom.Tax planning should be viewed as playing within the rules, not cheating the system.Understanding the tax code can significantly impact financial decisions for farmers.Bonus depreciation can allow farmers to offset taxable income effectively.Keeping personal and business finances separate is crucial for clarity and organization.Familiarizing oneself with deductible expenses can simplify tax preparation.Strategic planning for major purchases can lower tax burdens.Reviewing estate plans is important for long-term financial health.Peddling perishable products requires careful financial planning. Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrations. Personal reflections and experiences are shared, highlighting the impact of joy on mental health and well-being.TakeawaysJoy is about intentional shifts in our environment.Happiness is a deeper, ongoing pursuit, while joy can be fleeting.Creating joyful spaces can enhance our daily lives.Nature and vibrant colors play a significant role in our joy.Finding joy in small moments can lead to greater happiness.Celebrations are essential for fostering joy in our lives.We often operate on autopilot, missing opportunities for joy.It's important to reflect on what brings us joy.Joy can be a powerful coping mechanism during tough times.We should prioritize joy over societal expectations. The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planningIn this episode of the Flower Farmer Forum podcast, Liz discusses essential tax strategies for flower farmers in light of recent political changes. She shares her personal journey of financial awareness following the loss of her husband and emphasizes the importance of understanding tax benefits and deductions for business growth. The conversation covers key tax terms, the impact of political decisions on small businesses, and actionable insights for maximizing deductions and ensuring compliance with tax laws. Liz encourages flower farmers to embrace their roles as business owners and to stay informed about financial strategies that can support their goals.TakeawaysUnderstanding tax strategies is crucial for flower farmers.Personal financial awareness can lead to better business decisions.Political changes can significantly impact business operations.Owning an LLC requires demonstrating real business activity.Tax benefits are designed to support small businesses.Depreciation can help reduce taxable income over time.It's essential to keep accurate records for tax deductions.Planning ahead for taxes should be a year-round activity.Engaging with a CPA can provide valuable insights for business owners.Investing in knowledge and resources can lead to business growth.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz shares her personal journey of building a six-figure flower farm from a small hobby to a thriving business. She discusses the challenges and triumphs she faced along the way, including navigating the loss of her husband, scaling her operations, and the importance of community support. Liz emphasizes the need for transparency in the flower farming industry and offers insights into the realities of running a small business, including financial management and sustainable growth strategies.TakeawaysThe journey of starting a flower farm can be deeply personal.Community support plays a crucial role in business growth.Navigating loss can lead to unexpected opportunities.Scaling a business requires careful planning and investment.Transparency in the industry is essential for aspiring farmers.Every year brings new challenges and learning experiences.Building a sustainable business involves understanding profit margins.Hiring help can alleviate workload but impacts salary.Investing in infrastructure is key to long-term success.Diversifying income streams can provide financial stability.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

SummaryIn this episode, Liz and producer Abbey discuss the book 'Joyful' by Ingrid Fattel Lee, exploring how design and aesthetics can impact happiness. They share personal anecdotes about the joy derived from everyday objects, the significance of color in mood, and the importance of creating joyful experiences in both personal and professional settings. The conversation emphasizes the need to surround oneself with items that evoke joy and the potential for design to enhance emotional well-being.TakeawaysDesign and aesthetics significantly impact happiness.Everyday objects can evoke feelings of joy.Color choices in our environment affect our mood.Personal expression through design is important.Creating joyful experiences is essential in business.It's okay to let go of items that don't bring joy.Surrounding ourselves with joyful items enhances well-being.Engaging with personal stories can deepen connections.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

In this episode, Liz discusses the upcoming Flower Farmer Forum conference, sharing insights on its purpose, structure, and the importance of community among flower farmers. The conference aims to elevate the industry by providing educational opportunities, fostering networking, and promoting the value of locally grown flowers. Liz emphasizes the need for collaboration and support within the flower farming community to enhance the quality and perception of local flowers.TakeawaysThe Flower Farmer Forum conference aims to elevate the flower farming industry.Networking and community building are essential for flower farmers.Educational sessions will cover accounting, soil health, and marketing.Local flowers offer unique varieties and support local economies.Confidence in pricing and quality is crucial for local flower farmers.The conference will provide actionable steps for attendees to implement.Collaboration among farmers can lead to better business practices.Mental wellness is an important aspect of farming.The conference will feature motivational speeches and peer exchange sessions.Attendees will have opportunities to learn from each other and share experiences.