Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Remember when your parents tell you not to talk to strangers? The online space has changed a lot about how people meet. In today's episode of Rocky Mountain Marketing, we're featuring episode 1 of Business Besties where Kendra and I talked about how entrepreneurs can build relationships online. We've only met face-to-face twice last year but it's like meeting a long-time friend. It's like having an accountability partner. It's so interesting to note, as Kendra said, "We may all have our 20-plus-year friends, but there's this only one person whom we can call and talk about anything about our business."Building relationships online doesn't always have to be about making a sale. Creating meaningful relationships with fellow entrepreneurs can benefit both parties in more ways than you can expect. We've met in Clubhouse and continued the conversation over on Instagram. Instagram DM is a great tool to establish that relationship further. It's so important that you choose that one platform you would like to grow your community and focus in there.Listen in as we talk more about our friendships over the internet and how can this benefit both your personal and business growth.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

We're down to the last episode of Rocky Mountain Marketing for 2021 and all I can say is WOW!It was a crazy year but we managed to stay. YASSSS!!!We're so grateful to all our listeners, our guests, and to everyone who week after week joins us in a 30-minute of golden conversation about all things entrepreneurship and marketing.One of the highlights of 2021 was the rise of social audio. I joined Clubhouse in January and it changed the course of my business in ways that I didn't expect. I have spoken on two news channels regarding this new social audio platform and have been taking the stage daily to share social media tips, Clubhouse tips, podcast tips, and more. I’ve also closed thousands of dollars in sales, spoken at summits, and appeared on more podcasts than ever before. It was definitely a game-changer!Aside from social audio, podcasts become more popular than ever. I have guested on numerous podcasts and every single episode was full of amazing tips and lessons from other entrepreneurs' experiences. There are a lot of other business owners who are two, three, or ten steps ahead of me and it's so thrilling to get to know them, hear their insights, and learn from their stories.This year was also big in short-form videos such as Instagram Reels. There's no doubt people are drawn to catchy, fun, but informational video clips, thus Instagram announced in June that Instagram is no longer just a photo-sharing app. Instagram head, Adam Mosseri, said that they are now leaning into entertainment and videos like that of the competitors such as TikTok and Youtube.All these highlights and more were featured in this year's episodes of Rocky Mountain Marketing. Join us as we revisit these top 5 most downloaded episodes in 2021.#5 Donovan Dreyer - What You Should Know About Your Mental Health and Your Business Donovan discussed the importance of making mental health a priority especially when you're an entrepreneur. He shared his concept of traffic lights as a standard in categorizing one's mental condition.#4 Amanda Abella - Work Smarter, Not Harder: The Secret To Selling A High-Ticket OfferAmanda shared her top 3 ways to scale - Intellectual Property, Systems and Technology, and Hiring People. #3 Amber Sigg - Put On Your Blinders and Focus on Your Own RaceAmber reminded us that mindset is everything. We have to have faith in ourselves and in our plans. We should focus on our own journey.#2 Kendra Swalls - Do Instagram Reels Really Work For Your Business?Kendra talked about whether or not we should spend time doing Reels for our business and how we can make it work for us.#1 Sue B. Zimmerman - Top Instagram Strategies with The Instagram ExpertSue has been teaching how to use Instagram for your businesses for about 9 years now and stresses the importance of having video content in your Instagram feed to reach more people. She believes that showing up in your videos can help people "know-like-and-trust" you. The more authentic you are, the more people will love and believe in what you do, and when they do, they become your strongest advocate.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Mary Gaul discussed how important it is to participate in a mastermind, which in her own words she calls Peer Advisory Board. Having a group of entrepreneurs who are willing to listen and contribute in whatever you're in right now in your business and a certified facilitator who has the right tools to bring out the best from every member and every situation. She stressed the importance of acknowledging small wins and how great it is to celebrate with people who understands your journey. According to her, a safeplace where you can contribute your stories, tips, and thoughts is very important.Mary is a strong believer of the effectiveness of having an accountability partner. She said that there are studies that shows a majority of entrepreneurs do what they do because of an accountability partner. This also helps in creating habits and microhabits. With microhabits, she goes more specific in doing your task. If you're doing marketing for an hour, you should say I will comment on 10 accounts in an hour. You go more specific and make it a habit.As the owner of Success Magnified, she also talked about her "tight-loose-tight" strategy in handling a newly hired virtual assistant. Most of the time business owners let go of their new VAs to early without really trying. By using the right strategy and tools such as Loom videos, you can achieve more things than you can expect with your VA.Listen in and gift yourself this jam packed episode with only the industry expert, THE Mary Gaul. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Mary's website: www.successmagnified.comLinkedIn: www.linkedin.com/in/marygaulentrepreneursuccessmagnified/Facebook: https://www.facebook.com/SuccessMagnified/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Podcast is definitely sweeter the second time around. In this week's episode, we have Jennie Wright. Jennie is our go-to for list building and lead generation. She is also an expert in launching summits and challenges. And for every summit, she uses a Facebook group to gather participants' email addresses, as well as engage and build a community with them. It is an amazing platform to collaborate, host masterminds, and support other members. However, Jennie reminded that in order to gather email addresses there has to be something of value that you will provide in exchange.When asked if it is better to host your own Facebook group, or just join an existing one, her straightforward answer was it depends. If you have the capacity to commit to growing the group, that is providing valuable content every day or engaging with them on a regular basis, then you might just be a perfect community manager. Otherwise, it might be beneficial to just join already existing groups of the same interest.If you're still on the fence about launching your own summit, make sure to tune in and get lots of golden nuggets from this week's conversation.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jennie's website: https://jenniewright.com/Email: [email protected]: https://www.instagram.com/jennielwright/LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/?originalSubdomain=caFacebook: https://www.facebook.com/jennie.wright.50System to Thrive: https://systemtothrive.com/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Kayleigh Schadwinkel. Kayleigh is an award-winning traveling choreographer and dance teacher with over 20+ years of dance training and 10+ years of choreography. She started dancing at the age of 3. When she was in university, she organized a lot of dance programs and one of these is Put On Your Dancing Shoes (POYDS) which after a couple of years become her own dance company. After graduating from the university, she entered the corporate world and at the age of 23 became the youngest Executive Director of Crete Chamber of Commerce in Nebraska. It was a lot of 18-to-20-hour workday for her as she develop community-wide event schedules, marketing strategies, action planning for events and festivals, and so much more. But she enjoyed all of it.However, Kayleigh's heart is in dancing. She was running POYDS on the side while she was in corporate. And then one day she thought that she wanted to focus and continue pursuing her passion. With a very strong support system of friends and family, she left the corporate world and focused on her own company full-time.She reiterates the importance of vulnerability and delegation in growing the business. She said that entrepreneurship is not easy and it will help a lot if you know how to ask for help. Also, she highlighted the importance of networking. It's in networking that she gets referrals and this is where most of her business is coming from. Listen in this week's episode and be amazed on how this 28-year old business owner conquers the world one twirl at a time. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Kayleigh's website: https://www.poydsdancecompany.com/Facebook: https://www.facebook.com/POYDSDanceCo/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comhttps://linkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest today is Morgan Sutton. Morgan is the Chief Executive Officer of Sue B. Zimmerman Enterprises LLC. When she was younger, she was always the "mature kid" in the group. She was the one who takes charge. This sense of responsibility and organization become embedded in her. That's why it's not surprising to know that at the age of 29 she is already the CEO of a million-dollar company. She joined a sorority in college and found her passion in organizing and building relationships with people. When she started working with Sue, she used these organizational skills in helping her in the store. They have amazing marketing at that time and so they thought of doing workshops in Sue's vacation house. Morgan said that this was where her marketing education really started. As the world turns digital, Sue and Morgan allowed their business to evolve from their physical store to online. It was not an easy road. Every year they have new challenges to face. She said that her biggest regret was when she let her integrity be so strong that she didn't want to do traditional marketing strategies. She later realized that the marketing and sales concepts that existed way back hold true up to this point. The real challenge is how to make these work for your business. Join us as we learn more about systems and marketing strategies in this episode of Rocky Mountain Marketing.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Morgan's Instagram: https://www.instagram.com/theinstagramexpert/SBZ Team Instagram: https://www.instagram.com/sbzteam/Youtube: https://www.youtube.com/c/SueBZimmermanEnterpriseLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comhttps://linkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

