Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.In this episode, you will be able to:Learn how boosting engagement on social media can create deeper connections with your audience.Discover the secrets to building a supportive community on social media that fosters genuine interactions.Uncover the power of using effective calls to action to drive meaningful engagement with your audience.Explore the benefits of using Stampede Social for increasing audience interaction and creating a more vibrant online presence.Find out how to effectively utilize Stampede Social at events and conferences to enhance audience engagement and participation.The key moments in this episode are:00:00:00 - Getting People Off the Instagram Feed 00:03:25 - Jeff's Journey into Social Media 00:06:39 - Building a Community on Twitter 00:10:50 - Collaboration Over Competition 00:12:19 - The Power of Comments on Instagram 00:15:36 - Understanding Creators' Need for Support and Engagement 00:16:35 - Importance of Engaging and Calls to Action on Social Media 00:17:55 - Automating Engagement and Building Connections 00:20:01 - Leveraging Instagram Features for Increased Engagement 00:25:00 - Utilizing Stampede Social for Lead Generation and Follow-up Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Dwoskin's social media pages:Website: https://www.stampede.social/LinkedIn: https://www.linkedin.com/in/jeffdwoskinInstagram: https://www.instagram.com/stampede_socialLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024!In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy for the impending changes in the online sphere. Whether you're a business owner, content creator, or social media enthusiast, this episode provides actionable tips to revolutionize your approach and make a lasting impact in the ever-changing world of the internet.In this episode, you will be able to:1. Master the art of intentional social media usage to drive business growth and attract more leads.2. Learn the secrets of community-building online to expand your business's reach and impact.3. Gain valuable insights and effective strategies for building a thriving online community around your business.4. Prioritize meaningful connections on the web for enhanced visibility and engagement in the digital age.5. Stay ahead of the curve by understanding the future of social media and the power of being intentional in your online presence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle.Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey.00:00 Introduction and Welcome00:04 The Power of Social Media in Business00:38 Guest Introduction: Bob Gentle01:13 The Importance of Believing in Yourself01:30 Building Your Personal Brand02:57 Overcoming Fear and Building Confidence05:06 The Power of Online Presence06:49 The Journey of Personal Growth09:26 The Impact of Personal Branding on Business11:48 The Importance of Being Authentic22:11 Advice for Aspiring Entrepreneurs24:49 Connecting with Bob Gentle25:41 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bob Gentle's social media pages:Website: https://amplifyme.agency/LinkedIn: https://www.linkedin.com/in/bobgentle/Instagram: https://www.instagram.com/bobgentle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #contentcreation #strategy Hosted on Acast. See acast.com/privacy for more information.

The end of cross-platform messaging between Instagram and Facebook is upon us. And this shift goes beyond a minor tweak in the social media landscape. We can always expect new things to learn whenever that team decides to stir things up. As entrepreneurs trying to leverage these platforms, the best we can do is remain flexible and keep adapting. So what exactly does this change mean for you and your business? And why does it matter in the first place?In this episode, you will be able to:Unlock the potential of cross-platform messaging for your business.Discover the game-changing implications of client engagement strategies.Streamline your customer interactions and workflows for maximum efficiency.Master the art of using DMs for community growth and enhanced connections.Expand your customer engagement channels beyond social media for broader reach.The key moments in this episode are:00:00:09 - Impact of Meta's Announcement 00:01:10 - Discontinuation of Cross Platform Messaging 00:03:00 - Adapting to the Change 00:07:34 - Diversifying Customer Engagement Channels 00:09:52 - Navigating Social Media Changes Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form.Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape successful influencer partnerships. From selecting the right influencers to building genuine connections with audiences, we unravel the intricacies of this powerful marketing tool.Whether you're a business looking to leverage influencers or an aspiring influencer yourself, this episode provides valuable perspectives and actionable tips. Yash's wealth of experience and thoughtful approach to influencer marketing promises to inspire and guide you on your journey in this exciting realm.00:00 Introduction to the Show00:37 Introducing the Topic: Influencer Marketing01:07 Guest Introduction: Yash Chavan02:16 Understanding Influencer Marketing03:16 Yash's Journey into Influencer Marketing05:07 The Impact of Influencer Marketing07:20 Different Levels of Influencers09:13 Yash's Six Step System for Influencer Marketing16:42 Influencer Marketing for Different Businesses22:19 Becoming an Influencer25:22 Connecting with Yash and Final ThoughtsTune in to discover the nuances of influencer marketing, learn from real-world examples, and gain the insights you need to navigate the ever-evolving landscape of digital influence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Yash Chavan's social media pages:Website: https://www.getsaral.com/LinkedIn: https://www.linkedin.com/company/getsaral/Instagram: https://www.instagram.com/getsaral/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#influencermarketing #authenticconnections #community Hosted on Acast. See acast.com/privacy for more information.

Feeling exhausted by social media? It's time for a change! The struggle is real, but the solution is here. In this episode of Rocky Mountain Marketing QuickCast, I talk about the harsh reality of social media fatigue and introduce the game-changing tool, Metricool.In a world where creators and entrepreneurs are juggling multiple platforms, Metricool emerges as the secret weapon for those seeking to elevate their online presence. I share my insights on how this comprehensive solution empowers you to understand your audience, refine your content strategy, and achieve better conversions.What to Expect:Audience Insights: Dive into Metricool's audience analysis feature, a magnifying glass that lets you understand your audience inside and out.Analytics Mastery: Say goodbye to guessing games with Metricool's data-driven analytics, providing a clear picture of your content's performance.Competitor Tracking: Gain a competitive edge by spying on your competitors and fine-tune your approach for optimal results.Strategic Scheduling: Work smarter, not harder, with Metricool's post planning feature that allows you to batch your content efficiently.Engagement Tracking: Explore the world of social media currency with Metricool's engagement tracking, fostering meaningful connections.Ready to post less and grow more? Tune in now and discover how Metricool can revolutionize your social media strategy. Don't miss the free live masterclass on December 6th!Check out Metricool: [katiebrinkley.live/cool]Join the Masterclass: [katiebrinkley.live/class]Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Before you go and continue your LinkedIn journey, beware of these common pitfalls!In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts.She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing how to strategically build authority, utilize LinkedIn, and choose your niche. She also presented valuable advice on networking and expanding your visibility through teaching and speaking opportunities. She provided a sneak peek into her upcoming coaching program which guides coaches and consultants on starting and scaling their business.00:00 Introduction and Welcome01:14 Meeting Today's Guest: Wendy Shore01:17 Wendy's Journey and Expertise02:16 The Power of Clubhouse and LinkedIn02:56 Building Authority as a Business Owner03:14 The Impact of Speaking Up and Sharing Knowledge04:09 The Role of LinkedIn in Business Networking06:11 Choosing a Niche and Identifying Pain Points14:12 The Importance of Sharing Your Accomplishments17:51 Networking and Building Relationships on LinkedIn24:01 Wendy's Upcoming Cohort for Business Building26:33 Final Takeaway: Building Brand Authority26:58 Conclusion and Sign OffLearn what NOT to do and save yourself from potential setbacks. Discover the actionable steps to boost your authority, avoid common pitfalls, and propel your business to new heights.Hit play now and transform your LinkedIn game!