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this webinar, Liz discusses effective strategies for managing burnout as a flower farmer. She shares actionable tips that have helped her streamline operations, set boundaries, and maintain a sustainable work-life balance. Key topics include creating a standard bestselling offer, establishing minimums for custom orders, utilizing communication tools, and batching work for efficiency. Liz emphasizes the importance of making work enjoyable and sustainable, rather than simply trying to be more resilient in the face of challenges.TakeawaysScaling your business can mean scaling your problems.Creating a standard bestselling offer simplifies customer expectations.Setting a minimum for custom orders helps manage workload.Streamlining communication is crucial for efficiency.Using scheduling tools can help manage customer interactions effectively.Batching work reduces stress and increases productivity.It's important to prioritize enjoyment in your work.Clear boundaries help maintain a healthy work-life balance.Utilizing tools like Google Docs can enhance team communication.Burnout can be managed by modifying work processes rather than personal resilience.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025In this episode of the Flower Farmer Forum podcast, host Liz discusses the challenges and opportunities presented by competition in the flower farming industry. She emphasizes the importance of adopting an abundance mindset, focusing on collaboration rather than rivalry, and leveraging competition to innovate and improve business practices. Liz shares personal experiences and practical strategies for standing out in a crowded market, fostering community among growers, and prioritizing customer needs. The conversation highlights the significance of viewing competition as a catalyst for growth and success in the flower farming community.TakeawaysFocus on offense, not defense when facing competition.Collaboration among flower farmers can create a stronger community.Competition can drive innovation and improvement in business practices.An abundance mindset allows for growth and success in a competitive market.Understanding customer needs is crucial for business success.Building relationships with competitors can lead to mutual benefits.Celebrating the successes of others fosters a positive community.Staying true to your unique offerings helps differentiate your business.Continuous innovation is key to staying relevant in the market.Trusting the process and maintaining a long-term vision is essential for success.FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025Helpful Links:Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionality in managing life's various responsibilities and the significance of celebrating wins along the way. Todd shares insights on future projects and the ongoing evolution of his work.TakeawaysYou can't grow as a business owner if you're not growing as a person.Self-publishing can be a viable route to reach your audience.The metaphor of juggling elephants illustrates the challenges of balancing life.Intentionality is key in managing work and personal life.Quality acts in each life ring are more important than balance.Saying no is essential for maintaining focus on priorities.Celebrating small wins contributes to overall motivation.Daily planning helps in managing time effectively.Family meetings can enhance communication and planning.It's important to take time for self-care amidst busy schedules.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3eIn this episode of the Flower Farmer Forum podcast, Liz discusses strategies for reducing burnout in flower farming. She emphasizes the importance of growing the right amount of flowers based on customer demand, understanding target customers, and implementing efficient production and pricing strategies. Liz also shares insights on crop planning, tracking production, and setting revenue goals to ensure a sustainable and profitable flower farming business.TakeawaysGrowing the right amount of the right plants is crucial.Understand customer demand to avoid burnout.Efficient production can reduce stress and labor.Track bloom cycles to ensure continuous flowers.Pricing appropriately is essential for profitability.Crop planning helps manage production effectively.Use tools to keep track of flower production.Learn from past mistakes to improve future growth.Set clear revenue goals to guide business decisions.Engage with customers to understand their preferences.Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutHelpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3eIn this episode of the Flower Farmer Forum podcast, Liz discusses strategies to reduce burnout on flower farms, focusing on the importance of hiring help and building a strong team. She shares her personal experiences and insights on transitioning from a manager to a leader, identifying bottlenecks in business operations, and practical tips for hiring the right employees. The conversation emphasizes the significance of teamwork, clear communication, and strategic planning in creating a sustainable and successful flower farming business.TakeawaysYou can do anything, but you can't do everything.Hiring help is a huge responsibility and opportunity.Bottlenecks often start with us as the owner being unclear about expectations.Success is about teamwork and building a strong support system.The smallest shift in delegating tasks can be a game changer.Adjust your expectations as you both learn the best ways to work together.Hiring your first employee can feel overwhelming, but it can be rewarding.Clarity about roles and responsibilities is crucial for success.Planning ahead is essential to reduce stress and expenses.Hiring help allows you to focus on higher-value activities.