ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

Do you need to be doing Instagram Reels and TikTok? The Answer… Let me guess, you see all of these people in your niche and industry pumping out Reels and TikTok videos on the daily, making it seem so easy. Then you go and try to make one, and it takes you hours, trying to even think about what you will say or do without looking like a complete fool. If you are familiar with my coaching style at all, you know I don't teach you anything that won't move the needle in your business, or make you cash. We are not available for busy-work. Here are the facts: Short-from video (30 seconds or less) is what consumers are craving right now. Therefor, social media algorithms are favoring this type of content, so it's receiving the highest amount of views and engagement. More engagement equals more clients and cash (if you have a business strategy behind your content) Brands and business that use video marketing see 66% more qualified leads per year, than those who avoid video. To teach you how to create short-from video step by step, I invited Keenya Kelly (@keenyakelly, Branding Consultant, Author, and TikTok Expert onto the podcast, to give you the goods in a simple and easy to understand way. You can connect with Keenya at: Instagram: @KeenyaKelly TikTok: @keenyakelly0 TikTok and Instagram Reels Mini Course: (Only $20) https://www.keenyakelly.com/courses-shop-page/ Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

"WTF am I suppose to do?!!" That horrible discouraged, frustrated, and aggravated feeling, when you feel like you are doing ALL THE THINGS, and yet your business is at a stand-still. I remember sitting at the airport drinking a third glass of wine, with frustration-tears in my eyes, after I just pitched my services for the 30th time, and got the same response, "we'll get back to you, when we have the budget for this." Here I was, a multiple award-winning sales professional, with services these companies needed, working 12 hours a day, and yet in 18 months I only landed two fu*king clients!!! I wanted to quit, because it was all too much and too hard. But I also didn't want to go back to losing my freedom, being someone else's employee. So instead of continuing to grind away at what wasn't working, I made one of the most important decisions of my work-life. I hit the pause button on my business. I was willing to throw out everything I knew, humble my self, and go back to the drawing board. If your business is barely moving, and you're growing more frustrated by the hour, this episode is a must listen. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Settling is the same as self-sabotage. We've all done it; in fact, some of you are doing it right now. Taking what you get, versus asking for what you want, IS SETTLING. Staying at a job or in a profession that is unfulfilling, and not seriously exploring other options, IS SETTLING. Not getting the help you need to start or grow your business, because you are scared of spending the money, IS SETTLING. I've lost millions of dollars in revenue over the last 12 years as an entrepreneur, because of SETTLING. We do it because we are scared of things not working out, and then it would be "waste of time and money." Yet, we let years go by and waste those, not taking any real ALL IN ACTION. We do it because we are afraid of what other people will think. We do it out of self-judgment, and feeling like our needs are too "extra," "high maintenance," or "unrealistic." One of my biggest mistakes as a business owner, was ignoring and avoiding the less sexy and annoying part of owning a business: administrative work, hiring a lawyer, tax prep, contracts, etc… In today's new podcast episode, I brought on Andrea Sager, Business Lawyer and Trademark Specialist, to explain exactly what to do so you don't get screwed. I want to make sure to set up your business the right way, so your hard work is protected. I won't settle for less! You can connect with Andrea at: Instagram: @andreasagerlaw The Contract Vault: thecontractvault.com *Use Code: projectme for 20% off Free Trademark Live Training: thetrademarkcourse.com Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Is your brain in a spin-cycle of information overload? Knowing where to focus your time, energy and money in the early stages of growing your business to consistent ten thousand dollar months, can be a mega mind-fu*k! You follow Boss Babe Influencer Tina, and she tells you, you need to have a podcast and focus on growing your email list, plus create a course! Then… you're in a group-coaching program, and the coach tells you to focus on giving free content, starting a Pinterest page, and going live everyday!!!! "AAAAAAAHHHHH….I can't do all the things all at once Tiffany! There's only one of me!!!" No you can't do all the things, and NEWSFLASH it isn't necessary to get you to consistent 10K months. What I'm sharing with you in today's new podcast episode isn't sexy and may annoy you, but it's EXACTLY what you need to do…for starters: Put your blinders on and stop devouring more information! You don't need more intel, you need to get into action. Learning doesn't count as an income generating activity. So don't let your ego trick you into thinking it is. It feels safe to be the student; it's far scarier to put yourself out there into massive action. Only focus on two main lead generators. Pour your heart, soul, and energy into creating top-notch, high vibe on brand content, and serve your people. Stop trying to be on all the things. You can try…but you aren't doing any of them well…hence why none of them are really working well for you. Go listen to the episode for further instruction. It's time to stop that mental spin cycle and soak in the cash. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

You will never have to "Sell" again, if you learn how to do this… The death of 99% of businesses is the inability for the brand, the owner, the service-provider, the employees, to connect with their ideal clients emotions. Hear me on this! Every single thing you buy is an emotionally based decision. From that cute astrology necklace you had to buy last night at 10pm, to your favorite brand of Greek yogurt, to the accountant you hired, your go-to cycle instructor, and even your favorite podcaster and business coach (which better be me!) Most business owners put 90% of the emphasis and attention to detail on the product and services they offer, and only 10% of their resources towards understanding and connecting with their ideal client. This is a recipe for ending up in Broke-Town. Instead, I want you to spend a solid 70% of your effort towards connecting with your ideal client…. Without building that like, know, and trust factor, you will end up feeling like you're "selling" and chasing people down to buy from you. I'm going to teach you the basics today inside this new podcast episode, on how to create an emotional bond with strangers, and easily convert them into paying customers. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Get in the game Sis; it's time for you to start cashing in on your intellectual property. Millions of people every week buy digital courses, classes, and programs, making it a 200 plus BILLION dollar per year industry. I hear that inner critic of yours LOUDLY right now… "But Tiff, I don't have the proper credentials or degrees." "Who would anyone buy a course from me, when they could buy one from someone with far more experience, followers, and testimonials?" Bottom line: They would buy from you, IF…you can teach them something they believe they need to know to improve their life, and IF you package your program in a way that is attractive to your ideal client. Your life experiences are your credentials. All of the time and energy you have put into learning how to do something, or improve something in your life is of high value. Your unique personality, tone of voice, & delivery style are what make your product unique; no one can copy your vibe! It can be as simple as resume writing, how to start & navigate difficult conversations, decorate your home on the cheap, crafting, etc.. I bought a digital course, and then a high ticket in person day-long class for hand embroidery two years ago…this teacher is now making multiple 7-figures a year!!! Don't know where to start or how to create a program that people will be excited to buy? Listen to this episode, and I will break it all down for you. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

