Problem Solvers

What if the secret to winning in business isn't competing better? What if it's competing less? That's the idea behind category creation. And this week, Jason is speaking with Kevin Maney, co-author of The Category Creation Formula, to break down exactly how it works. Kevin lays out a simple but powerful formula for creating and owning your category. Drawing on real-world examples ranging from the minivan to White Claw, Maney shares his strategies for success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, about what really works and what doesn’t. They walk through how to create content that sparks conversation and build a repeatable strategy for growing your personal brand. Along the way, they bust some common LinkedIn myths, and Laura shares when the perfect time to post on LinkedIn really is. Whether you're growing a business or a career, this is how to make LinkedIn work for you. This is a new edit of an older episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Jason is sharing something different and special. His wife, Jennifer Miller, has a new podcast — a true-crime story about mistaken identity, impossible choices, and one man who goes to prison for his twin brother's crime. It's called Blood Will Tell. Here, you'll find the first episode. You can find the rest by subscribing to Blood Will Tell wherever you listen to Problem Solvers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Bernstein co-founded Melissa & Doug and built it into a billion-dollar children's toy company. Along the way, she learned a lot about entrepreneurship, which she shares in her new book The Heart of Entrepreneurship. Today, for the first time publicly, she shares the three-part strategy she used to fight back and what happened the moment new ownership stopped following it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every entrepreneur has been told to push through, stay the course, and that grit is everything. But advice like that leaves out that some of the smartest, most successful people in business got there by quitting at exactly the right moment. So how do you know when that moment is? Dr. Anthony Klotz, organizational psychologist and author of Jolted, has spent years studying exactly this question. He joins the show to share his framework for figuring out whether you should stay and fight harder, or finally walk away. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Smith went from making art to being the art and learned the hard way that when you become the product, there's no off switch. In this episode, Smith breaks down how he's stayed relevant for 30 years by treating fans like the bosses they actually are. Plus: Jason shares how he once convinced his college to spend their full year's speaker budget just to get Kevin Smith on campus and what happened when they talked afterward. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searching for the right people to buy it, and starting with a problem and building the solution. In this conversation, he breaks down what actually works when you're hunting for product-market fit, and what to do when your customers surprise you (because they will). Learn more about your ad choices. Visit megaphone.fm/adchoices

Nobody likes meetings. But there’s a good reason for that. Organizational behavior expert Dr. Rebecca Hinds, author of the new book Your Best Meeting Ever, explains why most meetings are a massive waste of time and what to do about it. She shares a simple test to determine if a meeting actually deserves to be on your calendar. Plus, Jason also discovers something uncomfortable about his own approach to meetings. Learn more about your ad choices. Visit megaphone.fm/adchoices

For sole proprietors and self-employed professionals, taxes can feel confusing, time-consuming, and easy to get wrong. What counts as a deduction? How do you save money on your taxes? And how do you stay organized when you’re doing everything yourself? In this episode, CPA and tax expert with TurboTax, Lisa Greene-Lewis breaks down how solo business owners can make taxes simpler, smarter, and less stressful. We talk about common mistakes new business owners make, overlooked opportunities to save money, what they need to know for the upcoming season, and how the right tools and systems can help you stay focused on growing your business—not wrestling with paperwork. With the business tax filing deadlines are approaching quickly, with many returns due March 16, 2026, understanding what has changed and acting on it with the right guidance may be one of the most practical decisions a solopreneur makes this year. Learn more about filing your taxes with Intuit TurboTax, visit http://turbotax.com/business Learn more about your ad choices. Visit megaphone.fm/adchoices

