Private Practice Elevation with Daniel Fava

When your ideal clients search for your therapy services online, are they able to find you? In this episode of the Private Practice Elevation Podcast, you'll learn all about The SEO Basecamp Live Training Group - our 7-week class for private practice owners who want to create and implement an SEO strategy that gets them more traffic and clients. After working and speaking with scores of clients about their SEO, I've seen a typical pattern, and it often goes like this: Your website has been created and you're ready to market your services to the world! However, when you look at the analytics (if you have them) you can see that people just aren't showing up to the website. So you wonder, "how can I get more clients if no one even knows I exist?" So, after doing a bit of research and talking to colleagues, you learn that SEO (search engine optimization) is what you need to do in order to attract traffic to your website and create a steady flow of new clients in your business. So you start learning what you can about optimizing your website through YouTube, podcasts, and blog posts. And that's when the confusion sets in. Which keywords should I use? Where exactly do I put them? What content do I need on my website and how do I even write that stuff so Google finds it? After some time, you've pieced some of this SEO stuff together but you're not entirely sure whether you've done it right, missed a step, or if you're on the right track. You're kinda just doing what everyone is suggesting but you're not sure how it all fits together. So you're left wondering if clients will ever be able to find you and whether getting new clients from Google each month just may be a pipe dream. Does this sound familiar? If so, I want to let you know about The SEO Basecamp Live Training Group. The SEO Basecamp Live is a 7-week, small group training, consisting of video training and live implementation classes. Over the course of 7 weeks, I'll give you access to the exact SEO process we use at Private Practice Elevation to help our clients set up the foundational SEO elements that will get them more organic traffic and clients. If you want to know more about how to create a roadmap for your SEO strategy and how to get more clients from your website, listen to this episode or simply visit the enrollment page here. Links mentioned in this episode: Enroll in The SEO Basecamp Live Training Group The 4 Mountains of Successful SEO for Private Practice Websites

In this special edition of the Private Practice Elevation Podcast we're going to talk about the basics of keyword research and how keyword research is the starting point for a successful SEO strategy for your private practice. The problem that many therapists have when they begin working on their website and SEO is that they just don't know which keywords to use. So they may try and just use a handful of keywords that may or may not work. They end up spending time writing website copy that may or may not actually bring organic traffic to their website. Many people also think that if they just add a few keywords sprinkled around their website that they'll start to get traffic from search engines. But keyword research is one of the most important pieces in a complete search engine optimization strategy because it will inform and power many of the future steps in your SEO process. Before we put the keywords on your website, we need to know which keywords are "good" keywords. In other words, which keywords are your audience and ideal clients using that are related to your therapy services. So listen up as we dive into keyword research for your private practice. In This Episode, You'll Learn: The importance of keyword research The 3 qualities of a great a keyword or phrase A 5 step process for keyword research Links mentioned in this episode: Ubersuggest.com Get on the Waiting List for Our SEO Training Group! On October 3, 2022 I'm launching the first ever SEO Basecamp Live Training Group. This will be an online course and small group live training over the course of 7 weeks to help you create and implement and simple SEO strategy for your private practice. To be the first to get more information about what's involved, join our waiting list here.

