Real Estate Insiders Unfiltered

Zillow Pro is changing how agents manage relationships and most agents don't realize what it means yet. In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Zillow COO Jun Choo to break down Zillow Pro, My Agent Connection, and how Zillow is rethinking the agent-consumer relationship. The big idea? "If you're already married, we stop offering you dates." Instead of constantly reselling leads, Zillow is building a system that reinforces the relationship agents already have with their clients; ensuring agents stay connected throughout the entire home search experience. But that's just part of the story. Jun also dives into Zillow Preview, product innovation, and why the first plan is always wrong and how agents can use that same mindset to grow their business faster. If you want to understand where real estate technology is heading and how to protect and grow your client relationships this episode is essential. Links mentioned during the episode: https://youtu.be/wN5IDKhPKy0 https://youtu.be/Z9mnG-ek1BI Zillow Preview signup page for brokerages: https://grow.zillow.com/preview Zillow Pro landing page: https://www.zillow.com/agents/zillow-pro/ Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What if the biggest mistake you're making in real estate… is who you're listening to? In this episode, James and Keith sit down with Michael Hellickson, CEO of Club Wealth and one of the highest-producing agents in the country, for a conversation that challenges how agents think about coaching, growth, and success. From becoming the top listing agent in his office at 18 to building one of the top coaching organizations in the industry, Michael shares a blunt perspective: if your coach hasn't done what you want to do, why are you taking their advice? But this conversation goes beyond coaching. It's about the fundamentals, lead generation, follow-up, and conversion and why most agents struggle not because it's complicated, but because they won't do the work. Links mentioned during the episode: https://clubwealth.com/books/ Connect with Michael on LinkedIn - Facebook - Instagram or online at clubwealth.com. Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing and what they expect from their agents. With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact. Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data. Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when data, technology, and power start consolidating in real estate? In this episode, James and Keith sit down with Pierre Calzadilla, co-founder and CEO of Upfront, to break down one of the biggest shifts happening in the industry right now. From his early days at Trulia to building multiple proptech companies, Pierre shares a unique perspective on how mergers, data control, and AI are reshaping the real estate landscape. The conversation explores what happens when platforms start controlling inventory, how that impacts transparency, and why the future of the MLS could be at risk if fragmentation continues. If you want to understand where the industry is heading and what's actually driving these changes this episode will challenge how you think about real estate. Connect with Pierre on LinkedIn. Learn more about Upfront on LinkedIn and online at myupfront.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Are "coming soon" listings putting the real estate industry at risk? In this episode, James Dwiggins and Keith Robinson sit down with Art Carter, CEO of CRMLS, and Ed Zorn, VP and General Counsel, to unpack one of the most heated and misunderstood topics in real estate right now. From "coming soon" listings to private listings, MLS rules, and seller choice, this conversation breaks down what's actually happening behind the scenes and why it matters more than most agents realize. They also explore the growing concern that current industry trends could trigger Department of Justice scrutiny and what that could mean for agents, brokerages, and the future of cooperation. If you think this is just another industry debate, think again. Links mentioned during the episode: https://youtu.be/lYOUsPGOTd0 Learn more about CRMLS on LinkedIn - YouTube - Instagram - Facebook and online at go.crmls.org. Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing and what they expect from their agents. With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact. Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data. Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What if everything agents are worried about right now… doesn't actually matter? In this episode, James and Keith sit down with Danny Brown, a top-producing Los Angeles agent with over 25 years in the business, to break down what actually drives success in real estate. From MLS debates and private listings to luxury real estate and industry shifts, Danny brings a grounded perspective: the agents who win aren't chasing headlines; they're focused on the fundamentals. This is a conversation about mindset, work ethic, and why doing the simple things consistently still beats everything else in this business. Connect with Danny on Instagram - YouTube - Facebook and online at dannybrownla.com. Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents. With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact. Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data. Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What if the biggest misunderstanding in real estate is when the agent's job actually begins? In this episode, James and Keith sit down with Sheila Reddy, Founder and CEO of Mosaik, to challenge one of the most common assumptions in the industry that agents step in after the home search. Drawing from her experience as a buyer, seller, investor, and operator, Sheila breaks down why the real value of an agent should start long before a client clicks on a listing. From confusing search experiences to unclear decision-making, she explains why most of the process is built around transactions not people. The conversation explores what great agents actually do differently, how to guide clients through better decisions, and why the future of real estate belongs to those who can create clarity, not just access. Connect with Sheila on LinkedIn. Learn more about Mosaik on Instagram and online at mosaik.io. