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Segmentation: The Marketing Foundation Firms Seldom Get Right

Segmentation: The Marketing Foundation Firms Seldom Get Right

Rattle & Pedal: B2B Marketing Podcast

October 11, 202454m 18s

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Show Notes

<p>It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.</p> <p>The post <a href="https://rattleandpedal.com/market-segmentation-professional-services-getting-right/">Segmentation: The Marketing Foundation Firms Seldom Get Right</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>