If you wouldn't want to use a laptop with bugs in the operating system, then why are you settling for the bugs in your belief system? FACTS!!! No one's operating system is without bugs, not even mutli-millionaires and billionaires. In order call in the abundance, the love, the success, the friendships, and the support you desire, you must be willing to upgrade your operating system, by removing outdated and inaccurate programming. I hear some of your thought bubbles right now screaming, "I am willing, I am ready, I just don't know how!" Neither did I girl…thankfully I've had multiple experts, wonderful humans, the Universe and God show me the way. My job now is to pay it forward and teach of all of you. Listen to this new special episode with my friend and renowned Transformational Energy Coach and Healer, Natalie Ehmka. Natalie works with conscious leaders, executives, and influencers to remove blocks and limiting beliefs, to strengthen their energy and make positive impact on the world. She is a Professional Certified Coach, a member of the Forbes Coaches Council, and CEO of With Heart Communications. PLUS I'm gifting you with something special just for listening to this episode, and it's only available to you for free until October 5, 2020. Go to projectmewithtiffany.com/freeaffirmationcards to get your free gorgeous abundance affirmation card deck that you can print out at home. You can connect with Natalie at: IG Handle: @natalieehmka Website: natalieehmka.com Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

You gotta stop buying into the lies… All of us have been taught, told, shown, and even convinced of lies around money our entire lives. Most of you are still behaving based on those outdated or widely inaccurate money lies. THIS STOPS TODAY! The first step is to be aware of the money stories you are telling yourself. The second step is to admit those stories are not serving your greatest good. The third step is to be willing to explore a different truth, even ones that you have convinced yourself otherwise for decades. Here are the top three money lies most of us have bought into, and many of you still are: To make major cash, you have to work you ass off, grind, and hustle for it. Sacrificing many other things in your life to get wealthy. Only people with certain qualities, education, looks, personalities, have what it takes to get rich. Desiring and focusing on generating major money is greedy, selfish, gross, and ungodly. Have you ever had any of these beliefs? Which ones do you still have today? Listen to this special podcast episode designed to remove your money blocks. For this week only, I'm giving away my new Abundance Affirmation card deck for FREE (valued at $49). This link will expire on October 5, 2020. After this date, these will be available for purchase. Below is the special link, which will expire on Oct 5th projectmewithtiffany.com/freeaffirmationcards Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

This belief is what triggers overwhelm in even the most ambitious people. If I want to make more money… If I want to lose weight…. If I want a successful business… Then I have to… Workout MORE Be MORE energetic Write MORE posts Be MORE outgoing Work MORE Get MORE done everyday This belief of having to do more and be more is what lead me to near death from pure system failure and burnout. The TRUE path to accomplishing your goals: Learning how to be effective and efficient versus doing more Prioritizing your needs and your health Welcoming and accepting help to ease and accelerate your growth Embrace the art of strategically planning to create flow I'm teaching you my blueprint for maximizing productivity, while minimizing stress and burnout. Listen in and feel the pressure release. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

One thing I wish someone told me before I started my first business. It wasn't all that long ago where I was grinding it out 12-14 hour a day, 6 and sometimes 7 days a week, trying desperately not to fail in my first business. Yes, I was able to quit my corporate job in the pharmaceutical industry within six months, but I was terrified of having to go back and wear pants everyday, reading emails that start with, "I hope this message finds you well." "No fu*king Karen I'm not well, I'm trying to work my side hustle so I can quit and be free!!" I was so focused on matching at least 80% of my base salary (I made a big chunk of my income on bonuses), and being able to quit, that I became solely focused on the money. When we are primarily focused and motivated by money alone, it becomes a dangerous, mind-fu*king, high-pressure mess. Let me know if you can relate… You make some sales, get a new client, and you're on top of the world…feeling UNSTOPPABLE, and will soon be on the cover of Forbes. Then two weeks go by and not one sale, not one dollar is made, and now you start to panic, self-doubt comes in, and you either go into overdrive (which is what I did) or you get so overwhelmed that you become paralyzed and stop putting in any significant effort. Don't start a business just to make money, start a business to make a major impact on people's lives. When you are operating from service-based motivation versus money-based motivation, the journey is filled with more peace, flow, joy, and abundance. PLUS, you'll be far less likely to give up. People and purpose keep you going, when the money isn't flowing. Obviously, there is more than this one thing I wish someone told me and taught me in my early years of being an entrepreneur, and I'm going to share with you today the sh!t no one tell you! Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Starting a new business is like trying to solve a Rubik's cube, it doesn't matter how much or little brainpower you have, it's still tricky and frustrating AF. Just when you get one side of that dang cube all one color, you still have five more sides to go! BTW I still haven't mastered the Rubik's cube. I used to get so frustrated as a kid that I would peel off the stickers to make it look like I solved it. I know where many of you are at right now… You have a business or at least know what you want to do in exchange for money, but now you aren't sure how to package your offerings so people will buy them. As part of my well-known Emotional Based Sales Techniques® there are four types of offers that are essential to attracting more of your ideal clients with ease, and getting them to buy. Millions of dollars are lost when entrepreneurs, network marketers, and service-based providers package and promote their offers incorrectly. I'm going to teach you today how to structure and present your offers so you can start cashing in on your gifts right away. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

This is too hard. I GIVE UP!!!! I said this at least fifty times a week, the year I decided to end my life. Really, I had been saying it my entire life, but I didn't feel anyone could hear me, or that anyone cared. Including God. But I kept pushing through, I went to every form of therapy I'm aware of, read countless self-help books, watched every damn episode of Dr. Phil, ate my feelings, drank my feelings, dissociated into work, exercise, relationships, and sleeping pills. All of these things did keep me alive, but I felt lifeless, like the walking dead. Zero excitement or joy for life, didn't know my deeper purpose (and didn't think I was good enough to have one), and I believed that God forgot about me. My outsides didn't match my insides. As I was planning my suicide, I still had my gel nails on point, hair highlighted, went to the gym 6 days a week (often 2 a days), paid all of my bills, traveled all the time, partied, and even smiled in photos. No one saw my pain, even those I shared it with….they thought, "Tiffany obviously isn't that bad or she wouldn't be doing ___________." (this is what they told me years later) You may not be feeling this low, but I guarantee many of you have felt like giving up on something recently…your dream business, your hope for a relationship, your health battle, your inner healing journey. I promise you won't hear any annoying platitudes from me like, "time heals all wounds," "you are just stressed right now," "you gotta push through it." If you are having suicidal thoughts call the National Suicide Prevention Lifeline 1-800-273-8255 (open 24/7) or visit suicidepreventionlifeline.org and you can web chat if you don't have the energy to talk to someone live. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Coming up with stellar content all the time can be exhausting AF. This is why I refer to it as the "Content Monster." It is never satisfied, always hungry for more, and if you don't feed it, it will bite you in the ass. There is saying in the digital marketing world that is straight up facts: CONTENT IS KING You nail the content game, your visuals, your videos, your posts, your emails, you become a magnet to your ideal clients. Now customers are coming to you to buy, all without having to use paid ads. The catch….you know I will always tell you what the catch is to everything (as there always is one)…you have to being willing to work and build that content muscle of yours, and the only way to do it is by creating content, some of which will suck. "Tiffany, none of my posts are getting engagement, no one is liking my stuff." Number one: Not everything you touch or create will turn to gold. Time for an expectation reset. I still have pieces content that flop, so do all of the multi-billion dollar companies in the world (remember that Pepsi campaign with Kendall Jenner last year?) Number two: Digital marketing is a compound effect. You must build momentum and everything will grow in time. If you aren't willing to put in the work up front to get that momentum going, then don't even bother starting. I'm going to give you a head start, and share with you what I wish someone told me about creating content when I first started. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Does techy stuff also give you a rash? Nothing drains my energy more than trying to figure out tech stuff in my business. Well, aside from fake and annoying people, folding clothes, taxes, admin work, and cooking! One of the biggest barriers for most people who are trying get clients and cash online is the tech-side of everything. Some of you probably haven't even started because of your tech-resistance. There is a belief that in order to make money online you must have a website, be on all the social media platforms, have an email list, a funnel, Facebook ads, etc… NOT TRUE! When you have a business of any size, there are a few 'must haves' and there are a ton of 'nice to haves." You see all of the beautiful websites, graphics, content, freebies, ads, and programs your favorite online boss' have, and think you need to have all of that too in order to even start. I thought the same thing, which is why I bought a $5500 iMac that I've used three times in 2.5 years! (90% of my time is spent using my iphone to generate cash!) I'm going to share with you exactly what you need to have, starting from scratch, to achieve 10K consistent months. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