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Who actually survives when the real estate market slows down? In this episode, James Dwiggins and Keith Robinson sit down with Jack Miller for a wide-ranging conversation about the forces shaping the next phase of residential real estate. Drawing on research analyzing the top 1,000 brokerages, Jack shares what the strongest companies do differently and why market downturns tend to separate durable businesses from fragile ones. The conversation explores industry consolidation, MLS consolidation, AI, mortgage companies entering real estate, and the market cycles that influence every brokerage and agent. And at the end, Jack answers one simple question: if you were building in today's market, what would you focus on? His answer might be the most important takeaway of the entire episode. Links mentioned during the episode: https://www.zillow.com/news/zillow-becomes-first-real-estate-app-in-chatgpt/ https://youtu.be/7pVtHyjvTg4 https://youtu.be/7A67sotkGZ8 https://www.ebay.com/itm/376986998992 Connect with Jack on LinkedIn - Facebook. Check out T3 Sixty on LinkedIn - Instagram - Facebook and online at t360.com. Other T3 Sixty resources: News: www.realestatenews.com Trends Report: www.t3trends.com Real Estate Almanac: www.realestatealmanac.com Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What separates agents who build real businesses from those who stay stuck selling just a few homes each year? In this episode, James and Keith sit down with Lisa Chinatti, broker-owner of Chinatti Realty Group, to unpack the mindset and systems that helped her go from selling a handful of homes per year to closing 82 transactions as a solo agent and eventually building a brokerage with over 100 agents. Lisa shares the daily prospecting habits that changed her career, why booking appointments became her single most important metric, and how treating real estate like a real business transformed her results. They also dive into leadership, building a team, running an in-house ISA department, and why diagnosing problems in your business before trying to fix them is critical. If you want practical strategies for building a sustainable real estate business, this episode delivers. Connect with Lisa on LinkedIn - Facebook - Instagram. Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents. With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact. Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data. Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What does real estate actually look like without an MLS? In this episode, James Dwiggins and Keith Robinson sit down with Todd Cutter, broker-owner of 2Costa Rica Real Estate, to explore how real estate works in a country where agents operate without centralized listing data, standardized addresses, or a shared marketplace. Todd shares what it's like building a successful brokerage in Costa Rica, how agents collaborate without a traditional MLS, and why reliable data and cooperation matter more than most agents realize. The conversation also dives into international buyers, second-home markets, and the lifestyle shifts driving more Americans to consider Costa Rica. If you want to understand what real estate might look like without an MLS and why that matters, this episode is for you. Connect with Todd on LinkedIn. Check out 2Costa Rica Real Estate on Instagram and 2costaricarealestate.com. Is your real estate business building equity or just paying the bills? At FirstTeam® Real Estate, Behind the Agent™ means putting real ownership in your hands. This isn't about stacking commissions, it's about building something that lasts. You stay the face of your brand. We bring the strategy, marketing, leadership, and infrastructure to scale it. No franchise caps. No growth ceilings. Just the freedom to run your business like a business. We're not building a roster. We're building real careers. Break the glass ceiling. Own your future. Explore agent ownership opportunities at: https://firstteam.com/inman Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents. With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact. Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data. Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when the MLS collides with Big Tech? In this episode, James Dwiggins and Keith Robinson sit down with Amit Kulkarni (formerly Realtor.com and Bright MLS) to unpack the power struggle shaping real estate right now; platforms, MLS organizations, brokerages, and Wall Street-backed players all fighting for leverage. They break down the Compass–Rocket–Redfin move, why data, not just listings, may be the real battleground, and how AI could accelerate every pressure point already building in the industry. If you want to understand where real estate may be headed next, this episode is for you. Links mentioned during the episode: The MLS Playbook from Alloy https://alloy-advisors.com/mlsplaybook/ Connect with Amit on LinkedIn. Learn more about Alloy Advisors at alloy-advisors.