
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
505 episodes — Page 10 of 11
S1 Ep 55How The Arts Help Your Career w/ Law Smith
Law Smith, Comedian / SMB Consultant / President of Tocobaga Consulting, presents his keynote speech from USF-SP about comedy in practical use and how the arts help your career.
S1 Ep 54How To Develop Your Human Capital w/ Dan Whalen, College Hunks
Dan Whalen is a 6'3" stallion and goes hard in the paint for College Hunks Hauling Junk and Moving.
S1 Ep 53How To Artificially Become Obsessed With The Process w/ Law Smith
Law Smith is a SMB consultant, digital strategist and the president of Tocobaga Consulting, or "Toco Works" for short. Law moonlights as a stand up comedian and member of Cigar City Comedy.
S1 Ep 52How To Strategize, Start And Market Your Law Firm w/ Brett Metcalf attorney and owner of Hillsborough Defense
Law talks with Brett Metcalf, attorney and owner of Hillsborough Defense, about DUIs, criminal defense, Jameis Winston, PR, and dicks!
S1 Ep 51How To Work On Your Confidence w/ Dan Whalen of College Hunks, Damian Alpizar of 208 Monkeys
EDan Whalen is the owner/operator of College Hunks Hauling Junk and Moving territories in Tampa and Wesley Chapel, FL. Damian Alpizar, is the founder and owner of 208 Monkeys, a video production, animation and design company in Ybor City, FL.
S1 Ep 50How To Fix The Broken, Bloated Hiring Process w/ Carlee Bowdoin, M.Ed
Carlee Bowdoin is corporate strategist, owner-operator-writer of Crown-Ginger.com and has a Masters in Education from Auburn University with a focus on Vocational Rehabilitation Counseling/Counselor.
S1 Ep 49How To Bridge The Gap In Medical Communication w/ SafeKeeping's Noah Rahimzadeh & Matt Prasek
Noah Rahimzadeh and Matt Prasek were partners in the Entrepreneurial Management program at Ball State University and co-founders of Safekeeping. Safekeeping helps families monitor the health and wellness of their loved ones in medical facilities including, but not limited to, long-term care (LTC), assisted living, memory care, hospice, and home health. By integrating with electronic medical records (EMRs), Safekeeping securely delivers patient data to designated family members' computers and mobile devices, bridging the gap in communication between medical facilities and patient's families. Because Safekeeping pulls existing EMR data, it doesn't create any additional work for LTC staff and family members can be sure they are receiving accurate information about their loved ones. Safekeeping creates a better long-term care experience for families, their elderly loved ones, and your staff.
S1 Ep 48How To Build Skills, Meet Incredible People, And Launch Successful Startups w/ Trey Steinhoff
Trey Steinhoff spends his time wearing different hats at a Tampa software startup called KiteDesk, organizing Startup Weekend, and producing visual art. He is a graduate from USF where he founded the Entrepreneurship and Innovation Society, was selected as a member of the College of Business Top 25 Under 25, and won multiple business competitions.
S1 Ep 47How To Protect The Vulnerability Of Your Small Business w/ Steve Fantetti Esq.
Power Business Attorney Steve Fantetti talks with Law about Legal Documents For The Beginning Of The Year File Annual Report File Taxes Audit your company's documents Productivity apps: Evernote, Slack Potenital legal changes for Trump's presidency Freelancer / Independent Contractor legal hurdles
S1 Ep 46How To Improve Your Business With Gratitude
Law rolls solo in a mini-podcast about grace and challenging yourself to be nice.
S1 Ep 45How To Execute An Event...Like StartUp Weekend Tampa Bay w/Trey Steinhoff
Trey Steinhoff spends his time wearing different hats at a Tampa software startup called KiteDesk, organizing Startup Weekend, and producing visual art. He is a graduate from USF where he founded the Entrepreneurship and Innovation Society, was selected as a member of the College of Business Top 25 Under 25, and won multiple business competitions.
S1 Ep 44How To Empathize To Find Your Path w/ Kimberly Lackey
Kimberly Lackey is the founder of EMPATH Coaching and an integrative health coach. EmpathCoaching.com
S1 Ep 43How To Compartmentalize Your Life To Have The Career You Want w/ Rob Cressy
Rob Cressy is the owner-operator of Cress Media, a digital media content creator, and the owner-operator of Bacons Sports, a sports-meets-comedy media hub. He hosts 3 podcasts: Sports Marketing Huddle, The Rob Cressy Show and Bacons Sports.
S1 Ep 42How To Paint Yourself Into A Career w/ Matt Callahan, Man Made Murals
Matt Callahan is an artist, muralist and owner of Man Made Murals.