"You may not have the right tools, but you can find a way to make it work." - Sarah LemmonToday's episode with Sarah Lemmon is gold. As early as grade school, she saw that life is not always the good stuff and that it's very important to look at things in different perspectives. Her "Gray Crayola" story turned out to be one of her most valuable lessons in life.As she started her business, she realized that the path to success is not unique. There are different ways to do things. "It's all about perspective.", she said. You may not have the right tools for your business, but surely you can figure out a way to make it work. Sarah turned her lemons to lemonades. She started 3rd Bird Kombucha unexpectedly as she was only brewing, initially, for her son. It just so happen that a friend who has a pop-up market invited me to sell one summer. But as time goes by, she felt that she needed to define her business more. She decided to slow down and think about the business, what marketing works best, how can she differentiate her business from others, and simply, why did she choose this business. All her business tips and advice when you listen to this episode. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Sarah's website: https://3rdbirdcollective.com/Instagram: https://www.instagram.com/3rdBirdKombucha/Facebook: https://www.facebook.com/3rdBirdKombucha/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Jesica Marican. Jesica is the owner and organizer of Denver Home Organizing. As a new mom with new challenges, she felt like she wanted to do more. She thought of starting her home organizing business in Denver, put it online, and the rest is history. Jesica said that when organizing homes she makes sure she creates a system for her clients to maintain clutter and day-to-day ins and outs of actual physical things in the home. She believes that our surroundings make a huge impact in our mental state. According to her, an organized home gives a calm and peaceful solution to her clients. She said that when you reduce your clutter, you are also reducing your stress.Her business is now 4 years strong and continues to thrive amid the pandemic. When the lockdown happen, she tried to switch her services online, but it didn't work. Glad there are online freelancing platforms such as Thumbtack which allowed her to post her services for everyone to see. It's best for local businesses because you only pay per lead.There are a lot of online platforms that work like Thumbtack and we believe that they are an excellent starting point for small businesses to gather leads. You have to start somewhere and these platforms give you just that.You wouldn't want to miss out on this episode!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Jesica's website: https://www.denverhomeorganizing.com/Instagram: https://www.instagram.com/denver.home.organizing/Facebook: https://www.facebook.com/denverhomeorganizingLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Now, I can honestly say that it's absolutely sweeter the second time around! This week we're lucky to have, once again, Kendra Swalls of Girls Means Business. Kendra is still our mompreneur and a strong advocate of helping women transition from survival to success mode. However, her business have grown so much since the last time we spoke. Huge part of this is how she was able to maximize Instagram Reels.In this episode, she shared her journey in using Instagram Reels for her business. It was not a love at first sight, she said. When TikTok emerged, she didn't really see herself in it BUT she saw the results and was completely in amazed. As Instagram introduced its own version of short-form video, Instagram Reels, she thought of trying it out and unexpectedly, gave her excellent results!Kendra sees Reels as a very effective strategy in reaching out to your target audience. It's short, addictive, and relatively easy to create. These 15-30 second videos are just about the perfect length for the general Instagram users to get hooked with your message. Not to mention the trending music, dance and funny acts that you can do in it.Short-form video is here to stay so don't miss this episode as she shares her top strategies in creating no-sweat Instagram Reels. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

"Part of being entrepreneur is that sense of unknowing." - Lida CitroënIn this week's episode, we have Lida Citroën. She was in corporate America for 20 years moving from one industry to the next. It's not that she can't do one job perfectly, it's more of accomplishing so much in that one position and then challenging herself to be as successful in another one, in a totally different industry.She established Lida360 last 2008 in the worst economy. She thought of helping businesses to do strategic branding and global positioning. Lida turned these trying times to guide other businesses on how to position themselves to be competitive in a very complicated market. Lida connected with other business owners and had informational interviews with them. Surprisingly, the advice that she got consistently from other successful business owners, was to NOT have a business plan yet. She was told that creating a business plan at the onset will cause you to miss the organic part of the business. She mentioned that as she started her business thinking that she will help businesses in doing marketing, as she was doing for years. And then personal branding found her and she fell in love with it. A personal brand is a narrative or a value proposition that defines yourself. She believes every business, in every industry, should have this. It is creating a story where you tell who you are authentically and with consistency. And this is where you connect with your people, human to human. Check out her new book entitled Control The Narrative: An Executive's Guide to Building, Pivoting, and Repairing your Reputation.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Lida's website: https://www.lida360.com/LinkedIn: https://www.linkedin.com/in/lida360/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Why are you on social media?What do you think you'll get from here?Most business owners find social media as an "easy way" to grow their business. Post your product then people will like it and they'll buy from you. Done.But we're here to tell you this is not, at all, true!In this week's episode, I had the pleasure of talking to Dan Peterson Owner and Founder of Flipswitch Consulting. He is a social media marketing and sales training expert with approximately 20 years of experience. They started working on website design for small businesses and eventually, branched out to social media marketing. He said that until now, there are a lot of small businesses that are not yet on social media. Either they don't have the time or can't do it. Flipswitch offers to help them but owners have to do their part as well. They launched #thinksocialfirst to encourage their clients to always take a photo or capture in video their daily milestones and activities. He also stressed out that most business owners think that social media is a quick-fix scheme. "If you are starting social media now, then you are years behind from where everybody else is.", Dan said. It is meaningful connections rooted in genuine engagement and interactions built over the years, that give you the most of your social media presence. Tune in to this week's episode and discover how huge brands and big social media accounts get to where they are now.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Dan's website: http://www.flipswitchconsulting.com/https://www.facebook.com/FlipSwitchSocialMediaLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Lara Smedley. Lara is an event producer and owner of Smedley Events. She has more than a decade of experience in sports marketing and event production. Her passion for creating experiences to lasting memories pushed Smedley Events to become the go-to for most Colorado and Texas corporate, brands, and non-profit organizations.The year 2020 didn't favor the events industry so much that there was a need for her to pivot. She thought of a way to stay afloat. This is when My Fan Seat was born. She saw an emerging trend in Europe and Asia where Fan cutouts are placed in the team's stadium while in-person attendance is still restricted. This brilliant idea kept them afloat in the middle of the pandemic.Lara also talked about the importance of niching down. It's been said a lot of times that working with clients that you truly resonate with, allows you to bring out the best of your skills. With focusing only on her ideal clients, she made her business best suited to her lifestyle.Discover more of Lara's excellent journey as she keeps her business not only surviving but thriving.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Lara's website: https://www.linkedin.com/in/larasmedley/Smedley Events: https://www.smedleyevents.com/Facebook: https://www.facebook.com/smedleyevents/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

