Private Practice Elevation with Daniel Fava

Your website is the most important marketing asset you have to reach new clients for your private practice and grow your business. A great-looking website can also give your practice a professional edge, helping you to stand out as an expert in your field, fully qualified to lead your clients through the transformation they seek. So in this episode, I share my thoughts about some of the reasons why you'd either want to build a website yourself or hire a professional. Listen in now!

I'm a BIG Christmas nerd and I just love this time of year. One thing I always do this time of year is try to slow down and reflect on the year gone by and what I hope to achieve in the future. So in that spirit, this here is the last episode of the Private Practice Elevation Podcast of 2019. In it, I reflect on the last year and what I've learned about creating and marketing websites for therapists, share behind-the-scenes on how things have changed and how Private Practice Elevation was born, and we'll also talk about the future and where we're heading! So grab some egg nog, hot cider, or your favorite glass of wine, cozy up by the fire and let's jump in.

If you've ever felt like using social media to get new clients in your therapy practice was a pipe dream, this week's podcast episode will give you new hope. In it, you'll learn a simple four-step process that you can use to begin getting results from social media marketing for your private practice. To help you get some traction with your social media and get started with a plan, we've got a social media pro, Jennifer Sneeden from Thriving Therapy Practice. Jennifer is an author, speaker, therapist, business owner, mentor and visionary with one goal: helping entrepreneurs around the globe build thriving businesses and make a bigger impact on the world. Listen in now!

As an entrepreneur and private practice owner, the success of your business is on your shoulders. That's why it's so important that you find new and fresh ways to market your private practice and reach your goals. That's where innovation comes in. To help us unpack these myths that steal innovation from many a therapist, we have expert consultant Joe Sanok. He's done a bit of innovation in his own career and helps therapists do the same through his speaking, writing, retreats and consultation business. This episode is guaranteed to inspire you to think bigger and look for ways you can breathe new life into your private practice marketing and business growth.

In this week's episode of the Private Practice Elevation podcast, you're getting a roadmap for launching a therapy group with ease and success. To help you get your therapy group off the ground, or re-launch your group with success, we're talking with the Group Guru herself, Katie Keates May. Katie helps therapists market, fill and run groups in private practice so that you can make a bigger impact on more clients (and your bank account) without adding more hours in the office. Launching, and even scaling, your group therapy practice is entirely possible, and Katie is living proof. In this episode, she shares how she's been able to use groups to grow her private practice and employ other therapists within her practice and reach new heights. To help you get your therapy group off the ground, or re-launch your group with success, we're talking with the Group Guru herself, Katie Keates May.

In this episode, you're going to learn 5 ways that you can be having more fun while building your private practice. Did you know that FUN can actually increase your bottom line? It's true. When you're excited about the work you're doing and the business you've created, you actually show up in a new way that can help you reach your biggest goals. So how can you be a better support to yourself, introduce more fun into practice-building AND see your private practice grow? Business coach and our special guest, Jane Carter, has the answers to those questions, and more, in this week's Private Practice Elevation Podcast episode.

In this week's episode of the Private Practice Elevation Podcast, you're going to learn the 5 essentials for marketing an online therapy practice. Now, I know a lot of you have added or thought about adding online counseling to your private practice. The problem with online counseling is that there are some nuances to marketing a practice that is different from the typical, in the room type of therapy, your clients may be used to. That's why I've brought in online therapy expert, Clay Cockrell, to share what he's learned from years of marketing and growing a successful online practice. Clay is the founder of Onlinecounseling.com – a listing directory with the mission of helping clients all over the world to find the therapist or life coach that will best meet their needs.

You want to get more clients in your private practice, right? I mean, that's what all this online marketing stuff is all about! The problem is, when faced with so many options and the responsibilities of being a private practice owner, you may not even know where to begin. The truth is, there are SO many creative ways you can get more clients through your door! Take a look and see which ideas excite you, then go after them!