S1 Ep 41How To Be Modular Throughout Your Career w/ Fran Biderman-Gross, CEO of Advantages
Fran Biderman-Gross is the CEO & Strategista of Advantages, an award-winning, purpose-driven design, marketing and branding agency, whose work builds the powerful brand experiences that move people to act.
S1 Ep 40How To Optimize Altruistic Hustle w/ Susan Lindner, CEO / Brandthropologist of Emerging Media
Susan Lindner is a Brandthropologist, Founder and CEO of Emerging Media, an award-winning PR • Marketing • Branding • Social Media agency. Prior to her 15 years in marketing, Susan worked on women's health issues as an epidemiologist and anthropologist in HIV/AIDS at the Centers for Disease Control/NYC Department of Health, as a researcher in NY's top hospitals and as a consultant and social development officer with international non-profits in the US and Southeast Asia.
S1 Ep 39How To Be Creative On A Deadline w/ 208 Monkeys' Damian Alpizar and Hector Velez
Damian Alpizar and Hector Velez own 208 Monkeys, a visual media company focused on video, animation and digital commercials located in Tampa's Ybor City district. Some of their clients include HSN, QVC, Disney and Panasonic.
S1 Ep 38How To Explain Why PR Is More Valuable Than Ever w/ Beth Miller
Beth Miller is a multi-media journalist, model, on-camera host, public relations director, host of the best college football podcast, the Triple Option (3xO).
S1 Ep 37How To Inspire Your Daughters To Be Leaders with iOffice's Elizabeth Dukes
Elizabeth Dukes is a co-founder, E-VP, and partner of iOffice, Inc., providing innovative facilities management solutions to hundreds of Fortune 1000 corporations since 1989 and focuses on the marketing, sales, customer solution implementation and ongoing customer satisfaction. iOffice is a real-time software application that helps facility managers run the workspace smarter. Whether you are the manager that performs the day to day operations; the director that plans for the future; or you are the "C" something that is interested in enhancing workforce collaboration and innovation – our software equips you to be more productive, provide better information and be more profitable.
S1 Ep 36How To Invent A Product, Have It Stolen, And Persevere w/ Matt Green of BladeButter
Matt Green is an entrepreneur: he is the inventor, owner / operator of BladeButter and everything under the BladeButter brand, like ShaveJelly and Soak, in addition to his owning his own marketing firm.
S1 Ep 35How To Multitask And Why It's Valuable w/ Jennie Wolff of Sola Salon Studios
Jennie Wolff is multitasking badass and the Vice President of Marketing & Education of Sola Salon Studios. This episode is brought to you by The Scouting Block.
S1 Ep 34How To Grind In The Skateboarding Industry
Brian Schaefer is the owner of SPoT (Skate Park of Tampa), The Bricks restaurant and the office building where Cigar City Studios and Tocobaga Consulting reside. Brian also promotes Boards For Bros, a 501(c)(3) nonprofit organization committed to giving skateboards to kids who cannot afford them.
S1 Ep 33How To Be A More Efficient Entrepreneur/Wantrepreneur w/ Productivity Expert Nick Snapp
Nick Snapp is a productivity consultant & efficiency expert, host of the podcast Make It Snappy and owner/operator of IME Solutions.
S1 Ep 32How To Be A Writer/Journalist In The Clickbait Era w/Liz Newman of Thrillist.com
Liz Newman is writer / content director / journalist / social media manager & strategist. Her work has been published on Thrillist, Bustle and Fatherly. The former resident of New York and Miami now resides in Tampa.
S1 Ep 31How To Be A Hard Working Creative w/ Comedian Sam Tripoli
Sam Tripoli is a comedian, member of All Things Comedy and host of The International Bad Boys Hour podcast and the Punch Drunk Sports podcast.
S1 Ep 30How To Legally Protect Your Business w/Steve Fantetti, Business Attorney
Steve Fantetti, Esq. (B.S., J.D., LL.M.) is a business attorney and founder of Fantetti Legal LLC. Steven has 5 years of legal experience as a law clerk, associate attorney, in-house legal counsel, corporate legal counsel, and legal consultant. Approximate Timestamps: at the 7:00 mark, How You And/Or Your Business Should Register Drone, and Why? at the 20:00 mark, How Does My Business Choose Between A LLC and Inc.? at the 33:00 mark, How Does A Non-Disclosure Agreement (N.D.A.) Work? at the 47:00 mark, How Do I Protect My Intellectual Property With Trademarks, Copyrights, And Patents?
S1 Ep 29How To Scale…The World w/Zack Yanger of Break Content
Zack Yanger is the Founder/Executive Producer of Break Content, a content production studio helping brands and agencies engage their audience through video storytelling.