You can't have it both ways. You can't create your dream business, without having fear and anxiety. So if you want the life, the luxury, the freedom you desire, you my love are going to have to learn how to manage your fear instead of getting paralyzed by it. Remember, I waited YEARS for it to be the "right time," to start ProjectME. I let ten years pass me by, all because I was waiting to not feel so scared to start. Feeling scared is inevitable when you are going after something you want badly, and its uncharted territory. Meaning….you have little idea WTF you are doing. What sounds scarier to you? Going ALL-IN on your dream business and risking looking like a fool, or letting years pass you by where you stay in the exact same spot you're in today? Listen in, and I will share with you how I manage my fear and anxiety. It is still alive and well even after 12 years in entrepreneurship! Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

The fastest way to burn out is to keep trading your time and energy for money. Most of us weren't taught there was any other way to make money, other than to be actively involved in generating it. This created the belief: If you want to be successful, you have to hustle and grind for it. I wanted that cash, that freedom, that success, so with my old belief system, I worked 12-14 hours a day, 6 days a week to get it. I was exhausted and miserable. Yes I made good money, but I was I too fried to enjoy or appreciate it. There is a MUCH EASIER way to generate the wealth you desire, and I had to learn the hard way so I could teach you a better way. Hear me on this; it is essential you create streams of passive income, where you make money without being actively involved. Examples of Active Income: live coaching or consulting, 9-5 job, personal training, public speaking, events, and retreats Over 90% of people only make money from active income. This has a cap on it how much you can make, as your time and energy is a very limited resource. This is usually when another false money belief pops up for people…"well it takes money to make money, so I can't create passive income." I'm going to share with you exactly how I started and built up multiple streams of passive income, to where it's responsible for 70% of annual cash flow. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

What to do when you feel like giving up. If you're an entrepreneur, whether you are at year one or year 12 (like me), it is par of the course for you to want to give up at least once a month. Building your dream business is no joke. It brings up all of our deepest fears, insecurities, and self-doubts. Recently one of my podcast listeners DM'd me and asked, "What do you do when you feel like giving up, and nothing seems to be working?" My heart swelled, because this is one of the big reasons I created ProjectME, so I could be the support system and the Coach for all of you, that I wish I had when I felt so drained, frustrated and alone. I want you to know a few things, and I'm going to be blunt so y'all can hear me: >>> It's normal for things to not workout in your preferred timing, as NEWFLASH you aren't in control of everything, especially timing. All you can do is your best, and you must learn to surrender the rest to divine timing, or you will lose your damn mind. >>>It's normal to have those weeks when you say, "Fu*k it, this isn't worth it!" This is when it's time to take a break. Go on a mini-getaway, a day trip, a spa day, you need to take at least 2-3 days to play and have fun. Rest is a key part of success. >>>It's normal to feel alone when you are pursuing your dreams, because they are YOUR dreams, no one else's. This is why having support from a coach, from an entrepreneur community (like my Posse), and people who "get it" is vital to your success and mental well-being. Hands-down the best investments I've made in my business were based in support. I'll share how I came back from a full month of bathroom floor meltdowns on this podcast episode. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Don't make this mistake when selecting your niche. Before I get into this, I pronounce niche like rich, simply because it's more fun. Most people associate "finding a niche," with getting really specific about what they do, unfortunately, specific doesn't necessarily equal profitable. Some of your niches can seem ON POINT (because they sound specific), but they are making zero dollars, so we are going to fix this today. $0 Example: I'm a mindset coach and I teach you how to de-stress and find inner peace and joy Yes this is specific, but it isn't tangible. People only buy what they: 1. Believe they need 2. Something that feels tangible By tangible I mean, it is clear AF what they will be getting if they work with you, if they buy your course, if they attend your event. $$$ Example: I'm a mindset coach. I teach you how to re-structure your schedule and set boundaries, so you can achieve your personal goals. If you niche sounds too grand, too vague, and too good to be true, people won't trust it and therefor won't buy it. Exercise for you: List out all of the tangible results your ideal client will get if they follow your guidance, get the treatment you provide, buy your product, etc… Pick the top two tangible results your ideal client will rave about the most, and niche on those! Now go listen to this podcast episode and I'll break all of this down for you, plus I'll give you a many more examples. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Are you running away from success without even realizing it? Our egos are so clever, cunning, and manipulative, that it's impossible for us to catch all of our self-sabotaging thoughts and behaviors. This is why I have two coaches, a therapist, and several close friends who aren't afraid to lovingly call me out on what I can't see, or don't want to see. Because I give a sh*t, I'm willing to risk you being upset with me to tell you the hard truth. If you aren't seeing consistent progress towards the life, cash, and freedom you desire, it's because you are running away from it. You run away from the things you dream of in such subtle ways, some of these ways have become habits you've done for so long, that you simply don't recognize them or know of another way. Your beliefs are either having you run towards success or running away from it, so leaving them unexamined is a recipe for success-sabotage. If you are willing to take a hard but loving honest inventory of yourself, then listen to this episode, and I will show you how to undercover what is keeping you stuck. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

If you want people to see you as a trusted expert in your niche, you need to up level your vibe. First of all no one is going to view you as a trusted authority on a subject unless you deem yourself worthy of that reputation. It all starts with your confidence on the knowledge and experience you carry. I've worked with many clients who know they know their stuff, and watch other people online cashing in, who don't know nearly as much as they do; yet they come to me because they can't figure out what's not clicking. If you are a service provider, a coach, or someone with a personal brand, you are the product, so you have to showcase and highlight your skills, expertise, and intellectual property. Mentioning your credentials or sharing your experience a few times isn't going to cut it, you have to shine a spotlight on it daily for it to connect with strangers, that you are a trusted valuable expert. You do this by exhibiting something I call Command Presence. This Command Presence needs to show up in your written content, when you're on video, and how you interact with your potential and current clients. Listen to this episode to learn how to create your own Command Presence, and get the recognition and respect your deserve. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

