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Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses

Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses

Rattle & Pedal: B2B Marketing Podcast

June 11, 202129m 46s

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Show Notes

<p>We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations.</p> <p>The post <a href="https://rattleandpedal.com/bridging-from-intellectual-capital-to-leads-in-professional-services/">Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.</p>