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Wendy Shore's social media pages:Website: https://wendyshore.co/Facebook: https://www.facebook.com/WendyShoreRosanoLinkedIn: https://www.linkedin.com/in/wendyshore/ Instagram: https://www.instagram.com/thewendyshore/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInTips #SocialMediaStrategy #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing QuickCast, I shared with you my 4-Post Strategy for efficient and effective social media marketing. The strategy aims to help businesses reclaim their time and focus on growth instead of endless content creation. I talked about the common misconceptions about social media, the impact of her strategy on my own business and clients, and how it helps maintain the human element in the age of AI. I emphasized that success on social media isn't about posting more, but posting with strategic intention. 00:00 Introduction and Importance of Time Management01:32 The Misconceptions of Social Media Marketing02:49 The Impact of Intentional Social Media Usage03:17 The Four Post Strategy: An Overview05:30 The Success Stories of the Four Post Strategy06:21 The Human Element in Social Media07:10 The Detailed Breakdown of the Four Post Strategy08:19 The Importance of Posting with Intention08:53 Invitation to the Free Masterclass10:24 Conclusion and Final Call to ActionI am inviting viewers and listeners to a free masterclass happening on December 6th, 2023 to dive deeper into the 4-Post Strategy.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI). Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a global speaker in the world of AI, and how her focus on creating an authentic human presence in the midst of AI's impact is vital to her success.00:00 Introduction and Welcome00:34 The Power of Social Media and AI01:11 Interview with Molly Mahoney02:02 Molly's Journey from Theater to AI03:36 The Impact of Video and Live Streaming04:23 Overcoming Camera Anxiety07:14 The Power of Trend and News Hijacking08:12 The Importance of Identifying Your Ideal Client11:08 The Role of AI in Business and Marketing12:43 The Power of Authenticity in Social Media20:30 The Future of AI and Social Media21:33 The Importance of Human Connection in AI Dominated World30:09 Using AI to Streamline Content Creation34:08 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Molly Mahoney's social media pages:Website: https://thepreparedperformer.com/Facebook: https://www.facebook.com/ThePreparedPerformer/LinkedIn: https://www.linkedin.com/company/the-prepared-performerInstagram: https://www.instagram.com/thepreparedperformer/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #humanconnections #socialmediastrategy  Hosted on Acast. See acast.com/privacy for more information.

Buckle up for a game-changing journey into the world of intentional social media presence.In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach.Here are the main points I discussed:1.  Change in Social Media Strategy: Encourages posting less but with more impact.2. Importance of Personal Connection: Advocate for incorporating personal elements into social media and emphasis on building a community through personal connections.3. Introduction of the Four-Post Strategy: The strategy includes Awareness, Elaboration, Community Building, and Action posts.4. Application of Four-Post Strategy: Each post serves a specific purpose: Awareness of Thanksgiving ideas, Elaboration on one idea (e.g., pumpkin pie recipe), Community Building (sharing personal practices), and Action (inviting followers to a Friendsgiving event).5. Moving Away from Content Pillars: Encourages storytelling and sharing personal experiences instead of generic posts.Ready to post less and achieve more? My Four-Post Planner awaits you at katiebrinkley.live/4. It's time to ditch the noise, embrace intentionality, and elevate your social media game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ready to crack the code on authentic viral marketing? Join me in this episode of Rocky Mountain Marketing, as I sit down with Travis Brown, the viral marketing coach and entrepreneur who's redefining the game!Travis shares his journey from punk music rebel to viral marketing maestro, unveiling the secrets behind his three-step process for content creation that captivates. Dive into the power of storytelling, the role of AI, and the art of standing out in the crowded digital space.Whether you're a creator, marketer, or just curious about the future of social media, Travis's insights are your roadmap to success. Hit play and discover the blueprint for creating content that not only catches attention but keeps it! 00:00 Introduction and Welcome00:04 The Power of Social Media in Business01:09 Introducing the Guest: Travis Brown01:58 The Journey from Music to Marketing03:21 The Art of Storytelling in Marketing06:33 The Importance of Intentionality in Content Creation10:39 The Power of Consistency in Social Media12:50 The Role of Interests in Making Content Interesting21:19 The Future of Social Media and AI28:57 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Travis Brown’s social media pages:Website: https://www.socialboom.com/LinkedIn: https://www.linkedin.com/in/travisdbrown/Instagram: https://www.instagram.com/travisbrown/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Join me as I debunk the biggest myths of social media marketing in this insightful episode. You will learn why the relentless pursuit of followers and likes may be steering your strategy in the wrong direction. Learn how to pivot to a connection-first approach that prioritizes the creation of a vibrant, engaged community over empty statistics. With a mix of personal anecdotes, expert insights, and actionable advice, this episode is a must-listen for anyone looking to make a meaningful impact in the digital space. Get ready to transform your social media presence into a hub of genuine interaction and community.In This Episode, You Will Learn:1. Why chasing likes and followers can be a misleading measure of social media success.2. The importance of building a community rather than just an audience.3. How to engage authentically with your followers and turn them into a loyal community.4. Strategies for creating content that resonates and encourages interaction.5. Tips for using storytelling to connect with your audience on a deeper level.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the dynamic world of live streaming with the renowned expert, Ross Brand. As we explore the rise of AI and automation in the digital landscape, Ross emphasizes the unique power of human connection and authenticity in live video. Learn how to leverage live streaming to engage with your audience, drive business growth, and make a lasting impact.Key takeaways from this episode:1. The enduring value of live streaming in a world inundated with automation.2. The pivotal role of human personality and connection in content creation.Strategies to reach your target audience and enhance your brand through live video.3. Why YouTube stands out as a valuable platform for long-term content discovery.4. The business metrics that truly matter in live streaming success.Join us for an insightful conversation that will inspire you to harness the power of live streaming in your business strategy. Whether you're new to live video or a seasoned pro, Ross's wisdom and insights will help you stay ahead of the curve in 2024.00:00 Introduction and Welcome00:34 Guest Introduction: Ross Brand01:33 The Importance of Live Video in the Age of AI03:21 The Power of Authenticity in Live Streaming04:15 The Role of AI in Content Creation04:45 The Human Element in Business05:21 The Impact of Video Content on Social Media07:37 The Benefits of Short Video Clips07:57 The Efficiency of Live Streaming10:47 The Value of Live Streaming for Business14:01 The Role of Live Streaming in Building an Audience23:06 The Best Platforms for Live Streaming25:48 Connecting with Ross Brand26:46 Conclusion and FarewellLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Ross Brand’s social media pages:Website: https://livestreamuniverse.com/LinkedIn: https://www.linkedin.com/in/rossbrandInstagram: https://www.instagram.com/rossbrand1/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Today, we're diving into what's next in social media for 2024. Buckle up because change is on the horizon!Facebook and Instagram: Get ready for more AI and video content. Reels are gaining momentum, and Facebook's AI is making personalized recommendations. The short-form video trend is here to stay.Instagram's Shoppable AR: Augmented reality is transforming