In today's podcast episode, you're going to learn everything you need to know about stock image licenses to make sure you and your website are free from any violations that could cause you some trouble in the future. Enter our expert guest, Kat Love, founder of EmpathySites. As an expert in websites for psychotherapists and online marketing, she's done extensive research on this topic to help ensure her clients (and you!) are covered in the area of correct stock image use. If you're using stock photos on your own therapy website, you'll want to give this one a listen.

In this week's podcast episode, you're going to learn about 5 important pillars of your life that you'll want to wrangle to help you balance your private practice with the priorities in your life. To help you get started working toward a work-life balance that feels good to you, I chatted with my friend, Allison Puryear from Abundance Practice Building. Currently, Allison and her partner own 3 businesses between them both while still making time for their family of four... So Allison has learned a thing or two about balancing it all. Listen in to the wisdom she brings on this topic and hopefully it will help you find new ways to create balance in your own life!

There's no doubt about it: creating a great website that grows your private practice is an investment. Now, that investment usually shows up in one of two ways… It may be in dollars and cents as you hire a professional to execute on your vision and build you a website that becomes an asset in your business… Or the investment may be in hours spent as you put the website together yourself. In this week's episode, we're going to unpack why some therapy websites fail is and what you can do to make sure you haven't wasted your time or money on your website. It's time to get your private practice website working for you and growing your business!

If you've spent any time listening to online marketing or private practice coaches for tips and strategies for growing your business, you've probably heard mention of passive income. The hope of passive income is that you'll put in the time, money or effort in TODAY so that you can generate more income in your business for days and years to come. There are SO many ways you can add more revenue to your life and business. And to prove just that, our special guest on the Private Practice Elevation Podcast, Jeff Guenther, LPC, is giving you 24 passive income ideas to get your entrepreneurial juices flowing. In our chat, you'll get a first-hand glimpse into what successful passive income can do in your private practice.

Copywriting can be one of those frustrating yet ongoing activities that business owners have to grapple with, especially if you're the one doing your marketing. But take it from me, copywriting is like a muscle. The more you exercise it, the stronger it will get- but it does take practice! If you're feeling like you're consistently cursed with that blank screen of copywriter's death and writer's block each time you go to write your therapy website copy, then this episode is for you. Use this strategy as a starting point the next time you need to write copy for your private practice.

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google. But optimizing each blog post for search engines can be extremely time consuming and frustrating as well. We've covered a lot on the topic of SEO over the last few weeks, but today you'll walk away with 5 simple things you can do to start optimizing your website for search engines. By simple, I mean, you can get started today and apply these steps to each and every blog post and webpage you create.

We've been talking a lot about SEO on The Private Practice Elevation Podcast lately. However, so far we've only discussed the strategies you can use to rank your therapy website for those keywords that your clients may use to find you. How can you help ensure that when your perfect client - who lives near your practice - searches Google for therapeutic services, that your website will come up? You do this through an extra level of search engine optimization: local SEO. Give a listen to this episode to learn more about local SEO and how you can use it in your own marketing strategy for your private practice.

In this episode of the Private Practice Elevation podcast, I'm going to unpack backlinks, what they are and how you can use them in your own private practice SEO strategy. Backlinks are exactly what they sound like: links from other websites that lead people to your website. And backlinks help tell Google more about the topic of your own website and whether it can be trusted. If you're not creating the best dang content to help solve your clients' problems before they even become a client, then it's going to be hard to rank your website and get more traffic from Google. Listen in now and find out more about backlinks and how they can help.

Have you ever thought about creating a podcast? Podcasting can be an amazing way to create relationships, add new income streams to your business and position you as an authority in your niche. But going from that "someday I'll start a podcast" dream-stage to actually recording and launching it to the world can be a big project. To help you navigate all this podcasting overwhelm with ease, I sat down with Melvin Varghese from Selling The Couch. And in this week's episode, Melvin shares the top 5 mistakes that therapists make when launching a podcast. Listen in now and get started!

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients. In this episode, you'll learn what it SEO is and some of the most important factors that decide where your website will show up in search results. Doing the work to make sure your content is optimized and able to be found in search engines could mean not just more clients for your private practice but that the people who need your help can actually find you! Search engine optimization can be a great marketing investment as it can bring in new clients month after month and grow your traffic in exponential ways. Listen in now!

