Renegade Marketers Unite

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Cindy Zhou of SecurityScorecard, Peeyush Dubey of LTI, Brad Mehl of Coleman Research, Kevin Sellers of Ping Identity, and Katrina Klier. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

There are many different reasons to rebrand, but if it's just to change the logo and colors to "freshen things up," that's not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront. Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of Appcast, Marshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Narine Galstian of SADA To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Over the course of SADA's growth, the company has had a habit of going all in. It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand it needed to move the business forward despite the shock of the pandemic. And it goes all in for its employees, customers, and prospects every day. It's kinda a no-brainer that their brand purpose can be surmised in the phrase "Together, we're all in." In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider's bold rebrand. She also discusses the secret to her longevity at SADA (almost 10 years!!) and what it means to be an #IamRemarkable facilitator. Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Paige O'Neill of Sitecore, Bernd Leger of Mimecast, and Shirley Macbeth of Forrester. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

When Drew heard Alan Hart's interview with Qualcomm SVP and CMO Don McGuire on Marketing Today, he knew he couldn't do it better. So we're bringing the episode to you directly in Renegade Marketers Unite's first-ever show swap! Here's the show description… Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He's redefining Qualcomm's strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself. Listen in to learn how to elevate your brand and prepare for rapid growth. Shout out to the Share Your Genius, the B2B podcast agency who recommended we show swap and made it happen. Thinking of starting or optimizing a podcast for your B2B brand? Let us know and we'll connect you to these savvy folks. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Heidi Bullock of Tealium, Andrew Hally of Markforged, Patti Newcomer of FieldRoutes, and Ali McCarthy of Skience. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In case you weren't sure about the power of purpose, this episode of Renegade Marketers Unite with CMO Peter Neiman of Amalgamated Bank and VP of Growth Marketing Julia Goebel of symplr may just clear things up for you. The marketing execs at these organizations have seen it first-hand—purpose wins employees, customers, and prospects in ways that even the most impressive swag cannot. Tune in for a fascinating episode as we cover how marketers can help their organizations embed purpose into everything they do, why the business you may lose isn't necessarily a bad thing, how to avoid "purpose-washing," and more! [Update: At the time of this interview, Julia Goebel's title was CMO of Halo Health. Since then, Halo Health was acquired by symplr. The new name of the Halo product is symplr Communications.] For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Gaurav Chand, Cognizant's Chief Marketing Officer. The full interview with Gaurav is episode 301 of Renegade Marketers Unite. Don't miss it! To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

If you're looking for a story about what a B2B brand can do to drive awareness, shift brand perceptions, and build a top-talent pit crew—this episode with Cognizant CMO Gaurav Chand is a hole-in-one. Tune in for a fascinating look into the world of B2B sports sponsorships, a track that Cognizant has entered full throttle with Formula One, PGA Tour, and LPGA Tour sponsorships. Learn how this path can boost your B2B brand awareness to new heights, winning over customers and employees along the way. It's a fascinating lesson in doing your due diligence to set a purposeful strategy, how to make sure your sponsorship is more than just a logo, and more. Don't miss it!

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Cindy Zhou of SecurityScorecard, Katrina Klier of PROS, Patti Newcomer-Small of FieldRoutes, and Michael McKinnon of LogRhythm To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

300 episodes of Renegade Marketers Unite. Thank you for supporting and trusting this incredible community of B2B CMOs and other marketing-obsessed individuals. We thought long and hard about how to celebrate this milestone, but what better way than to relive some of the most powerful moments and expert insights of the last 100 most downloaded episodes? This 300th episode features interviews with Toni Clayton-Hine of EY, Bill Strawderman of GS1, Johnny Smith Jr. (2x!) of Encompass Health, and Peeyush Dubey of LTI among many others. Please continue to share your favorite moments and don't forget – hit me up on LinkedIn with your feedback, comments, or questions. I may just answer it live on the show. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/ Featured CMOs: Amy Messano of Altair Toni Clayton-Hine of EY Bill Strawderman of GS1 US Johnny Smith Jr. of Encompass Health Julie Kaplan of CareMetx Dave Bornmann of Association Analytics Stephanie Buscemi of Confluent Archana Agrawal of Airtable Rob Whitney of Univar Solutions Ran Avrahamy of AppsFlyer Peeyush Dubey of LTI Dave Koerner of 75F Latané Conant of 6sense