How many times were you told to work hard so you can be successful?We all work hard for our business. Who doesn't? But working hard is just half of the story, the other half is working smart.In this week's episode, we have Amanda Abella of Make Money Your Honey podcast and Persuade to Profit Training. She is a millennial personal finance and business expert who lives to work smart rather than hard. She started as a freelance writer in 2010 and worked with big financial companies for 8 years writing financial blogs and education campaigns. In 2016, she thought of scaling her business but didn't know how to do it. In 2017, she started coaching her writing clients on the side for extra income. They called it Persuade to Profit and it turned out to be a huge success. It was then that she started scaling up her business.Amanda believes that having a high-ticket sales offering should be one's goal so we can eventually live our lives the way we want. As business owners, we should know what is the life we want, and then start figuring out how to do it. Once you have identified these, think of the actual process on how to achieve these then ask yourself if you can do it.She suggested 3 ways to scale a business: intellectual property, systems and technology, and hiring people. Depending on your lifestyle and interest, you can choose any of these 3 for your high-ticket sale offering. Amanda chose the intellectual property path. She has courses and programs for people who want to learn the business and her clients pay her for it. This is how she scaled her business and it's absolutely working for her.So if you still don't have your premium package to offer, then you got to listen to this podcast now.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Amanda's website: https://www.amandaabella.com/Podcast: https://www.amandaabella.com/make-money-your-honey/Instagram: https://www.instagram.com/amandaabella/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are lucky to have a wonderful discussion with Amber Sigg. Amber is the owner of The Pointe Real Estate, LLC and On Pointe Complete. She is a realtor, a business coach, a mom, and a wife. She's a superwoman! Amber started her career as early as her high school days. She was then an assistant to a realtor and eventually to the realtor's husband, who was a developer. She learned a lot from this experience and grew fond of the business.Fast forward to the year 2000, she got her real estate license and started working as a real estate agent. She found great success and eventually established her own brokerage firm. She learned a lot over the years and created effective processes and systems for her business. After a while, she learned that she enjoys supporting other realtors to find success like her.She believes that establishing a business is hard that's why she wanted to share her knowledge and experiences to other real estate professionals who are still struggling. Amber believes in the power of networking and deep connections. She calls them business power partners. With excellent networking, you can get referrals that are very good for your business. Listen and get lots of amazing tips and tools in business and life from Amber Sigg.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Amber's website: https://opcomplete.com/The Pointere: https://thepointere.com/Instagram: https://www.instagram.com/opcomplete/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we have Katie Guenther. Katie is the founder of Bela Blue Solutions. She believes that email marketing doesn't have to be complicated. It can be really simple. Her advise is to start with choosing the right email marketing platform to use. She recommended three platforms which she thinks are the simplest of all the other platforms available. These are Mailerlite, Awebber and Flodesk. Choose what's the best that suits you and your business.Once you have chosen a platform, the next thing is to establish an email list. She said that the best way to do it is to just keep it simple, collect emails, and grow your list. You will need a lead magnet in exchange of your audience's email. This lead magnet should be attractive enough that it answers your audience's pain point. It's also a little sneak peek of the value you can provide to them. It should be something that would leave them wanting more. Katie Guenther also reminds us that our email list is the only thing that we can call our own. Instagram owns our followers, Facebook owns our friends' list, and LinkedIn owns all our connections. When these social media platforms decided to stop or block our account, there's no way we can retrieve our contacts or connections there. Email marketing is about building deep relationships with your audience in a more personal way. It can do wonders to your business if done with consistency and the right strategy.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Katie's website: https://belablue.com/Facebook: https://www.facebook.com/BelaBlueSolutions/Instagram: https://www.instagram.com/emailkatie/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Truly, relationship building is essential for everyone's business.For sure you've heard people telling you about the right systems, and the right strategies are the most important elements of your business. In this week's episode, our guest Morag Barrett, will smash this idea with her knowledge and years of experience managing high-performing teams. She is the CEO and founder of the SkyeTeam. She is also the author of the bestselling book Cultivate: The Power of Winning Relationships. She started in the finance industry where she enjoyed working with numbers. She worked with many startups and found that even with the best strategies and great systems, businesses can fail.Her long years of experience taught her that establishing deep connections with the people around you is far more important. Contrary to what many entrepreneurs believe, she advocates that business is personal and relationship matters. When asked about her advice to other entrepreneurs, she said that the best thing to do is to invest in the hearts and minds of people who will get the service or in your team who will take the risks.She believes in the importance of masterminds. There's nothing wrong with trading information to other business owners. She believes that the world has enough space for everyone and that it is our responsibility to support one another.Listen in and discover more about the importance of relationship-building in your business.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Morag's websiteSkyeTeam: http://www.skyeteam.com/Cultivate at Work: http://www.cultivateatwork.com/LinkedIn: https://www.linkedin.com/in/moragbarrett/Ally Mindset Profile: skyeteam.cloud/ampLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Stephanie Mojica. Stephanie is a book development coach who helps executive coaches, business owners, attorneys, and other decision-makers be the go-to experts in their field through writing and publishing a book. Contrary to what people thought is daunting, Stephanie makes writing an enjoyable endeavor. She grew up with families who also wrote stories and poems. When she was in high school, she is convinced that she wanted to be a journalist. She took early English courses in the summer, allowing her to take a journalism class as early as her freshman year. At the end of her freshman year, she took an internship in a large newspaper in Virginia. From the newsroom, she transitioned to publishing. One step led to another, and last 2008, she published her first book. Stephanie believes that writing and publishing your own book is essential for consultants, coaches, and other decision-makers. According to her, your book serves as your credibility marker. Books can tell what you know and how you help your clients. It is a great venue to establish your authority in your niche. She has strategies that can simplify the writing process. If you have a blog or a Youtube channel, these contents can be repurposed and turned into a book. Just make sure that your book is properly edited and proofread. It has to look as professional as possible. She ended the conversation with a reminder that it is okay not to be perfect. There's no shame in asking for help.Tune in and learn more about book publishing with Stephanie Mojica. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Stephanie's website: https://gettheirattentionnow.com/LinkedIn: https://www.linkedin.com/in/stephaniemojica/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Omar Mo. Omar is a content marketing strategist who helps small business owners live happier, healthier, and full of freedom. After finishing his studies in Houston, Texas, he decided to travel around the East side of the world. He spent the time wandering in New Zealand, Australia, Vietnam, and more. He interviews people wherever he went and finds joy in learning and discovering things about them and their culture.He started freelancing and eventually founded his own business from his laptop. He considers himself as a digital nomad and works while travelling from country to country. He dreamed of building his business around his lifestyle and was successful in doing so. His business follows not the traditional marketing that is via the different social media platforms. He discovered the potentials of podcast not just in getting more leads but also in driving revenue into the business. He believes that now is the age of video and audio marketing. Business-to-business models can benefit so much from podcasting. It allows you to have a one-on-one talk to your buyer persona and deep dive into a meaningful conversation with him or her so by the end of it he or she knows, like and trust you. He also calls this as a pillar content where a 30-minute podcast can be repurposed for a number of social media posts. It's incredible how he manages his team from his laptop. Omar believes in the power of delegation. He said that there are a lot of tools now that will allow you to communicate even you're halfway through the globe. Tune in and learn more about how you can build your business while enjoying the freedom of going to places that you only have dreamed of.