If you're a procrastinator, then you're a perfectionist. Tell me if you can relate to this story… It's Sunday, you make an epic to-do list for the upcoming week with great conviction that you will crush it. Now it's Monday, you look at the list and instantly get overwhelmed with all you have to do, you wish you had the same energy you had when you wrote the list yesterday. Your brain flashes to, "but first…I need to _________" (workout, do laundry, make a nail appointment, call your mom, go to the grocery store). Now it's mid-day and you still haven't gotten one thing done on your list, the pressure and anxiety sets in, and you tell yourself you will do it tomorrow when you have more energy, focus, and motivation. The reason you are putting off what you know you need to do in order to achieve the goal you so badly want, is because you have some made-up requirement that the task must be completed perfectly, which would require a ton of energy, focus, and time. What if all you needed to do was get it done, and there were no high expectations around it? What if done was better than done perfectly? It's your belief that these tasks must be completed perfectly that is causing the resistance, anxiety, dread, and procrastination. Your belief is self-imposed, and it's a lie. Go for done and fu*k perfect. Done makes dollars, while perfect is preventing that cash flow. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Time to get your content converting into clients and cash. That is unless the hours you spend writing posts, emails, and articles is a JOBBY (an expensive hobby) and not intended to be money-generating business. There are four key elements of high cash-converting content: Emotional connection. Your writing must pull at the heart and soul of your ideal client. What she desires, admires, dreams of, longs for, is scared of, secretly hates, keeps her up at night, and so on. Your writing must show your ideal client that you "get" her. You understand her unique life, her issues, her drama, her crazy brain, her struggles, her doubts, etc… Your writing must share some kind of a solution to the issue you are targeting. Something to help her get from her current state to her core desired emotional state. This can be as simple as a key mindset shift you made, or the reason why you created your new12-week transformation program to take her from ___________ to ____________. Call to action. Your writing must include a clear action you want your ideal client to take. This should be simple and straightforward. If you don't tell people exactly what to do, they will do NOTHING. Be sure to listen to this episode to learn the two key reasons why your content isn't converting into cash. 95% of small business owners make these mistakes, and then wonder why none of their online marketing efforts end up generating any clients or cash. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

The Number One reason you are feeling stuck. Time for some real talk, Coach Tiff style. You aren't stuck; you simply don't see a clear way out of your current situation that you can achieve without a crap-ton of pain and sacrifice. I used to say I was "stuck" so often that I got sick of hearing my self. The truth is, it was easier for me to feel "stuck," then it was for me to take the scary action required to move forward. You likely don't know the entire roadmap to your end goal, none of us do!!! But I bet you do know several actions you could take, or something you could start doing today that will move you towards that goal. Hmmmmmm mmmmm hate me yet??!! Bottom line is you are choosing to stay in the familiar discomfort of stuck, versus the terrifying feeling of taking real action towards your dreams. There is no way to make real change in your life without feeling scared. Maybe there are people in your life you need to disconnect from or break up with, your life will be better for it, but it's scary and uncomfortable as hell to take that action. You want to make money doing something you love and create the freedom you crave, but you know in order to do that you have to go ALL-IN on your business. It will require some serious effort on your part, and that sounds scary and unpleasant to you. So will you chose the temporary feeling of scared over the long-term feeling of remaining stuck? Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Are you being an unintentional CREEP? I get at least 5-10 DMs a day that read something like this: "Girl I love your feed! I see you're a busy boss babe, and it can be hard to fit in proper nutrition to keep you going. I'd love to offer you a free 15-minute nutrition consulting call, and share how I can get you feeling your best." For the record, she lost me right at "I see you're a busy boss babe." It reeked of insincerity and felt like I was being sold to. Would someone ever say this sentence in real life while waiting for a cocktail? I repeat, I do not want you sending these types of messages to anyone, it's a waste of your time and they don't work. Many of you have this belief, that in order to get clients and cash on social media, you have to do this type of DM outreach, which is also why you are so resistant to starting or even growing your business. Let me be clear, you do not need to send any messages of any kind that feel empty, gross, or annoying to you in order for you to be successful. I have NEVER in the last 12 years sent one message like this, nor have I ever approached friends or family asking them to buy something from me (I just force them to like my posts LMAO!). Instead I want you to do this: -Build sincere connections and start genuine conversations -Focus on being of service versus selling anything -Chat with people online just as you would in real life, if you like their dress > say so, if their dog is adorable > say so, if their post moved you > say so. Listen to this episode to learn how to convert these strangers into paying clients, without being a creep. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

You have to be willing to say this sentence in order to get exactly what you want. It's so simple, yet one of the hardest things to put into practice. "No." Being able to say, "no," without preparing an excuse or giving some explanation, without apologizing for it….was pure agony for me. Because people sensed this about me my entire life, I got used, walked all over, and taken for granted in both business and my personal life. It wasn't until I literally almost died from people pleasing, over-extending my self, and tending to everyone needs above my own, that I was willing to change my operating system. I believed that if I told someone I wanted something different than what they wanted, or something they wouldn't approve of, that they would hate me, leave me, or ridicule me. This scared me to the point where I was willing to suffer and abandon my own needs and desires. I'm sharing this vulnerable truth about me; because I want you to hear what I wish someone had taught me from birth. If you aren't happy in certain areas of your life (or any areas), ask yourself what are you saying "yes" to when you really mean "no?" We have to be willing to say "no" to the people, places, and things that are no longer working for us, in order to allow room for the people, places, and things we desire. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Can't figure out how to include all the things you love into your business? I'm going to share some things with you that I wish someone told me on repeat. Not every passion or interest of yours is meant to be monetized. Not every passion or interest of yours is best suited to serve your ideal client. When we try to include too many things, services, and offers into our brand, it's confusing to your audience, and confused people DON'T BUY. It takes most buyers 6-8 times of hearing and seeing the same offer, before they hand over their cash. So, if you are sharing your favorite hair products, then talking about manifestation, then sharing your Amazon store, then sharing about your new "drop that baby weight" program…your audience will end up remembering NOTHING other than, "Suzie does a lot stuff." Issue with all of the multi-passionate people I coach, is your focus ends up scattered and in the wrong place. The focus must be on serving your ideal client exactly what they believe they need and want, in the package they desire. Not on, "how do I fit in all of my passions into my brand?" That makes it about YOU not about the people you are meant to serve. Since I am also multi-passionate, I figured out over the years how to best satisfy that side of me, while serving my clients at the highest level, and making a crap ton of cash doing it. I will help you get clear today on developing your own profitable multi-passion business matrix. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