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Back to Better podcast, host Liz engages with Jones Loflin, author of 'Juggling Elephants'. They explore the themes of work-life balance, the importance of background and shared experiences, and the concept of juggling various responsibilities in life. The conversation delves into the significance of focusing on the right 'ring' at the right time, recognizing when to take breaks, and the role of purpose in achieving happiness and success. They also discuss the importance of communication and support in personal and professional relationships, and how to celebrate successes along the way.TakeawaysThe concept of juggling elephants represents the challenges of managing multiple responsibilities.Understanding your background shapes your perspective and influences your actions.It's essential to focus on the right 'ring' in life: work, self, or relationships.Time management and focus are crucial for productivity and success.Recognizing when to take breaks can enhance overall performance and well-being.Purpose is a driving force behind happiness and success in life.Clear communication of expectations can prevent misunderstandings and create a supportive environment.Finding joy in everyday life contributes to overall happiness.Celebrating small successes can boost motivation and morale.The role of a ringmaster is to manage and influence the various aspects of life effectively.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3eIn this conversation, Liz discusses her experiences and strategies for avoiding burnout as a flower farmer. She emphasizes the importance of financial management, setting clear goals, and creating boundaries to maintain a healthy work-life balance. Liz shares her transition from a seasonal business model to a year-round operation, highlighting the benefits of planning and prioritizing tasks to reduce stress and enhance profitability. The conversation serves as a guide for flower farmers looking to sustain their passion while managing the demands of their business effectively.TakeawaysIt's crucial to record experiences when they are fresh.Financial management is key to avoiding burnout.Setting clear revenue goals helps maintain focus.Burnout often results from operating without boundaries.Running a business requires a long-term perspective.Planning for off-seasons can reduce stress.Transitioning to year-round operations can stabilize income.Creating boundaries allows for a healthier work-life balance.Proactive financial management leads to smoother operations.Investing in personal development can enhance business practices.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this engaging podcast episode, Liz and Bailey discuss the intricacies of balancing career and family life, exploring themes of time management, success, and the concept of having it all. Bailey shares her experiences as a senior learning consultant and a mother of three, detailing her work schedule, travel dynamics, and the importance of tracking time. The conversation delves into the definitions of success and significance, emphasizing the need for self-examination and the pursuit of fulfillment in both personal and professional realms. The episode concludes with reflections on flexibility in work and parenting, and the evolving nature of work-life balance.TakeawaysLiz and Bailey discuss the challenges of balancing career and family life.Bailey shares her experience as a senior learning consultant and mother.The importance of tracking time for both work and personal life is emphasized.Success is redefined beyond traditional metrics, focusing on personal fulfillment.The concept of 'having it all' is explored and critiqued.Golden hours for productivity are identified as crucial for effective work.Flexibility in work schedules is essential for managing family responsibilities.Negotiating work hours can lead to better work-life integration.The distinction between success and significance is highlighted.Self-examination is key to understanding personal values and goals.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

In this episode of the Flower Farmer Forum podcast, Lizdiscusses the importance of financial health for flower farmers, emphasizing that understanding and managing finances is crucial for sustainability and success in the business. She shares insights on how to monitor financial health throughout the year, the significance of tax planning, and practical tips for organizing finances. Liz encourages farmers to reflect on their business's profitability and personal well-being, offering support for those feeling overwhelmed or questioning their business direction.TakeawaysFinancial health is a year-long process, not just tax season.Understanding your financial position helps in making informed decisions.Pre-selling flowers can create predictability in income.Organizing receipts monthly prevents confusion at tax time.Quarterly reviews of profit and loss statements are essential.Depreciation can significantly impact tax deductions.Setting aside money for taxes quarterly avoids surprises.Tracking expenses accurately is crucial for financial clarity.Reflecting on personal well-being is as important as business health.Seeking professional help can provide clarity and direction.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Get the Free Guide: https://www.sunnymarymeadowcoaching.com/free-downloads-resources-1In this episode of the Flower Farmer Forum podcast, host Liz Fiedler-Mergen discusses the essential practices for labeling and storing dahlias in the fall. She emphasizes the importance of proper labeling to ensure the identification of different varieties, especially before the frost hits. Liz shares her techniques for storing dahlias, including the best materials to use and the ideal conditions for storage. She also highlights the significance of selecting the right dahlia varieties for both personal enjoyment and business needs, providing insights into her own experiences and plans for the upcoming season.TakeawaysLabeling dahlias is crucial before the frost hits.Use oil-based paint markers for durable labeling.Store dahlias at 45 to 55 degrees for best results.Dahlias can be stored without dividing them.Organize your dahlias by keeping a list of which to keep or sell.Timing is key for labeling and storing dahlias.Consider the market demand when choosing dahlia varieties.A good storage method involves keeping dirt on the tubers.Plan for future seasons by evaluating your current dahlias.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