In this episode of The Private Practice Elevation podcast, you're going to learn about the 4 Mountains of Successful SEO for private practice websites. "What do you mean by 'the 4 mountains of SEO'", you ask? The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website. Most people, when they think about "doing SEO", focus solely on making sure they have some keywords in a few places on a page. Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results. But there's actually much more that can and should be done in order to make sure your SEO efforts are truly effective. It's when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website. So let's break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You'll Learn: The four main pillars that need to be in place to have a greater impact on your SEO efforts The tasks that you'll focus on within each of the 4 mountains to help you rank your website better for keywords How to think holistically about your search engine optimization strategy so that you can grow your website traffic month after month Coming Soon: Live SEO Class with Daniel We've been refining our SEO process over the last couple of years and we're super excited with the results our clients are getting. For some time now I've wanted to share that process with a small group of private practice owners so that they can learn how to implement their own SEO strategy. So we're putting together an SEO mastermind group/training program. It will consist of live classes, content templates, an SEO workbook, and private online community to give you a step by step process to create and implement a holistic SEO strategy for your business. If you're interested in more information and want to be notified when we launch, please click here. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Episode Transcript: 0:00 Well, hello there, and welcome to episode number 118 of the private practice elevation podcast. I am your host, Daniel fava. And I'm excited to have another solo episode. So here I am, it's been it's been a long summer, it's been a fun summer, it's been a full summer. But one thing I did at the beginning of summer is I started interviewing some great people, and I really hope that you've been enjoying those conversations that I've had. But one of the purposes of doing that was to Yes, connect with people bring you great content, but also for me to kind of pull back just a little bit and just enjoy the summer. 0:35 So that is really what I've been doing, we dropped down to every other week on this podcast. And that was just it was really helpful, just to have a little bit of time off and not worry about, you know, having content all the time. And, you know, even for myself, it can be, it can be hard to keep up with everything. And I know that some of you kind of feel that if you have a podcast, or if you're trying to create consistent content for your blog, to get it ranking for SEO and all that stuff. You know, a lot of people will recommend you got to have a blog post every week, you got to get your website full of content. 1:10 And while that stuff is helpful, I believe it doesn't really serve your life, if it's going to cause you more stress, and kind of suck your productivity and your creativity, then something needs to change. So that's one thing that I really just love about having my own business is that I can make those changes when needed and will likely pick up I believe in the new year with with more frequent episodes. I'm even thinking about maybe working on some sort of quick tip episodes that could be you know, just really digestible tips for you to apply to your online. Your online marketing your website, SEO, you know, stuff like that. So if you're thinking about doing that in the new year, but for now this every other week deal has been working really great. So yeah, it's been a it's been a long summer. 2:00 So we have two boys, five year old Samuel, and our one and a half year old Caleb. So it's been it's been a blast. But it's been you know, hard to, to keep them busy sometimes and juggle, you know, work life balance and all that sort of stuff. So we had, we had the kids and camps when when they were available. We had babysitters over here and ba