To be a highly respected coach, who generates great results for their clients, requires a next level version of you. I used to be a #Basic coach simply because I was new to it, didn't know any better, and didn't really know my self. Like with everything else, you improve with time, experience, and the humility to always be learning and growing. After coaching more than 1500 people privately, and tens of thousands in group settings, I can identify what separates exceptional coaches from #Basic coaches. Don't get me wrong #Basic coach can still get results…think of a #Basic entry level fitness trainer at the gym….you are still getting accountability and someone correcting your form, but what you aren't getting (or paying for) are the years of experience of working with different body and personality types, knowing exactly what works and what doesn't. To be an exceptional coach, you have to be willing to do the deep, often gut-wrenching inner healing work on yourself. You can't skip this work and expect to help guide your clients through their blocks, struggles, and issues…if you haven't worked through your own. And you certainly wouldn't be able to help them pull out their greatness, their genuine confidence, or their divine gifts…if you haven't worked through your own. The coach, the teacher, the friend, the leader that I am today, after doing years of deep healing and personal development work is far more impactful, insightful, and intuitive than the Tiffany 1.0 from 12 years ago. But I had to be willing to step into this up leveled version of my self to get to where I am today….it was terrifying, uncomfortable, painful, and humbling. But it also was empowering, enlightening, exhilarating, and transformational. Remember, "Healed People, Heal Millions." (Tiffany Carter) Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

I came close to dying twice, once by choice and the other as a result of a health crisis. Both of these rock bottom times in my life had one major thing in common, but it took years of reflection to realize it. September 2014 on my birthday, I had a plan to kill my self by way of pills. They were all laid out on my kitchen counter. I was exhausted and tired of life….it felt like it was way to much work to live, in exchange for tiny glimpses of happiness. In 2017, I was neck deep in a health crisis that 7 different doctors couldn't figure out (two even told me it was all in my head), and my body was at war with me, and there wasn't anything that was working. I was couch-bound for months, didn't even have the energy to go the grocery store, and I ballooned in weight and full-body inflammation. I had no hope. Nothing was working. The millions I had in the bank didn't matter. My prayers didn't seem like they were being answered. I knew I was dying. What led me to deaths door were my beliefs. My belief that I wasn't special. My belief that I had no greater purpose. My belief that I wasn't enough to have the love, success, and joy I so badly wanted. My belief that some people are just lucky in life and others get the sh*t end of the stick. My belief that my life wasn't worth fighting for. Whatever we believe, our minds constantly search for evidence to support those beliefs, we end up manifesting them into our lives on repeat, which then reinforces those beliefs further (even if they are wildly false!). I'm going to teach you how to identify your Toxic Belief Loop (as I call it), and how to exit this pattern. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Want to learn how to have your posts go viral on Instagram? Your answer better be a BIG FAT YES, if you have a business, or want to make money using Instagram. No, you don't have to go viral in order to make great money on the Gram, but it certainly will help you grow your audience faster, and expand your influencer further. When I started my ProjectME with Tiffany Instagram account around two-plus years ago, I assumed in order to have a post go viral you had to have a big following and/or be some Insta-famous influencer. Then I saw some small-ish accounts I followed have some of their posts get a crazy amount of likes and shares….that began my quest, well really my obsession (Virgo problems) to figure out how I could do this with my own content. It took me many months of experimenting with content to figure it out, BUT I DID! As always, one of my motivators in learning new things is to eventually teach those skills, tricks, and techniques to all of you. Get ready to go viral people!!!! Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Seven out of ten people feel imposter syndrome at least once in their lives. The feeling of being a fraud or being "found out," is something I struggled with most of my life, up until about four years ago. I never felt like I was all that book smart, as I had to study so much longer than anyone I knew to even squeeze out an A-, unless of course it was a broadcasting or public speaking class. Deep down, I knew it was my hustle, determination, and grit that created my success…certainly not my intelligence. Since I held onto this insecurity of not being some Ivy school grad or even being able to do math in my head, I felt like, "if they only knew the truth, they would fire me." Since our beliefs create our reality, I would shy away from people, clients, colleagues, and opportunities, where I may be "found out." This only compounded my already low self-worth and self-doubt. I wasn't able to shift out of this distorted thinking until I started diligently doing the inner work to learn how to even like, then love, and appreciate my self. The root of feeling like you don't belong or aren't valuable enough all stems from low self-worth. Until that healing begins, you will never be able to escape imposter syndrome, you will never feel like you're enough. The reality is that you are already more than enough just as you are today, whether you have the degrees or not, whether you can do math in your head or not, whether you have abs or not, whether you are 25 or 55, you were created exactly as you are for a special reason. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Being an entrepreneur doesn't equal complete financial freedom. Complete freedom comes from knowing you don't have to exchange your time and energy for money. No, you don't just wake up one day and start making money while you're sleeping. It's a process you work towards. The reason why at least 60% of my income is passive, meaning I don't have to directly exchange time/energy to generate that cash, is because I've built up multiple passive income streams over months and years, NOT OVERNIGHT. I started ProjectME because I want to teach you how to create this true freedom for yourself, to never have to depend on a person, job, or intuition for money ever again. When we depend on one main way to make a bulk of our income, that is when we feel stuck, trapped, unmotivated, and get burned out. I have a vulgar saying I like to use (I know shocking)….it's called having "F*&K YOU MONEY," meaning you can say (even lovingly) F You to anything or anyone that no longer serves you, because you've got cash flowin' in from multiple sources. "OK great Tiff, I want that, so how do I even start?" Number 1: You have to start at the bottom just like everyone else, and put in the work up front in order to not have to work at it later. Number 2: Be willing and humble enough to learn from someone who has done it (in this case MEEEEE) Number 3: Listen to this new podcast episode I created to teach you the tricks to creating multiple streams of passive income online Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Some serious shiz went down in Sedona…I've been strongly called to share it with you. For those of you who know me, you know I love to have a plan, for a plan, for yet another backup plan, hello Enneagram 6. So it takes some serious daily mindset work to remind my self to slow my roll, get quiet, connect with divine energy, and trust my intuition. If you have been stuck in a state of confusion about a decision or what to do next, you gotta hear this story. There are some things I've been obsessing over in my crazy brain, which I know is a waste of energy, so during one of my pool floats, I surrendered these things to the Universe, to God, to my angels, and I said, " this is too much for me, I surrender to you, please guide me in a way that I can clearly understand." And I truly did let those things go, and believed with my entire being that I would be guided, in divine timing. Flash forward a week and somehow my trip to Scottsdale, Arizona, turned into a road trip (which I have never done in my entire life….I always hated long car rides). I resisted even the thought of driving at first, but I remembered my prayer and I trusted I was being clearly led to drive 6 plus hours by my self. When my best friend said she's booking a house for us in Sedona, I felt that same resistance again. I mean after all this wasn't planned far in advance, and that is so out of character for me. But I remembered my prayer, and I trusted the guidance. I was scared as to what was waiting for me in the ever-powerful vortexes of Sedona, but I knew I had to trust in the guidance anyway. Even with the constant conversation with my bestie, the drive to Sedona seemed long AF. She kept saying to me, "just wait, you'll see." Once she drove around the bend, the skyline was filled with stunning red rock mountains, and I knew some serious shiz was about to go down in Sedona. Listen to what was unveiled, and see this as clear evidence that when we surrender to the divine, and listen to the guidance, the answers and directions appear. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