S1 Ep 28How To Create Your Own Scene
John Jacobs is a stand up comedian, rapper, reality TV star from MTV's Are You The One and The Challenge, a member of Cigar City Comedy, equity owner of PoorPeopleDate.com, and hosts/show runs/edits Couch Talk.
S1 Ep 27How To Win Energy And Influence Yourself
Caleb and Law discuss how to gain energy and increase your working ability by diet, exercise and discipline.
S1 Ep 26How To Go From Voluntarily Unemployed To Real Estate Tycoon
Cliff Minsley of 10Federal joins Caleb Fuddy and Law Smith to talk about vertically integrating real estate, project management, project engineering, site acquisitions, Facebook Feed unfollowing, finding what you need, LivePlan and more!
S1 Ep 25How To Go From AM Radio Intern To Entrepreneur
Greg Wolf joins Caleb and Law in the Cigar City Studio at the TocoWorks office to talk about his journey from deciding to attend USF to radio intern to hosting one of the best radio shows in Tampa Bay to running Street Laced, a marketing and promotion company focusing on grassroots campaigns.
S1 Ep 24How To Actually Do What You Declare You Want To Do w/Ray Roa
Caleb and Law talk with Ray Roa about writing, how to become a writer, helping to develop a developing music scene, and not making fear-based decisions. Ray Roa is: a contributing writer for the Tampa Bay Times/TBT, Creative Loafing. Co-Founder Suburban Apologist. Social Media director Rooster & the Till + Gasparilla Music Festival. Content Development lead at McKay Advertising + Activation. Husband.
S1 Ep 23How To Learn From Your Business F*** Ups
Law (sans Caleb) talks with Maria Alithinos of the Tampa Bay chapter of FuckUp Nights. FuckUp Nights is an event where entrepreneurs and business leaders present a speech on how they went wrong and what they did to get out it.
S1 Ep 22How To Have A Real Conversation About Acquiring A Skill
No guest this week. Caleb and Law challenge and talk about how to acquire a skill as well as, Sleepy Brown, Dungeon Family, Organized Noise, Fuck Up Nights Tampa, My Area Network, Touch Vodka, The Big Short & Straight Outta Compton.

S1 Ep 21How To Be A Photographer That Creates An Image, And Not An Instagram Jabroni That Takes A Picture
Joe Sale, photographer/owner of Tampa Image Factory, talks with Caleb and Law about professional photography, Instagram wannabe photographers, DSLR cameras, and a journey from partier to entrepreneur.

S1 Ep 20How To Build A Company Through Culture and Drive, The Story Of Diamond View Studios.
Diamond View Studios is an award-winning professional video agency specializing in creative video campaigns for the internet and broadcast television. Their new building boasts cutting-edge technology with 12 fully equipped editing suites and a fully integrated Ultra High Definition Studio. Not amazing enough? They started in their parent’s kitchen. This episode is brought to you by Yellow Force.
S1 Ep 19How To Create, Foster and Maintain w/Waterloo Washrooms' Jamie Conner
Caleb and Law talk to Jamie Conner of Waterloo Washrooms, a mobile, luxury restroom business in Tampa that launched in 2015 with the assistance of Tocobaga Consulting. This episode is sponsored by UrbanResto, creator of rustic furniture and fixtures serving the Southeast.
S1 Ep 18How To Become Entrepreneurial Without Becoming Typecast with guest Laina Caltagirone, Entrepreneurial Attorney / Life Coach
Entrepreneurial Attorney / Life Coach, Laina Caltagirone, joins Law and Caleb to talk about how to become entrepreneurial without becoming typecast. This episode is sponsored by Urban Resto, a customized, rustic furniture and fixture woodwork. Tags: Tulane, Miami Law School, Marie Forleo, Life Coaching, Solopreneur, Hope Solo, Unroll.me, Mary Ann Williamson, The Alchemist
S1 Ep 17What You Can Be Doing Right Now To START Your Own Business
Caleb and Law go over "Beginning with brand rather than substance is dangerous" - Peter Thiel (PayPal Founder) Have a mission and a purpose? Then START. Legalzoom/State Site - Create LLC. - File Articles of Organization Logo/Branding - Remember, it is important that you start. Get something that works for you now. You can always change it. -Fiverr - 99 Designs - Graphic Design Friends Set Up Business Account - Get EIN/Tax ID Number - Link it to your website so you can receive payment. Website - Squarespace - Start small... Growth comes with effort. Starting is key. - Website sells. Social media informs and entertains. Self Promotion/Social Media - Facebook, Twitter, Instagram - Use the same logo over and over when you first start. Things will change with growth anyways... just START. - DON'T overlook Pintest and tumbler. Mailing List - Mailchimp - Export Contacts - You will be surprised how many email addresses you have obtained from other jobs and your social circle when you export your email contacts. "Brilliant thinking is rare, but courage is in even shorter supply than genius" - Peter Thiel (PayPal Founder) - Zero To One The purpose of this episode came from this thought... You can read all the books recommended to you, listen to every podcast and take all the advice from all the right people... None of it matters if you don't do something with it... START.