shopping on Instagram. You can virtually try on products before hitting that "buy" button.Twitter (X) Challenges: Twitter has seen its fair share of ups and downs. Will the changes introduced in 2023 continue in 2024? Keep an eye on this one.AI on TikTok: TikTok is rolling out new text-to-video and speech-to-video generators. AI content creation is the name of the game.Snapchat's Comeback: Snapchat isn't going anywhere. With a paid subscription model called Snapchat Plus and potential buyers, it's worth a second look.LinkedIn's AI and Virtual Events: LinkedIn is focusing on AI matching and becoming the go-to platform for virtual events. Perfect if you want to build your community.Twitter's Future: Twitter (X) has faced challenges. Will it survive its financial struggles? Let's see what's in store.Metaverse Momentum: The metaverse is gaining steam. More 3D avatars, virtual worlds, and AR experiences are coming. What's next in the digital universe?Live and Interactive Video: Authenticity is key. Live video is becoming more valuable, connecting us in a world filled with AI and automation.Community Building: In 2024, it's not just about followers; it's about building a meaningful community. Engagement and loyalty are the real game-changers.The social media landscape is ever-changing, and it's up to us to adapt. Let's navigate the future together.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Get ready to unlock the secrets of genuine human connection in this episode of Rocky Mountain Marketing. It's all about trust, authenticity, and keeping it simple.In this week’s episode, I was lucky to have Bryan Kramer as he shared his stories and wisdom on building deep connections. We're talking about how to build trust with your audience and why authenticity and vulnerability are your secret weapons.Learn the art of keeping things simple in your conversations, making your message stick like glue. Whether you're a content creator, marketer, or just looking to connect on a deeper level, this episode is your roadmap to stronger, more authentic relationships.Tune in to "Unlocking Connection: Trust, Authenticity, and Simplicity in Engagement." It's your ticket to more meaningful connections and captivating conversations. Don't miss it!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bryan Kramer’s social media pages:Website: https://bryankramer.com/LinkedIn: https://www.linkedin.com/in/bryanjkramer/Instagram: https://www.instagram.com/bryankramer1/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Marketing isn't just about selling; it's about connecting. In the digital landscape, staying ahead of the curve is not just a choice; it's a necessity. Whether you're a digital creator, entrepreneur, or a realtor, these tools will transform the way you connect with your audience and position your brand.Here’s what we discussed:Uncover essential tools for bloggers, email campaigns, and podcasting.Explore Feedspot's podcast insights and BuzzSumo's most-shared articles.Discover the grassroots power of Reddit and Quora for unfiltered audience insights.Leverage influencer insights and monitor industry trends with Google Trends.Answer burning questions with AnswerThePublic.com.Master the art of aligning trends with authenticity.But remember, it's not just about following trends blindly. It's about authentically aligning your brand with what matters most to you and your audience. In today's episode, we're not just marching in the trend parade; we're leading it.So, grab your marketing toolkit and join us for a journey into the world of entrepreneurship, where success means staying ahead of the game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Rocky Mountain Marketing, we're diving headfirst into the world of AI, data analytics, and content optimization with a true expert in the field. I had the pleasure of speaking with Brian Piper, an renowned keynote speaker, consultant, and a co-author of some of the most influential marketing books out there. We explored the evolution of AI, its role in reshaping modern marketing, and the countless opportunities it presents. Here's what we've discussed: 1. Brian's Journey into Marketing 2. The Power of AI in Marketing 3. Data in Content Marketing 4. Audience Insights and Personalization 5. Practical Tools and Strategies 6. AI and Blockchain: A Dynamic Duo 7. AI as a Tool, Not a Threat Join us for this intriguing conversation on the present and future of AI in the marketing landscape. Whether you're a seasoned marketer or just beginning your journey, you won't want to miss this enlightening discussion with Brian Piper. Together, we'll navigate the exciting frontier where data transforms into valuable insights, giving you a competitive edge in modern marketing. Tune in now to gain invaluable insights into AI's role in marketing, and discover how you can harness its potential for your success! #data #aitools #chatgpt #socialmediastrategy #contentcreationLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Brian Piper’s social media pages:Website: https://www.brianwpiper.com/LinkedIn: https://www.linkedin.com/in/brianwpiperInstagram: https://www.instagram.com/flashpipe/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Are you ready to elevate your social media game and steer your brand to new heights? In this Quickcast episode, I'll unveil a treasure chest of strategies that will guide you on what to do each day, week, month, and every quarter to elevate your social media game to a whole new level. Here's What You Can Expect1. The Magic of Daily Engagement2. The Art of Building Relationships3. Your Weekly To-Do List4. Mastering the Monthly Game5. Unleashing Quarterly BrillianceWhether you're new to social media marketing or a seasoned pro, this episode will help you refine your strategy, build a stronger online community, and achieve real results.Press play and start your journey to transform your social media strategy with this Rocky Mountain Marketing Quickcast episode!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

We're in for a real treat as we delve deep into the dynamic world of entrepreneurship and digital marketing. Discover the secrets to growing your business while staying true to your mission.Our guest for this episode is the incredible Kami Guildner, known not only for her inspiring speeches but also for her role as a business coach for high-vibe women entrepreneurs. Kami is here to share her wisdom on how to align your business with your true purpose and overcome common entrepreneurial obstacles.In this episode, we discussed:Dive into the importance of aligning your business with your true purpose.Discuss common obstacles faced by entrepreneurs.The art of simplifying your business model for efficiency and clarity.Explore the significance of understanding your target market on a profound level.Dive into the concept of a customer-centric approach and delivering real value to your audience.Discuss the role of AI tools in modern marketing strategies.Explore why storytelling is a game-changer for branding and audience connection.Provide a sneak peek into the "Ignite Extraordinary Women Conference" in Colorado.Stay tuned for a special sneak peek into the "Ignite Extraordinary Women Conference" taking place in beautiful Colorado. This event is a must for women entrepreneurs who are ready to take their businesses to the next level, amplify their voices, and create lasting prosperity.Don't miss this engaging episode, brimming with practical advice and strategies to supercharge your business.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Kami Guildner's social media pages:Website: https://www.kamiguildner.com/LinkedIn: https://www.linkedin.com/in/kamiguildner/Instagram: https://www.instagram.com/kamiguildner/Ignite Extraordinary Women Conference: kamiguildner.com/igniteLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In today's ever-evolving digital landscape, it's crucial for entrepreneurs to stay updated on the platforms that can shape their business success. This episode provides an in-depth look into the emergence of Meta's Threads and the transformation happening within X.Why is this important for you? As these platforms shift and adapt, the strategies businesses need to employ are changing too. We'll delve into:1. How Threads is carving out its space in the digital realm.2. The challenges and opportunities X's evolution presents to businesses.3. Real-world strategies entrepreneurs are using to leverage these platforms effectively.Whether you're a startup founder, a seasoned entrepreneur, or a digital marketing enthusiast, understanding these shifts can make all the difference in positioning your brand effectively.For more insights and discussions tailored to today's entrepreneurs, ensure you subscribe to our channel and hit the notification bell. If you find this content valuable, please consider liking and sharing with your network.