The game-changing secret to covering strangers into paying clients, without exhausting yourself trying to chase people down. Amazing how we as humans make things so much more complicated then they need to be. I can easily slip into that mode. Anytime the negative committee in my brain wants me to believe something is hard or not enjoyable, I ask my self, "how can I do this in a way that feels easy and fun?" Look at converting strangers into paying clients as an art versus some enormous task. Remember, mindset can dismantle even the best strategies and systems. The key to attracting ideal clients is to develop a relationship so close with your IC, that you know them as well as your bestie. You need to know what they are: feeling thinking worrying about what makes him/her (she/he) laugh? what would make him/her (she/he) feel less alone, heard, supported, and understood? Care about, think about, and pour just as much energy and love into your IC as you do with your best friend. Soon your content, your stories, your messaging will speak straight to the souls of those specific individuals you were born to help, and they will be called to take action and work with you. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Is fear paralyzing you from going ALL-IN on your dreams? It took me 10 years to go ALL-IN with ProjectME with Tiffany Carter!!! I knew deep down this was a huge part of my divine purpose, and that scared the hell out of me. "What if I fail at living out my purpose, then what?" Starting my first business was scary, but nowhere near as scary as creating a business that fulfilled my soul calling, where I was the face of the brand. What finally made me rip off the Band-Aid is the discomfort of resisting my dreams and desires became far greater than the fear of failing at them. What you resist…. persists. That divine purpose of yours will NEVER go away, the nudges will turn into pushes, then pushes will turn into shoves, and you will get sick and tired of the mental and emotional insanity you are putting yourself through. Sound familiar to any of you? There is no way around this fear; it's part of being a human. It's a matter of believing in your dream and the people you are meant to help, so much, that you are willing to do it scared and be uncomfortable AF. Listen to my journey of going from paralyzed in fear to going ALL-IN on my dreams, let it guide and inspire you. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Create your own IT FACTOR, to stand out in a saturated market. How many of you have said, "but there are so many people already doing what I want to do?" Then you start scrolling…and the Comparasionitis takes hold and your Inner Bully starts pointing out all of the things you don't have, "you don't have the credentials like she does;" "you don't have dozens of testimonials;" "your pictures suck and no way will your abs ever look like that." THE END. Now you have halted production on your dream business. Well, I won't allow you to stay in that zone, because I know if you have that calling inside you, you were meant to do it, in fact, you were designed for it. Otherwise you wouldn't have that vision sitting on your heart at all. You would be totally satisfied where you are at, so clearly you were MEANT FOR MORE. The secret sauce to standing out from the crowded marketplace lies within you. Your unique energy. Your unique perspective. Your unique personality. Your unique style. Your unique quirks. As the Founder of a brand, you are the brand. People buy from brands, coaches, network marketers, service providers, etc… who make they FEEL a certain way, who make them feel seen, heard, understood, and connected. The way to draw these ideal clients to you is by shining a spotlight on your "uniqueness" (putting this in quotes as I'm sure this is another one of my made up words). Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

If you aren't taking advantage of this social media feature to build your business, you are majorly missing out. There are so many social platforms, features, apps, and moving parts, it can get really overwhelming trying to determine which ones are worth your time and energy. It seems like all of the people who are "killin' it" in your industry are doing ALL THE THINGS, which can feel so discouraging, and seems impossible and exhausting. I felt the same damn way. BUT I also know from being an entrepreneur for 12 years, that doing a select few things REALLY WELL, trumps doing 15 things half-ass. For sure it is worth your time, effort, and energy to use and learn the IGTV feature on Instagram. Right now, IGTV video posts in your feed are getting between 8-10 times the engagement (views, comments, DMs, Saves) than ANY other style of post. (Well… unless you are shaking your A*S on the Gram…which isn't necessary BTW). My social media team and I have been experimenting with IGTV since it first came out, so now I can share with you what tricks really work, and what you shouldn't do. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

So no one is buying your coaching services? Let's discuss why… One of the worst feelings is to know that you have the skills, talent, compassion, and integrity to help people, but no one is applying or buying your services. Then you start scrolling on the social media, and you see all of these Boss Babes & Dudes selling out their coaching programs, getting raving testimonials from thrilled clients, and it seems like they are doing it with such ease. RIGHT??!!! The negative committee in your brain starts getting loud, "What am I doing wrong?" "How are they having all of this success? I know I have just as much or even more to offer people?" Don't you wish someone would just be blunt AF and tell you WTF you are doing wrong, and what you need to be doing instead? I know I did when I was in my first 18 months of business….but there was no one 12 years ago, so I had to figure it out on my own (which is why it took me so dang long… not recommended). This is why is it my mission to be that kind of business and success coach for you every single day, and tell you like it is instead of telling you want you may prefer to hear. Listen to this episode and learn in detail why you aren't attracting ideal clients more easily and how to fix it, starting today. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

You have a major choice to make today, do you want to stay in the SH*T or SHIFT? This is the conversation I had with my self last Monday, after a three weeks of feeling depressed, unmotivated, and low-energy. (Yes, I do I have regular conversations with my self, often out loud! Anyone else do this???) I was sick and tried of my self and how I was feeling…none of my go-to tools were cutting it. Maybe I would get a short bump after a mini-dance party or a float session in the pool, but within a couple of hours, I was right back to the "blahs." If you're at the point, where you are sick and tired of where you're at in your life emotionally, financially, or energetically….you gotta have a tough-love conversation with yourself, "Stay in the SH*T or SHIFT? What's it gonna be girl?" What I mean by SHIFT (in ALL CAPS on purpose) is not just taking action, its taking different actions with consistency so your behavior patterns SHIFT. If you never want to feel financially insecure again, taking some different actions won't cut it; you have to create BEHAVIOR SHIFTS. If you want to move past your fears to go after your dreams, you must create BEHAVIOR SHIFTS. If you want to start manifesting the abundance you so badly crave, you must create BEHAVIOR SHIFTS. If I (Tiffany) want to get out of a depression rut, I have to create BEHAVIOR SHIFTS. These BEHAVIOR SHIFTS all start in our minds, like everything else. This is the good news; because this is something we have control over (even if you have a mental health condition like I do, you can still make these SHIFTS). On this episode, I will pour into you the three necessary mindset SHIFTS for success. This will give you the bump you need to alter the limiting behaviors you've been stuck in. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