SummaryIn this episode, Liz and Abbey discuss the book 'I Know How She Does It' by Laura Vanderkam. They share their thoughts on the book and how it applies to their own lives. They discuss the concept of managing time and finding balance between work, family, and personal life. They also talk about the importance of being aware of when you are working past the point of diminishing returns and the value of quality time with family. Overall, the episode emphasizes the importance of flexibility and finding what works best for each individual's unique situation.TakeawaysManaging time and finding balance is essential for success in all areas of life.Being aware of when you are working past the point of diminishing returns can help increase productivity.Quality time with family is important and should be prioritized.Flexibility in scheduling and finding what works best for you is key to achieving a balanced life.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

In this episode of the Flower Farmer Forum podcast, Liz discusses the benefits of growing jewels of opar, a flower that adds texture and movement to bouquets. Liz shares her personal experience with growing jewels of opar and highlights its versatility in different floral arrangements. She also provides practical tips on harvesting and using the flowers. The episode concludes with a reminder to pause and reflect before making any big decisions in the flower farming business.TakeawaysJewels of opar is a flower that adds texture and movement to bouquets and floral arrangements.It is a versatile flower that can be used in weddings, events, and wearable flowers.The flowers start blooming in mid-August and continue to produce throughout the season.Harvesting the flowers requires waiting until the petals fall off and the berries become woody and rigid.Before making any big decisions in the flower farming business, it is important to pause, reflect, and gather information.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the pros and cons of growing lisianthus, a beautiful but somewhat tricky flower. She shares her experiences and tips for successfully growing lisianthus, including the importance of buying plugs instead of starting from seed, the need for well-drained soil and plenty of sunlight, and the different bloom times of different lisianthus groups. Liz also emphasizes the profitability of selling lisianthus by the stem or using them in premium arrangements, rather than including them in lower-priced bouquets. Overall, lisianthus can be a valuable addition to a flower farm if grown and marketed correctly.TakeawaysConsider buying plugs instead of starting lisianthus from seed for better success.lisianthus requires well-drained soil and plenty of sunlight, but does not like to have wet feet.Different lisianthus groups have different bloom times, so plan accordingly for succession planting.Selling lisianthus by the stem or using them in premium arrangements can be more profitable than including them in lower-priced bouquets.lisianthus has a long vase life and can be stored in a cooler for up to two weeks.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Learn about Foundations of Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/foundationsofPPPKatie and Audra from Ranchy Stems discuss their experience taking Liz's course on Peddling Perishable Products. They talk about their backgrounds, their journey in investing in themselves, and the changes they made to their flower farming business as a result of the course. They emphasize the importance of efficiency, streamlining processes, and building a business around their life. They also highlight the value of the course in providing guidance, shortcuts, and a community of support. Overall, they express gratitude for the course and the opportunity to learn and grow their business.TakeawaysEfficiency and streamlining processes are key to running a successful flower farming business.Building a business around your life, rather than the other way around, is important for sustainability and work-life balance.Investing in education and guidance, such as taking a course, can provide valuable shortcuts and help avoid costly mistakes.Being part of a supportive community of like-minded individuals can provide inspiration, motivation, and opportunities for collaboration.Constant learning and adaptation are essential for growth and success in the flower farming industry.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the topic of growing snapdragons for cut flower farming. She covers various aspects such as market demand, pricing, starting needs, space requirements, harvest needs, and sales methods. Snapdragons are considered a versatile and popular flower that can be grown in most zones. They have a long vase life and can be harvested when two-thirds open. The host also mentions the importance of choosing the right variety and provides tips for purchasing plugs or starting from seeds.TakeawaysSnapdragons are a versatile and popular flower that can be grown in most zones.They have a long vase life and can be harvested when two-thirds open.Consider market demand and pricing when deciding to grow snapdragons.Snapdragons can be started from plugs or seeds, with plugs being a convenient option.Support netting may be needed for outdoor planting, and they can be stored in the cooler for up to 10 days.Choose the right variety for your specific needs and sales methods.