R2Kast - People in Food and Farming/All In

Today I had James on the R2Kast 🎙️ He works in PR across the agricultural and automotive sectors, creating content, campaigns and media that connect businesses with the wider industry. 🌾We spoke about his background growing up in London, studying journalism and then moving into PR when the opportunities in traditional media started to shrink. That led him into agriculture and automotive, where he’s now spent over a decade working with clients across both sectors. It was a good insight into how skills from outside farming can transfer into the industry. 🍎A big part of the conversation focused on media. The relationship between PR and journalism, how stories are shaped, and how things have shifted from print into digital, from magazines through to TikTok and video content. We also got into how younger audiences are consuming information and what that means for agriculture going forward. 🌍We also chatted about the perception gap between the public and farming, the importance of education, and why getting people onto farms and understanding food production still matters. It was a really interesting look at the sector from someone who came into it from the outside.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Robin Asquith 🎙️ Robin is Head of Environment at Camphill Village Trust, working at the intersection of farming, nature and social care, supporting people with learning disabilities, autism and mental health challenges through real farm based environments 🌾We spoke about Robin’s early life growing up in North Yorkshire, spending time on his grandparents’ soft fruit farm, and how that shaped his understanding of community, people and the land. From training as a plumber to working in commercial horticulture, his path wasn’t linear, but it eventually led him into a role where farming became a tool to support people rather than just produce food 🚜His Nuffield Scholarship explored the role UK agriculture can play in delivering social care, looking at care farming, green care and how nature based environments can improve wellbeing and independence. His travels took him across Ireland, Scandinavia, mainland Europe and Canada, where he saw everything from dementia care on farms in Norway to rehabilitation programmes in Italy and the Netherlands that use farming and horticulture to support people back into society 🌍One of the most powerful parts of the conversation was hearing how real farm environments create real opportunities. Whether it’s someone non verbal building a connection with animals, or individuals gaining confidence and independence through meaningful work, it showed how farming can play a much bigger role in society than we often give it credit for We also spoke about the future of the sector, the challenges around funding and staffing, and Robin’s ambition to help drive this space forward nationally. His advice for anyone thinking about Nuffield was simple, be curious, be brave and back yourself 🌱Thank you to NFU Mutual for their support of this project.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today we’re back with Field to Front Door 🎙️David, Martin and Wallace this time joined by Sophia as well, which brought a really good angle looking at the next generation and what farming looks like coming through. We covered a proper mix in this one from peony production and how that whole system works, through to direct selling, subscriptions and building a customer base that actually values what you produce. There was also a good chat around logistics, online selling and the reality of getting products to people in a way that keeps quality high.A big part of this episode was around the next generation. Sophia spoke about finding her own path, balancing farming with other interests like floristry and photography, and figuring out what she actually wants to do rather than just following what’s expected.We also got into weather challenges, trying new crops like mustard, and how unpredictable farming can be year to year. Alongside that, there was a really interesting discussion on social media, AI and how quickly things are changing in how farmers connect with people.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today we welcome Matt Smee to the R2Kast 🎙️ Head of Agricology, a free knowledge hub bringing together practical information for farmers, growers and researchers across the food system. 🌾We spoke about Matt’s journey into agriculture, starting in international development in Burma and Thailand before returning to the UK to explore farming hands on. That led into over a decade running small scale organic market gardens, building veg box schemes, supplying restaurants and developing food products, while navigating the financial realities of making that model work long term.The conversation then moved into Agricology. What it actually is, how the platform brings together information from across different farming approaches, and why avoiding labels and focusing on practical outcomes matters. Matt explained how the organisation has evolved into an independent charity, how it’s funded, and the challenge of keeping knowledge free, accessible and useful for farmers.We also discussed knowledge exchange more broadly. Turning research into something practical, identifying gaps in information, and creating content that farmers can actually use on farm. The discussion covered everything from technical guides and on farm trials through to the role of collaboration, mentorship and learning from others across the sector.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Gordon Whiteford 🎙️ Gordon is a farmer based in Moray running a diverse business built around free range and organic egg production, alongside dairy, sheep and a strong direct to consumer focus through his farm shop 🌾We spoke about Gordon’s early life growing up on a dairy farm in Ayrshire before his family moved away from farming when he was young. That shift created a real drive in him to build something of his own, which eventually led to starting a poultry enterprise from scratch and growing it into the core of his business today 🚜Gordon’s Nuffield Scholarship focused on welfare in free range laying hens, but his journey quickly expanded into wider thinking around systems, soil health and regenerative approaches. His travels took him across Europe, the USA, Africa and beyond, shaping how he now views farming as a whole system rather than individual enterprises. One of the standout themes was how much can be learned by stepping outside your own sector and challenging how things have always been done 🌍We also got into some brilliant detail around his egg business, from switching to white hens and pushing production far beyond industry norms, to building a direct relationship with customers through milk, eggs and added value products. It was a great example of combining technical performance with storytelling and connection back to the consumer 🌱There were also some cracking moments from his travels, including a proper introduction to how things work on the roads in Kenya, which definitely added a bit of perspective to the whole experience. It all tied back to how Nuffield opens doors, builds confidence and gives you the mindset to try things you maybe would not have done otherwise We wrapped up talking about growth, family and what comes next for the business, alongside his advice to anyone thinking about applying. Back yourself, take the opportunity and see where it leads.Thank you to NFU Mutual for their support of this project.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today we’re back with Field to Front Door 🎙️David, Martin and Wallace picking things straight back up where we left off, still very much figuring out what this is and where it could go. This one was a proper deep dive into farming realities. We got into everything from sugar beet and margins through to regen, inputs and whether it’s actually possible to grow without sprays. There’s a real honesty in it, especially around trying things, getting them wrong, and learning as you go.A big part of the chat was about working out what farming looks like going forward. Not just how we grow, but how we sell, how we add value, and how we actually make a living from it. Direct selling, milling, flowers, different markets, it all came into it.What I liked most is there’s no pretending we’ve got the answers. It’s just a conversation trying to figure things out in real time, with a few laughs along the way.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today we welcome Julie McLaren to the R2Kast 🎙️ Julie is Relationship Director, Agriculture & Landed Estates, and currently serves as Vice Chair of Women in Agriculture Scotland. Julie joined me to discuss her journey into the agricultural sector after more than two decades working in business and rural finance. We spoke about the importance of relationships in agricultural finance, the role financial partners play beyond simply lending money, and why communication between farmers and their professional teams is more important than ever in a volatile global market. A big part of the conversation focused on Women in Agriculture Scotland, the voluntary organisation working to connect and support women across the sector. Julie explained how the group aims to reach rural communities across the country, create opportunities for people to get involved, and ensure voices from across the industry are heard. We also explored Julie’s passion project, the Women in Agriculture Scotland mentoring programme, designed to match mentors and mentees across the industry and help build confidence, networks and careers through simple conversations and shared experience. Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Sarah Hughes 🎙️ Sarah works with Syngenta leading their amenity business across the UK and Ireland, covering sectors such as turf, forestry, pest management and ornamentals. She is also a 2017 Nuffield Scholar whose study explored the economics of vertical farming and whether controlled environment agriculture could offer viable opportunities for food production 🌾We spoke about Sarah’s unusual career path through agriculture, from training as an agronomist and working in arable crops to later running her own edible flower business supplying high end restaurants and hotels. That experience of producing high value crops sparked her interest in vertical farming and ultimately shaped the focus of her Nuffield study 🚜Sarah’s travels took her across the Netherlands, Germany, Japan, Dubai and the United States, alongside the global Nuffield group on the CSC in Brazil. She reflected on how much excitement surrounded vertical farming at the time and how her research quickly showed the real challenge was the economics behind it. The technology could work, but the costs of energy, labour and infrastructure often made the model incredibly difficult to sustain 🌍We also spoke about balancing Nuffield with family life, running a business and raising two children at the same time. Sarah made a really important point that there is no single way to complete a Nuffield Scholarship. Everyone’s circumstances are different and sometimes the best approach is simply finding a way to make it work around the life you already have 🌱Thank you to NFU Mutual for their support of this project.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