How do your clients experience your private practice? Have you ever thought about all the stages that a client will go through, from knowing nothing about you to deciding to work with you and then becoming one of your best clients? Whether you've thought about it or not, clients are having an experience with your brand. Every interaction with you and your practice is leaving an impression upon them, whether it's a good one or bad one. In this episode of the Private Practice Elevation Podcast, I share with you how "user experience" can help you attract more clients and create fans who help share your services with others.

Every therapist wants their clients to be able to find them. SEO (or search engine optimization) is the process of improving the chances that you'll get traffic from search engines like Google, and it helps increase the likelihood that the people searching for help in your area of expertise can find you. To help us understand the basics of using keywords properly for SEO success, I've interviewed Dr. Marie Fang from Private Practice Skills. So whether SEO has been a complete mystery to you or you haven't even heard of it until today, you're going to come away from this episode with practical steps to apply to your own website.

When someone lands on your website, do they know what you do and who you help in just a couple seconds? When we're in charge of creating our copy and marketing message we often run the risk of over-complicating things. But how do you craft a clear and concise marketing message that your ideal clients can't resist? One way is to use the power of story. You may have heard of Donald Miller's process for writing marketing copy called StoryBrand. In this podcast episode, you'll get a little help from my good friend and business bff, Danny Peavey. Danny has built a successful online marketing company and he just so happens to be a StoryBrand Certified Guide. If you've felt unsure about what to say on your website or you don't know where to begin to craft a clear and successful marketing message for your private practice, listen up!

In this week's Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he's used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area. In his book, My Digital Practice: The Therapist's Guide to Digital Marketing, Dr. Christopher shares his tried and true method to take you from scrappy marketing to a value-focused online marketing strategy that reflects your identity and attracts only the best clients for you and your practice. This episode is jam-packed with tips to help you with your digital marketing, whether you're new to private practice or you're an established therapist looking for ways to refine your marketing and get better results!

Why is niching so important and how can it can help clarify your marketing messaging and make more money? How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast. In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's impossible to separate the life you want to create from the business you desire. If you don't spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended. Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.

Why is niching so important and how can it can help clarify your marketing messaging and make more money? How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast. In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's impossible to separate the life you want to create from the business you desire. If you don't spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended. Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.

Do you have an idea for creating another stream of revenue in your private practice? Maybe you're passionate about a topic and you want to build a community of people you can serve with your expertise? In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics, that has allowed her to take steps to go beyond her one-on-one client work as an LMFT and build a business that suits her life. This has allowed her to build a massive email list, grow an online membership program and create a platform that she loves, helping people with her expertise and passions. If you're thinking about starting that blog, creating that course or doing something new in your business, listen to this one!

Have you ever thought about adding new income streams to the one-on-one client work you do in your private practice? Perhaps you've had an idea for an online course, ebook or training you could create and sell online? With so many tools and opportunities at your disposal, it's easier than ever to reach an online audience of the clients you love to serve and actually make money with products they need. In this episode of the Private Practice Elevation podcast I chat with Marissa Lawton about her step by step process for creating "passive income" for your private practice. Marissa comes with a wealth of value and information on this topic because she's done it all herself. Validating ideas and creating sales funnels can seem overwhelming at first, but using Marissa's Passive Income Roadmap cheatsheet, she breaks it all down for you so you can get started on your idea today.

I've reviewed and viewed many therapist websites in my years as a web designer and photography is often one of the "hit or miss" elements I see. Having great photos of yourself on your website can be a simple but impactful way to make you stand out as an expert, professional and, well, friendly therapist. Portraits of yourself can either distract or add to the design of your private practice website. So, how do you avoid just slapping an iPhone selfie up on your professional private practice website and start creating connection and beautiful website design? In this episode of the podcast I'll share with you 5 quick tips you can use when getting photos taken for your website and other marketing materials.

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you're sure to attract some clients that may not be a great fit for you. Remember, you can't be all things to all people. As you grow, you'll want to repel the types of clients that you know won't be a good fit for you. It's the only way you'll fill your practice with the clients you love and get into that flow of doing the type of work that brings you to life. So in this episode of The Private Practice Elevation Podcast, I share 5 ways you can repel clients that aren't a good fit for your private practice.