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ajay Khanna of Mezmo Heather Salerno of Appcast, Melanie Marcus of Surescripts, Peter Finter of CyberGRX, and special guest, Alan Hart. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation. He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn't, and how CMOs can approach building their own thought leadership brand. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden of HUMAN Security, Sue Holub of OnSolve, and Ajay Khanna of Mezmo. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Unbeatable B2B brands are those that dare to be distinct. That's the theme of this episode with HubSpot CMO Kipp Bodnar, a differentiation pro who has been with the brand as it's grown into a global marketing behemoth with over 7K employees and an impressive reputation. Tune in for a lesson in courageous strategy, as Kipp shares (1) why HubSpot decided to acquire a media business and how it's working out for them and (2) the story behind HubSpot's first-ever global ad campaign with… Kathryn Hahn as a pirate!? Listening to this episode will give you an extra, fun boost to your day and hopefully inspire some bold moves for your business. No matter where you are in your brand or marketing journey. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ryan Bowers of Marsh McLennan Agency, Amy Messano of Altair, Jennifer Houston of D-Wave Systems, Mandy Dhaliwal of Nutanix, and special guest Dan Gingiss. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

The confusing thing about the term "Growth Marketing" is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the growth marketer make. It's about so much more than that. Yes, you need to acquire customers, but you also need to make acquisition easier. You need to deliver on your promise when they do sign. You need to give them reasons to become avid evangelists for your brand. In this episode of Renegade Marketers Unite, 3 CMOs in very different fields share their unique perspectives on what it means to be a growth marketer, how they're applying it in the real world, and what success looks like. (Hint: 500% quarterly growth, reducing negative brand sentiment by 90%, etc.) Tune in to hear insights from three all-star Growth Marketing CMOs: Jennifer Houston of D-Wave Systems, Gary Sevounts of Socure, and Katherine Post Calvert of PagerDuty (previously Khoros). For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​ Featuring: Caroline Tien-Spalding of Aptology, Chip Rodgers of WorkSpan, Gabi Zijderveld of Affectiva, Dave Bornmann of Association Analytics and Chi-Chi Liang of Alloy.

Is your B2B content engine eco-friendly? Or is it just polluting an already oversaturated world of podcasts, blogs, white papers, and self-described thought leaders? In this episode of Renegade Marketers Unite, PROS CMO Katrina Klier joins Drew to talk about where B2B brands can do better when it comes to creating engaging, thought-provoking content to serve as a tentpole for the organization. Tune in for a fascinating episode dedicated to B2B content marketing. With insights into finding your perfect content fit, drafting on industry analysts, and B2B market research design, there's a lot to learn. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​ Featuring: Kristin Fornal of IAM Robotics, Ajay Khanna of Explorium, Simon Schaffer-Goldman of Case Paper, Ali McCarthy of Skience, and Deidre Hudson of Payability.

Want more predictability in your pipeline? You just found your match in account-based marketing. ABM for short, these three simple letters are strapped with big implications for the organizations that get it right. In this episode, B2B Fusion's Founder and CMO Jon Russo shares his ABM expertise, covering how to go about launching your ABM strategy in a way that will align Sales and Marketing, optimize revenue growth, and help you forecast the future. Tune in to hear the ins and outs of ABM, like how to measure a "marketing qualified account," what red flags to look out for, and what you need to get your ABM program off the ground. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​ Featuring: Katrina Klier of PROS, Shirley Macbeth of Forrester, Rebecca Stone of Cisco Meraki, Kevin Briody of Edmentum, Amy Messano of Altair, Suzanne Reed of LBMC, Michelle Boockoff-Bajdek of Skillsoft, and Jamie Gilpin of Sprout Social.