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ready for an episode that'll turbocharge your content marketing game? In this week’s episode of Rocky Mountain Marketing, Katie and her guest, A. Lee Judge, the genius behind Content Monsta, as they dive into the art of creating content that doesn't just make waves but drives sales.They spill the beans on how to craft a killer digital marketing strategy, measure what truly matters, and find your audience in all the right places. Forget the typical podcast metrics – this one's about forging real connections and serving up value.Discover how to:Develop a winning content strategy that drives sales and marketing efforts.Embrace the "Less Is More" approach for quality content creation.Learn the crucial metrics to measure success in your content marketing.Understand your audience's preferences and where they consume content.Choose the right social media platforms to reach your target demographic.Harness the power of personal branding to connect with different audience segments.Create a valuable content library for your sales team to enhance customer interactions.Utilize audio and video content for building genuine connections.Shift your focus from vanity metrics to real business impact.So, if you're tired of the same old content treadmill and want to create stuff that packs a punch for your business, give this episode a listen!Like the show?Keep Katie’s show running and show her your support! https://www.buymeacoffee.com/katiebrinkley https://katiebrinkley.com/Visit A. Lee Judge's social media pages: Website: https://contentmonsta.com/ LinkedIn: https://www.linkedin.com/in/aleejudge/ Instagram: https://www.instagram.com/aleejudge/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Are your website's social media referrals dwindling? Discover why website traffic from platforms like Facebook and 'X' has plummeted and how to adapt your social media strategy for 2024!In this episode, Katie delves into the alarming decline of referral traffic from major social platforms like Facebook and others. Drawing from data by Similarweb and Axios, she explores the rise of short-form video content, the strategic shifts of Meta and other platforms, and the implications for digital marketers. How should brands adapt to these changes? Is it time to redefine success metrics in the social media landscape? Join us as we break down the data, unpack the reasons behind the trend, and discuss actionable strategies to navigate the ever-evolving digital marketing realm in 2023. Whether you're a seasoned marketer or just keen on understanding the digital shifts, this episode offers valuable insights to stay ahead in the game.Tune in to learn more about the changing dynamics of social media and discover how to stay ahead of the curve in 2024.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Facebook #WebsiteTraffic #denverbusiness #socialmediaforbusiness Hosted on Acast. See acast.com/privacy for more information.

Join us in this enlightening episode as we unlock the secrets to crafting viral videos and conquering video fears with Nika Stewart. She is a strong advocate of authenticity and embracing your unique story to make a powerful impact. She even shared her simple daily exercise that you can also try to boost your camera confidence. Here are few of the topics discussed in this episode:1. Nika's AHA Moment with Video2. Getting Comfortable with Video3. Choosing the Right Platform4. Nika explains the formula for creating viral videos, emphasizing authenticity and relatability.5. Authenticity is about sharing real, relatable moments and insights rather than trying to appear perfect.Ready to level up your video game? Join us in this episode of Rocky Mountain Marketing for expert tips and a amazing resource. It's time to start creating content that shines! Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Nika Stewart's social media pages:Website: https://streambankmedia.com/LinkedIn: https://www.linkedin.com/in/nikastewart/Facebook: https://www.facebook.com/NikaStewartSHINE/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#viralvideo #videostrategy #socialmediastrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

After 7 years of entrepreneurial ups and downs, I'm sharing the key lessons that helped me thrive - from going solo to leading a team of 7.In this episode, I reveal the strategies that leveled up my business and maximized my impact, including:Why joining a mastermind group beat my expectationsHow identifying a mentor provided invaluable guidanceMy system for blocking focused time amid distractionsThe tools I use to streamline systems and processesMy weekly ritual that fuels continual improvementSmall self-care habits that prevent entrepreneurial burnoutIf you're feeling stuck or isolated on your journey as a solopreneur, this episode is filled with hard-won advice to help you find your community, structure your days intentionally, outsource wisely, and ultimately accelerate your success. My journey hasn't been linear or perfect, but I want to shortcut the learning curve for you with the lessons I wish I knew starting out. Let's level up together!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Entrepreneurship #TipsForSuccess #CommunityMatters #denverbusiness #businesstips Hosted on Acast. See acast.com/privacy for more information.

Are you an entrepreneur who wants to leverage the power of LinkedIn to grow your business? Join us in this week's episode as we dive into the world of LinkedIn and AI with none other than Viveka von Rosen, the renowned LinkedIn expert. Discover how LinkedIn has transformed from a mere online resume to becoming your most powerful resource for business success.Some of the key points we talked about are as follows:LinkedIn as a powerful resource.Optimizing your LinkedIn profile.P-V-C StrategyHow can ChatGPT make LinkedIn posts 10x easier.Important notes in using ChatGPT and other AI toolsDon't miss out on Viveka's exclusive e-book and get ready to take your LinkedIn game to the next level!Tune in to this week's episode of Rocky Mountain Marketing and unlock the secrets of optimizing your LinkedIn profile for maximum business growth! Visit Viveka von Rosen's social media pages:Website: https://vengreso.com/LinkedIn: https://www.linkedin.com/in/linkedinexpert/Ebook: https://app.monstercampaigns.com/c/reslfirsrm7km3s7gbk1/?__hstc=139092396.7134a189edce4520402143e0aaa80dfb.1693249581436.1693249581436.1693249581436.1&__hssc=139092396.1.1693249581437&__hsfp=2136728946&hsCtaTracking=a77ed90a-5212-4209-8d48-c7455683868b%7C3e6c2d66-45d6-45f7-9d6c-1503b3d24e9d&step=3Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #chatgpt #linkedin #businessstrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Consistency isn't just a buzzword; it's a key to long-term success in social media marketing. But how can businesses effectively maintain a consistent brand voice, content quality, and posting schedule without losing steam?In this episode, we delve deep into the strategic importance of consistency across all your social media platforms. We cover real-world case studies, reveal hard-hitting statistics like how consistency can increase your revenue by 33%, and offer actionable tips to ensure you're always on point and on brand.Tune in to learn why a steady approach to social media can be a game-changer for your business's growth and revenue.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, discover the secrets to leveraging podcast appearances for maximum business growth and tangible results. Join host Katie Brinkley as she talks with Dustin Reichmann about the power of podcast guesting, specifically tailored for entrepreneurs and agency owners looking to expand their network and attract high-value clients. Get ready to learn the three-layered approach to podcasting success, how to craft compelling pitches, and the importance of relationship-building with hosts. With valuable insights and practical strategies, this episode is a must-watch for anyone ready to take their business to the next level. Don't miss out on this game-changing opportunity to utilize podcasting as a powerful marketing and networking tool. Give your business the boost it deserves by watching this episode now!In this episode, you will be able to:Uncover the power of podcast guesting as a pivotal relationship-building and networking tool.Discover a five-step framework that can make your podcast guesting venture a success.Learn about the significance of personalizing your pitches and bringing value to the table when approaching podcast hosts.Exploit your podcast appearances towards fostering your business expansion and achieving quantifiable results.Master the art of choosing the ideal