R2Kast 421 – James Walerych on PR, media and coming into agriculture from outside
R2Kast - People in Food and Farming/All In · Wallace Currie
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Show Notes
Today I had James on the R2Kast 🎙️ He works in PR across the agricultural and automotive sectors, creating content, campaigns and media that connect businesses with the wider industry. 🌾
We spoke about his background growing up in London, studying journalism and then moving into PR when the opportunities in traditional media started to shrink. That led him into agriculture and automotive, where he’s now spent over a decade working with clients across both sectors. It was a good insight into how skills from outside farming can transfer into the industry. 🍎
A big part of the conversation focused on media. The relationship between PR and journalism, how stories are shaped, and how things have shifted from print into digital, from magazines through to TikTok and video content. We also got into how younger audiences are consuming information and what that means for agriculture going forward. 🌍
We also chatted about the perception gap between the public and farming, the importance of education, and why getting people onto farms and understanding food production still matters. It was a really interesting look at the sector from someone who came into it from the outside.
Enjoy! 🙂
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