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when you mix 26 years of experience, private property rights, and zero tolerance for nonsense? You get Leigh Brown unfiltered. In this episode, Leigh dives into the real history of the MLS, why cooperation matters more than ever, and what newer agents are missing about how this industry was built. She breaks down universal cooperation, the danger of fragmentation, and why forgetting our past could cost consumers their access to a free and fair marketplace. But this isn't just policy and philosophy. Leigh shares tactical, practical gold on prospecting, social media, database calls, and how to stay relevant without being boring. From her eight-word phone script to her "be useful" philosophy, this is a masterclass in staying top of mind while protecting what makes real estate work. If you care about your career, your clients, and the American dream this episode is for you. Links mentioned during the episode: https://www.leighbrown.com/resources Connect with Leigh on LinkedIn and social media at Linktree. Also, check out her podcast Real Talk. Is your real estate business building equity or just paying the bills? At FirstTeam® Real Estate, Behind the Agent™ means putting real ownership in your hands. This isn't about stacking commissions, it's about building something that lasts. You stay the face of your brand. We bring the strategy, marketing, leadership, and infrastructure to scale it. No franchise caps. No growth ceilings. Just the freedom to run your business like a business. We're not building a roster. We're building real careers. Break the glass ceiling. Own your future. Explore agent ownership opportunities at: https://firstteam.com/inman Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents. With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact. Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data. Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when a Marine-turned-software-engineer builds a flat-fee MLS company in 36 states… and then says AI might replace most white-collar jobs? You get one of the most philosophical and heated conversations we've had on this show. Jon Minerick, CEO of homecoin.com, joins James and Keith to unpack his a la carte real estate model, why most flat-fee companies fail, and how AI could fundamentally reshape transactions, careers, and society itself. They debate: Whether flat-fee models are true competition for agents Why most FSBO sellers still fail The real reason Purplebricks and others collapsed AI from contract-to-close; hype or inevitability? Universal Basic Income, purpose, and whether humans need struggle This episode goes way beyond real estate. It's about technology, status, competition, and what happens when automation challenges identity. If you care about the future of your career, and your industry, you need to hear this one. Connect with Jon on LinkedIn - X. Learn more about homecoin.com on Facebook - Instagram - X and online. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What if the secret to 100 transactions a year wasn't online leads… but real relationships? In this raw and surprisingly vulnerable episode, James and Keith sit down with Montrose, Colorado broker Shawn Carroll, a 32-year industry veteran who averages 100 homes a year in a town of just 20,000 people. But this isn't a "systems and funnels" conversation. Shawn shares how he went from sleeping in his office, walking miles to show homes because he had no car, and being told he was "too unapproachable" for the business… to becoming one of the most dominant relationship-driven agents in his market. You'll hear: Why he doesn't "prospect" and hasn't for years How he uses social media as a listening tool, not a megaphone The empathy shift that changed his business forever Why ego will cost you more than a wrapped car ever will The one mindset that separates agents who survive from those who quit No gimmicks. No scripts. No hacks. Just consistency, competitiveness, and caring deeply, even if you're not "Mr. Huggable." Connect with Shawn on LinkedIn. Learn more about NextHome Virtual on Facebook and nexthomevirtual.com. Is your real estate business building equity or just paying the bills? At FirstTeam® Real Estate, Behind the Agent™ means putting real ownership in your hands. This isn't about stacking commissions, it's about building something that lasts. You stay the face of your brand. We bring the strategy, marketing, leadership, and infrastructure to scale it. No franchise caps. No growth ceilings. Just the freedom to run your business like a business. We're not building a roster. We're building real careers. Break the glass ceiling. Own your future. Explore agent ownership opportunities at: https://firstteam.com/inman Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://bit.ly/4jIetOp Zillow Zeitgeist 2025 https://www.zillow.com/learn/zeitgeist-2025/ Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

After years of turbulence, lawsuits, and industry shakeups, the National Association of REALTORS is making a bold marketing reset. In this episode, James and Keith sit down with Bennett Richardson, Chief Marketing & Communications Officer at NAR, to unpack the strategy behind the new "More Than Opening Doors" campaign and what it signals about the future of the REALTOR brand. From rebuilding trust and breaking out of a bunker mentality to leveraging AI-driven media targeting and first-time homebuyer insights, Bennett pulls back the curtain on how NAR is redefining its voice. This is a candid conversation about leadership, storytelling, industry perception, and why Realtors must reclaim their narrative before someone else tells it for them. If you care about the future of the Realtor brand and your place in it this one matters. Links mentioned during the episode: https://youtu.be/vEGGAgMr01M https://youtu.be/R3zOh0fvD30 Connect with Bennett on LinkedIn. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when two founders challenge the entire brokerage model? Guy Gal (Co-Founder & CEO of Side) and Hilary Saunders (Co-Founder & Chief Broker Officer) join James and Keith for a candid conversation about community, consolidation, private listings, and what it actually takes to scale a real estate business in today's market. They unpack: Why consolidation cycles repeat themselves in real estate The real story behind private listings (and why sellers should pay attention) How the internet changed brokerage power dynamics forever Why part-time agents are quietly shaping brokerage economics The biggest mistake team leaders make when trying to scale Hilary delivers one of the most direct pieces of advice ever given on this show. Guy explains why the most enduring structure in business isn't corporate, it's community. If you care about where brokerage is heading, this episode is required. Guy's social handles: Instagram - Facebook - LinkedIn Hilary's social handles: Instagram - Facebook - LinkedIn Side's social handles and website: Instagram - Facebook - LinkedIn - Side's website - Side x Side's website Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Kyle Whissel doesn't just lead one of the top real estate teams in the country—he's redefined what's possible with structure, systems, and relentless clarity. In this episode, James and Keith dive deep with the CEO of Whissel Realty Group (now Whissel Beer Group) to talk about everything from EOS and business operating systems to letting go of control, finding balance, and why agents are already part of a team (even if they don't know it). If you're still clinging to every task or unsure how to scale without burning out, this one's a game-changer. Is your real estate business building equity or just paying the bills? At FirstTeam® Real Estate, Behind the Agent™ means putting real ownership in your hands. This isn't about stacking commissions, it's about building something that lasts. You stay the face of your brand. We bring the strategy, marketing, leadership, and infrastructure to scale it. No franchise caps. No growth ceilings. Just the freedom to run your business like a business. We're not building a roster. We're building real careers. Break the glass ceiling. Own your future. Explore agent ownership opportunities at: https://firstteam.com/inman Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://bit.ly/4jIetOp Zillow Zeitgeist 2025 https://www.zillow.com/learn/zeitgeist-2025/ Links mentioned in the show: Traction: https://benbellabooks.com/shop/traction/ 12 Week Year: https://store.12weekyear.com/product-details/product/12-week-year-book Death by Meeting: https://www.tablegroup.com/product/dbm/ Connect with Kyle on LinkedIn - Instagram - X - Facebook and check out whisselrealty.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

From making $18k his first year to building a real estate empire, Brandon Brittingham pulls zero punches in this brutally honest conversation about business, investing, and the power of mindset. James and Keith go deep with Brandon, CEO, national speaker, and bestselling author on everything from building multiple 8-figure companies under one roof to the hard truths agents need to hear about wealth, risk, and identity. You'll hear why he believes "agents are already investors, they're just not getting paid like it," and how breaking through his lowest moment changed everything. If you're ready to stop playing small and start building real freedom, this is your episode. Links mentioned in the show: Brandon's book "Converting Units to Dollars": https://www.amazon.com/Converting-Units-Dollars-Property-Management/dp/1642252662 eXpand Investing Mastermind: https://expelevatecoaching.com/subscription/expand-investing Connect with Brandon on - Facebook - Instagram - LinkedIn. Also check out Wake Up To Wealth Podcast - Wake Up to Wealth Podcast Youtube - Hire Brandon to Speak or Coach - Invest with Brandon - Real Estate - Real Estate Investing Youtube. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Eric Bramlett isn't trying to be the flashiest brokerage in the country, just the best-run. In this episode, James and Keith sit down with the founder of Bramlett Partners to talk about the power of systems, the limits of online leads, and why "boring real estate" might just be the secret to building something scalable, profitable, and sustainable. Eric shares: How he scaled from solo producer to 148 agents and $750M in volume Why online leads are overrated (and SOI is the real goldmine) The systems and tech stack that run his brokerage What "client experience" really means and how they measure it Why culture is the ultimate business system This is a masterclass in building a real business with humanity, accountability, and structure. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://bit.ly/4jIetOp Zillow Zeitgeist 2025 https://www.zillow.com/learn/zeitgeist-2025/ Connect with Eric on LinkedIn - Instagram. Learn more about Bramlett Partners on Instagram and online at bramlettpartners.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What's the real difference between a smart tool and an intelligent robot? In this special episode, AI futurist and author Steve Brown joins James and Keith to talk about the future of work, real estate, and humanity in an AI-powered world. They cover: Why agents won't be replaced—but do need to evolve The 4 waves of AI (generative, agentic, spatial, physical) The real threat (and opportunity) of humanoid robots How "AI alignment" is the single biggest challenge of our time Why the best agents in the future will be designers and orchestrators—not just doers If you've felt overwhelmed by the pace of change, this episode is both a wake-up call and a roadmap. The AI shift is happening now. The leaders who thrive will be the ones who learn to lead it. Links mentioned in the episode: https://www.youtube.com/watch?v=675d_6WGPbo Connect with Steve: Website: stevebrown.ai Book: https://amzn.to/45IQk4x Newsletter: synthetic.stevebrown.ai AI training course: stevebrown.ai/ai-course LinkedIn: www.linkedin.com/in/futuresteve YouTube: www.youtube.com/@futureofai Blog: www.stevebrown.ai/blog Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