How to Create a killer Instagram post in 15 minutes. Is creating content consuming all of your time and energy? Two years ago, when I first started my ProjectME with Tiffany Instagram channel (with 3 followers), I was spending hours every single day writing posts, finding hashtags, and figuring out what images to use. Doing this while running my other 7-figure business was not a good use of my time. I had to create an Instagram posting efficiently plan, if I wanted my account to grow without losing my damn mind. One killer IG post shouldn't take you any long than 15 minutes. Don't you just love the people out there saying you can batch two weeks of content in 30 minutes!!! HA! LIES!!! I explain my post creation process in detail on this podcast episode, complete with examples; I'll take you through it step by step. Here are some bonus tips to speeding up content creation: Use bullet points inside your caption versus trying to write long eloquent paragraphs. Way faster and easier to write. Focus your time on creating a great hook line (your first sentence) and a scroll-stopping image. 8 of 10 people only view your image and read the headline anyway. If you get stuck on what to post. Google your niche plus "trending topics" and tons of blog posts and great headlines will appear. Ie. (type in) "Trending nutrition health topics" Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Caring more about what "THEY" will think what or "THEY" will say, than your dreams is an act of self-neglect. Dedicating your mental energy towards other people's opinions on your life is corrupting your goals, and in turn your ultimate joy. "I get that Tiff, so how do I stop caring so much about what other people think?" You have to consistently remind yourself that: YOU are the Most Exceptional project of your life and no one is responsible for your happiness other than you (#ProjectME). These other people don't pay your bills, and if they do help you financially, clearly it comes with unhealthy conditions (you need to break off that dependency on them). Your mission, your purpose, and the people you want to help serve are far more important than the sting of someone criticizing you, thinking what you are doing is dumb, or someone making fun of you behind your back. Imagine if the people you admire and who've helped you, never went ALL-IN on their dreams out of fear of what "THEY" would think of say. We wouldn't get to experience Oprah the great. We wouldn't have the beautiful teachings of Brene Brown. We wouldn't get to experience the incredible music of most artists, who were told that, "singing isn't a real career." You certainly wouldn't have me teaching and telling you these things. Ask yourself this question when your mind starts messing with you: "Does what ____________says, thinks, or does, matter more to me than my overall happiness and success in life? If the answer is "NO," rip off the Band-Aid and press record on that video, start that business, get on that podcast, write that post, create that product….prove to the Universe and yourself, that you've got your own back no matter what. Plus you know, you will always have me in your corner cheering you on!! Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

The Number One Reason Why You aren't Taking Consistent Action on your Goals, and How to Change it. Isn't it the worst feeling when you tell yourself or even another person that you are finally going to start X or you are going to finally finish Y this week, then days pass and you still haven't done jack?!!!! You know you need to do X and Y if you want what you say you want in your life, yet you feel stuck, unmotivated, and a boat load of shame around it. Most people make a task out to be so big in our minds that we believe it will require a lot of work, time and energy to complete it perfectly. You don't even want to begin this "huge task" unless you are in the perfect mood and the starts are aligned. First problem here is the belief that it has to be perfect for you to reap the rewards. This perfection belief causes, as I call it, Perfection Paralysis. A dream-robbing condition, which prevents you from even starting, because the self-Imposed expectations are so high. That internal pressure sucks the life out of your mental and physical energy. Perfect doesn't make money if you if it prevents you from showing up & creating. People don't buy from you because you stuff is perfect, they buy from you because they trust you can help them. In fact, perfect often repels people, as we all know nothing is perfect. I'm discussing this in detail inside the episode, and explaining exactly how to get out of Perfection Paralysis. There is a cure!!! Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Are you operating like a Manager or a Leader? Not sure if you know this part of my entrepreneurial journey, 4.5 years into running my business full-time, I still couldn't grow it past 350-400K/year. Yes I'm aware that is still a great amount of revenue, but the business wasn't growing and I felt stuck. I worked harder, longer, frantically Goggled all the things, and my business still wouldn't grow. I was so tried, fried, and sick of it that I finally hired a business coach to help me figure out what I was doing wrong. Yes it took me that long to ask for help!!! (not recommended) One of the life-changing moments is when my coach pointed out to me that I was operating like a Manager inside my business (and life) and not a leader. Truthfully, I didn't even really grasp the difference, but slowly the light bulb turned on. A Manager focuses on putting out fires, tending to employee's and contractor's needs, checking in on projects, reviewing and correcting everyone's work, basically getting into the weeds of it all. A Leader focuses on the mission and vision of the company, while creatively coming up with new products and services to meet the needs of their customers. Allowing other people to deal with weeds and the rest of the garden, while I map out the overall landscaping. (you knew I couldn't resist that analogy) Being a Manager was familiar to me, as that was my role in the corporate world, I had never been shown how to be a Leader, let alone thinking little 'ole me could be one. The difference between building a 6-figure business and a 7 or 8-figure business, is becoming a Leader, and feeling you have the right to be in that position. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