In this episode of The Private Practice Elevation Podcast, you're going to learn the why, what, and how of creating a course or workshop that attracts and serves your ideal therapy clients. Let's face it. Running a therapy practice and consistently sitting one on one with clients can be taxing. You have every intention of helping as many clients as you can, creating change in the world while also creating an income for you and your family. However, this can lead to burnout. One way to lighten that load while even increasing your impact with your ideal clients is to leverage your expertise by teaching others. Using a course, workshop, or mini-training could be a way to reach your ideal clients and support your current clients. You may have already thought about that online course or workshop you'd like to create. The trouble is, where do you begin? What topic should you teach on? How should the content be presented? Who are you to do such a thing?! Nyssa Brown, from Bespoke Curriculum Design, is here to answer these questions and help you simply move forward with that course or workshop idea you've been thinking about. With over 20 years of teaching experience, Nyssa has coached therapists. educators and course creators on six continents to share their expertise, creating courses that transform their clients, students, and their businesses. In This Episode, You'll Learn: Why therapists might consider adding a workshop or course to their service offerings Simple ways to get started teaching without having to create a full course How to use a workshop or mini-course to attract the perfect-fit clients using a lead magnet How you can take some of the lessons, activities, and examples you use in therapy sessions to support your clients outside of therapy How to figure out what topic you should teach on Ideas for overcoming imposter syndrome so that you can teach what you're meant to teach in a way that is authentic to you How to outline your workshop or mini-course in less than an hour using three simple steps Coming Soon: Live SEO Training with Daniel This Fall I'll be offering a live training group where I'll teach you how to implement a step-by-step process to optimize your website, increase organic search engine traffic and attract more clients. It will be a combination of learning and live implementation calls. If you'd like to learn more about it and when it's launching, you can join the waiting list here. Links mentioned in this episode: Bespoke Curriculum Design Mini-Course Magic: Serve Clients, Save Energy (free video training and PDF/workbook) About Nyssa Brown Nyssa Brown helps busy therapists increase their impact and stop trading time for money by channeling their expertise into a profitable online course. With over 20 years of experience, Nyssa has coached therapists. educators and course creators on six continents to share their expertise, creating courses that transform their clients, students, and their businesses. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you're going to learn how to write copy for your website that speaks directly to your ideal client. I'm sure you know that the copy on your website has the power to connect with your ideal client. And when a potential client feels connected, and that you understand their challenges on a deep level, they're more likely to take that next step and actually become a client of yours. But most therapists struggle with what words they should actually use that will resonate with those potential clients. What are the words you can use to connect with them? How do you create an entire website that speaks to them? And if you don't know those words, how can you find out what they are? Our guest, Laura Long LMFT/S, is going to teach you her 3 C's of copywriting for your private practice website: Clear, Compelling, and Conversational. As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years. If you've been wondering or struggling with the words you need to use on your own private practice website, this episode will give you exercises, tips, and simple actions you can take to write copy that truly resonates with your ideal client. In This Episode, You'll Learn: Laura's 3 C's of copywriting How to avoid watering down your copy so that it speaks directly to your ideal clients The difference between your ideal client and a niche Exercises to help you get into the mind of your ideal clients' fears, hopes and expectations How to write copy for your ideal client even if you haven't worked with them or are changing niches Four places you can go to do market research and uncover the exact words your ideal clients are using so you can write copy that connects with them Mindset shifts to help you get unstuck and kill writer's block Download Laura's Service Page Funnel In this PDF you'll learn the structure and details to write a killer service page that leads your ideal client to take the next step. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Your Badass Therapy Practice Answer The Public Reddit About Laura Long Laura Long, LMFT/S, is a business coach and the lead badass at YourBadAssTherapyPractice.com, where she helps ambitious, driven, Type-A therapists push through their fears and unleash their inner badass. Laura offers free practice-building tools (and hilariously obscene emails) through her mailing list, and her flagship e-course has successfully graduated over 400 therapists. She also runs small mastermind groups as well as a private online community reserved for her students. Laura is best known for her off-the-cuff coaching style that includes colorful language, a witty sense of humor, and an uncanny ability to keep it real. Her unique approach to marketing and customer service challenges the status quo and helps therapists to become better business owners. She shows therapists how to grow and scale their practices without losing their minds - because building your private practice should be fun! You can read Laura's blog at www.YourBadAssTherapyPractice.com and follow her antics at www.Facebook.com/YourBadAssTherapyPractice.

In this episode of The Private Practice Elevation Podcast, you're going to get a glimpse into the various stages over the lifespan of a growing private practice. Many therapists start out as solo practitioners, building a private practice around one-on-one client work. Over time, they may find themselves full of clients - so much so that they have to start a waiting list or refer new clients to other therapists outside of their practice. So they shift their focus to hiring associates and start building their group practice and continue growing. But there's actually more than one way to scale a private practice. And with the rise of online therapy and the ability to reach more people nationwide, opportunities are increasing! So, today we're chatting with seasoned entrepreneur and private practice owner Gordon Brewer all about the path he's taken over the life of his private practice. Thinking about the next 5 years and nearing retirement, Gordon has a wealth of knowledge when it comes to scaling a private practice so that it serves his clients and aligns with his life values. So pull up a chair as I chat with my friend, Gordon, as he takes behind the scenes and tells the story of his own growth and scaling a private practice. In This Episode, You'll Learn: The different stages you can go through on your way to scaling your private practice from solo practice to group practice and beyond Some of the challenges and opportunities at each stage for increasing your profits and growing your business Understanding your "why" so that you can create a business that aligns with your values and life The importance of creating a great website for your private practice and how that can impact your growth Tips for naming your private practice and how that can impact your marketing and success Why you should be outsourcing in your private practice, some of the tasks you can begin outsourcing, and some of the ways to find people to outsource tasks to This Episode Is Brought To You By Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Practice Of Therapy Kingsport Counseling Website About Gordon Brewer Gordon Brewer, Jr., MEd, LMFT therapist | podcaster | trainer | speaker | writer is a licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is the person behind The Practice of Therapy Podcast. The Practice of Therapy provides information and resources for clinicians starting, growing or scaling private practices. Gordon started a new podcast in 2022, The Kindness & Compassion Podcast, that explores the intersection of psychology, science and spirituality to create more kindness and compassion in the world. Gordon has worked in the human services and mental health fields for over 30 years. He has previously worked in agency settings and is currently in private practice as a therapist. He is the owner of a group therapy practice, Kingsport Counseling Associates, PLLC (www.kingsportcounseling,com) located in Kingsport, TN. He has also served as an adjunct instructor and internship supervisor at East Tennessee State University. Gordon is married to Mary "Sister" Brewer and they have one daughter, Rebecca who is an environmental educator. Gordon is also a clergy person in the Episcopal Church (vocational deacon).