In one of the rawest and most inspiring episodes yet, James and Keith sit down with Jeffery Mcgonigle, co-founder of Power Real Estate Group. From crying in his car to closing 560 deals and leading a 160-agent team, Jeffery shares how grit, structure, and clarity fueled his rise—and why "feelings aren't real" might be your new mantra. They go deep on: The 3-2-1 method that every agent should be using Why most agents live in a fog of activity (and how to clear it) How he scaled with virtual assistants, ISAs, and dashboards Why clarity, not complexity, drives accountability The power of ambition and choosing the harder path on purpose Whether you're brand new or running a big team, this episode will leave you fired up and focused on what matters. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://bit.ly/4jIetOp Zillow Zeitgeist 2025 https://www.zillow.com/learn/zeitgeist-2025/ Connect with Jeffery on LinkedIn. Learn more about Power Real Estate Group on YouTube - Instagram - LinkedIn - Facebook or online at powerreteam.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Rajeev Sajja, SVP of Digital Marketing & Innovation at Berkshire Hathaway HomeServices Fox & Roach, joins James and Keith for one of the most forward-looking, practical, and real conversations about AI in real estate you'll ever hear. From replacing agents to empowering them, Rajeev explains where AI is actually delivering results today and where the hype still outweighs the help. This episode goes deep on what makes an agent "AI-fluent," how brokers can build systems that support scale, and why humanity, not automation, is still your moat. In this episode: The 3 stages of AI: done by you, done with you, done for you What agents need to do to show up in ChatGPT search results Why emotional intelligence still beats machine intelligence How to use AI as a "second brain" to win back time What the best agents are doing right now with AI—and what they're not Plus: ChatGPT wiring a thermostat, oil changes via video chat, and why AI can make you more human not less. Links mentioned in the episode: Real Estate AI Flash podcast details https://realestateaiflash.com Agent Bio Optimizer GPT for AI Search https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer Gemini 3's Nano Banana Pro http://gemini.google.com Episode with RealScout https://youtu.be/0KMHkREqlsw Connect with Rajeev on LinkedIn - YouTube - Facebook. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

From a Craigslist ad to a 1,000-unit-a-year powerhouse, The Hogan Group's journey is anything but ordinary. In this episode, James and Keith sit down with Mike Hogan (Founder) and Alicia Pittman (Principal Broker & President) to unpack how they've scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability, or profitability. They break down: Why micro-teams are the secret to mentorship, retention, and scale The onboarding expectations that instantly filter out the wrong hires Their unconventional "counter-recruiting" pitch that builds long-term loyalty How they use AI and CRMs to support, not replace, human connection Why clarity is kindness when it comes to letting agents go This is a blueprint for building something real—with systems that support people, not replace them. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Links mentioned during the episode: https://owldoor.com https://www.youtube.com/watch?v=fTj69Gv3ZaU Connect with Mike on LinkedIn. Connect with Alicia on LinkedIn. Learn more about The Hogan Group on Facebook - Instagram or online at hogangrp.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Every January, James Dwiggins and Keith Robinson go on record and hold themselves accountable. In this annual "Predictions + Report Card" episode, the dynamic duo looks back at what they got right (and wrong) about 2025… and lays out bold predictions for the year ahead. This year's predictions episode covers: What the Compass/Anywhere merger signals for the future of brokerage Why big players like Zillow and CoStar may make even bigger moves The death of clear cooperation? NAR's crossroads and MLS consolidation AI-powered agents, humanoid robots, and the tech shift no one's ready for Agent attrition, lawsuits, inventory wars, and private listing strategies James and Keith don't pull punches and they don't sugarcoat the data. This is your insider playbook for what's really happening in residential real estate. Links mentioned during the show: https://youtu.be/jqYxIsV_59g https://youtu.be/jWsHGDyKsCA https://youtu.be/XcO3OnRufpA https://youtu.be/I4VUBMamHuY https://youtu.be/p4kiwl2A_nI https://youtu.be/wGgzzj_ugf0 https://youtu.be/2G7GYoox63k Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Damian Eales, CEO of Realtor.com, joins James and Keith for a no-punches-pulled conversation on the future of the MLS, the dangers of private listings, and why the real estate industry needs to stop the infighting and start serving the consumer. In this episode, Damian unpacks: The housing affordability crisis and why we're running out of first-time buyers How the new Realtor.com+ platform is reshaping agent-client collaboration Why private listing networks could spark the next wave of fair housing lawsuits The real reason some portals are misleading consumers and investors Why it's time to double down on transparency, cooperation, and consumer trust This is one of the most candid conversations about where the industry is headed, and why the stakes have never been higher. Links mentioned during the show: Damian's blog post: https://www.realtor.com/homemade/from-conflict-to-concrete/ Episode 26 with Damian: https://www.youtube.com/watch?v=_rOrSszA9-0 Episode with Danielle Hale: https://www.youtube.com/watch?v=Vwsw9FYTNe4 Connect with Damian on LinkedIn. Learn more about Realtor.com+: https://www.realtor.com/plus-learn Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when a former Zillow exec jumps back into production and builds one of the most successful teams in Northern California—from scratch? You get Colby Culbertson, founder and CEO of Culbertson & Gray Group at eXp. In this episode, James and Keith dive deep with Colby on: How he grew from 6 to 185 agents in 5 years Why he starts every recruiting call trying to talk people out of joining The one requirement his team must meet—or they're out The culture killers that quietly destroy teams Why "ego" is the real enemy of collaboration This episode is equal parts blueprint and gut check for leaders who actually want to scale something meaningful. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Links mentioned in the episode: https://youtu.be/ZC2MLnd1Ylc Connect with Colby on LinkedIn. Learn more about Culbertson and Gray online at culbertsonandgray.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What if "not for sale" didn't mean "not interested"? In this episode, James and Keith sit down with Katie Hill, founder and CEO of Unlisted, a startup turning heads and headlines by unlocking the hidden inventory between "just browsing" and "for sale." Katie's background in direct mail, digital marketing, and startup advising uniquely positioned her to spot a massive opportunity in the market: homeowners who might sell, just not yet. Unlisted isn't trying to replace real estate agents; it's giving them a new front door into consumer conversations before they're ready to list. In this episode: How a pool, a pandemic, and a bold question inspired a whole new real estate model What makes the "gray zone" of real estate so valuable (and overlooked) Why the future of selling your home could start with a waitlist How to use direct mail right in 2025 Why agents should get excited (not threatened) by this new lead source Plus: real talk on startup life, rejection as fuel, and why planning is often just fear wearing a tie. Links mentioned during the episode: https://unlistedhomes.com/agents Connect with Katie on LinkedIn. Learn more about Unlisted on - LinkedIn - Facebook - Instagram and online unlistedhomes.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

NYC real estate is not for the faint of heart. In this episode, James and Keith sit down with Scott Hustis, co-founder of Paradigm Advisory at Compass, to talk about how he built one of New York's top-performing real estate teams; one relationship at a time. Scott shares why he runs his team more like a wealth advisory firm than a brokerage, how he built a repeat-and-referral machine in one of the most cutthroat markets in the world, and why most agents simply aren't consistent enough to succeed. Plus, hear: The 9-year story behind his $61M Central Park sale What the "three-phase" marketing plan really looks like in NYC His thoughts on off-market listings, Zillow, and MLS politics The power of mentors, coaches, and long-term compounding If you're burned out, tempted to shortcut the process, or unsure how to build a sustainable business, this is a masterclass in patience, precision, and real trust-building. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Connect with Scott on LinkedIn. Learn more about Paradigm on Instagram - LinkedIn and online Paradigm Website, Paradigm Advisory Video. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

From the U.S. Marine Corps to running one of California's largest brokerages, Michele Harrington's leadership journey is anything but typical. Alongside Lauren Henss, a marketing powerhouse with a Chanel-to-Compass résumé, these two leaders are redefining what it means to build a modern, human-first brokerage. In this episode, James and Keith sit down with Michele (CEO) and Lauren (VP of Marketing & Strategic Initiatives) of FirstTeam Real Estate to unpack: The power of discipline and structure (and how the military shaped Michele's career) The "Behind the Agent" campaign and how it's producing a 90% retention rate What most agents get wrong about branding, TikTok, and storytelling How to build a brokerage with vision, heart, and standards Why women are still underrepresented in the real estate C-suite—and how that's finally changing This episode is packed with truth bombs, real laughs, and sharp takes on private listings, Zillow, MLS reform, recruiting strategies, and what it really takes to scale a business that lasts. Links mentioned in the episode: https://www.youtube.com/watch?v=yWSFJbCBsHM https://www.youtube.com/watch?v=grqWOEYGXSA Connect with Michele on LinkedIn. Connect with Lauren on LinkedIn. Learn more about FirstTeam Real Estate on Facebook - X - LinkedIn - YouTube - Instagram - Pinterest and online at firstteam.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

You can care too much and it can break you. That's one of the many leadership lessons Matt Delhougne shares in this episode. From police officer to running a 70-agent team in St. Louis closing nearly 1,000 deals a year, Matt has seen it all and survived it. James and Keith sit down with the Chief Vision Officer of DRG at eXp to unpack everything from burnout and broker models to MLS politics, Google's property data play, and the two tools that truly matter for agent success. They also dive into his unique zip-code based lead rotation system, team culture, agent recruitment, the illusion of control, and how agents can actually crack the SOI code (hint: it's not what your broker told you). This one's a masterclass in sustainable scale, servant leadership, and leading with heart without losing your mind. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Connect with Matt on LinkedIn. Learn more about DRG on Facebook - Instagram - Zillow - Google. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when you hand the mic to the audience? You get an hour of raw, unfiltered, sometimes hilarious, sometimes profound truth from James and Keith. In this special "Ask Us Anything" episode, we answer your biggest—and weirdest—questions. From the future of AI and Zillow to team building, associations, pricing strategy, personal regrets, and the emotional toll of leadership, no topic is off-limits. You'll hear: Why they believe boutique brokerages will survive, but only if they adapt What James would do differently if he started over (and what Keith wouldn't change) Their honest take on the Compass/Anywhere acquisition How AI is changing everything and what won't be automated The one move associations should make to survive Plus: vulnerability, friendship, faith in the future, and a ton of laughs. This is the most personal episode yet and it's one every agent, broker, and leader should hear. Links mentioned in the episode: Charlie Wills episode: https://youtu.be/XcO3OnRufpA Anthony Young workshop: https://www.valuedaudit.com/ Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Cleve Gaddis didn't just build a real estate business, he built a legacy. From selling vacuums door-to-door to creating a trademarked, systemized team model in Atlanta, Cleve's story is packed with practical wisdom, hard-won lessons, and big laughs (yes, he brings a sword). In this episode, James and Keith sit down with Cleve to unpack how he's structured a sellable, scalable real estate business, why systems beat hustle, and how rejection actually made him stronger. He shares why he trademarked his 71-step buying and selling systems, how he built an SEO machine with blog posts for every local listing, and why agents are doing advertising all wrong. Whether you're brand new or decades in, this is a masterclass in sustainability, service, and strategic branding from a guy who's done it all. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

You're not going to lose your job to AI. But is someone using AI better than you? That's a different story. In this episode, James and Keith sit down with Biju Ashokan, CEO of Radius Agent, for one of the most thought-provoking AI conversations we've had yet. Biju brings a deep tech background (Carnegie Mellon grad, by the way) and a bold vision for how artificial intelligence will reshape real estate. From proactive assistants to fully automated client nurture, this isn't science fiction — it's already happening. We dive into what AI will replace, what it won't, and how agents can protect their future by leaning into the tech, not running from it. You'll hear how Biju's team is closing 250 transactions a month with just 11 staff — and why the brokerages that embrace automation will be the ones left standing. Plus: The emotional side of real estate, the future of brokerage profitability, proactive vs. reactive AI, and how to actually get ahead of what's coming. If you care about your career in real estate, this episode is a must-listen. Links mentioned during the show: https://www.youtube.com/watch?v=14NQIq4SrmY https://youtu.be/ixWlqm2x9Ns Connect with Biju on - LinkedIn. Learn more about Radius on Instagram - LinkedIn - YouTube and online at radiusagent.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

There's no magic in real estate, just discipline, standards, and execution. In this episode, James and Keith sit down with East Coast powerhouse Tom Toole to talk about what really drives success in today's market. From building a 50+ agent team to running a hyper-efficient operation with a deep focus on agent development, Tom breaks down exactly how he's scaled, where most team leaders go wrong, and the boring-but-powerful habits that move the needle. You'll hear: The 4 things agents should do every day to make money Why balance is a myth—and how to find harmony instead How to keep agents accountable without micromanaging What real professionalism actually looks like in real estate His full tech stack (and favorite AI tools) This one is packed with real talk, tactical advice, and some much-needed truth bombs for leaders and agents alike. If you're tired of fluff and want the blueprint, this is it. Links mentioned during the episode: Knowledge Brokers podcast: https://www.youtube.com/@knowledgebrokerspodcast Charlie Wills REIU episode: https://youtu.be/XcO3OnRufpA Fello REIU episode: https://www.youtube.com/watch?v=9Wr96sFkxog gamma.app Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Connect with Tom on LinkedIn. Learn more about Tom Toole Sales Group on YouTube - Instagram - LinkedIn and online at tomtoole.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What if you could search for homes the same way you live your life? In this mind-bending episode, James and Keith sit down with Andrew Flachner (Co-Founder & CEO of RealScout) and Anthony Sosso (VP of Engineering) to explore the revolutionary AI product shaking up how agents—and eventually consumers—search for homes. You'll hear how RealScout is flipping the script on property search by: Using natural language prompts instead of checkboxes Deconstructing vague terms like "mid-century modern" into precise search filters Letting agents control and fine-tune AI-generated searches Showing their work so nothing is hidden or hallucinated They also unpack why most current AI search tools fail, how RealScout avoids MLS policy issues, and what the future holds for truly intelligent, human-centric search. Whether you're a tech skeptic or a proptech junkie, this conversation will change how you think about the future of real estate data and consumer experience. Links mentioned during the episode: Kyle Draper funny agent video: https://www.instagram.com/reel/DP1WgpOib_i/ RealScout Product Launch: https://www.youtube.com/watch?v=DzotPLhM7mc RealScout AI Search: https://www.youtube.com/watch?v=xhdejSDvyFA Connect with Andrew - LinkedIn. Connect with Anthony - LinkedIn. Check out The Playmakers Podcast at this link: https://playmakers.fm/ Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Scott Poe has lived a few lives—cable box repo man, nail tech, and now one of the fastest-scaling team leaders in real estate. In this outrageous and inspiring episode, James and Keith sit down with Scott to talk about how he built a 50-agent team and a mortgage company in under three years, landed partnerships with Realtor.com and Zillow, and has his sights set on a billion-dollar business. Scott doesn't hold back—about the pain, the hustle, and the real human side of building something that actually works. If you want a raw, hilarious, and no-BS look at how real estate growth actually happens (including how he uses AI, why your team churn sucks, and what managers get wrong), this episode is for you. This is the leadership masterclass you didn't know you needed. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Links mentioned during the episode: https://youtu.be/jWsHGDyKsCA https://youtu.be/ISzH5jqp-og Learn more about The Poe Group at poegrp.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

