The Antidote to Crappy Buyer Personas with Jim Kraus
Rattle & Pedal: B2B Marketing Podcast
September 27, 202452m 41s
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Show Notes
<p>Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.</p>
<p>The post <a href="https://rattleandpedal.com/better-b2b-buyer-personas/">The Antidote to Crappy Buyer Personas with Jim Kraus</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>