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Farm website: www.sunnymarymeadow.comFarm instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Flower Farmer Forum podcast has been rebranded from Sunny Mary Meadow to better represent its goal of creating a vibrant community for flower farmers. The podcast has reached over 100,000 downloads and will continue to release regular episodes on profitably growing flowers and sustainable agriculture. Season two will feature episodes on different flowers, interviews with flower farmers, and a book club focused on self-help. The podcast also offers workshops, courses, and coaching for flower farmers.TakeawaysThe Flower Farmer Forum podcast has been rebranded to better reflect its goal of creating a community for flower farmers.The podcast has reached over 100,000 downloads and continues to release regular episodes on profitably growing flowers and sustainable agriculture.Season two will feature episodes on different flowers, interviews with flower farmers, and a book club focused on self-help.The podcast also offers workshops, courses, and coaching for flower farmers.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Farm website: www.sunnymarymeadow.comFarm instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz announces her name change and the rebranding of her podcast from Sunny Mary Meadow Podcast to Flower Farmer Forum. She discusses her initial hesitation to change the name and her desire to focus on both flower farming and the business side of her farm. Liz shares her love for flower farming and the reasons why every day feels like a Friday for her. She talks about the importance of hiring help, setting goals, and creating systems to make the business more efficient and enjoyable. Liz also reveals her plans for expanding her farm and building a sustainable business for future generations.TakeawaysChanging the name of a podcast or business can be a strategic decision to better align with the focus and goals of the brand.Finding joy and fulfillment in a business requires intentional planning, hiring help, and creating systems to streamline operations.Setting clear goals and having predictable revenue streams can reduce stress and create a sense of calmness in the business.Building a sustainable business involves transitioning from being an operator to being an owner, delegating tasks, and focusing on long-term growth and scalability.Business ownership allows for flexibility and the ability to pursue other interests and passions while still running a successful enterprise.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Farm website: www.sunnymarymeadow.comFarm instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579In this episode, Liz discusses the process of harvesting flowers on her farm and shares tips for maximizing efficiency. She emphasizes the importance of planning and growing the right crops in the right quantities. Liz also talks about the benefits of batch work and having a central location for tools and materials. She provides insights into her bouquet-making process and highlights the significance of intentional flower selection for events.TakeawaysPlan and grow the right crops in the right quantities to reduce waste and maximize efficiency.Utilize batch work to streamline the harvesting and bouquet-making process.Have a central location for tools and materials to improve organization and save time.Select flowers intentionally for events to ensure they are fully open and at their prime.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Crop Planning Journal: https://amzn.to/3xubPZhCrop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutDewitt Fabric: https://www.dewittcompany.com/products/landscape-fabric/Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579In this episode, Liz discusses planting and efficiency in flower farming. She emphasizes the importance of planning and getting specific about what and how much to grow based on what can be sold. The episode also features a discussion about Tilmor a company that offers tools and equipment for small growers. The host shares her experience with the Dibbler tool and the benefits of using pre-cut fabric for weed control. She also explores the advantages of buying plugs instead of starting from seeds and suggests enlisting the help of the community to make planting more efficient.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Crop Planning Journal: https://amzn.to/3xubPZhCrop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutDewitt Fabric: https://www.dewittcompany.com/products/landscape-fabric/Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579In this episode, host Liz kicks off the Productivity and Efficiency Tips for Flower Farming Mini Series. She emphasizes the importance of focusing on expenses and time management to increase profitability. The episode is part of a mini-series divided into three parts: planning, planting, and harvesting. Liz provides insights on crop planning, inventory management, and task management. She also shares her experiences with tools and resources that have helped streamline her flower farming process. The upcoming episodes will cover planting with precision and the importance of event work and subscriptions.TakeawaysFocus on expenses and time management to increase profitability in flower farming.Crop planning is crucial for predicting sales and optimizing flower production.Take inventory