Here's a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let's face it: No one is going to take marketing seriously if they can't quantify it with data. Put any two B2B metrics dashboards side by side, and you'll soon find that there is no one-size-fits-all way to prove marketing's value—but there is a lot to learn by observing what's working for others. In this episode of Renegade Marketers Unite, CMOs Chris Willis of Acrolinx, Tara Robertson of Teamwork, and Karl Van den Bergh of Gigamon each share how they evolved marketing metrics at their organizations. Tune in to learn all kinds of amazing takes on the world of measurement, including: Why a CMO should be a CPO (Chief Pipeline Officer), too An innovative Sales Velocity formula Tips on how to measure the unmeasurable Why you need to ditch revenue as a leading indicator, and more! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

It's not often that "love" is part of a B2B organization's brand values, but for cloud infrastructure provider DigitalOcean, it's at their core. It's the reason why they have 6K+ ungated online tutorials, why their self-serve motion is here to stay, and why investors are confused when the lion's share of DigitalOcean's revenue comes from marketing. In her time at DigitalOcean, CMO Carly Brantz has helped evolve this idea into a full-fledged brand awareness campaign, leading the charge on the heels of the company's recent IPO with a rallying cry of "Get Growing." Tune in to hear Carly talk about how DigitalOcean is making its commitment to growing alongside its customers real, making good on their brand promise in a tactical way that actually matters to their developer audience. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Ah, innovation. The buzzword of every company striving to be different, daring, and bold. But what the heck does it actually look like to innovate? And how can a CMO get their teams to start innovating in a way that actually yields growth (i.e., not just quirky ideas in brainstorming meetings)? Carla Johnson is the perfect person to walk us through her foolproof formula for innovation that moves the needle. She's a 10x author, and her most recent book RE:Think Innovation busts the myth that innovation requires any special degrees, training, or skills. The key takeaway from this interview is that innovation is a learned muscle, and Carla lays out the exercises every CMO can use to shape their own innovation powers AND build a team filled with strong innovators. This episode of Renegade Marketers Unite is not to be missed. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Ahh, the New Year's resolution—easily made but oft forgot. Today's episode of Renegade Marketers Unite is here to remind you to check in on the promises you made at the beginning of the year. It's here to recall the importance of reflection and growth at all times, not just once a year. Tune in to hear from three all-star marketers about the lessons they learned in 2021 and planned to bring in to 2022. This conversation is equally timely and timeless, with insights into human-first marketing, battling digital fatigue, auditing MarTech, rethinking lead gen, not letting fear hold you back, and much, much more. The aforementioned all-star marketers: Katrina Klier, CMO of PROS Kevin Briody, CMO of Edmentum Mika Yamamoto, CMO and CXO of F5 For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

CMOs have a lot on their minds lately, so let's get into the mind of one, shall we? Or, even better, let's get into the mind of host Drew Neisser, as he hosts a conversation with himself (is this what it feels like to be in his head?!) on all the things CMOs are thinking about right now and how they're solving them. Sourced from the conversations happening at CMO Huddles, Drew (and Drew) cover everything from employee retention to proving brand value to managing a messy inbox, providing useful takeaways you can implement today. After this episode, even the busiest CMO will know how to reclaim 10+ hours of their time per week (Seriously!) and work more effectively than ever. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Developers don't want to be marketed to, you say? Kerry Ok, SVP of Marketing for Auth0 is here to prove you wrong. From day one, Auth0's marketing mandate wasn't about building pipeline or demand gen, it was about building trust and relationships with a vibrant community that loves learning, discussion, and things that make their lives easier. Talk about renegade marketing—this episode is all about shirking traditional B2B marketing tactics in exchange for far more powerful and engaging ones (that just so happen to yield an 80% YoY increase in unaided awareness). From building a strong customer community to gamifying internal comms to getting silly with Loggie the anti-mascot, tune in for a fascinating episode about what courageous marketing really looks like. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

CMOs and marketing metric fiends–this is the episode for you. Forrester VP and Principal Analyst Ross Graber joins us on this "Bonus Huddle" episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. He shares formulas for calculating important metrics like marketing revenue lift, how to turn seemingly flimsy marketing concepts like "value add" into a solid metric, and how CMOs can set proper expectations for their CEOs. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

