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Dissecting the McKinsey Rebrand from the Outside

Dissecting the McKinsey Rebrand from the Outside

Rattle & Pedal: B2B Marketing Podcast

May 26, 2019

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Show Notes

<p>McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made.</p> <p>The post <a href="https://rattleandpedal.com/dissecting-mckinsey-rebrand/">Dissecting the McKinsey Rebrand from the Outside</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>