shows and seizing targeted networking opportunities through podcast guesting.The key moments in this episode are:00:00:00 - Intro, 00:01:41 - Leveraging Podcast Guesting, 00:05:51 - Maintaining Relationships, 00:08:51 - The Power of the Podcasting Community, 00:11:38 - Finding the Right Podcasts, 00:13:08 - Discovering Podcasts with Listennotes.com, 00:14:01 - The Art of Pitching, 00:14:51 - Preparing for the Interview, 00:15:47 - Leveraging Podcasts for Profit, 00:17:49 - Pitching Yourself for Podcasts, 00:25:53 - Graduating to Cold Pitch Big Shows, 00:27:57 - Mic Quality Matters, 00:30:06 - Leveraging Other Guests on a Show, 00:31:56 - Teaser for Deeper Podcast Guesting Opportunities, 00:32:21 - Free Resource and Contact Information, Visit Dustin Reichmann's social media pages:Website: https://simplesuccesscoaching.com/LinkedIn: https://www.linkedin.com/in/dustinriechmann/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastguesting #podcastmarketing #businessstrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you a content creator or marketer looking to take your work to the next level? Join Katie Brinkley and Austin Armstrong on a fascinating journey as they uncover the role of AI in content creation and marketing. Learn how AI-powered tools can amplify your productivity and captivate your audience like never before. Don't miss out on this eye-opening discussion!In this episode, you will be able to:1. Dive deep into the integral role played by AI in crafting and driving marketing narratives.2. Discover the potential of AI tools such as Chat GPT and Syllabi IO in turbocharging your marketing efforts.3. Recognize the potentially transformative impact of AI across various professional landscapes.4. Get acquainted with the cutting-edge use of deepfake technology in crafting immersive content.5. Assess the indispensability of crafting consistent content and weigh your options between Syllabi IO and a marketing agency. The key moments in this episode are:00:00:08 - Introduction, 00:01:23 - The Rise of Facebook, 00:06:26 - The Power of Stacking Videos, 00:10:36 - The Impact of AI in Content Creation, 00:13:28 - Recommended AI Tools, 00:17:47 - The Power of Chat GPT and Bard, 00:19:51 - The Importance of Validating AI-generated Content, 00:21:55 - Jobs at Risk and the Rise of AI Experts, 00:25:26 - Content Creation and AI's Influence, 00:27:02 - Deepfakes and AI in Video Marketing, 00:36:52 - Syllabi IO and Its Impact, 00:37:33 - Consistency and Content Creation, 00:38:00 - Closing Remarks and Appreciation,Like the show? Keep Katie’s show running and show her your support! https://www.buymeacoffee.com/katiebrinkley Visit Austin Armstrong's social media pages: Website: https://socialtypro.com/ Instagram: https://www.instagram.com/socialtypro/?hl=enFacebook: https://www.facebook.com/trysyllaby TikTok: https://www.tiktok.com/@socialtypro Create Viral Videos Using https://syllaby.io/Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #aitools #chatgpt # #otterai #syllabyio #businessstrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Ever stumbled upon a digital collaboration that left you in awe? Well, picture this: an amazing blend of Chat GPT and Canva that totally transformed how we create content. As I dug deeper into this unexpected partnership, my excitement turned into pure amazement. I discovered it not only saved me tons of time and money but also made everything so much easier.Key Points Covered:Streamlined Content Creation: How the plugin makes it easier to create branded visuals.Cost and Time Efficiency: Potential for reducing outsourcing costs and content creation time.Versatility Across Industries: Use-cases ranging from real estate to coaching and beyond.Future Implications: How AI and machine learning could further enhance this tool.Timestamps:[00:00] Introduction: Why This Integration Matters[02:00] A Detailed Look at ChatGPT-Canva Integration[05:00] Top Benefits for Businesses and Marketers[07:30] Practical Applications: Who Should Use It?[09:30] Final Thoughts and TakeawaysLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how to make your personal brand stand out among the sea of professionals on LinkedIn? My guest in today's episode of Rocky Mountain Marketing is a LinkedIn guru, Kate Paine. We discussed exactly how this platform can be a powerful tool for enhancing your personal branding and networking opportunities. LinkedIn is not just your "digital resume", it's a tool where you can create an authentic and engaging presence in a way that you're most comfortable with. In this episode, you will be able to: - Learn how LinkedIn elevates your personal branding to another level. - Grasp the capabilities of LinkedIn's emerging features, like LinkedIn Live and LinkedIn Social Audio- Understand the weight of LinkedIn's digital footprint and its key SEO benefits. - Get the knack of striking a balance between your professional image and personal storytelling on LinkedIn. - Find tips and tricks to enhance your LinkedIn profiles and produce content that truly engages. The key moments in this episode are: 00:00:09 - Introduction to LinkedIn, 00:01:28 - Kate Payne's Background and Expertise, 00:03:06 - Why LinkedIn?, 00:05:54 - LinkedIn's Content Creation Tools, 00:08:19 - The Importance of a Strong LinkedIn Profile, 00:14:37 - Crafting a Captivating About Section, 00:19:12 - The Power of Your Story, 00:22:22 - Avoiding Salesy Posts, 00:25:29 - Building Thought Leadership, 00:26:33 - Coffee with Kate Podcast, 00:28:22 - Connecting on LinkedIn, 00:29:06 - Leveraging LinkedIn, 00:29:43 - Look Beyond Connection Requests, 00:30:11 - Conclusion and Future Plans, Like the show? Keep Katie’s show running and show her your support! https://www.buymeacoffee.com/katiebrinkley Visit Kate Paine's social media pages: Website: https://standingoutonline.com/ Instagram: https://www.instagram.com/kpaine66/ Facebook: https://www.facebook.com/standingoutonline LinkedIn: https://www.linkedin.com/in/katepaine/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #linkedinstrategy #businessstrategy #seo #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Today, we're diving deep into the importance of using words to build your brand and create a supportive community. Did you know that one insensitive advertisement or off-brand viral TikTok video can undo years of hard work? That's why it's essential to focus less on metricsIn this episode, you will be able to:1. Unearth the vast influence that expertly curated words can have on your social media presence.2. Discover how to foster an uplifting and supportive digital ecosystem for yourself and your audience.3. Gain insight into the negative aspects that pervade social media and learn strategies to shield your digital space from it.4. Personalize your venture by strategically using words to echo your brand's unique narrative and create a sense of community amongst your followers.5. Understand the critical role compassion plays in online interactions and learn techniques to promote kindness on your platforms.The key moments in this episode are:00:00:00 - Introduction,00:02:01 - Negative Impact of Words,00:04:12 - Building Community,00:07:18 - Words and Branding,00:09:48 - Thoughtful Communication,I invite you to listen to the full episode to gain insight into the techniques and strategies we discussed, and to learn how you can revolutionize your online presence through the power of thoughtful language.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaethics #communityconnection #entrepreneurlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Discover how to leverage AI to revolutionize your business and marketing strategies! In this week's episode of Rocky Mountain Marketing, I get to talk with Larry Roberts of Red Hat Media, who shared the key to unlocking the power of AI and how it can transform your business to greater heights. We dive deep into the fascinating world of artificial intelligence (AI) and its impact on business and marketing. AI has revolutionized the way we do business, from automating processes to enhancing customer experiences. It's truly amazing how this technology has transformed industries across the board.In this episode, you will be able to:Intrigue your mind with the revolutionary impact of AI on contemporary business and marketing strategies.Discover the potential of the recommended plugins for Chat GPT to enhance your customer engagement.Surpass your capabilities by exploring new prospects and mitigating limitations prevailing with Chat GPT.Master the art of penning down compelling prompts and preserving genuineness in chat responses.Adapt and equip yourself with AI technology to stand out in today's competitive job market.Understanding the power of AI and incorporating it into your skillset can open up new opportunities and propel your career forward. Get ready to harness the capabilities of AI and experience remarkable results in your business and marketing efforts.The key moments in this episode are:00:00:05 - Introduction, 00:01:21 - Larry's Influence in AI, 00:03:12 - Chat GPT and AI Tools, 00:06:20 - AI Tool Comparison, 00:10:36 - Content Creation and AI, 00:14:12 - Introduction to Chat GPT functionality, 00:15:08 - Recommended Plugins for Chat GPT, 00:18:09 - Writing Effective Prompts, 00:19:45 - Setting Custom Instructions, 00:25:27 - Versatility of Chat GPT, 00:28:20 - The Influence of AI in Movies and Society, 00:29:56 - Potential Job Obsolescence Due to AI, 00:31:52 - AI Tools and Customer Service, 00:33:33 - Importance of Embracing AI, Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Larry Robert's social media pages:Website: https://redhatmedia.io/Instagram: https://www.instagram.com/thelarryroberts/Facebook: https://www.facebook.com/thelarryrobertsLinkedIn: https://www.linkedin.com/in/larrynroberts/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