SaaS is a 145 billion dollar industry that touches almost every aspect of our work lives. Even this podcast is brought to you by SaaS—a collection of 7+ tools to record, publish, and house countless marketing insights. You'd be hard-pressed to find a successful software product right now that isn't either fully SaaS or migrating to it. There are 35,000 SaaS products from over 15,000 companies competing in over 740 vertical markets, which means there's a noteworthy number of CMOs out there navigating a competitive market with massive growth potential. To help us understand what makes SaaS marketing such a distinct challenge are CMOs Grant Johnson of Emburse, Ali McCarthy of Skience, and former CMO of Bynder, Andrew Hally (he's now CMO at Markforged). Tune in to hear how these CMOs have navigated the choppy waters of marketing SaaS and how they are using their past experiences to inform future decisions. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

As the world of influencer marketing has evolved, so has Traackr, an influencer marketing platform that's been around since before Instagram and TikTok. In the early days, the brand was all about answering: What is influencer marketing and why should you care? Now, they're hyper-focused on enabling word-of-mouth marketing at scale for their customers. How? Via interactive, data-driven content. In this episode, Traackr CMO Evy Lyons shares how the marketing team transformed their State of Influence report into an interactive app, creating an experience that prospects and customers couldn't ignore. She describes the development as a "hack"—a hack that has become a vertical marketing tool with a 40%-win rate, that is. No wonder, too, as one survey found that CMOs who invest in interactive content are 72% more likely to meet or exceed their sales and marketing targets. Tune into this episode to learn more about what it takes to develop a B2B marketing strategy that proves business value, enables sales, and engages audiences all in one. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

For many B2B companies, the sales process is broken yet the solution is remarkably simple. It's time to treat buyers as collaboration partners instead of targets. Time to approach selling as something you do with a prospect rather than to them. Time to make selling more human and more effective in a world where more qualified leads is not resulting in higher win rates. Simple, right? But not easy. As laid out in Sales expert Andy Paul's new book Sell Without Selling Out, it takes true courage to transform the current playbook, but those bold enough to take the leap will see shorter decision cycles and higher win rates, any B2B organization's dream. In this episode, Andy shares how marketers are uniquely poised to enable sales teams through insights into buyer behavior—introducing a new way of selling that ditches "salesy" to make way for connection, curiosity, understanding, and generosity. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Are startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you've got yourself a real challenge. For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don't see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family. Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

If you've ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. Enter Kady Srinivasan, who has kicked things up a notch at Klaviyo, a marketing automation platform dedicated to helping its customers discover a new, more effective way to grow their business. Grow their business how, exactly? By flipping the funnel on its head, focusing on the bottom first, which has resulted in something like 65x higher ROI for Klaviyo customers. In this episode, Kady shares how the brand developed this new positioning, using it as a centerpiece to unite employees, customers, and prospects alike. Tune in to learn how they made their refreshed brand come to life in a myriad of ways, as well as how Klaviyo measures marketing, and more. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

For a locked room labeled "Marketing Spend," the CFO holds the keys. And they aren't going to be quick to hand them over, either. This all-important alliance depends on the CMO's fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Luckily, it's not too hard a language to pick up. In this episode, we're airing three Q&As with three CFOs who laid out their formulas for a great CMO/CFO alliance during a recent CMO Huddles Super Huddle (a bi-annual mega-huddle exclusively for our community of B2B CMOs). Tune in for some wonderful insights from Chris Andersen of Acquia, Nicole Anasenes of Ansys, and John Evarts (now President and COO) of Mediafly—insights that CMOs just might want to share with a CFO who's on the fence about the power of marketing. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What's a B2B brand without employees? In a word, nothing. They are the lifeblood of any company—the ones who execute brilliant strategy, the ones who take care of your customers, the ones who represent your brand to the world. That's what makes a renewed focus on employee experience (EX for short) so important, especially when The Great Resignation is a very real challenge today. In this episode, CMOs David Kirven of Reltio, Caroline Tien-Spalding of Aptology, and Michael Collins of CFA Institute share how their organizations are approaching employee retention, as well as how they are optimizing the recruiting process to bring on great employees faster. The show also covers the role brand plays in EX, what we can learn from people data, and the unique role C-Suite leaders play in recruiting and retention. Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

We're switching things up for episode 280 of Renegade Marketers Unite. Instead of asking the questions, Drew will be answering them. Our special, stand-in host for this episode is Katrina Klier, CMO of PROS, who led the conversation for the benefit of her marketing team while taking a deep dive into Drew's new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. This discussion covers everything from how to rethink marketing metrics, to how to justify B2B brand spend, to the book's Clear Away the Clutter pledge. Drew also discusses B2B marketing trends in 2022 and more ideas gleaned from CMO Huddles, an elite community that unites and empowers a cross-section of B2B marketing executives to share, care, and dare each other to greatness. Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