The first key step to becoming a millionaire is to train yourself to think like one. Sounds simple, but there's a catch, y'all know I will always tell you what the catch is, as everything has one. To transform your thinking into a millionaire mindset requires next level discipline, and a genuine belief that it will greatly benefit you. If you are still game after learning the catch, then read on! First, I need you to write down the top five things you desire for your life, both personally and professionally. Be specific, be clear, and don't play small. Second, turn each goal into an affirmation that is set in the present tense. Ie. I am creating a business doing ___________that generates five million dollars a year. Third, under each BIG goal, I want you to write down the three next steps you need to take to help you get closer to achieving each goal. Ie. I need to research X, I need to start an Instagram account, I need to hire Tiffany as my Business Coach (LMAO, but seriously) Fourth, every morning I want to read you affirmations at least five times, I do mine while walking around my pool in the morning (at some point you will have them memorized). To further build your millionaire mindset, a morning routine is critical. I'm sharing my exact millionaire mindset morning routine and rituals on this podcast episode. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Not knowing the answer to one or both of these questions can cause years of inner torment and suffering. What is your purpose here on this Earth, in this lifetime? How do I make money doing something I love? I would feel a ping of shame every time someone would ask me, "what is my passion or my purpose?" I felt like it was something as a human I was suppose to know, at least by the time I was 25 or even 30 years old. But I didn't have a clue. So I made a career and even built my first company around what I was good at, not what I genuinely loved doing or felt fulfilled by. As years went by, I started to feel that maybe God didn't give me some grand assignment or bigger purpose, maybe I wasn't "called" to do anything special, because after all I didn't see my self as special. Yes I made great money, but I felt like the waking dead, and I was jealous of people who seemed to be living their purpose and even making money doing what they loved. I wanted that life so badly, but I didn't know how to get it, and I was determined to figure it out. And now I'm going to help you do the same. My goal here with ProjectME is to be the coach, the mentor, the guide, and the friend I wish I had throughout the years, to all of you. Purpose Finding Exercise: (Write everything that comes to mind for each questions, nothing is too small or silly) What are you the "go-to" person for among your friends, family, and/or co-workers? If money were of no concern, what you would love doing consistently for free? What do you love teaching and advising others about? >>>>>> Now I want you to circle the things that show up in all 3 columns I'll explain how to analyze the exercise on this episode. Let's get you closer to uncovering your purpose. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Most people deep down don't believe this… Some people don't want to believe this, because it makes it clear that you aren't in complete control of your life. "The Universe knows the perfect timing for all the things that you want." (Abraham Hicks) Believing this requires something so simple, yet oh so difficult to do, surrender and faith. Trusting in divine timing and letting go of your ego's desired timing is one of several keys to igniting your ultimate manifestation energy. What helps me get back to a place of surrender is by writing a list of all of the things that have happened in my life at just the perfect time, even if it didn't feel like it at the time. Everything from the timing of Molly's (my longtime sweet-love Bulldog) death, yes it was sudden and traumatizing, but after months of reflection it was suppose to happen that way, as I was with her the entire time, versus me being out of the country or even asleep. I include less profound things on my list too, like how I just got a Donald Trump check in the mail for $1200, and I didn't apply for a stimulus check, but it came at just the right time to remind me of my powerful manifesting energy, that I can co-create anything I desire in my life. So you can learn how to tap into your magnificent manifesting power I bought on a special guest to today's podcast. She also happens to be a private client of mine. I believe all of my clients are brought to be for the greatest good of all. Sonia Lopez is a Manifestation and Energy Expert. She is known for her practical and actionable approach to manifesting your desires. She's a regular contributor for the popular blogs, Elephant Journal and MindBodyGreen. You can connect with Sonia at: IG Handle: @Sonialopezcoaching Paid offer: Manifesting Energy Blueprint Freebie: Cord Cutting Meditation & Journal Prompts FB Private Group: Manifest Epic Private Group Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Two easy ways to get ideal clients slidin' into your DMs. Did you guys know that I spend two hours every single day, seven days a week inside my DM's answering your questions and getting to know all of you? But it wasn't always this way, when I started ProjectME about two years ago, I didn't get any DM's, well aside from the occasional 90 Day Fiancé guys (insert "you pretty lady"). Your DM's and messages are where many of your sales will take place, as that's where you can build a more intimate relationship with your ideal client, versus your public comments. Think of it as a cyber-networking, so for all of my fellow introverts out there, it's incredible! You get to network with people all over the world, without talking live or shaking hands. So how did I go from zero DM's to around 45-60 per day without DMing strangers out of the blue (cuz that's awkward AF). Encourage people to DM you in your stories, videos and captions on repeat. This way people will feel more comfortable to DM you and not awkward, like they are bothering you. Ask people a direct question in stories (using video) and encourage them to answer you via DM. Now you have a private conversation being started. But you BETTER REPLY BACK. If you don't reply back in a short period of time, it will make the other people feel ignored and uncared for. Do an IG or FB live and DM the people who attended, and reference something from your live, and give them a gift for attending (one of your freebies). This builds trust and rapport with your audience. Use the poll and quiz features to ask questions, and you can DM direct responses to people who answered. Don't try to sell them anything-just keep the conversation going and be of service. Listen to this episode where I break down the details of exactly how I've made my DM's blow up with ideal clients. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Want to be in Forbes and featured on TV? But you think that you have to be some Insta-famous millionaire to be deemed worthy of press? This is not true. It's far easier to get quality press for your business than most people realize. How do I know? For one, I was the press. I'm a former NBC and CBS TV Newscaster, and many of my long-time friends are still in the "news biz," as we call it. Yes, it was a no-brainer to put a famous actor or a politician on TV, but it was also a no-brainer to share a highly engaging news story, which we knew our audience would appreciate. I've interviewed stay at home moms, many small business owners, self-published authors, and people who could barely pay their bills. You're now wondering, "how do I get these press opportunities?" You have to create them. No reporter or writer is going to come to you unless you are already an established expert out in the public eye. You must create a sexy sellable storyline to pitch. It must be timely, different, and be beneficial to their target audience. (P.S. this is something I help my private clients create if they want press) You need to pitch your story to media outlets that are in alignment with your niche. (ie. Don't pitch a top parenting magazine/blog if you aren't a parent) To teach you exactly how to get your own press, I brought on Nicole Myden, a long-time public relations specialist, and founder of The PR Concierge, a publicity-consulting agency for purpose-driven entrepreneurs. You can connect with Nicole at: Instagram: @nicolemyden or @thePRconcierge Email: [email protected] Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

My spidey senses are telling me that you are procrastinating on something you deeply desire, both personally and professionally. There's a boatload of shame associated around procrastinating on things we know we need to do, in order to have what we say we want. Tell me if you can relate to this scenario: You badly want to have your own thriving business, making massive cash doing what you love to do, helping thousands even millions of people. You scroll on social media analyzing and envying dozens of other woman who are living a version of your dream business/life. You know in your soul that you are meant to do and give more in this life, but something keeps you from really going for it. Every day that goes by, where you don't take action on your dreams, brings up more self-judgment, self-doubt, anxiety, and even depression. You have a belief that you are stuck or blocked, if you only knew how to overcome it, you would be GOLDEN. This "goal shame-cycle" as I call it, is what's coming between you and your dreams. If you could relate to the scenario I desired above, this podcast episode is a must listen to help you get out of this defeating dream-crushing cycle. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

If you want financial freedom versus getting rich, most of your fresh income needs to be passive. Otherwise you end up being a slave to your business, which you created in order to have more freedom and flexibility in your schedule and life. I know because this is what the first 7 years of my business felt like. Eventually, this lead to a major health crisis, which forced me to stop the presses, and have to learn an entirely new way of living and operating my business. Fast-forward five years and now 70% of my fresh income is passive. Meaning, it requires very little regular effort to generate that income. 30% of my income is active, meaning I trade my time for money (ie. Coaching, speaking, sales training, podcasting). This is freedom my Posse, and this is what I want so badly for all of you. Let me teach you how to start incorporating passive income into your life and brand. Remember it is one small step at a time. I started with investing an extra $200 a month into the stock market….then I started selling other people's products as an affiliate marketer, then I added my own products, and it all has now compounded into dozens of streams of passive income flowing in each month. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

You might not like what I have to say about this, but it's something you need to hear. My job is to teach, show, and share with you the things you need to hear and know, which aren't necessarily the things you want to hear. It's worth it to me if I trigger you, if that ends up being the catalyst for change and real action in your life. (BTW...this is what real support looks like) >>>The reason you aren't attracting more of what you desire in your life, is because you have a fantasyland conception, and spiritual immaturity around manifestation and the Law of Attraction. This isn't your fault. Most manifestation coaches I see online focus on creating vision boards, pulling cards, journaling, and rubbing crystals. Don't get me wrong, I love all that shit…but that's not what's at the core of being a POWERFUL MANIFESTOR or a "Super Attractor," as my favorite modern manifestation teacher, Gabrielle Bernstein, calls it. Millions of books and courses are sold with titles like, "Manifest 3k in 30 days," which I get the sexy marketing side of it, but it gives the illusion you can take a short cut and spiritually bypass becoming a "Super Attractor." Yes you may have some quick abundance, "energetic evidence," as I call it, but what I want for you is to learn how to stay in the POWERFUL MANIFESTOR state as often and long as possible, plus learn to get back into that energy when you slip out of it (which you will, as we are only human). "Begin to measure your spiritual maturity not on how easy your life is, but on how easy you are on yourself when things go awry." (Gabrielle Bernstein, "Super Attractor," her latest book) You are reading this for a reason, it's because you were suppose to, the Universe has called you to learn how to align your core-being, with the POWERFUL MANIFESTOR and "Super Attractor" energy. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.