From Livestreaming to Virtual Sellers: Retail’s Wild New Frontier Revealed at NRF 2025: Retail's Big Show APAC
In this episode of Retaili$tic, Deborah Weinswig, CEO and Founder of Coresight Research, discusses key themes emerging from the NRF 2025: Retail's Big Show APAC conference in Singapore. The conversation covers the impact of AI (artificial intelligence) on retail, evolving consumer transactions and innovative marketing strategies. Weinswig emphasizes the importance of storytelling in brand marketing and explores how technology is reshaping consumer engagement and retail dynamics.
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Show Notes
Takeaways
- AI is becoming a significant focus for global retailers.
- The relationship between consumers and brands is evolving.
- Livestreaming is more about discovery in the West.
- Storytelling remains a crucial aspect of brand marketing.
- Everything can be a selling opportunity in retail.
- Monetizing consumer attention is a growing trend.
- The consumer journey is changing with technology.
- Understanding consumer behavior is essential for success.
- The right product at the right time is key to retail success.
- Collaboration among brands is becoming more common.
Chapters
00:00 Introduction to NRF APAC 2025
01:56 The Role of AI in Retail
06:04 Evolving Consumer Transactions
12:04 Creative Marketing Strategies
15:24 Future of Retail and Consumer Engagement
- Don't miss Weinswig speaking at the event! Join us to delve into the transformative impact of social commerce and artificial intelligence (AI) on the retail industry.