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Omar's website: https://www.nomadscast.com/Instagram: @itsomarmoPodcast: https://www.nomadscast.com/podcastLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Michaela Smith. She is the owner of two great businesses the Karma Koaches and Meditation Nut. She started building her business at a very young age. She was lucky to have an A-team family that it became relatively easy for her to scale up. Of course, there are a lot of challenges along the way but her family has always been there to give her business advice.It was such a colorful ride growing her business but she came to a point that she reached her "maximum". She felt like she should be doing some more. In September 2018 she posted her business for sale. She tried finding herself and her true passion. She wasn't into life coaching and business coaching even though most of the people she knew tells her she can be one. She found herself doing meditation coaching. She got certified and started her two new businesses from there. Tune in to this week's episode and find out how she sold her business, and find her way into launching, not just one, but two businesses.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Michaela's LinkedIn: https://www.linkedin.com/in/michaela-smith-ba907714/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we are joined by Alexa Cowley. Alexa is the president and CEO of Forever Friday Consulting. She is also the host of The Friday Society Podcast. She enjoys working with small health and wellness brands to find the system that best works for them. She spent 4.5 years with Lululemon, first as a sales educator working with local businesses. She loved this and found joy in connecting with small businesses. She then became a community manager for the Flatiron Flagship Store managing fitness studios across New York.Her next corporate role was as a marketing director for SoulCycle. She was responsible for looking after 26 studios and 5 direct reports. It was a big undertaking but felt strongly passionate about helping small businesses without huge resources to thrive. After 1.5 years in SoulCycle, she decided to start Forever Friday Consulting. Her heart is in keeping as many people as possible healthy and strong. When asked about branding, she said that the most important step would be to create your mission statement. Your mission statement has to be very specific as to what you do, why you do it, and what should people expect from you. Once you have your WHY clear enough, it will be easier to find your ideal clients. You can now start marketing. Usually, small businesses don't have a huge budget for this but they can sure find the time to make it happen. Spending time connecting with local businesses is a proven-and-tested great start.If you're in the health and wellness realm, this is the episode for you!! If not, you can still get lots of strategies that you can customize for your business, as well as, mindset tips and tricks to get you ahead of the game. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Alexa's website: https://foreverfriday.co/Instagram: @foreverfriday.coPodcast: https://thefridaysocietypodcast.com/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Mental health is not so common a topic inside the workplace. However, recent events hit all of us too hard that the call for a more mindful work environment is more than necessary. In this week's episode, we are joined by Donovan Dreyer. Donovan is a coach and speaker in Get Ready Coaching. He was initially aspiring to be a pilot but realized that it isn't what he is passionate about. The tragedy of the Columbine shooting showed him his purpose. He wanted to deep dive and understand why teens think the way they do. Studies show that a lot of teens are suicidal and that many parents need professional help in dealing with them. The ages 17 to 18 years old is a very crucial stage in their lives. Teens at this stage need help in figuring out their dreams, what they really want to be. Therefore, a strong support system is needed to help them get clarity on what they really want. Failing to provide such a support system can cause a midlife crisis wherein adults find it hard to pivot and make changes. They end up in the wrong spot, making them stuck in a situation that they do not want.Donovan was able to formulate the Spotlight analogy when he was triggered by a number of teen suicides that happen in a school that he previously worked with. He believes that when there is a universal language for mental health, we can easily understand what the children's condition is and how to deal with them. He used the colors green, yellow and red to note different mental health statuses and needs.Tune in to today's episode and understand how important it is to understand your spotlight, not only for your business but more importantly for your own mental health.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Donovan's website: https://www.getreadycoaching.com/LinkedIn: https://www.linkedin.com/in/donovandreyer/Instagram: https://www.instagram.com/donovan.dreyer/Email: [email protected] more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is the one and only THE Instagram Expert, business coach, Sue B Zimmerman. Sue is a natural-born entrepreneur who started selling hand-painted barrettes at a very young age. She believes that if you're doing what you love, it is easier for you to make money from it. These same lines sounded true until she grew up. Her love for things allowed her to grow her business far and wide because she knew exactly how to stand out among her competitors. She used Instagram to grow her business. From scrapbooking and putting embellishments on photos, she had gone digital and go really strategic with her profile. She discussed the importance of understanding SEO and applying that firstly, in your bio. Make yourself searchable. Use appropriate keywords related to your niche so that when people visit your account, they'll know instantly what you do. Also, another important thing she pointed out is how easier it is for your audience to relate to it, and trust you when you do your videos.A lot more strategies and Instagram hacks to learn when you tune in to today's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkley EPISODE LINKSVisit Sue's website: https://suebzimmerman.com/Instagram: https://www.instagram.com/theinstagramexpert/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

"Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability." – Patrick Lencioni In this week's episode, we are joined by Miruna Dragomir. Miruna is the Chief Marketing Officer of Planable. She helped Planable to grow 35x in revenue for the past three years. As a social media collaborative platform, Planable traces back its beginnings from a 5-man team, and that already includes one marketing person - HER. She experimented with strategies and ways to make the system better. One of the things she said had the biggest impact was their love for collaboration. Miruna said that they continuously look at what they're doing. She believes that nothing starts off as perfect and that they should all be happy to give out feedback and receive feedback. After all, their ultimate goal is to get better, and so they created an environment that encourages all minds to work together to get the most outcome. With collaboration, each team member pushes the others and brings out the best they have. They are also able to identify issues in their processes and provide effective solutions to them. One of these solutions is automation and/or delegation. They found ways to automate or delegate tasks that took so much of their time. Planable is based on these things and has been extremely helpful to other businesses, as well.When you listen to this podcast, you will not only get tried-and-tested strategies to scale your business but also a whopping 30% off in your first 3 months in Planable. Use the code ROCKY30 to avail.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Planable's website: https://planable.io/LinkedIn: https://ro.linkedin.com/in/mirunadragomirLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

It's a long time coming and finally, we have Jennie Wright. Jennie is an online marketing strategist, a list builder, and a lead generation expert. She is the creator of List Build 2.0, her own lead generation system based on attraction and permission marketing. She is a natural-born salesperson. Her first gig was a fundraiser for their Grade 6 yearbook. She grew up with her hardworking parents. Her father was a mechanic and they own the gas station next to it. She was so into the family business working on cars, cleaning tools, understanding the exhaust system, etc. Every summer, she worked in the station painting the curbside, cutting grass, and pulling weeds, among others. When she was to go to the university, her parents decided to close the station. She applied to a big box retailer down the street and started her 14.5-year career there. This helped her get through to the university and gave her most of her working experience. She was paid top dollar and was given a lot of incentives. She was promoted as a supervisor before hitting a wall and decided to leave the company. She decided to join a gold mining company and only after 4 weeks from her big box resignation. She started as Investor Relations and Communications Officer. She felt like she is now working THE job. She used her bilingual skills. She had her own office. She dressed up to work. Absolutely a huge leap from her jeans and t-shirt kind of job.However, she happened to join a start-up and that didn't work out for her. She was about to start a new job but required to move to New York for training. It was a dealbreaker for her. She told one of her girlfriends about it and offered her to work as a virtual assistant for her and all the other real estate agents in the office. She continued doing these gigs using Fiverr and there met her client who needed help with her summits. Being new to this, she tried to learn as much as she can. The next thing she knew she was already working her own system of lead generation and doing nearly 250 online summits. But how is she able to do all these? She said she has a strict list of non-negotiables. This made her prioritize her business and what needs to happen. Through her journey, she learned that the email list is the business's greatest asset. She believes that however huge your following or friends list in your social media platforms is, that's nothing when those social media platforms decided to stop. You don't own it! Your email list, that's yours to make use of.Learn more about list injections, as well as her take on the right mindset to set your business off the ground. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Jennie's website: https://jenniewright.com/Email: [email protected] to Thrive: https://systemtothrive.com/Facebook Group: Grow and Profit OnlineLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