In this episode of the Private Practice Elevation Podcast, we're going to be talking all about making the transition from a solo practice to group practice. It's a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients. However, it's a big shift to go from running a business with one employee (yourself) to growing and managing a team. And hiring a team can be an extremely challenging part of making that leap to group practice. Many therapists struggle to find great clinicians that are a good fit for their group practice. But when you hire the right people - people who are committed to seeing your private practice succeed - it can make a huge difference in how well and how fast you grow your business. Today we're talking with Amanda Landry from My Private Practice Collective and she's laying out the mistakes therapists make when transitioning from solo to group practice. She also shares a ton of helpful tips and strategies for marketing your group practice and hiring great therapists to join your team. In This Episode, You'll Learn: Why you should be thinking about your group practice even if you're just starting out as a solo practitioner The mistakes people make in their solo private practice that can be a challenge when transitioning to a group practice model Tips for attracting and hiring clinicians as you build your group practice Ideas for what you can offer your team, beyond compensation, so that you can be competitive and build a place that therapists love to work at Business tasks that you should no longer be doing as you make the shift to group practice owner How to know when the time is right to hire another therapist How to market your group practice so that you can confidently attract more clients Website and SEO tips for group therapy practices Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: https://caringtherapistsofbroward.com/ Free resources from My Private Practice Collective About Amanda Landry Amanda Landry is a Licensed Mental Health Counselor, Certified Addictions Professional, National Certified Counselor, and private practice consultant. She's the owner of a group practice, Caring Therapists with several locations in Florida. Caring Therapists specializes in working with children through adults. They treat individuals, couples, and families. Amanda is the author of Guided Journal for Women with Anxiety on sale on Amazon and wherever books are sold. Amanda is trained in Cognitive Behavioral Therapy, Emotionally Focused Couples Counseling, Trauma-Focused CBT and Eye Movement Desensitization and Reprocessing. Amanda specializes in treating anxiety and depression in teens and adults through a holistic and evidence-based practice. Amanda is the founder of My Private Practice Collective, an online community for therapists in private practice. She is a private practice consultant who helps solo and group practices build smart practices.

In this episode of The Private Practice Elevation Podcast, you're going to learn the 4 roles you need to play when marketing a therapy practice. If you're like many therapists or private practice owners, marketing can be somewhat of a four-letter word. You're not too sure how to talk about yourself or your services without making it all about you. You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marketing collateral. The truth is, we tend to complicate marketing and get all mixed up with the emotion of running a business and trying to get more clients. To help us simplify things and create more confidence in marketing a private practice, we're chatting with my friend, Jane Carter. Jane has a beautiful way of teaching through storytelling and helping us think of how we do marketing and business in new ways. Listen up where she breaks down how you can think about marketing in new ways to help you break through your roadblocks and move toward your goals. In This Episode, You'll Learn: The four roles you play as a marketer: storyteller, farmer, miner, and rancher What do these roles mean and how do they apply to marketing a therapy practice How to reframe what it is you're doing when your marketing so that you create more momentum, confidence, and results in your private practice Marketing tips to help you grow in each of these roles so that you can create more success in your therapy business Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: The Moth Podcast Jane Carter's Website 5 Smart Ways to Make More Money in Your Business Now About Jane Carter Jane Carter is a counselor and business coach who is committed to helping therapists and other solopreneurs have more money, fun, and freedom in their businesses. She lives in the mountains of Asheville, NC, where she's an outdoorswoman, food-and-wine lover, and coffee-shop connoisseur. Jane can be reached at janecartercoaching.com, where she offers a free consultation.