In this opening episode of Field to Front Door, Martin Caunce and David Wheatley sit down with Wallace Currie to test an idea that has been brewing for just 24 hours. From arable crops and flour milling to peonies, orchards and social media, the conversation explores what it really takes to sell direct and rebuild trust between farmer and consumer. Honest, off the cuff and unfiltered, this sets the tone for what could come next. Hosted on Acast. See acast.com/privacy for more information.

Today we welcome Liz Barron-Majerik to the R2Kast 🎙️ Scotland Director for Lantra and someone who has spent years working across STEM, forestry and land-based education. 🌾We started with the ALBAS awards, celebrating excellence in land-based and aquaculture skills, and the wider development programme that supports finalists beyond the ceremony itself. Liz explained how industry champions are developed, how mentoring and partnership working are recognised, and why celebrating learners and educators matters across the sector.We then went into her background, from studying plants and completing a PhD with the Agronomy Institute in Orkney, to leading departments at UHI Inverness including the forestry school. A big part of the conversation focused on apprenticeships, course design and the reality of creating qualifications that meet industry need rather than simply industry want.We spoke about Lantra’s role in approving training providers, shaping national occupational standards, supporting pre-apprenticeships through agricultural rings, and working cross border to share best practice. The discussion also covered STEM engagement, the importance of conversation over process, and her move to Qualification Scotland as Chief Accreditation Officer.Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.

Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Trevor Alcorn 🎙️ Trevor is a dairy farmer from County Tyrone, a CAFRE dairy development adviser, and a 2015 Nuffield Scholar whose topic asked a question many farming families still wrestle with today, does the family dairy farm have a future 🌾We started with Trevor’s own story, farming for generations near Omagh, milking just over 200 cows on heavy clay soils with high rainfall, and balancing the home farm alongside his advisory role with discussion groups across Northern Ireland. There was something really grounding about hearing how he juggles both, and how much of his scholarship topic is rooted in lived experience 🚜Trevor’s Nuffield travels took him to the US, China, Germany, France, Denmark, Ireland and across the UK. He spoke about seeing 20 cow dairies and 4,000 cow family farms in America, the rapid shift in China towards large scale corporate dairy units, and the collaborative dairy models in France that prioritise work life balance. It was fascinating hearing how different systems approach scale, ownership and family involvement 🌍When pushed to answer his own question ten years on, Trevor was clear. Yes, the family dairy farm does have a future, but it must communicate, collaborate and innovate. That three word summary really stuck with me. So often it is not the technical side that holds businesses back, but conversations within families and willingness to adapt 🌱We also spoke about his ongoing role within Nuffield, from helping lead the Belfast conference to serving as a trustee and working closely with the NextGen programme. Hearing his pride in the next generation of scholars coming through was a brilliant way to wrap up the conversation.Thank you to NFU Mutual for their support of this project.Enjoy! 🙂   Hosted on Acast. See acast.com/privacy for more information.