
Pro Serv Podcast by Collective 54
266 episodes — Page 6 of 6
Ep 16Episode #16 – Tomorrow is More Important than Yesterday
What have you done for me lately? Buyers of your boutique are purchasing who you are becoming. They are not buying who you have been. Yesterday is worthless to them. They are looking forward. And need to be excited about your potential to improve. http://www.collective54.com/
Ep 15Episode #15 – How to Work Less and Make More
Boutique firms often grow but do not scale. Growth means more projects delivered with the same type of staff. If nothing changes, then the growth rate is proportional to the number of partners/owners required. This means the profit pool increases but it must be shared with more partners/owners. More growth means the need for more partners/owners. This results in a bigger boutique but no increase in income or wealth for the founders. Improved leverage means improved incomes and wealth for the founders. http://www.collective54.com/
Ep 14Episode #14 - Are you a True Expert in Your Field?
The “wow” factor matters. Like it, or not, you are in show business. You are an expert. And your firm is made up of experts. No one wants to buy the boutique who regurgitates other people’s innovations. They want to buy the songwriters, aka The Rolling Stones. http://www.collective54.com/
Ep 13Episode #13- A DIY Approach to Raising Growth Capital
Scaling a boutique takes money. This type of money is called scale capital. There are three primary sources of scale capital. Each has a set of advantages and disadvantages. Which is best for you is highly situational. And all work well when applied correctly. If raising scale capital makes you uncomfortable, do not attempt to scale. Many people are happy with lifestyle businesses. http://www.collective54.com/
Ep 12Episode #12- Designing Your Organization to Enable Your Exit
The perceived difficulty, or ease, of integrating your boutique will affect your sale. Understand the org model of the type of firms who might buy you. Redesign your model to be seamlessly integrated if bought. This will increase the chances of exiting. http://www.collective54.com/
Ep 11Episode #11-Earn Your Earn Out
Most acquisitions fail. The primary reason for failure is poor culture fit. Do not hide your culture. Lead with it. You want your sale to be successful. Therefore, you need to find a buyer who fits your culture. http://www.collective54.com/
Ep 10Episode #10- Do You Have a Bankable Team?
Acquirers buy teams first, and firms second. The quality of the management team is of major importance to the buyer. It can take years to develop a bankable team. Think like an investor. Would you bet the farm on your team? http://www.collective54.com/
Ep 9Episode #9 - A Little Known Secret: How Employee Loyalty Drives Up Valuation
You compete in two markets. The market for clients. And the market for employees. As much effort needs to be put into employees as into clients. Owners of boutiques work for the employees, not the other way around. Would you want to work for you? http://www.collective54.com/
Ep 8Episode#8: The Real Reason Revenue Growth Flatlines inside of Professional Services Firms
Transitioning away from a Partner Led sales model to a commercial sales engine is a key to creating wealth for owners of professional services firms. Learn how in this episode. http://www.collective54.com/
Ep 7Episode#7: Move Beyond the Billable Hour and Monetize Your Intellectual Property
You have more intellectual property than you think, and you can monetize it. Learn how to monetize your intellectual property. http://www.collective54.com/
Ep 6Episode#6: Transform Income into Wealth
All revenue is not good revenue. You will learn that some types of revenue create more wealth for owners than others. http://www.collective54.com/

Ep 5Episode#5: Create Wealth by Converting Client Relationships into Balance Sheet Assets
A key to attracting a buyer to purchase your firm is your ability to prove you have healthy client relationships. Learn how to convert client relationships into appreciating assets on a balance sheet. http://www.collective54.com/

Ep 4Episode#4: Rate of Growth – The Ultimate BS Detector
Your rate of growth is your most important number. Learn why it is more important than your size, client roster, and service offerings. http://www.collective54.com/

Ep 3Episode #3: How to Prove Your Firm is Not a Body Shop
How to position your firm in its marketplace is strategically important. Learn how to position yourself well in your market, which is a critical way to determine the strength of your value proposition. http://www.collective54.com/

Ep 2Episode #2: Seven Mistakes to Avoid when Selling your Firm
There are 7 common mistakes made when trying to sell a professional services firm. Learn how this theory is proved and how to avoid making these mistakes. http://www.collective54.com/

Ep 1Episode #1: The Difference between a Happy and an Unhappy Exit
Step 1 in selling a professional services firm is knowing why you are selling, before you sell. Learn from an owner who figured this out and executed a massively successful exit. http://www.collective54.com/