When lawsuits and legal risk threaten to derail an entire industry, what happens next? In this episode, James and Keith sit down with Jon Waclawski, General Counsel and SVP of Legal at the National Association of REALTORS®, for an unfiltered, inside look at how NAR is rebuilding from the inside out. You'll learn what "de-risking" really means, how governance may change going forward, what's being done about buyer-side lawsuits, and why communication and transparency matter more than ever. Jon also breaks down what's actually required by the NAR settlement—and why some agents still aren't following the rules. This is the most candid legal conversation you'll hear from inside NAR—and it's one that every real estate professional should listen to. Links mentioned in the episode: https://www.nar.realtor/advocacy/advocacy-scoop-podcast https://www.youtube.com/watch?v=GJiUUoLEiXY https://www.youtube.com/watch?v=q9D7lJEYqow https://youtu.be/R3zOh0fvD30 Connect with Jon on LinkedIn. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Jim Trueblood doesn't just run a brokerage—he runs the largest Zillow and Realtor.com partner in Indiana, and he's just getting started. In this episode, James and Keith dig into how Jim scaled from solo agent to leading 225 agents across Indiana and Kentucky, with $750M in production and a bold approach to growth. From tech stack precision to lead gen discipline, Jim shares what it really takes to scale in today's market. You'll hear how he: Bought all the leads (and maxed every contract) Held on through sleepless nights and startup chaos Uses physical offices as brand statements Sets clear standards for agent performance Audits lead ROI like a boss It's honest, tactical, and full of sharp Midwest wisdom for anyone who wants to grow without apology. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Connect with Jim on LinkedIn. Learn more about Trueblood Real Estate on Facebook - Instagram and online at truebloodre.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Andrew Wild was Zillow's 60th employee. He spent 15 years helping build the portal giant before leading enterprise strategy at Tom Ferry, Final Offer, and now Lofty. In this unfiltered episode, James and Keith sit down with Andrew to unpack what he's learned across every corner of the real estate industry. From the evolution of portals to the rise of agentic AI, Andrew shares sharp, candid insights on where the business is headed—and what agents, brokers, and platforms need to do to stay relevant. They dig into: Why agents still matter (even with AI) How CRMs must evolve into outcome-driven ecosystems Where portals like Zillow, Realtor, and Homes.com go from here The fatal flaw in most agent follow-up systems What consolidation, lawsuits, and shifting margins really mean for the future Whether you're portal-obsessed or AI-allergic, this episode will challenge what you think you know about the next chapter of real estate. Links mentioned during the episode: https://youtu.be/SXKQSQVkL8A https://youtu.be/I4VUBMamHuY Connect with Andrew on LinkedIn. Learn more about Lofty on LinkedIn - YouTube - Facebook - Instagram - TikTok or online at lofty.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

What happens when a top agent goes all-in on content? You get Ricky Carruth. In this episode, James and Keith catch up with one of the most followed real estate influencers online—and unpack exactly how he built his social empire. Ricky shares the full playbook: from cold calls and a weekly email list to millions of views across Threads, Instagram, and Facebook. He opens up about the mindset shift from closing deals to creating legacy, and how anyone (yes, anyone) can start growing their brand without a dollar in ad spend. You'll hear: Why AI will replace agents who don't adapt His 10-posts-a-day Threads strategy How to test content like a growth hacker Why organic beats paid every time The only metric that matters: trust This episode isn't fluff. It's tactical, raw, and filled with real steps you can take to own your voice—and own your market. To join Ricky's Join the 2-Day Content Challenge follow this link: https://zerotodiamond.com/content-challenge Connect with Ricky on LinkedIn - Instagram - X - Facebook and online at carruthteam.com. Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/ Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/

Phillip Cantrell, founder of Benchmark Realty (2,000 agents with $5 billion in sales), shares his blueprint for building a massive fee-based brokerage from the ground up, starting with one desk in his living room. A self-professed "98% left brain" analytical thinker, he discusses overcoming a career-crushing failure in 2008, the crucial concept of "the power in the pause," and his philosophical core: money is the scoreboard of service to others. He offers unvarnished advice for anyone considering selling their business. Links mentioned in the show: Episode with Dan Duffy: https://www.youtube.com/watch?v=SuQLi0ELOFY For Phillip's book check out: https://www.phillipcantrell.com/ Connect with Phillip on Instagram - Facebook - LinkedIn. https://www.instagram.com/phillipcantrell.realestate/ https://www.facebook.com/phillip.cantrell.crb https://www.linkedin.com/in/phillipcantrell/ Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/