Gary Vaynerchuk joins Jason to share why he believes traditional social media is fading and where smart businesses should focus next. He explains how to find the audience you’re overlooking, and offers a practical framework for getting your content in front of the right people in 2026. Plus, why one of his agencies is rebranding and what it signals about where marketing is headed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Moments Lab co-founders and identical twins, Frederic & Philippe Petitpont, realized they were in the wrong role. The CEO became CTO. The CTO became CEO. As a result, the business got stronger. In this episode, they break down how to spot role misalignment and how putting the company first can unlock real scale. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re taught that good leaders decide fast. But that belief may be holding you back. Harvard instructor and author of Manage Yourself to Lead Others, Margaret Andrews, explains why effective decisions often take longer and how rushing creates more work later.Together, she and Jason explore the mystic around leadership and decisions. Plus, one easy way to know if your meetings are effective. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jersey Mike’s just hit No. 1 on Entrepreneur’s Franchise 500, as it enters a new era of ownership and leadership. New CEO Charlie Morrison explains how the brand plans to grow without breaking what already works. Plus, he reveals whether Danny DeVito is really going to lose his job to Eli Manning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copying the past. Plus, practical ways founders can apply it through design, storytelling, and customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listener Melissa calls the Help Line today because she's experiencing some analysis paralysis (haven't we all). Jason gives her a formula to help her determine which parts of her work she should change; plus, he shares how to failure-proof her pivot by making it into an experiment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes, you can start a million-dollar business in a weekend. Noah Kagan, founder of AppSumo and author of the book "Million Dollar Weekend", shares how the foundations of a great business come together quickly, and why it's worth moving fast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Building brand awareness doesn’t have to cost big bucks. It can be as simple as leveraging your relationships in the community. The founders of Cold Blooded and Bizarre share how they built a beloved local brand by showing up everywhere their community already gathers, and turning simple touchpoints into constant reminders. Plus a two headed snake! This episode is brought to you by CLA. With you on every step of your financial journey. To learn more, visit CLAConnect.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve seen Robert Herjavec make deals on Shark Tank, but do you actually know how he thinks? In this candid conversation, Robert breaks down the real questions investors should ask, and the common mistakes founders keep making. He also warns about the wrong lesson some people take from Shark Tank. And yes, if he still thinks about passing on Scrub Daddy. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Lew Frankfort joined Coach in 1979, he knew nothing about fashion but he understood people. That skill became the foundation of his leadership and the reason he transformed Coach from a small, overlooked accessories brand into a global powerhouse. In this episode, Lew shares the interview strategy he’s refined over decades and written up in his new book Bag Man. He breaks down the questions he asks, the tests he uses, and the surprising single trait he believes matters more than experience or résumé. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feeling stuck? Uninspired? Unsure how to find the right answer to the problem you're trying to solve? Scott Anthony can get you unstuck. He teaches strategy at the Tuck School of Business at Dartmout, and is the author of the book Epic Disruptions. He walks us through simple, science-backed strategies to reboot your creativity, the psychology behind peak performance, and why the worst way to solve a problem is to force it. Learn more about your ad choices. Visit megaphone.fm/adchoices

What makes an idea truly worthy of your time? Nir Zicherman, co-founder of Anchor and former Head of Audiobooks at Spotify, thought he’d left the startup world behind. But he kept wondering if he could help people learn in a better way. And oboe.com was born. In this conversation, Nir and Jason explore how to know when you’ve found something that’s more than a project. It’s your next calling. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Jared Foster of Times Ticking bought a small watch shop, he realized one question was killing sales. So he replaced it with a simple, repeatable strategy that made customers feel welcome and ready to buy. That shift helped Times Ticking land on Entrepreneur’s list of America’s Favorite Mom & Pop Shops and turn quick repairs into big sales. This episode is brought to you by CLA. With you on every step of your financial journey. To learn more, visit CLAConnect.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Executive coach Muriel Wilkins joins the show to unpack one of the biggest growth blockers in business. The leader who needs to be involved in everything. Drawing from her new book Leadership Unblocked, she breaks down how that urge forms, why it destroys trust and agency inside organizations, and how to recalibrate your time toward the work that actually drives results. Learn more about your ad choices. Visit megaphone.fm/adchoices

NBA stars don’t open up easily, but Taylor Rooks makes it look effortless. The lead host of Amazon’s NBA on Prime joins the show to share how she earns trust fast, even from the most guarded people in the room. It’s not just about asking questions. Whether you’re interviewing the team or leading it, trust is the foundation of every successful relationship. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Bosstick, founder and CEO of Dear Media, breaks down the mechanics of audience growth and what smart creators do after they’ve built one. He shares his proven blueprint for turning attention into impact. This conversation will change how you think about the audience as an asset, not just a metric. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think taking a month off work is impossible, but what if it’s actually a smart career move? Jillian Johnsrud, author of Retire Often, argues that planning a “mini-retirement” isn’t just good for your sanity. It forces you (and your company) to build better systems, and delegate more effectively. In this episode, Jason digs into her framework for making extended time off possible in any situation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Levy, behavioral scientist and author of Team Intelligence, is here to blow up what you thought you knew about leading teams. He reveals why most leadership advice is outdated, how the entire industry is built on a con man’s research from the 1900s, and what actually drives people to follow great leaders. He also shares one scientifically proven tip to build a smarter team. Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneurs face two kinds of problems: One has clear answers, the other does not. But is it possible to take unclear paths... and make them clearer? Alibaba.com president Kuo Zhang joins the show to talk about Accio, the company’s new AI tool that helps entrepreneurs create products, and the larger business lesson it represents. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most businesses that resist change die. But Jake Shivery refused to give up analog photography and turned his Portland shop, Blue Moon Camera and Machine, into a thriving 26-person business. But to keep his mission alive, Jake had to embrace changes he never wanted, from digitizing film to building a social media presence. In this episode, he shares how to balance stubborn focus with strategic flexibility and what every entrepreneur can learn about surviving disruption. This episode is brought to you by CLA. With you on every step of your financial journey. To learn more, visit CLAConnect.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you do when your company is running out of money, your industry has collapsed, and even you think your idea is dumb? That’s the situation Siqi Chen, now founder and CEO of the finance platform Runway, faced in 2016 when he became CEO of Sandbox, a VR startup. Yet through a bold move, Chen managed to get the right people to believe, securing funding for a product that was a stupid good time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Search is changing. Instead of typing a few words into Google, clients are now asking AI tools for hyper-specific recommendations. So how do you make sure they still find you? In this episode, Max DesMarais of Vital Design shares how to position your business so large language models present you as the solution to your client's problem. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marcus Lemonis built his reputation as the guy who could fix anything. It’s even in the name of his TV show The Fixer on FOX his new show following the success of The Profit on CNBC. But now, as he enters a new phase of leadership, he’s rethinking what it really means to lead. Lemonis has evolved. He’s leading from behind, pushing people harder than they’d push themselves, and even playing the villain if that’s what the business needs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Jacobson joined his uncle’s flower shop to help close it down. Instead, he uncovered industry-wide problems like outdated tech, inefficient supply chains, and reliance on costly middlemen. By solving them one by one, he grew the French Florist into a thriving franchise that’s redefining the floral business. Learn more about your ad choices. Visit megaphone.fm/adchoices