While watching a documentary about Johnny Manziel, a stark but simple truth struck me. Manziel, despite having an incredible talent and natural drive, fell short of his potential. This happened not because he lacked any skills or capabilities, but rather because he was always only chasing after the next big thing. It made me realize that as entrepreneurs, we must not get so caught up in the pursuit of our next milestone that we forget to appreciate the journey.I remember my daughter's words when she was just five and playing basketball, Mom, I really don't want to go to the game today. I asked her why, and her answer surprised me: Because I don't score any baskets. It doesn't even make sense for me to be there. That tiny conversation opened up a whole new perspective. I told her that it's not always about scoring but also about being present, participating and enjoying the game. That's what defines us, not just our victories but how we play the game.When I started my business, it was hard being a solopreneur. I, too, was striving for the next big thing, wanting to do more, achieve more. Burnout was the inevitable result. But I learned a valuable lesson from it. Success isn't just about pushing for the next big thing. It's also about building connections, enjoying the moment, and appreciating the journey. The story of Johnny Manziel, the naturally gifted sportsman who fell short of his potential because he was always chasing after the next thing, resonates with me. I'm reminded of the importance of being present and mindful of the opportunities and achievements that are right in front of us. It's not just about pursuing the next big thing, but about savoring the journey, appreciating our achievements, and connecting with your team. My business besties Kendra and Alicia taught me this valuable lesson. Entrepreneurship can be a lonely journey, but it doesn't haveIn this episode, you will be able to:Uncover the hidden benefits of embracing your entrepreneurial journey and being fully present — an unusual approach to boost your business.Grasp how the principles learned from team sports can lead to unexpected and powerful results in your business operations.Dive into the surpising repercussions of overfocus on relentless achievement and how avoiding comparison empowers your growth.Delve into the tactics for building authentic connections; an underutilized secret to avoid burnout in your entrepreneurial journey.Expose yourself to the proven efficacy of the four post social media strategy tailored for entrepreneurs, and how it might revamp your digital presence.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Hey there, fellow entrepreneurs! In this week's episode, I was so lucky to have a deep dive with Jhana Li. We delved into the importance of operations in business growth and efficiency. This episode might just be an eye-opener for you (just like it did for me). Jhana, with her incredible understanding of operations, explained how identifying and addressing inefficiencies and bottlenecks can significantly impact a business's success. Her insights and advice can help you optimize your business's resources, identify and close leaks, and ultimately scale up effectively. Trust me, the impact on your business growth and efficiency will be worth it!In this episode, you will be able to:Delve into the significance of sound operations management and its impact on business growth and efficiency.Uncover the role of strategic task delegation in keeping your sights set on your larger business canvas.Explore the beneficial chemistry an operations expert can bring to complement a CEO's big-picture thinking.Determine the importance of matching your operations expertise to your current business growth stage.Acquire knowledge on how an operations manager can streamline resources, driving an effective flow of productivity.Visit Jhana Li’s social media pages:Website: https://www.spyglassops.com/Instagram: https://www.instagram.com/thejhanali/?hl=enFacebook: https://www.facebook.com/thejhanali/LinkedIn: https://www.linkedin.com/in/jhana-li/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In a world of fleeting digital platforms, one app emerged with a promise of revolutionizing social media connections. Threads, with its fusion of Twitter and Instagram, captured the hearts of millions with its vibrant interface and rich media capabilities. But as the initial storm settled, a shocking decline in active users left us wondering: had Threads met its untimely demise? The response from social media managers and marketers was divided, with some mourning its loss while others saw untapped potential. As we delve deeper into this debate, one thing becomes clear - the key to success on Threads lies in a well-crafted content strategy. Will you be the one to unlock its hidden potential?In this episode, you will be able to:Grasp the initial enthusiasm and buzz about the introduction of the Threads app.Inspect the responses and criticisms revolving around Threads in comparison to existing platforms.Delve into the decline in active engagement and downloads of Threads.Spot opportunities for businesses to flourish on Threads.Appreciate the importance of a solid content strategy in leveraging Threads to its full potential.The key moments in this episode are:00:00:00 - Introduction,00:01:16 - Threads' Launch and Mixed Reviews,00:03:08 - Decline in Active Users,00:05:27 - Uncertainty and Strategy,00:09:56 - LinkedIn Poll Results,Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#threads #socialmediastrategy #entrepreneurlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

If you're feeling frustrated and overwhelmed because your marketing efforts are not generating the desired leads and sales, then you are not alone! Many entrepreneurs find themselves stuck in the same cycle of ineffective strategies, wasting time and resources without seeing any significant results.My special guest is Bri Seeley. She has launched her first business at the young age of 23 as a fashion designer. Bri Seeley's experience as an entrepreneur stretches far and wide. She attributes her success to the courage to step outside her comfort zones. Her human-centric approach, coupled with strong business acumen, has led her to consult aspiring entrepreneurs and even establish a conference specifically catered for female entrepreneurs. Bri's current vision is peppered with ambitious goals like building an endowment fund and providing scholarships to budding entrepreneurs - all while actively working towards changing the world.In this episode, you will be able to:Unravel the profound impact of accepting uncertainty on your entrepreneurial success.Get introduced to the myriad of opportunities that can be harnessed by adopting an open-minded approach.Comprehend the rewards of stretching yourself beyond the sphere of comfort for achieving heightened growth.Gain insight into the significance of continued progress in the presence of looming uncertainties.Acquaint yourself with the effective use of vision mapping strategies for translating your vision into reality.If you want to know how successful people do it, don’t miss out on this week’s episode of Rocky Mountain Marketing. I’m sure this hack will lead to places like it did for us!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Bri Seeley’s social media pages:Website: https://briseeley.com/Instagram: https://www.instagram.com/briseeley/Facebook: https://www.facebook.com/bri.seeleyLinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

