Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Show overview
Rattle & Pedal: B2B Marketing Podcast has been publishing since 2018, and across the 8 years since has built a catalogue of 250 episodes. That works out to roughly 100 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 28 min and 43 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-US-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 14 episodes already out so far this year. Published by Jason Mlicki & Jeff McKay.
From the publisher
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Latest Episodes
View all 250 episodesWhy Every Professional Services Firm Needs a Better Story with Stephen Steers
Selling Belief with Mat Zucker from Prophet
Demystifying Case Studies: Why Most Firms Get Them Wrong
Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost
How Should Professional Services Firms Invest Their Marketing Budget?
Are Personal Brands Killing Firm Brands?
Identifying and Developing Your Next Experts
Distinct Points of View: What the Best Firms Get Right
Why Some Professional Services Firms Scale—and Others Don’t
Why Most Professional Services Firms Don’t Scale
Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next
<p>How should professional services firms decide where to expand next? This episode explores the “where to play” paradox and the strategic criteria leaders must evaluate before pursuing adjacencies.</p> <p>The post <a href="https://rattleandpedal.com/navigating-where-to-play-paradox-growth-strategy/">Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon
<p>What separates thought leadership from revenue-generating insight? Matt Dixon explains how to build and scale commercial insight in professional services.</p> <p>The post <a href="https://rattleandpedal.com/scaling-commercial-insight-professional-services-matt-dixon/">From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era
<p>Seven clear-eyed predictions on how AI is reshaping professional services—and what firm leaders need to do now to protect relevance, reputation, and growth.</p> <p>The post <a href="https://rattleandpedal.com/ai-trends-professional-services-firm-leaders-2026/">Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
<p>AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance.</p> <p>The post <a href="https://rattleandpedal.com/a-peek-inside-accentures-reinvention-research-with-francis-hintermann/">A Peek Inside Accenture’s Reinvention Research with Francis Hintermann</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
The Most Overrated Marketing Metrics, And What You Should Measure Instead
<p>Most firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should rethink measurement.</p> <p>The post <a href="https://rattleandpedal.com/the-most-overrated-marketing-metrics-and-what-you-should-measure-instead/">The Most Overrated Marketing Metrics, And What You Should Measure Instead</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
Resurgence of Media Relations in the AI Era with Offleash PR
<p>As AI changes how buyers find and trust firms, Robin Bulanti and Kelly Indrieri from Offleash PR explain why media relations is once again a critical driver of visibility, credibility, and growth.</p> <p>The post <a href="https://rattleandpedal.com/resurgence-of-media-relations-in-the-ai-era/">Resurgence of Media Relations in the AI Era with Offleash PR</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
The Winning Elements of Distinct and Valuable Thought Leadership
<p>Jeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conversations.</p> <p>The post <a href="https://rattleandpedal.com/the-winning-elements-of-distinct-and-valuable-thought-leadership/">The Winning Elements of Distinct and Valuable Thought Leadership</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
Capturing Value in the AI Agent Era: How Firms Can Compete and Win
<p>We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation.</p> <p>The post <a href="https://rattleandpedal.com/capturing-value-in-the-ai-agent-era-how-firms-can-compete-and-win/">Capturing Value in the AI Agent Era: How Firms Can Compete and Win</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
2026 Marketing Priorities for Professional Services
<p>In this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era.</p> <p>The post <a href="https://rattleandpedal.com/2026-marketing-priorities-professional-services/">2026 Marketing Priorities for Professional Services</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>
Winning the AI-Search Game
<p>Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.</p> <p>The post <a href="https://rattleandpedal.com/winning-the-ai-search-game-professional-services/">Winning the AI-Search Game</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>