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about... It's about creating specific pages for each and every service or specialty you have within your practice. In this episode, I want to break down this strategy to give you an outline of the type of content you should be creating for these types of pages.

Whenever I ask my audience what's the biggest challenge they have with online marketing, getting traffic to their private practice website always comes up. You could spend thousands of dollars or thousands of hours and have the most beautiful, well-designed website on the planet. But if you do nothing with it, no one is going to see it. And more traffic to your private practice website means more potential clients are seeing your services and the chance to convert them into paying clients is greater. In this episode I'll share with you 15 FREE ways you can start driving traffic to your therapy website.

You may have heard it said that one of the best ways to get organic traffic from Google is to create what's called, "specialty pages." These are those highly-detailed, informational pages on your website that are specific to the specialties or services you offer in your private practice. What makes this such a good website strategy is that it allows you to be super specific with each page, creating copy that is perfectly targeted toward your ideal client. But how do you actually go about this? What does it look like in the real world and is it actually worth it to create so much content for your private practice website? I'd like to introduce you to Paul Thomas. Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming). Paul also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program. Paul took what he learned in the program about creating content and boy did Google love it. What You'll Hear in This Episode: How Paul decided that online marketing was the way to go for his private practice How Paul shifted the focus of his about page to create content for his ideal client What it's like to DIY your private practice website and how much content you actually need to launch How Paul identified where to invest money in order to grow his business and the shift he made to free content marketing INSTEAD of paying for ads What Paul did AFTER he launched to create momentum and drive organic traffic This episode is brought to you by my free webinar, 7 Steps To Convert More Website Visitors Into Your Ideal Clients. This webinar will give you some simple steps to making some powerful adjustments to your website and content so that you can convert more visitors into you next client. Click here to register! Subscribe & Review in iTunes If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Paul's Website: https://www.harbourhypnotherapy.com.au/ Watch Our Interview: https://youtu.be/P0Y1w7q6cCg Join the Create My Therapist Website Toolbox waiting list

Back in 2013 my wife and I had the adventure of a lifetime as we hiked over 80 miles round trip to Mount Everest Basecamp. I remember those long days of following our guides up steep exhausting mountain sides followed by quick descents. All the while wondering whether we'd get to basecamp or not. Sometimes, we couldn't even see Everest in font of us as we walked on through the cold, headaches pounding due to the elevation. But at about day three we finally saw it: Mt. Everest looming in the distance. It seemed so far away, but yes, we were getting closer. Sometimes running a private practice can feel a lot like hiking high elevations. There's ups and there's downs but all along you trust that you're moving forward. But one of the most important things you can do as you seek to grow a successful private practice is actually super simple: Know where you're going. I bet you've got some big goals for your practice. Maybe even scary audacious ones! And the only way to get there is to take stock of where you are now so you can get to work, one step at a time. In this episode I'm going to lay out a plan, a trail map if you will, that will help understand what marketing tasks you should focus on, no matter what stage your private practice is in. Here's what you'll learn in this episode: The multiple stages most private practices go through on their journey toward a full caseload The various marketing tasks you should focus on at each of these stages When you should start outsourcing some of your marketing tasks How to free up time to focus on the dreams you have for your life This episode is brought to you by my Online Marketing Trail Map. If you're feeling like you have no plan for your online marketing, I encourage you to download this free PDF guide and have it in front of you as you listen along with this episode. The episode really unpacks every stage of the marketing plan. Click here to access the free marketing guide. Subscribe & Review in iTunes If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Psychology Today Learning SEO: Backlinko Keyword research: Moz (free)

With online marketing, it's often said that you can't grow what you don't measure. No matter what your private practice business goals are, keeping track of certain metrics - not only pertaining to your website but your entire business - is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we'll go over four basic metrics around your private practice website that you should be tracking. Knowing these metrics will help you understand what you can focus on in order to see growth in your therapy business. For full show notes and links from this episode, visit https://privatepracticeelevation.com/01