S1 Ep 16Tyler LoPilato, Website Developer / PoorPeopleDate.com
Tyler LoPilato joins Caleb and Law to discuss: why websites are important for businesses, podcast listeners market, Patrick Melton of Nobody Likes Onions, Waterloo Washrooms, open source coding, John Jacobs, The Bricks Ybor, Etsy's transition, Freelancer Cockpit and more!
S1 Ep 15Brandon Underwood of College Hunks Hauling Junk and Moving
Caleb and Law are joined by Brandon Underwood of College Hunks Hauling Junk and Moving talking about going from employee to entrepreneur, challenges of working in a service driven industry, networking in the right places, providing quality experience, importance of routine and exercise and leading by inspiring employees rather than directing them. About Brandan Brandan is an employee turned entrepreneur within the same company, going from a college kid driving a truck and moving boxes to owning his own franchise. He has drastically improved sales through customer service, networking, and ensuring that his clients have a quality experience. Brandan is a gym junkie as well as an avid sneaker collector.
S1 Ep 14Scott Conlon and David Annis of My Area Network / 813area.com / 727area.com
Law (sans Caleb) talks with Scott Conlon and David Annis of My Area Network / 813area.com / 727area.com about their entrepreneurial experiences starting with nightlife photography and currently onto Phase 2 of their solution for quality city searches.
S1 Ep 13Carlee Cone Bowden: Strategist / Crown-Ginger.com
Law (sans Caleb) and, strategist and owner of Crown-Ginger.com, Carlee Cone Bowden talk about ladies' bathrooms in the workplace, the Wage Gap, being labeled a "strategist" at an early age, Scientology, ladies football and more!
S1 Ep 12Don't Be Content With Lousy Content #ContentMarketing
Caleb and Law talk about the ins and outs of content creation, procurement, curation and marketing
S1 Ep 11Price Giles, Chief Operating Partner of Fruitwood Stand-Up Market, a contemporary alternative to fresh + healthy eating!
Caleb and Law talk with Price Giles, Chief Operating Partner of Fruitwood Stand-Up Market, to discuss running a small business serving fresh and healthy food. How did the idea get started? How do you spend nothing on advertising but still have quality marketing? Will it grow outside of South Tampa?
S1 Ep 10The Routine Machine on Tangent Highway
Realizing one's own human capacity, sleep/rest optimization and time management are vital for a successful career and life. Caleb and Law metastasize on the the importance of daily routines.
S1 Ep 9Ben Schmid, founder of Partial.ly, a payment plan solution for small businesses
ELaw and Caleb talk with Law’s long time friend, Ben Schmid, co-founder and co-operator of Partial.ly, a great payment plan solution for small businesses. Partial.ly Payment Plan System Short Term Memory Web Based Programming Merchant Portal Shopify Travel Packages Continuing Education Companies Get Your Dick Wet Developing a Product or Service Martin guitars Fiverr Questly Flesh Lights Uber Trump FUBU Lugz Anonymous Transparency
S1 Ep 8Matt E. Lee, musician / PPC agent
Law and Caleb chat with Matt E. Lee, musician / Pay Per Click advertiser / music promoter / co-host of the In Hot Water podcast, to discuss: Have Gun Will Travel The Last Waltz Cover gig why bachelorette parties are the worst Caleb’s wedding Matt’s exodus to New York City MeUndies.com Red Feather Coyote Thomas Winn Phil Benito, Brokenmold Entertainment Spinal Tap Hot Dog Party 9
S1 Ep 7Apps To Make Your Work And Life Easier
Law and Caleb discuss apps (for your desktop, tablet and mobile) that make your work / life balance better. Slack Evernote Azendoo Nest Phonto Pixelmator Asana Harvest Hootsuite ViralWoot Parkmobile Mailchimp

S1 Ep 6Walker Peek, Founder, Owner and C.E.O. of Residential Acoustics
Caleb and Law talk with Walker (Founder, Owner and C.E.O.) and Casey (C.M.O.) of Residential Acoustics Tags: BrokenMold ENT., Key Hires, Duck Cotton, Noise Cancelling. Black Out Curtains, Hangovers, Cape Canaveral, Lido’s, Structural Engineering, University of Florida, Learn On YouTube. Self Teaching, Do It Yourself Web Design, Java Script, PHP, CSS, HTML, Honest Friendships, Jack Welch Winning, Peter Drucker, Hiring Philosophies, Benefits Of Advisory Boards