ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Look back at your marketing results Marketing Funnel Trial and Error Try Facebook Ads for $5 Offline Tactics Signage Chalkboard Befriend other local Be the mayor of your city Online Tactics Social media strategy Online advertising Customer Reviews

"We Are What We Repeatedly Do. Excellence, Then, Is Not An Act, But A Habit" Caleb and Law hook you up with the Dos and Donts of small and local business marketing, advertising and promoting with easy tactics like looking back at marketing results, how the marketing funnel works, trial and error is a good thing, try Facebook Ads for $5.00, signage, chalkboard signs, befriend other local businesses, be the mayor of your city strategy, social media strategies, online ads, capturing customer reviews, organic soaps, mailing lists, flyers, marketing results, call to action, David Alexander Jewelers, Incentivize Customers, target markets

Caleb and Law talk with Steve Fantetti, power M&A attorney, about sacrifice, The Duplicative Effect, Cost Benefit analysis, Charlie Day and Fear of Failure

Maturing an idea can stop at a logo or a color scheme because its too hard to articulate. Caleb and Law give some advice on how to take that idea from your imagination and create a "working brand" Tags: hang with people smarter with you, Waterloo Washrooms, the fat jew is a terrible brand, zappos and nordstorm have great customer service, cell phone poor customer service, the scouting block, tocobaga consulting, growth in tampa bay, 99designs, fiver.com, upwork, hex color schemes, font book, comic sans font

"Cutting Off The Nose To Spite The Face" How To Use Spite To Motivate You. Answering the questions about how to know your passion and how to create a job in your passion field. Tags: Bo Jackson Stories, Business Advice, Start Up Advice, Startup Tips, Small Business, Passion, Passion Brand, Jimmy Clausen, Jobs, Work, Simon Sinek, Tim Ferris, Podcasting, Do What You Love, Rob Kardashian, Below Deck, Reality TV, Wasting Time Watching TV, Working Out, Stress Relief, Optimal Performance, Performance at work, Law Smith, Caleb Fuddy, Tocobaga Consulting podcast, TocoWorks podcast, TocoWorks, Tocobaga Consulting, Tampa podcast, Ybor City podcast, Tampa Bay podcast, Florida podcast