And it's a wrap! Season 3 has come to an end and today's episode is dedicated to reminiscing the milestones and topics we've talked about this season. From Instagram strategies for your business, the rise of A,I and all that a social-media-strategist-slash-business-owner-slash-mom have in mind. What an amazing feeling to be here today recording my 206th episode! Whew! Season 3 was a long one and it has been really remarkable. We've interviewed guests who became real life friends. We've done episodes during in-person events. We've received a LOT of recognitions including 160 podcast reviews in Apple Podcast, and 1.5% global ranking by Listen Notes. It was a whole new level for Rocky Mountain Marketing. And honestly, I've never thought that the podcast will come this far.I don't have anything but THANK YOU to all of you who supported Rocky Mountain Marketing. There's so much to celebrate, and we're just warming up because, I tell you, season 4 is here and it's so ready for all of you.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Small things make huge impact. Most of the times we only focus on the big picture and forget about the steps on how to actually get there, but James Clear have clearly made his point on the power of small habits in his book, Atomic Habits. He has given specific strategies to work out good habits and make them work for your goal. Sometimes we fall into the trap of procrastination only because we thought we should accomplish our goal in one sitting. We will make excuses about not having enough time to do whatever task we are set to do. This leaves us with little to zero progress.Here are my 5 key takeaways that you may find help too.1. Focus on systems, not goals.2. Make it obvious.3. Make it attractive.4. Make it easy.5. Make it satisfying.No amount of knowledge can lead us to lasting success when we have poor habits. We must focus on our everyday systems and processes, and check one micro goal at a time. So I encourage you to read this book, or tune into this week's Quickcast episode to learn about what every successful entrepreneur out there should know. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab #atomichabitsbook #bookreview #entrepreneurlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you still looking for the best marketing strategy for your business? Sometimes it's the simplest of things that count. In this week's episode of Rocky Mountain Marketing, we are lucky to have Amanda Warfield who is a simplicity-focused content marketing strategist, and host of Chasing Simple podcast. She is the author of the newly released book Chasing Simple Marketing. She delved into the following topics:Importance of having a marketing strategyGetting out of the hamster wheelWhat is a product launch?How to map out customer journey?Consistent Versus ConstantStop overcomplicating your marketing strategy and start doing what really works.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

I'm sure you've heard me say this over and over but I will say it again, authenticity is the name of the game. In a world of Zoom calls and Instagram Lives, it has now become a challenge for us to keep it real when we deal with our network online.In today's Quickcast episode, we will dive into why the most successful brands are those that are authentic. People will buy from businesses whom they trust, but how do you make them trust you when they are miles away from you? How do brands such as Wendy's, Airbnb, and Netflix maintain an amazing relationship with their people? The not-so-secret secret is authentic engagement. We discussed this and more in this episode:Three Benefits of Authenticity to Your BusinessEngagement Strategy That WorksHow Important is Having A Community For Your BusinessGrowing your business using social media is a journey that needs your time and heart as an investment. It sure is a lot but it'll definitely be worth it.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab  Hosted on Acast. See acast.com/privacy for more information.

Are you using your Facebook for your business? If not, then you are missing A LOT. In this week's episode of Rocky Mountain Marketing, I had the opportunity to sit down and talk with my friend and power partner Cierra Lueck for everything Facebook. Cierra is the owner of Cierra Lueck Consulting and has been teaching her clients get to 5 to 6 digit months. She has spilled the beans on how she make Facebook work for her. Cierra mentioned that Facebook is so powerful that over 2.8 Billion users are actively using this platform on a monthly basis. This huge opportunity is not for us to waste so we delve into the bits and pieces of Facebook personal page, business page and group. We've discussed the following: Why Facebook is a great platformFacebook business page VS Facebook personal page VS Facebook groupThe many ways you can utilize your Facebook group.How to monetize your Facebook group?Best Facebook group strategy for RealtorsEngagement is gold.Top viral questions you can use for your businessThis one episode is something you shouldn't miss! Sit back and join us as we dive into Facebook.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Cierra Lueck’s social media pages:Facebook: facebook.com/cierralueckconsulting/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

 In this episode, we're diving deep into the world of LinkedIn analytics, uncovering the secrets to maximizing your presence on this powerful professional networking platform.Join Katie Brinkley as we explore the intricacies of LinkedIn analytics and how they can propel your brand to new heights. Whether you're an individual content creator or a business owner, understanding LinkedIn metrics is essential to expand your network, increase engagement, and establish thought leadership.We'll start by demystifying LinkedIn analytics, explaining what they are and how to access them step-by-step. You'll learn about the seven key metrics you should focus on in 2023, including impressions, click-through rate, engagement rate, followers, follower demographics, profile visits, and conversion tracking. By tracking these metrics, you'll gain valuable insights into your content's performance, audience engagement, and overall impact.But it doesn't stop there. We'll also share expert tips on making the most of your LinkedIn analytics. From setting goals and monitoring competitors to utilizing third-party analytics tools and integrating LinkedIn analytics with Google Analytics, we'll equip you with the knowledge and strategies to optimize your LinkedIn strategy like never before.If you're ready to take your LinkedIn presence to the next level and unlock the full potential of this professional platform, this episode is a must-listen. Join us as we dive deep into LinkedIn analytics and discover how to make data-driven decisions that will elevate your brand and open doors to new opportunities.Tune in now and get ready to revolutionize your LinkedIn game!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we welcome back Rich Brooks, founder and president of Flyte New Media. Rich is a seasoned digital marketer with over 25 years of experience and is known for his expertise in entrepreneurship, digital marketing, and social media. Together, we discuss the power of social media as a tool for business growth, providing valuable tips and insights along the way.  Rich also highlighted The Agents of Change conference, an annual event founded by Rich that focuses on search, social, and mobile marketing. Overall,  this interesting episode likely provides tips and strategies for using social media, such as targeting the right audience, creating engaging content, and utilizing various platforms to reach potential customers.In this episode, you will learn the following :The challenges of capturing the attention of their target audienceCreative ways to capture your target audience's attention and clearly communicate the value they offer.The need to differentiate offerings and demonstrate the unique value you can provide to attract attendees.Recognize the abundance of online resources, including free educational contentLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Rich Brook’s social media pages:Linkedin: https://www.linkedin.com/in/therichbrooksFlyte New Media: https://www.takeflyte.com/The Agents Of Change: https://www.theagentsofchange.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