of seeds, tools, and resources to avoid wastage and panic buying.Invest in tools and resources that streamline the flower farming process, such as a dibbler and a journal for crop planning.Analyze and optimize planting and harvesting techniques to maximize productivity.Consider the different needs and expectations of event work and subscription customers.Helpful Links:Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Crop Planning Journal: https://amzn.to/3xubPZhCrop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPodcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Blog version of the podcast: https://www.sunnymarymeadowcoaching.com/blog/creating-a-beautiful-wildflower-patch-my-journey-and-tips-for-successIn this episode, Liz discusses her wildflower patch and the process of planting and maintaining it. She shares her personal experience and tips for preparing the soil, choosing the right seeds, and dealing with weeds. Liz also mentions the importance of regular maintenance and the transition from annuals to perennials in the patch.TakeawaysPreparing the soil and removing weeds and debris is crucial before planting a wildflower patch.Choosing the right seeds for your climate and soil type is important for successful growth.Regular watering in the initial weeks is crucial for seed germination.Maintaining the patch and controlling weeds is necessary to prevent them from taking over.The patch will evolve over time, with annuals going to seed and perennials becoming more dominant.Consider seeking support and grants from programs like the CSP for larger-scale wildflower projects.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently.Nicole from Olson Blooms shares her journey of starting a flower farming business in Holly, Minnesota. She talks about the inspiration behind her farm name and the significance of her family's history in the area. Nicole discusses her transition from teaching to farming and the challenges she faced along the way. She explains her current offerings, including bouquet subscriptions, DIY bloom buckets, and flower arranging workshops. Nicole also shares her goals for the future, including adding more perennials and shrubs to her farm.TakeawaysStarting a flower farming business can provide a sense of control and fulfillment for individuals looking for something of their own.It's important to find a balance between personal goals and family needs when running a flower farm.The business side of flower farming can be just as important, if not more, than the growing aspect.Growing a variety of flowers allows for seasonal changes and customer satisfaction.Having an open mind and being adaptable to change is crucial for long-term success in the flower farming industry.Olson Blooms: https://www.olsonblooms.com/Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this conversation, Liz and Kelly Cane of Moxie Creative discuss the importance of branding, website creation, and the pitfalls of DIY marketing. They emphasize the need for professional expertise in logo design and branding, as well as the significance of a well-maintained and updated website. The conversation also touches on the challenges and misconceptions faced by small business owners in the realm of marketing and branding.TakeawaysThe importance of professional expertise in logo design and brandingThe significance of a well-maintained and updated websiteChallenges and misconceptions faced by small business owners in marketing and brandingQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently. The first episode features Katie and Audra from Ranchy Stems in South Dakota. They discuss their journey into flower farming, their initial struggles with selling at farmers markets, and their shift towards agritourism. Their why for starting a flower farm includes the desire for freedom and financial stability, as well as a love for flowers. They also emphasize the importance of finding a niche and adjusting their business model based on market demand. Audra and Katie discuss their love for flowers and their journey in starting Ranchy Stems, a flower farm in rural South Dakota. They talk about the challenges they faced, the importance of communication and record-keeping, and the value of learning from failures. Audra and Katie also share their plans for the future, including subscriptions, nursing home sponsorships, and on-farm events. They emphasize the need to have a sense of purpose and to be confident in one's abilities.Follow Ranchy Stems: https://www.instagram.com/ranchystems/Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/sunnymarymeadow/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses her experience growing ranunculus in zone 4B. She shares her methods for pre-sprouting the corms, planting them in the high tunnel, and overwintering them. Liz also talks about the importance of using high tunnels in colder climates and the challenges she faced with saving and replanting the corms. She concludes by mentioning her plans for the upcoming year and the changes she will make to her subscription offerings.TakeawaysRanunculus can be successfully grown in zone 4B with the use of a high tunnel.Pre-sprouting the corms and planting them in trays or directly in the ground can yield good results.Overwintering ranunculus is possible but requires careful storage and selection of healthy corms.Soil health is important for successful ranunculus cultivation, and cover crops can help improve it.Consider the timing of ranunculus blooms when planning subscriptions or sales.Selling ranunculus at a premium price is justified due to the high demand and cost of wholesale corms.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