The myth of the genius jerk founder has shaped startup culture for decades, but it’s wrong. Dr. Richard Hagberg and Tien Tzuo, co-authors of Founders Keepers, have the data to prove it. In this episode, they unpack the real traits that define high-performing founders, why bad behavior gets glorified, and how emotional intelligence and adaptability, not arrogance, drive lasting success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Julia Hartz is the co-founder and CEO of Eventbrite, the platform built to help anyone host and sell tickets to an event. But after years in the business, Julia and her team realized something surprising. Their biggest growth opportunity wasn’t with the people creating events, it was with the people searching for them. On this episode, Julia shares how Eventbrite rethought its product, reimagined discovery, and why, in an AI-saturated world, real human connection might just be the ultimate value proposition. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ania Smith, CEO of TaskRabbit, has spent her career building marketplace businesses. She shares the operational challenges of matching people who need tasks done with people who can do them and how TaskRabbit solves for the millions of unpredictable human variables that come with it. Balancing supply and demand at scale means identifying the patterns and solving the problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eynat Guez, co-founder and CEO of Papaya Global, shares how a single contract clause nearly bankrupted her first company and why confronting that worst-case scenario changed everything. Instead of panicking, she mapped out the fallout, turned it into leverage, and negotiated a way out. That mindset became a repeatable leadership strategy, helping her build a $3 billion global payroll platform while navigating both personal and professional risk. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does an old video game get reborn as a modern entertainment behemoth? Just ask the producers behind Sonic the Hedgehog, Tomb Raider, and more. Their names are Dmitri M. Johnson and Mike Goldberg, co-founders of Story Kitchen, a media company that specializes in adapting classic video games and other unconventional IP for TV and film. Upcoming projects include adaptations for Toys R' Us, Teddy Ruxpin, Toe Jam & Earl, and more. On this episode, they share what makes a character worth reviving — and how to do it right. Learn more about your ad choices. Visit megaphone.fm/adchoices

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to learn to predict what your competitors will do next and prepare for it? Arjan Singh, author of Competitive Success: Building Winning Strategies with Corporate War Games, joins the show to explain how companies of any size can use war game simulations to uncover blind spots, anticipate moves, and build stronger contingency plans. Singh has worked with 68 of the top 100 companies on the Fortune Global 500 list, and teaches marketing at SMU’s Cox School of Business. In this episode, he breaks down how to run a corporate war game and how it can help you build a more resilient, forward-looking strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a space evolving as fast as AI, how do you build something that stays relevant? According to Misbah and Farah Uraizee, co-founders of Nectar Social, the answer starts with founder-market fit. Solve the problem that you are uniquely suited to solve. In this episode, they share how that clarity helped them land early clients, raise a full seed round without even using a pitch deck, and introduce a bold new solution to the marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a high-tech world, old-school relationships still win. So take a cue from Hollywood: Film producer and financier Matthew Helderman, cofounder and CEO of BondIt Media Capital and Buffalo8, shares how his team turned the classic business lunch into a repeatable growth strategy - one so effective, it’s written into the employee handbook. These social outings have even led to seven-figure deals. In this episode, Matthew explains how to systematize relationship-building to open doors, uncover opportunities, and grow any kind of business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, about what really works and what doesn’t. They walk through how to create content that sparks conversation and build a strategy for growing your personal brand. Along the way, they bust some common LinkedIn myths, and Laura shares just when the perfect time to post on LinkedIn really is. Whether you're growing a business or a career, this is how to make LinkedIn work for you. Want more strategies for finding your next big client on LinkedIn? Check out Jason's new course, LinkedIn Mastery. Get 40% off with code PS. Learn more about your ad choices. Visit megaphone.fm/adchoices