This week we are joined by Alison Proffit. Alison is the founder of Proffit Coach. They help small businesses and entrepreneurs build processes that are heart-centered and soul-aligned. Her goal is to make their businesses grow focusing on the sales aspect to avoid having the stress that sales often brings. Her background in the HR industry made her an expert in finding the best sales process for you, and business strategies that contribute to sustainable success. In 2017, she got her certificate from the Institute for Professional Excellence in Coaching (iPEC). This opened doors for her in the corporate coaching and leadership development consultancy. However, she also had unexpected personal life struggles after this certificate program. She lost her job, got divorced, and moved houses 9 times. It was tough, but she proved that she was tougher. She got her second career change in the company called Sales Contact. She held a sales position for one year and did really good at it. Her communication skills and being able to affect their mindset helped a lot in closing sales. According to Alison, sales is all about connecting and having those meaningful conversations. When you know how to structure your sales conversation, you'll be able to close those sales with flying colors. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Alison's website: https://www.proffitcoach.com/Email: [email protected] more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Jana Osofsky. Jana is a marketing and Pinterest expert for online course creators, coaches, and service providers. She creates strategies to generate a continuous flow of leads for a more profitable business. She started her career as a virtual assistant last 2016. She was creating content for a client and in time find herself at the back end of her client's marketing. She discovered Pinterest and since then fell in love with it. Over the years, she saw how Pinterest evolve and how it became more and more useful for businesses and service providers to attract potential clients. As she describes it, Pinterest is more like Google than Facebook and Instagram. Her winning strategy starts with finding the right keywords. What do your target audience usually search for? For local businesses, you can try adding your geographic location or something that your area is popular for and then use it in your pin description, profile, etc. In this way, the algorithm will see you as relevant when someone search for that keyword. The good thing about Pinterest is that once you find the right keywords, the leads will just follow through. When people search here that means they are already interested in that particular service or product. The goal is not to attract but more of be on top of the searches. Another excellent benefit of Pinterest is that the contents are evergreen. Your pins are good for a month or even longer. It doesn't expire or stop showing in others feed for a limited time.Find out more about Pinterest and the magic it can give your business. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Jana's website: https://janaomedia.com/Pinterest with Purpose: https://janaomedia.com/pinterestcourse/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, we are joined by Christine Daspro. Christine is the founder of Threads of Leadership and Curating Connections. She spent 30 years in the corporate jungle of Wallstreet before deciding to take a break and live in Colorado. However, this puts her into level zero. It was a clean slate, her big and great network was in the corporate world, and now she's starting over again. After some research, she joined the Women's Vision Foundation. This allowed her to find her passion in helping leaders by educating them on how to build meaningful and impactful connections.It was something she enjoyed. She mentored. She coached new entrepreneurs. She worked with the board. She's absolutely making an impact and decided to level up her playing field. At this point, she become a great advocate of overcoming impostor syndrome. It was her life story. Her 30 years in the corporate world is nothing but living as the person who is always being told. Her success was that of others. She felt empty and sad. She realized she's not being her authentic self. Tune in as Christine shares her story on how she overcome impostor syndrome, and then eventually, help others get out from it too. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Christine's website: https://curatingconnections.com/2021-threads-of-leadership//Email: [email protected] more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Vince Warnock. He is an award-winning business marketing strategist, author, coach, and a Star Wars fan. He was included in 2018's Fearless 50 where emerging bold and fearless leaders were recognized. He established his first "company" at the age of 11, unknowingly, when he played on faulty computers and fixed them to sell. This allowed him to discover his interest in computers and technology.A true born Kiwi, Vince accepted the challenge to be independent and figure out things on his own. In college, he continue to pursue his interest and took up software engineering. He was involved in several startups and found success in selling them to larger companies. In 2015, he joined CIGNA as Digital Marketing Manager. It was a crazy journey but absolutely a happy one. It was all good stuff, according to him, he love the company and the people he worked with, however as time went on, he realized that he was not satisfied. He felt as if he wasn't himself anymore. In 2019, he took the courage to say goodbye to the corporate world, and start working on his 2nd book about impostor syndrome. While he's on it, the pandemic hit and found businesses that needed his help. He helped them pivot to digital marketing and it made him feel fulfilled like never before. He started being a marketing coach to businesses.As he talk to business owners, it reminded him of his book about impostor syndrome. He mentioned that the best way to deal with this is to fully embrace it. He believes that there's no point in battling or defeating impostor syndrome as it is natural to most of us. We have to learn how to embrace it and cope with it. When we discover and make friends with those small voices in our heads, then we take courage and move forward. This is the very core of any business in any industry. Once you've dealt with impostor syndrome, you are now able to see clear and scale up your business. It's in clarity, knowing the simplest framework, that you can be successful. Just the same as creating landing pages. When we overcomplicate the landing page, make it too long, we lose our potential clients. We lose that chance to convert. Tune in and learn more about Vince in this week's episode. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Vince's website: https://chasingtheinsights.com/Apple Podcasts: https://podcasts.apple.com/nz/podcast/chasing-the-insights/id1528241477Spotify: https://open.spotify.com/show/66p2n7EMUmtbSFx2ua68zZLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Kelly Lemon, a one-armed wedding and elopement photographer based in PNW. Her story has inspired thousands of people and gave a big reason for everyone else not to give up. She is the epitome of dedication and hard work. The car accident she was in when she was 12 years old has transformed her life in many ways than one. A huge part of her body was paralyzed. She survived and tried living with only one hand. But this didn't stop her from pursuing what she really wants, and that is photography. Kelly decided to enroll in a photography class despite her challenges. she experienced rolling the film in the darkroom using her feet. It was only last 2018 that both her hands are fully functioning. She does photography as a side hustle and loved it. It was when a NY Times photo editor saw her shots that pushed her to go full time. She started her photography business and got clients from all over the US. In the middle of her success, her arm did it again. She was driving when she felt her arms fell off. No one knew what happened but she definitely can't stop where she is right now. She dealt with her clients and hired assistant photographers that helped her achieve what she wants. Surprisingly, her clients understood and still chose to go with her. She said the secret here is communication. Listen in and discover how Kelly managed to face all these challenges and come out stronger, bolder, and definitely a winner! Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Kelly's website: https://kellylemonphotography.com/Instagram: https://www.instagram.com/kellylemon/Pinterest: https://www.pinterest.com/kellylemonphotography/_created/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Humaira Akhter, a personal brand strategist who helps businesses harness their unique identities to generate revenue. She sees herself as someone who is used to being thrown into tough situations and be able to come out the other way. She recalls her experiences when she flew from Bangladesh to the US to study. The plan was to go back after school but that didn't happen as she found herself working tirelessly in the corporate world. It became monotonous for her and that she no longer enjoys what she does. She wanted to do something that doesn't only makes her happy but can also impact others. Humaira believes that by knowing your core identity you will easily scale your business' efficiency. Understanding who you are, and what's your biggest strength, will allow you to align your product, mission, and values all together to achieve the life you want. Humaira's goal is to help her clients be on top of mind whenever people need their services. That's why it is important for business owners to have this clarity to be able to serve their clients with confidence. She answered the controversial question - which comes first - branding or marketing. Listen in and see her take on this hot topic.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Humaira's website: https://www.brandwave.consulting/Facebook: https://www.facebook.com/groups/authoritypositioningforcoachingandexperts/LinkedIn: https://www.linkedin.com/in/humairaakhter/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Tim Fitzpatrick. Tim is the president of Rialto Marketing. He is based in Colorado but grew up in the Bay Area in California. His story started from working in a wholesale distribution company to selling houses and then finally, digital marketing and business growth. He believes that most people make marketing complicated which, according to him, should not be the case. He believes in working smart rather than working hard. For Tim, being laid off opened an opportunity for him to focus on what he enjoys doing. He founded Rialto Marketing with this in mind last 2013. Their mission is to help businesses breakthrough their marketing roadblocks with the use of their 90-day marketing plan. The idea is to go back to the fundamentals of the business and identify specific goals and target market. He follows a 6-step structure in navigating through one's digital marketing strategy. When asked about his advice to other business owners, he said that being able to adapt to change is important. Given the events last year, the ones that were able to pivot survived, and those who didn't fail. Another strategy he shared is to break down the task or project into smaller pieces and finish each small task before going on to the next. The point is to simplify the method by focusing on what's working at the moment before moving on to the next strategy or platform.Listen in as we deep dive into simplifying digital marketing for businesses. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Tim's website: https://www.rialtomarketing.com/Podcast: https://www.rialtomarketing.com/rialto-marketing-podcast/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Sarah Curcio. Sarah is a marketing manager to coaches and a coach to virtual assistants. Her business is called Sarah's Social Strategy. She's been very passionate about helping consultants write compelling content and market it through different social media channels. She believes that working with different social media platforms requires a different strategy to be more effective.Sarah is also very good at writing blogs. She stresses the importance of writing to businesses. Blogs, unlike articles, do not require so much formality. Some blogs are even written in a diary form. She said that the SEO component of a blog is so important. She enumerated these three components such as SEO title, meta description, and focus keyword."Everyone wants to land on the first page", she said. However, according to her, it takes time and a lot of work. Choosing the right set of words to use and optimize plays a big part in this. Research on what your target audience is using to search your niche, and then work out those keywords in your blog. Contrary to what some people say about keywords, she recommends not using a focus keyword repeatedly. Learn more about top blogging strategies from Sarah in this episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKS:Visit Sarah's website: https://www.sarahsocialstrategy.com/LinkedIn: https://www.linkedin.com/in/sarahcurcio/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Denise Liebetrau. Denise is the founder and principal HR consultant of Prosper Consulting LLC. She helps employers with hr and compensation issues. She grew up on a farm in Kansas and got her degree at Kansas State University. She moved to Colorado last 1998 and loved it here since then. Her journey from corporate to being an entrepreneur started when she was laid-off. She said that her biggest investment was when she decided to take a mastermind on how to define your niche, how to do the marketing, and the sales components related to running a small business. This helped her develop the skills needed for her to run her own business. She also joined Denver Women's Group who supports fellow business owners who are experts in finance, marketing, and many others.Denise's nature of work is quite unique but is very significant to both the employers and the employee. She's coaching individuals about how they can charge more. According to her, there are 2 points differentiators, one is developing emotional intelligence, and the second one is mastering the executive presence. She said that there's a certain level of presence that you have to be in so you can get your hiring manager's trust. Last year, she helped few people who were laid off by Coca-Cola to start anew. She was able to help them land a new job with not just a base pay increase but also sign-on bonuses up to $50,000. Her knowledge of how HRs and business leaders decide on offers for new hires and promotions has helped her make this success happen.Listen in as she gives out more tips on how you can level up your game in this side of the business. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Denise's website: https://prosperconsultingllc.com/LinkedIn: https://www.linkedin.com/in/deniseliebetrau/Facebook: https://www.facebook.com/ProsperConsultingLLC/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Aaron Pearson as our guest, who is the Co-founder and Managing Director of BitBranding. He's a marketing guru who provides stability and flexibility to online businesses. He says that video marketing is one of the best in getting your clients "know I can trust" factor. In his observation, people are going to spend more on brands whom they trust, and at this time when most of your clients are online, the best way to show that you can be trusted is to get yourself in front of the camera. One effective video strategy is thought reversal. This is when you challenge common misconceptions or beliefs about a certain product or industry and positions yourself differently.He talked about getting your audience to stop scrolling, and then getting them to stay and come back more often is what you should aim for. The more we offer value, the more they will come back and purchase. He also discussed email marketing being your best asset. Small businesses can personalize their approach through different segments via email marketing. Your email list is something that you can call your own compared to your social media accounts.When asked about the best advice he got for his business, he said, "It is not the who but how.". He believes that in our lives, we can always hire somebody to help us do what we want. And this allowed him to help other businesses as well. He believes that success should be defined by using your God-given talents and not what society dictates.Find out more about what he does and his take on marketing trends this year by listening to this episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Aaron's website: https://www.bitbranding.co/Facebook: https://www.facebook.com/pearsonaaronj1Instagram: https://www.instagram.com/bitbranding/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Suzanne Tulien. Suzanne is a brand clarity expert who helps businesses and solopreneurs find their competitive advantage by discovering who they really are and what they really want. She is also an author and international speaker. According to one of her books, Personal Brand Clarity; Identify, Define & Align to What You Want to Be Known For, all of us have a brand and we're not just conscious of it. As solopreneurs, it is important that we take control of our business, and we can only do that when we have a clear understanding of what our core is. She said that people are like chameleons. We tend to compare ourselves to others, and eventually copy what we perceive as good. We become vulnerable. Our actions become transactional. We become like everybody else. In order to avoid this from happening, we need to be clear about who we really are. Having a strong understanding of our core values, mission, and vision, we can be confident that we will attract the right type of clients. Those clients who keep on coming back, who buys from us and promotes us.Learn more about the importance of brand clarity and how this helps in gaining control of your business. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Suzanne's website: www.BrandAscension.comInstagram: https://www.instagram.com/brandascensionconsulting/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Alyson Lex. Alyson is the former Marketing Manager for Glazer-Kennedy Insider’s Circle where her first salesletter generated nearly $9,000 in 3 days. She lives and breathes effective marketing without selling your soul. She's been writing copies for over 13 years now allowing her to help business owners to grow bigger and reach more. She believes that sometimes when you do the writing yourself, you get caught up and fail to represent yourself well. As business owners, there are a lot of aspects that you need to focus on in order to run your business successfully. Creating an effective copy for your website or social media accounts requires a lot of time. There's a ton of research needed to formulate the perfect strategy and get your audience hooked. Telling them what's in it for them, their greatest benefit will help convince them in believing in you. Alyson shared a number of key points to consider in creating an effective copy.Know the secrets and step-by-step process in creating an effective copy by listening to this week's podcast.