I'm sure you've heard about this week's old Meta App that has garnered 100 Million users as of its 5th day of existence. In this week's Quickcast episode, we are going to dive into this new "Twitter-rival" app to discover its potential and how this will affect the existing social media world.What you'll learn:1. How people reacted to Threads launch2. Threads as Twitter rival3. How text-based post on Threads can be a breather from creating videos4. Threads has a pre-built network from Instagram.5. Threads' limitationsIf you're a social media manager or a business owner, let's give this app a try and allow it to grow to its full potential. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I had the privilege of having discussion with Jordan Schanda King, an innovative entrepreneur, and strategic whiz who has crafted her career around understanding and fulfilling the scaling needs of businesses. With a track record in running successful enterprises, Jordan's distinct savoir-faire stems from her hands-on experience and understanding of the detailed nitty-gritty involved in scaling businesses. Not one to merely offer advice, Jordan's present work harnesses the power of both strategy and hands-on operational activities to elevate businesses to newer heights.In this episode, you will learn the following :Realize the power of identifying your ideal client for achieving unparalleled business success.Know the secret to striking a balance between visionary thinking and effective execution.Learn the importance of 90-day planning in expediting your business success and growth.Discover effective strategies to overcome self-doubt and imposter syndrome as an entrepreneur, while also maintaining personal accountability.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jordan Schanda King’s social media pages:Website: https://www.easyscaling.com/Linkedin: https://www.linkedin.com/in/jordan-schanda-kingInstagram: https://www.instagram.com/jordanschandaking/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve deep into the empowering world of podcasting. Embrace the opportunities that await you on both sides of the microphone as we explore the rewarding roles of podcast hosting and guesting.What You'll Learn:The current state of podcasting: Discover the impressive reach and potential of podcasting in 2023, and why it's a platform you cannot afford to overlook.The dual roles in podcasting: Unpack the unique opportunities and challenges that come with being a podcast host and guest. Learn how to navigate these roles for maximum impact.Transforming one podcast episode into multiple content pieces: Learn how to repurpose podcast episodes into a variety of engaging content forms, maximizing your reach and saving time.Overcoming common podcasting fears: Conquer common concerns from technical aspects to public speaking fears. We’ll share actionable strategies and tools to ease your podcasting journey.Leveraging podcasting for business growth: Understand how podcasting serves as a platform for thought leadership and a way to build an engaged community, ultimately enhancing your entrepreneurial success.Join us as we demystify the world of podcasting, giving you the confidence and knowledge to step up, speak up, and seize the rewarding opportunities that podcasting offers to every entrepreneur. Check out PodMatch! https://joinpodmatch.com/katieLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we've got a special guest joining us. Nicole Glover is no stranger to the pressures and complexities of the marketing industry. In her journey from 2009 till now, she has been instrumental in the substantial growth of million-dollar companies, even reviving businesses that seemed to have plateaued. With a track record of expanding marketing departments and effectively doubling companies' revenue, Nicole has a history of driving impressive growth. However, her true passion lies in the art of crafting strategies that optimize growth and witnessing the tangible results they bring. With an empathetic understanding of the client's needs and an uncanny ability to align the company's vision with the marketing strategies, Nicole's approach was unique and effective. In this episode, you will learn the following :Understanding and capturing the needs and desires of prospective clients for the purpose of fostering business growth.Grasp the intricacies of matching up your marketing ventures with the aspirations of your client base.Embrace the importance of the 'Aha' moment in crafting a uniquely effective marketing blueprint.Bask in the collective intelligence of industry stalwarts while designing result-driven marketing schemes.Perfect the art of modifying marketing narratives to hit the mark with your target demographic.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Nicole Glover’s social media pages:Linkedin:  https://www.linkedin.com/in/nicolelgloverWebsite: https://glovermarketing.com/Email: [email protected] more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the world of social media, exploring how much time entrepreneurs should ideally spend on these platforms to effectively grow their businesses. We also discuss interesting statistics about consumer behavior on social media.Key Points:Quality Over Quantity (Starts at 2:00): We discuss the concept of quality over quantity in social media marketing and share a statistic from VerticalResponse about how much time small business owners typically spend on social media.Understanding Your Audience (Starts at 4:00): We emphasize the importance of understanding your audience for effective social media marketing. We talk about the concept of buyer personas and how setting specific objectives can help entrepreneurs use their time more effectively on social media.Consumer Behavior on Social Media (Starts at 6:00): We share a statistic about the average time Americans spend on social media per day and discuss how consumer behavior on social media changes during the summer months. We also discuss how understanding these behaviors can help businesses tailor their social media marketing strategies.Resources Mentioned:VerticalResponse survey on small business owners' time spent on social mediaStatistic on average time Americans spend on social media per dayStudy on increased social activity during summer monthsLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I had the pleasure of interviewing Chad Hadersbeck, a Denver-based entrepreneur who has been helping entrepreneurs with their podcasting and music endeavors. Chad talks about his background in advertising and music, his move to Colorado, and how the pandemic led him to bet on himself and pursue his business ideas. Chad's latest invention, the "mic trainer," helps podcasters and musicians avoid "eating the microphone." He shares how he came up with the idea and how he went about creating it. We also discuss the common struggle of analysis paralysis and the importance of having a strong network of supportive people around you as an entrepreneur. Chad shares his marketing strategies and acknowledges the importance of marketing in growing his business.In this episode, you will learn the following:The importance of genuineness in brand representation and the obstacles encountered when shifting from marketing for external brands to promoting one's own brand.The difficulties involved in the process of product design and manufacturing.Chad’s marketing strategies, including event marketing, building an email list, and organic social media marketing.The significance of seeking assistance and guidance from reliable networks to overcome indecisiveness and effectively make decisions.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Chad Hadersbeck’s social media pages:Linkedin: https://www.linkedin.com/in/chadhadersbeckInstagram: https://www.instagram.com/mic_trainer/Website: https://mictrainer.com/Linkedin (Ready, Set, Show! LLC): https://www.linkedin.com/company/ready-set-show-llcLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Do you feel like you're constantly spinning your wheels trying to grow your social media following? Have you been told to buy followers or use bots to boost your numbers? If so, you're not alone. But here's the painful truth: these tactics are not only ineffective but can hurt your reputation and credibility. It's time to ditch the shortcuts and focus on organic growth. In this episode, we'll show you five proven ways to attract and engage your ideal audience with quality content, targeted hashtags, and social interactions. Say goodbye to the frustration and hello to a thriving social media presence.In this episode, you will be able to:Delve into the crucial role exceptional content has on your social media success.Gain knowledge on creating enticing and audience-oriented content to keep viewers hooked.Unravel the world of relevant hashtags and their influence on the visibility of your posts.Understand the essence of perfect posting timings and regularity to boost interaction rates.Learn the art of social media bonding to foster a devoted fanbase.If you remember to focus on your audience's needs, maintain consistency, engage with others, experiment, and be authentic, you'll notice a significant increase in your following, driving greater engagement and success. And always remember, we all start somewhere, so don't be afraid to take that first step towards building your following.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.