In this episode of the Private Practice Elevation Podcast, you're going to hear a first-hand account of what it's like to do online marketing for a business over the span of 8 years. The ups and downs. The good, the bad, and the ugly! When it comes to marketing your private practice or new business online, it can often be so overwhelming to know where to start and what to focus on. You could put a bunch of time and energy into one thing and still wonder where your ideal client is and why are they not showing up. But over time, as you flex your marketing muscles and begin to see what's working and what isn't, your focus gets more refined and growth begins to occur. I think one of the most helpful ways to learn about marketing a business online is to hear from people who have gone before you. When you listen to someone explain their stories of what worked, what didn't, and the mistakes and successes they had, you can take those lessons and apply them to your own private practice. That's exactly what we're doing with my conversation with Maelisa McCaffrey from QA Prep. She's been marketing her business, QA Prep, online since 2014, so you'll be sure she's got a lot of marketing stories to tell. Give a listen as she lays it all out there and shares tons of tips you can apply to your own marketing efforts. In This Episode, You'll Learn: Online marketing tips from Maelisa, who has been running a successful business online since 2014 The ups and downs of online marketing The most important things you can do at the very beginning of launching your business online that can pay huge returns in the future Tips for building an email list and reaching your ideal clients The importance of blogging and how it can impact your business for years to come Tips for writing blog posts consistently to improve your SEO and get more traffic More about my own story with blogging and reaching my audience online Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: QA Prep Free Crash Course About Maelisa McCaffrey Dr. Maelisa McCaffrey is a licensed psychologist, nail design enthusiast, and multi-passionate entrepreneur. With her business QA Prep, she empowers therapists through trainings and consultation on clinical documentation. Maelisa focuses on the "why" behind the usual recommendations and encourages clinicians to think outside the box, while also keeping their ethics intact. As someone with ADHD who's had to figure out what works through trial and error, Maelisa aims to make sure her trainings are practical, while also allowing for plenty of laughter and fun.

In this episode of The Private Practice Podcast, you're going to learn how making clinical supervision a part of your private practice can help you uplevel your business and career growth. The trouble is, with the current associations available to therapists and confusing state licensing protocols, it can be hard for supervision-seekers to find a supervisor with whom they resonate. After all, new graduates are looking to start their careers off on a solid foundation, and a great supervisor can truly impact the trajectory of their careers as mental health professionals. But someone is solving the problem by connecting supervision-seekers with supervisors across the United States… Enter Dr. Amy F Parks. Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited ClinicalSupervisor. She's also the creator of The Clinical Supervision Directory. The Clinical Supervision Directory (CSD) is the first directory of its kind in the mental health profession. Previously, mental health professionals like LMFTs, LCPs, and LCSWs relied on inadequate, often piecemeal, information when searching for a clinical supervisor to begin practicing therapy The CSD changes the old ways of searching for supervision completely by providing a one-stop-shop for supervision-seekers to research and find the supervisors that are best for them. In This Episode, You'll Learn: The story behind The Clinical Supervision Directory and why Dr. Amy created it The biggest challenges new therapists face when trying to find the right clinical supervisor How clinical supervision can be the next step for your career development Ways to get your name out there so you can find supervisees and grow your clinical supervision How joining The Clinical Supervision Directory can help improve your SEO and social proof, helping you be seen as an expert in your field Email Dr. Amy for A Discount Code If you'd like to list yourself as a supervisor on The Clinical Supervision Directory, email [email protected] for a special discount code available for The Private Practice Elevation Podcast listeners. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: The Clinical Supervision Directory About Dr. Amy F Parks Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited Clinical Supervisor. Areas of Interest: Children, Teens & Families Owner/Clinical Director @ The Wise Family, Counseling, Assessment &Education in Northern Virginia www.thewisefamily.com Licensed Professional Counselor, Virginia PhD, Educational Psychology, specialty Developmental Neuroscience Adjunct Professor, TCSPP Clinical Supervisor, HCA Health Systems Chief Executive Office, CSD Launched July 1, 2021 (conceived Nov 2020)Planned partnership with ACA's 55,000 members and 460 CACREPUniversities nation-wide [email protected]