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Alyson's website: https://alysonlex.com/Facebook: https://www.facebook.com/AlysonLexCopyLinkedIn: https://www.linkedin.com/in/alysonlex/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Summer Asturi. Summer is the founder of Summer Productions, a Denver-based production company specializing in commercial advertising content. She grew up in her father's tattoo shop in Las Vegas. Her early years were spent watching her dad run the business. When her father is finished with one client, she and her sister will then discuss the after-care process. Her father is someone she looks up to. She saw him struggle but admire him for keeping his spirit up. This is how she managed to build her production company from the ground up. Being able to turn her modeling gig into an opportunity to learn more about the industry. She started with volunteer work, oftentimes unpaid, and then after a year persevered to on her own clients. She said that networking helped her a lot in scaling up. Summer further talked about her journey and the biggest lesson she learned from the other successful people in the business.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Summer's website: http://www.sumprods.com/Instagram: https://www.instagram.com/sumprods/LinkedIn: https://www.linkedin.com/in/contentproducer/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest today is Nicole Saunders. Nicole is a business coach whose mission is to empower womxn entreprenuers. Her strategy is to tap on one's personality and strength, and help them work out the best and most suited business model for their business. She loves hiking with her husband and dogs. Her obsession with personality tests is helping her communicate well with her clients. She became a Pinterest Manager last 2018 and has been winning clients since then. It was an absolutely fun and successful journey but she still felt looking for something more. She finally manage to free up some time and take in more coaching clients. This allowed her to pivot to do what she really love. "You can be whatever you want to be in the internet. You can change what you do.", she said. Nicole is big in showing your authentic self. She believes that when you fully embrace who you are, people will trust you. Her greatest advice is just for people to not hold back, to quit trying to make things perfect happen. She heard once that "Perfectionism is the highest form of self-abuse.".Learn more about how she transitioned from being a Pinterest Manager to a business coach. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Nicole's website: https://saunderssays.com/Instagram: https://www.instagram.com/saunders_says/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Jon Just. Jon is co-founder of Therapeasy which was born in the heights of a worldwide health crisis. From a solid healthcare background, Jon doesn't really know he would end up being an entrepreneur. He dreamed of running his own hospital. He see himself as being a top-notch healthcare executive focusing on finance analytics and hospital operations. It wasn't until he took his MBA in Entreprenuership that he realized he was an entreprenuer all this time. He found himself marrying his passion for mental health and business. With his CoFounder Christine, they started Therapeasy to allow people to be easily connected to a behavioral health professionals. Understanding both ends of the spectrum, Jon knows the great need of mental health care for business people. He wanted to provide a platform where he can easily match someone with the best behavioral professional. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Jon's website: https://therapeasy.co/LinkedIn: https://www.linkedin.com/in/justjon14/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Mark Herschberg. Mark is the author of The Career Toolkit - Essential Skills for Success That No One Taught You. He believes that the fundamental skills for success are universal. These include leadership, communication, negotiation, and networking. He believes that these skills are often overlooked given that these are the most important.From a high school nerd to a sales manager. He realized that his childhood has limited him in doing his best. He didn't do well in communicating. He wasn't good at building relationships. Only when he became a manager that he thought no one ever teaches these things. Networking according to him is more than the passing of business cards but more of building a relationship rooted in trust. It is learning to give before getting anything. He also spoke about the importance of being an effective leader. For him, a good leader is someone who elevates others. It is allowing oneself to grow as a leader with your team. Empowering other people to be the best that they can is the most important role a leader has. While giving them the training that they need, you should be able to show respect and let them grow on their own.There are more of these exciting success tips in this episode!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Mark's website: https://www.thecareertoolkitbook.com/LinkedIn: https://www.linkedin.com/in/hershey/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/next.step.social/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Michele Ashby. Michele is the CEO and founder of ACE LLC, Ashby Consulting Enterprises LLC. Her success in climbing up the ladder is undeniable as she makes big leaps in her career for the last 17 years as a board member. She specializes in corporate strategic planning, investor engagement, and financial and business advancement. The greatest struggle is to swim through this culture of patriarchy. This has been an age-old system that is hard to beat but evidently can be worked out. Michele is living proof of this. While she herself was mentored by men and is grateful for it, she often finds herself wondering why does she always see herself as the only woman in the board room? This is why she strives to help 1000 women in taking their seats on the corporate board. Her experience with fellow women in business isn't that great and this made her see an opportunity for her to provide support for women to be ready in taking the position of power.Michel was named Top 25 Most Powerful Women in Colorado last 2019. She serves as an inspiration to all the other women of our time. She wants us to stay curious and take advantage of the opportunity to get ahead. Instead of feeling inferior with men in business, embrace being a woman who stands out and brings a new flavor to the table. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Michele's website: https://www.acellc.consulting/LinkedIn: https://www.linkedin.com/in/micheleashby1/ACE Board Primer Series - https://aceboardtrainingforwomen.mykajabi.com/ACE Board Certification Training for Women 2021 - https://www.acellc.consulting/new-board-training-certification-programLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, we have Kendra Swalls who is an elementary teacher turned photographer slash entrepreneur. She advocates for women not to aim for perfection as it doesn't necessarily mean success. Her childhood dream of becoming a teacher was a success. She worked as a full-time 2nd Grade teacher and spent about 5 to 6 years in this field. She took her Master's degrees but felt like something is still missing. It was a perfect job but there's something nagging her. So she started her photography business in Dallas, specializing in bringing out confidence in front of the camera. It was a "Jump first, learn later." kind of business strategy, therefore, allowing her to see everything including the ups and downs of starting a business. It was when her precious daughter came that she decided to leave her teaching job and focus on her photography business full-time. Through time she found herself doing blogs, mentoring women, and even starting a podcast. She started her Girl Means Business podcast last 2019 and now has 77 episodes to date. She was big in email marketing as she believes that it is more of a personal approach to engage with your clients. Emails come directly to your client's inbox where they can respond directly back to you. She discussed several platforms to use when doing email marketing. With these platforms, your sending an email to different types of clients can be easy-peasy. There are automation options in each of these.According to her, there are two main points to keep in mind, first, know your analytics. You can test which email your clients prefer and enjoy by looking at the open rate, click rates, how good your subject is, etc. This will show you what captures your client's attention. Next and what she said is so important, is including a call-to-action. She recommends adding lines at the end of your email that says "Let me know what you think." or "If you have any questions, feel free to hit reply and I'm sure to respond.". Your audience needs to know that there's a human being on the other end. Check out more of these tips in this episode and champion email marketing like a pro!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Kendra's website: https://www.girlmeansbusiness.com/Facebook: https://www.facebook.com/groups/girlmeansbusinessInstagram: https://www.instagram.com/veronicavsopher/Unlock the 5 Best Marketing Tips Every Entrepreneur Needs To Know Free Guidehttps://www.girlmeansbusiness.com/marketing-guide-opt-inLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/next.step.social/ Hosted on Acast. See acast.com/privacy for more information.