$25 off code: https://storeitcold.referralrock.com/l/6R543BWF/In this episode of the Sunny Mary Meadow podcast, Liz Fiedler discusses flower coolers and cooling solutions for small businesses with Julia DeGennaro from CoolBot. They cover topics such as the use of floral coolers, the importance of coolers for flower storage, retrofitting coolers, and the basics of building a cooler. Julia also explains the Coolbot and its capabilities, as well as the different types of coolers and their setup considerations. The conversation covers the importance of cool storage for flowers, the options for building or buying a cooler, and the considerations for mobile coolers. It also delves into the impact of temperature on flower storage and the referral program for Coolbot.TakeawaysThe use of floral coolers is instrumental in the efficient storage and preservation of flowers for small businesses.Retrofitting coolers with the Coolbot controller can be a cost-effective solution for businesses facing compressor issues.Understanding the basics of building a cooler, including setup considerations and humidity levels, is essential for businesses looking to create their own cooling solutions. The importance of cool storage for flowers, especially for flower farmers and florists.Considerations for building or buying a floral cooler, including the options for mobile coolers.The impact of temperature on flower storage and the referral program for Coolbot.CoolBot: https://www.storeitcold.com/Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

More information on Farmer Florist Boot Camp and the link to sign up: https://www.sunnymarymeadowcoaching.com/joinus-32544a52-8c39-4821-b321-b3548312c38eCheck out Jeni: https://www.thefloralhustle.com/Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/sunnymarymeadow/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the importance of rest and recovery in business. She emphasizes that running a business is not a solo endeavor and shares her experience of having a team to help her. Liz talks about the dangers of trying to do too much and the importance of finding a balance between work and personal life. She also explores the role of rest in enhancing productivity, maintaining physical and mental health, fostering creativity, and making informed decisions. Liz encourages listeners to prioritize rest and incorporate it into their business plans.TakeawaysRunning a business is not a solo endeavor; having a team to help is important.Trying to do too much can lead to burnout; finding a balance is crucial.Rest and recovery enhance productivity and maintain physical and mental health.Rest fosters creativity and improves decision-making.Incorporating rest into your routine and setting boundaries is essential for long-term success and well-being.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this conversation, Liz and Abbey discuss various topics related to flower farming and entrepreneurship. They touch on the challenges of balancing multiple businesses, the importance of finding your niche, and the need to evaluate and adjust your business strategies. They also talk about risk tolerance and the mindset needed to overcome fear and pursue your goals. Overall, the conversation provides insights and advice for aspiring flower farmers and entrepreneurs. In this part of the conversation, Abbey discusses the benefits of having systems in place to manage her schedule and handle customer requests. She also talks about the challenges of turning down potential business due to being fully booked. Abbey shares her experience with adjusting her pricing and learning the value of her products and services over time. She emphasizes the importance of keeping track of hours and costs when starting a business. Abbey also provides insights on growing and selling peonies, including the need for a good cooler and understanding the shelf life of the flowers. She talks about attracting customers through word of mouth, joining local groups or chambers, and collaborating with traditional florists. Abbey encourages entrepreneurs to be brave and take the leap in starting their own business.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. However, she also acknowledges the potential risks and challenges, such as maintaining quality standards and managing pricing. The episode concludes with a reminder to weigh personal circumstances, resources, and goals when deciding whether to sell flowers in the first year.TakeawaysIdentify your goals and motivations before deciding whether to sell flowers in your first year.Selling flowers in the first year can provide valuable market insight and help build a customer base.Consider the potential risks and challenges, such as maintaining quality standards and managing pricing.Weigh personal circumstances, resources, and goals when making the decision to sell flowers in the first year.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz concludes by recommending the book 'The Gap and the Gain' by Dan Sullivan as a resource for personal development and motivation.TakeawaysFocus on building stronger relationships with a smaller group of customers rather than trying to attract a large audience.Understanding customer needs and anticipating their future needs can lead to repeat sales and customer loyalty.Reducing advertising costs by focusing on existing customers can save time and money.Training new customers takes time, so focusing on repeat customers allows for more time to improve products and services.Deepening relationships with existing customers can lead to a more stable and predictable revenue stream.Celebrate and acknowledge the progress you have made instead of fixating on what is still ahead.Share your achievements with others to reinforce a positive mindset and culture of appreciation.ResourcesQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4The Gap and the Gain: https://a.co/d/0Zvg6dfPodcast website: www.sunnymarymeadowcoaching.comPodcast Instagram:https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852