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How Melissa & Doug Fight Fakes, Dupes and Copycats

How Melissa & Doug Fight Fakes, Dupes and Copycats

Problem Solvers

March 9, 202630m 52s

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Show Notes

Melissa Bernstein co-founded Melissa & Doug and built it into a billion-dollar children's toy company. Along the way, she learned a lot about entrepreneurship, which she shares in her new book The Heart of Entrepreneurship. Today, for the first time publicly, she shares the three-part strategy she used to fight back and what happened the moment new ownership stopped following it.

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