Season 1 of Rocky Mountain Marketing is in the books! In today's episode, Katie discusses the purpose behind the podcast and what to look forward to in Season 2. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyConnect with Katie Brinkley:Instagram: https://www.instagram.com/next.step.social/LinkedIn: Linkedin.com/in/katiebrinkleyClubhouse: joinclubhouse.com/@katiebrinkleyWebsite: www.nextstepsocialcommunications.com Hosted on Acast. See acast.com/privacy for more information.

Our guest today is Veronica Sopher. She is an award-winning visibility strategist who helps entrepreneurs garner national media placement that promotes their brand legitimacy. Brands that have strong personal branding have impressive growth in profits. With a family of journalists and lawyers, she found herself fascinated with people's stories, how their values are formed and how these stories make a huge impact on the world. Also, having a communal sense of responsibility, which her family instilled in her, to support other businesses affected how she structured her business today.According to her, personal branding is for all businesses that have visibility. Personal branding is your promise. It is who you are, what you do, and what you want people to expect from you. It doesn't have to be complicated. It just has to be YOU. She believes that everyone has something that they can tap within themselves and work out of. At this time where everybody's online, you have to level up your game and be everywhere. You have to diversify your presence - traditional and non-traditional media. Having the right team to help you bring out your authenticity is important to navigate through success. As a business owner, you have to either want to learn how to do things or delegate. If you don't have the time and interest to learn one thing, you can delegate such tasks to someone who is an expert in the field. Otherwise, you will be missing opportunities. Learn more about personal branding strategies and how to win 2021 with it!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Veronica's website: https://www.veronicavsopher.com/Facebook: https://www.facebook.com/veronicavsopherInstagram: https://www.instagram.com/veronicavsopher/Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/next.step.social/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we have Jess Dewell, Managing Partner of Red Direction and host of Bold Business Podcast, who shared valuable tips in helping small businesses create a strong growth impact plan. She found satisfaction in helping small businesses what they are good at and amplifying it to reach their goals. She said that knowing your strengths and how to prioritize them are key to effective business strategy. When your business seems to be going far off track, there might be a discrepancy with the goals you are setting, your strengths, and your strategy. It is always important to go back and evaluate your growth impact plan.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Jess's website: https://reddirection.com/Facebook: https://www.facebook.com/RedDirectionConsulting/Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

This week's guest is Brendan Kane. He is the author of the books One Million Followers: How I Built A Massive Social Media Following In 30 Days and Hook Point. He's been providing business and digital strategies to clients such as A-listers Taylor Swift and Rhianna, and big brands like MTV, IKEA, and Skechers for more than 15 years. His rich experience allowed him to identify the secrets of growing your audience authentically. In digital marketing, your competition is not only your direct competitors but all the other businesses, from different industries, that also have an online presence. He shared with us the common mistakes that most business owners make when working on their social media presence. One thing he mentioned was the importance of having a content structure that is most suited to your strength. What works for one person may not necessarily work for you. It is best for you to know what you can best and most comfortably do. Lastly, it is the right mindset that will make you go further.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Brendan's website: https://book.hookpoint.com/Instagram: https://www.instagram.com/brendankane/Email: [email protected] more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Today we have Francie Hinrichsen who is the owner and founder of Simply Integrated LLC, a digital marketing company that aims to help small business succeed via effective website analytics strategies. She believes that she is destined to be an entrepreneur as she grew up watching his father wear different entrepreneur hats. She specializes in SEO and CRO techniques that helps small businesses maximize their online presence and create informed decisions. She is also passionate about creating an encouraging and actionable space for women through her mastermind. Her mastermind anchors in an all-women community where they support and help each other.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Francie's website: https://simplyintegratedllc.com/Facebook: https://www.facebook.com/SimplyIntegratedLLCLinkedIn: https://www.linkedin.com/in/franciemuellerhinrichsen/Instagram: https://www.instagram.com/simplyintgrtd/Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyKatieBrinkley.com/guide Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are so lucky to have Carole Bardasano, founder of Digital Buzz, on the show to share what she thinks the top digital trends coming this 2021. Her many skills including being a multi-lingual landed her the Swatch's Group Head of Digital Marketing for the US market post. She strongly believes that having a strategy can help you succeed in business. Social media or digital media trends, as a whole, changes so often that what works 3 months ago may not work at this time. It is a continuous journey of discovering what works and what doesn't. This year, 2021, greatly video marketing. Showing up in front of the camera and talking directly to your audience plays a great deal in customer experience as well as search engine's algorithm. Another huge trend this year is direct messaging as it brings you to an almost-personal level with your customers. Carole believes in investing in doing research about your business. Your business should answer a problem while you make a profit out of it. If these two aren't met, then it's not going to work out. This episode is jam-packed with everything digital marketing that you wouldn't want to miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Carole's website: https://www.thedigitalbuzzus.com/Instagram: https://www.instagram.com/thedigitalbuzz/Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/next.step.social/ Hosted on Acast. See acast.com/privacy for more information.

Audio Branding can get your marketing to greater heights. More often than not, we don't usually pay attention to the audio side of our marketing material. It is that one part that we tend to put at the back of the list. But what we don't know is that the sounds you use is so important and that it enhances your marketing strategy by targeting the emotions of your audience therefore making a strong connection to them. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Jodi online:www.voiceoversandvocals.comhttps://www.linkedin.com/in/jodikrangle/https://www.facebook.com/pieceofcakevo/Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyinstagram.com/next.step.social Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we got the chance to talk with Brandon Koslow who is the Director of Paid Search. He has a double major in Finance and Entrepreneurship which explains why he's into data and spreadsheets. After taking a course about SEO, he and his friends thought of offering this service to small businesses and eventually making it a business. According to him, having the right mindset to face failures over and over again is important when thinking of putting up a business. This and doing a lot of networking can help you reach many potential clients. He handled a couple of huge clients in his 8-year-plus career across different niches. He discussed what Google Ads means and how is this so effective when used correctly. For realtors, he said that one good strategy to do in the initial stage is display remarketing. You will allow your ad to show up in places where your target market is spending most of their time online. He talks more about this, what to consider in setting the budget, what are pixels, and conversion tracking.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Brandon online:https://www.clicksandclients.com/https://www.linkedin.com/in/bkoslow/Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.comFREE VIDEO TRAINING: www.katiebrinkley.comlinkedin.com/in/katiebrinkleyinstagram.com/next.step.social Hosted on Acast. See acast.com/privacy for more information.