In this episode of The Private Practice Elevation podcast, we're going to talk about what you need to do before you go from a solo private practice to a group practice. Many private practice owners build their solo practice one step at a time. Perhaps they start out with little to no business experience and slowly get the pieces in place in order to get clients, make the business profitable and grow. And then, they decide the next stage of growing their business will be to build a group practice by adding more therapists into the mix. So they start hiring and figuring out this new phase and all the challenges that go along with it. The trouble is that there are many key steps that are missed way back in the solo practice phase that can make building a profitable and sustainable group practice even more difficult. This means that many therapists end up just doing the best they can instead of setting their private practice up in such a way that they can scale in the future. And when you add more clinicians into the practice, things get more complicated, and those steps missed at the solo practice stage can turn into big headaches and liabilities. You can end up with a "full" private practice with 5 employees and only making $20k a year (a common occurrence!). To help you avoid these missteps and start creating a sustainable practice that sets you up for future success, we're talking to Miranda Palmer. In This Episode, You'll Learn: The foundational principles you need in place to create a profitable, sustainable group private practice that works for you, the team, and clients How many private practice owners end up with group practices that are not profitable and don't allow them to make the income they want or take the time off they need How to create a livable wage for your solo private practice and the numbers you need to know Why you need to disconnect from your fee so that you can pay yourself what you need in order to have the life you want Understanding your limits and how to give yourself permission to work in a way that makes sense for your life How to decide whether a group practice model is even right for you so that you don't go down the wrong path or get burnt out Links mentioned in this episode: ZynnyMe Free Training: How To Have A Group Practice that Pays You and Your Employees Well About Miranda Palmer Miranda Palmer, LMFT loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast you're going to learn the three most common internal inclinations that all high-achievers possess. Have you ever wondered how some of the top business leaders are able to do what they do, build what they build, and create such growth in their businesses? Or maybe you've seen the growth of other private practices in your area and thought "hmm, what are they doing that's helping them grow?" Now, this isn't about comparison, which can lead you down a counter-productive path. But it's about recognizing that there are certain traits or internal inclinations that many successful people have that help them achieve business growth. To help us understand these three internal inclinations and apply them to your therapy practice, we're chatting with Joe Sanok, author of Thursday is the New Friday. In his book, Joe examines how the four-day workweek boosts creativity and productivity. But the only way to achieve those things is to first examine what's going on internally so that our inner game can help improve our outer game. If you're looking to grow your therapy practice, reach more of your ideal clients, or launch a new business or stream of income, this episode will help you understand your internal inclinations and how you can lean into them to reach your goals. In This Episode, You'll Learn: How your internal wiring can impact your business growth and why it's so important to start improving your internal world before you work on your business The three internal inclinations that all high-achievers possess and how they help them perform at the highest level How to extract lessons from your failures and apply them to grow your private practice in the future Why stepping away from your business challenges can actually help you solve them The benefits of thinking like an outsider and inviting outsiders into your business Tips for overcoming ruts or creative blocks in our businesses and lives How to create boundaries and block time so that you can focus on your most important work and hit your private practice goals faster How taking imperfect action can be the fastest way to grow your business Get Started on Your Website Project If you're ready to elevate your online presence, reach more of your ideal clients, and grow your private practice, you can schedule a free 15-minute Clarity Call. During this call, we'll uncover the issues holding you back and start putting together a plan to help you reach your goals. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Joesanok.com Thursday is the New Friday (affiliate link) Free access to the Internal Inclinations Assessment (usually $49): use code TITNF to get it free About Joe Sanok Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and The Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 700 plus podcasts he has done over the last six years.

