Breaking Down Barriers: The Data and Tech Driving Unified Commerce, Retail’s Next Era
In this episode of Retaili$tic, Manik Bhatia, Head of Cobranded Research at Coresight Research, dives into the evolution from omnichannel retail to unified commerce. He highlights the importance of integrating various retail channels to enhance the shopping experience and meet changing consumer expectations, emphasizing the need to break down data silos. The discussion covers consumer behavior, the role of mobile apps and social commerce, and the significance of data integration and operational efficiency in retail. Listen now to understand the challenges that retailers face in implementing unified commerce systems and to uncover critical insights to support successful unified commerce strategies, from the supply chain to front-end operations.
Retailistic · Manik Bhatia, Philip Moore, Georgina Smith
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Show Notes
Takeaways
- Unified commerce connects backend systems with front-facing channels.
- Consumers expect a seamless shopping experience across all channels.
- Mobile apps are essential for loyalty and customer engagement.
- Unified commerce helps retailers meet customers wherever they are.
- Data integration is crucial for personalized customer experiences.
- Retailers must unify their channels to remain competitive.
- A clear strategy and roadmap are essential for successful unified commerce execution.
- Data quality and management are foundational to unified commerce success.
- Customer-centric approaches are vital for enhancing the shopping experience.
- Retailers must adapt to changing consumer expectations and preferences.
- Unified commerce is not optional; it is essential for retail survival.
Chapters
00:00 This Week in Research: New Reports and Data
02:05 Understanding Unified Commerce
04:58 Consumer Behavior and Channel Integration
05:30 The Role of Mobile Apps and Social Commerce
06:32 Commerce Infrastructure Solutions
12:15 Customer Experience and Engagement Solutions
18:05 Shopper Data Integration Solutions
25:12 Sales and Operations Solutions
27:09 Unified Commerce: The Backbone of Retail Operations
29:51 Supply Chain and Inventory Management: Ensuring Availability
36:47 Challenges in Implementing Unified Commerce
47:06 Strategies for Executing Unified Commerce
53:43 The Future of Unified Commerce: Adapting to Change
Discover technology companies globally that provide unified commerce solutions with the Retail-Tech Landscape: Unified Commerce from Coresight Research.