When Dan Gingiss and his family went out to a nice steakhouse for his son's 15th birthday, little did he know that he'd walk away with a perfect metaphor for how to deliver an extraordinary customer experience. Remarkable CX is as simple as replacing a birthday candle with a sparkler—the small, seemingly simple changes to the way you celebrate and serve your customers can go a long, long way. This episode comes from a CMO Huddles Bonus Huddle (re: a private Q&A) with Dan, an international keynote speaker affectionately known as The Experience Maker with a wealth of insights and stories about the power of phenomenal CX. Tune in to learn all about how B2B brands can up their CX game, how marketers play a key role in building better customer experiences, and more! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

VMware is going from big to bigger. To start, VMware has added 8,000 new hires in the last year, standing now at 37,000 employees strong. Not only that, but the mega-B2B brand has also expanded its offerings, spelling out a robust suite of services to encompass on-prem and cloud solutions. Such massive change requires a massive shift in mindset. In this episode, CMO Carol Carpenter shares how VMware's value proposition transformed, how they introduced the new brand to employees and customers, and how everything VMware's marketing team does is driven by one big question: "Does this give us 10x impact?" Tune in for yet another great interview on Renegade Marketers Unite, a top-rated podcast for renegade CMOs and other B2B marketers. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

A CMO doesn't join a B2B organization to keep things the way they are, they join to lead that company into the next phase of growth. That's the mindset that CMOs Noreen Allen (who recently stepped down after 10 years at Bandwidth) and Kevin Spurway of Similarweb have brought to their roles over the years, evidenced by the integral roles they've played in bringing companies public. In this episode, Noreen and Kevin share what it takes to prepare for an IPO and what it feels like to ring that bell in Times Square after months of hard work. This discussion is not just for those CMOs getting ready for an IPO, either. It's a call to action for marketing leaders to embrace the IPO mindset: where strong positioning, a cranking predictable revenue engine, and a healthy set of attribution metrics can fuel next-level growth. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

The CEO relationship is one of if not the most important alliance in a CMO's world. It's not going to be easy to do your job if your CEO doesn't have your back. It's an especially tough job if one's CEO doesn't believe in (or understand) the power of marketing, but it doesn't mean that they can't learn. In this episode, we're airing three Q&As with three CEOs who know that marketing can transform B2B organizations into powerhouses: David Friend of Wasabi, Rana el Kaliouby of Affectiva (now Smart Eye), and Larry English of Centric Consulting. The panel convened during a Super Huddle (a bi-annual mega-huddle exclusively for our CMO Huddles community), and all three CEOs shared their perspectives on marketing and their relationships with their own CMOs. Tune in for some wonderful insights, including tips for what makes a great brand, why diversity matters, and what trends we can expect in an increasingly digital world. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Can your content cut through? Through the 27 touchpoints in a B2B buyer's journey. Through the flurry of emails hitting everyone's inbox every day. Through the clutter of millions of blogs, social posts, and videos online. It's a heavy task for any company to run a truly remarkable content program, but when done right, it can boost your brand to new heights. In this episode, CMOs Jamie Gier of Ceros, Suzanne Reed of LBMC, and Heidi Bullock of Tealium gather together to discuss all things content marketing. Tune in to learn how to create a content engine that will not only engage prospects in increasingly complicated sales cycles but will excite existing customers, garner partnerships, and draw in top talent. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