In this special episode of The Private Practice Elevation Podcast, I'm going to crack open the book on a subject I don't talk a lot about… myself! Over the years, I know I've shared bits and pieces of my story and how I started Create My Therapist Website and Private Practice Elevation. Especially how I helped my wife get her private practice online and get her ideal clients to her website. But I thought it would be fun to let you into all the little bits of it all and put all the pieces together from start to finish. I know for myself I find so much inspiration in other business owners' stories. There's so much we can learn from others' mistakes, highs and lows, and the lessons that they've learned from being in the trenches of building a business. When I started Create My Therapist Website as a blog back in 2016, I had no idea that nearly 6 years later I'd have a podcast and build a website design agency for therapists. Initially, I thought there would be more focus on online courses and webinars to help private practice owners DIY their websites. While I still do those things, I've learned that I enjoy working with fewer people to create a big impact in their business through the services we offer. But I never would have learned that if I hadn't started where I was. And a big part of who I am and what my business looks like comes from my introverted personality. I'm continuing to learn how to build a business that fuels my energy and plays to my strengths. Because when I'm at my best, our clients benefit! So in this episode, I'll talk a lot about what it means to me to be an introvert and how I used that strength in starting my business. Whether you've been a listener for a while or you're new to this community, I hope that by listening we'll get to know each other better and that you'll learn some valuable lessons you can apply to build your own business. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, we're going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful. Most therapists would agree that they need a website to market their private practice online and help them gain clients. The problem is that most private practice websites lack the proper pages and content to make a big impact on the business. And it's this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website. I see it often when I perform website audits or coaching calls… the website just doesn't have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results. So, let's talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You'll Learn: How to define what makes your website "successful" and how knowing this can help you make important decisions with your online marketing The content and pages that I recommend as a bare minimum for a therapy website in order for it to be effective A basic sitemap for a therapy website for those who are just getting started How to expand your sitemap over time in order to improve your search engine optimization and get more organic traffic in the future Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

Today's episode of The Private Practice Elevation Podcast is a step-by-step lesson on how to optimize any web page or blog post for SEO (search engine optimization). We'll be using our favorite WordPress plugin for SEO: Yoast SEO. For the many of you using WordPress for your private practice website, I know you've likely heard of this plugin or may even be using it yourself. But when we asked listeners of the podcast to send in their specific questions, a handful of folks asked about Yoast SEO. More accurately, "how do I get all the dots green in Yoast SEO?" If you don't know, Yoast SEO is one of the most popular plugins for WordPress to help you optimize your content so that Google (and your ideal clients) will know what your website is all about. It allows you to set your keyword and then analyze your content to make sure it's optimized correctly for that keyword so that it will hopefully show in Google search results. But sometimes it can be challenging or confusing to know how to edit your content so that Yoast SEO gives you the passing grade. So I'm going to take you through a real-life scenario where we'll optimize a web page on my wife's private practice website so that you can understand how we use Yoast SEO at Private Practice Elevation and the ways you can use it to improve your SEO. In This Episode, You'll Learn: Step by step how to use the Yoast SEO plugin You'll follow along as I optimize a real page on my wife's private practice website The most important factors for ranking a webpage well in Google search results The handful of places you should put your SEO keywords so that Google will know what your content is about This Episode Is Brought To You By Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: 80. What SEO Keywords Should I Use on My Private Practice Website? Yoast SEO Plugin Website

In this episode, you're going to learn how a break-in at one therapist's home led to an idea to create an app for keeping track of your continuing education certificates and requirements. Sounds like a good story, right?! Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing? Maybe you've got a big idea for something to create, but you're not sure what the next step is or where to begin. The thing is, many people have "big" ideas all the time. I know I do! But it's what you do with those ideas and the baby steps you take that make all the difference. Today's conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind. Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it's time for your license renewal. From seeing what my wife goes through to keep up with her continuing education documentation, I KNOW this app will help many! In our conversation, she shares all about how she got the idea for this app and how she worked with a team to bring it to life. In This Episode, You'll Learn: The most important thing you can do to validate your big idea before taking the steps to build it How a break-in at one therapist's home led to the creation of an app that will help thousands Some of the steps involved with working with a team to create an app and bring a vision to life The challenges you may face and things you need to think through when creating an app that other people will use What the CE Hub app is and the different features that will help you keep track of your continuing education certificates Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: CE Hub Website CE Hub Facebook