75F is not here to market via Fear, Uncertainty, and Doubt (FUD). That's why the smart building automation brand has banished the words "climate change crisis," and "global warming." Not because they are not dedicated to making the world a better, more sustainable place, no—that's integral to 75F's mission. In this exciting episode, 75F's VP of Global Marketing David Koerner joins the show to share how 75F is marketing sustainability in a whole new way while going up against some heavy, well-known competition in their space. Having helped close the largest Series-A funding round in Minnesota history, David is a master marketer. Tune in to hear all about how the B2B brand has rolled out a truly renegade marketing strategy—cutting through the clutter to do what they do best in a big way. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Decisions, decisions. We encounter them every day. Like whether to snooze your alarm one more time. What way to make your eggs in the morning. Whether or not your B2B brand strategy is in need of a revamp. Yes, some decisions are much more difficult than others, and in this episode, we'll be discussing how to make great ones with CMOs Jennifer Davis of LEARFIELD and Jon Miller of Demandbase, as well as special guest Professor Kimberly Whitler of UVA's Darden School of Business. Tune in while we cover how to conquer decision making (Hint from Jennifer: Decisions are a starting line, not a finishing line). From brand positioning to ABX to taking a stand, this is a great episode for marketers looking to grow more confident in decisions big and small. Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

The road to true Diversity, Equity, and Inclusion (DEI) is not a destination, it's a journey. It's one that many B2B marketers have embarked on in the last year, and for the CMOs of CMO Huddles, it's a priority. To help CMOs navigate that journey, we hosted a Bonus Huddle (re: a private panel and Q&A) on the topic with DEI experts Cassandra Blackburn of Sprout Social, Cory Haynes of Salesforce (at Talkdesk at the time of the huddle), and Elisa Vincent of Skillsoft. The conversation was incredibly illuminating and insightful, so illuminating and insightful that we just had to turn it into an episode of Renegade Marketers Unite. Learn how 3 B2B organizations are making DEI real, where and how to recruit diverse talent, and how marketing leaders are advancing such initiatives with true allyship. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Webinar-itis. Virtual event absentia. Zoom gloom. Just a few of the pesky, present-day afflictions that pervade in an era of such rapid digital acceleration, where work-from-home is the norm and the return to physical events is still up in the air. As a result, B2B audiences are more discerning than ever. It's up to the savvy CMO to remedy this "digital fatigue" with high-quality experiences, and in this episode, CMOs Shirley Macbeth of Forrester, Paul Stoddart of Epicor, and Amanda Carty of Diligent share how they're making it work. Tune in for a deep dive into driving digital engagement, with great tips on how to up your event game, coach virtual keynoters, mobilize employees across the organization, and more. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Curious about Drew's top hits for 2021? Well, this is the episode for you. From the rocket growth of CMO Huddles (a community for B2B CMOs that share, care, and dare each other to greatness, if you didn't know) to the release of Renegade Marketing, this year has been one for the books—filled with ups and downs and a whole lotta B2B marketing lessons. Tune in for one of our special Drew-on-Drew episodes, where the Drews review 2021, covering top challenges CMOs are facing with recommendations for how to face them head-on. Key takeaways? 2022 should be the year to: Stick to your North Star. Lead by doing less, better. And take small bets that could become big bets. To learn more about CMO Huddles, visit: https://cmohuddles.com/ For full show notes and transcripts, visit: https://renegade.com/podcasts/

Want to teach an old dog new tricks? Teach them shoshin. It's a word from Zen Buddhism that means "beginner's mind," a state of approaching any challenge with a childlike eagerness. It's about infinite curiosity, about the constant learning process, about being an open canvas to all the possibilities out there. It's the shoshin mindset that drives everything at LTI, a global IT and digital solutions company with 40,000 employees around the world. In this episode, CMO Peeyush Dubey shares how shoshin has driven the brand's success, especially in relation to LTI Canvas, the new product that LTI developed in three months in response to the COVID pandemic. Tune in to hear all about it in this fascinating interview, as well how LTI scales its marketing efforts under a three-pronged structure of brand, demand, and expand. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Want to win in the CMO role? It's all about that first 90 days. Three months' worth of work that can pave the way for success. And at the executive level, CMOs don't go in blindly—these master marketeers are dedicated to finding the quick wins to prove their savvy while ramping up for long-term success. In this episode, Dave Bornmann of Association Analytics, Julie Kaplan of CareMetx, and Johnny Smith Jr. of Encompass Health describe their own approaches to the first 90 days at their current positions. Tune in to hear about the value of using those first few months to listen, to forge allyships, and to optimize the marketing department in a way that will boost both professional and organizational success. BONUS: Dave generously provided us with a draft of the 90 Day Plan he made while interviewing for his current role. A valuable resource for any CMO. Reach out if you want a copy! For full show notes and transcripts, visit https://renegade.com/podcasts/