In this episode, you're going to learn how a break-in at one therapist's home led to an idea to create an app for keeping track of your continuing education certificates and requirements. Sounds like a good story, right?! Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing? Maybe you've got a big idea for something to create, but you're not sure what the next step is or where to begin. The thing is, many people have "big" ideas all the time. I know I do! But it's what you do with those ideas and the baby steps you take that make all the difference. Today's conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind. Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it's time for your license renewal. From seeing what my wife goes through to keep up with her continuing education documentation, I KNOW this app will help many! In our conversation, she shares all about how she got the idea for this app and how she worked with a team to bring it to life. In This Episode, You'll Learn: The most important thing you can do to validate your big idea before taking the steps to build it How a break-in at one therapist's home led to the creation of an app that will help thousands Some of the steps involved with working with a team to create an app and bring a vision to life The challenges you may face and things you need to think through when creating an app that other people will use What the CE Hub app is and the different features that will help you keep track of your continuing education certificates Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: CE Hub Website CE Hub Facebook

In this episode of The Private Practice Elevation Podcast, I'm going to share my insights on how long you should expect a website design project to take. Over the years, I've spoken to many private practice owners who are interested in getting started on their therapy website - they're excited to reach their ideal clients and start getting some visibility. But the conversation comes to a rather quick end when they tell me that they were hoping to launch their website in about a month. Now, I believe your website is the most important part of your online marketing and can make all the difference in you actually reaching the goals you have for your business. If your goal is only "get the website live", well there are plenty of freelancers out there who I'm sure could help you do that quickly. But if you've got many goals that you're looking to reach in the next 1 - 3 years, then your project may not be as simple as just getting a website up on the internet. And when you take your goals into account, set a strategy that fuels the decisions you make surrounding your website and content… well, that takes time. So join me as I share more about our website design process here at Private Practice Elevation so you can understand how long it takes to create a private practice website that is strategically built for your business. I'll take you behind the scenes of the different stages to help you understand how long a website project typically takes. In This Episode, You'll Learn: The different phases your therapy website project will go through on the way from onboarding to launch How long each of those project phases will take and what to expect from them Go behind the scenes of Private Practice Elevation as I share how we schedule our website projects and why Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you're going to learn about tips and an exciting new website that will help you decorate your therapy office so that it's professional, calm and functional. One of the challenges of private practice is getting your office space furnished and decorated in a way that's functional for you and helps your clients feel comfortable and at ease. I remember when my wife got her first space with multiple offices a few years ago. The time it took to find the right furniture, choose complementary colors and decor and put it all together. It's a lot of work! In this episode, I speak with Alison Pidgeon, who has created a website and service called TheraSuite, to help with all these challenges. From the TheraSuite website: TheraSuite provides professionally developed style boards that were created with a therapy office in mind. Their interior designers seek out the best therapy office furnishings– like soundless clocks, art that functions as sound panels, and more– that enhances the space in which the therapeutic work happens. You've got the option to work with an interior designer or purchase style boards with all the links to the decor and furniture to help you put your office together. If you've struggled to create that dream therapy office space or need some inspiration for that future space you're putting together, you're going to love my conversation with Alison. In This Episode, You'll Learn: How Alison successfully manages the running of her 4 businesses so that she can balance her responsibilities and life The challenges of decorating a therapy office so that it's functional and looks great How Alison got the idea for Thera-suite and the steps she took to bring her idea to life How TheraSuite can help you DIY your interior decorating of your therapy office The best places you can shop at for furniture and decor for your therapy office What type of decor works best to help your clients feel calm when they're in your therapy office Ideal colors for your therapy office Other tips and things to think about when decorating your private practice office Receive $20 off TheraSuite with the coupon code "launch20" (Expires June 2022) Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: https://thera-suite.com Wayfair.com Havenly.com About Alison Pidgeon Alison Pidgeon, MA, LPC, is the founder and CEO of Move Forward Counseling LLC, a group practice in Lancaster County, PA. She currently has 16 employees and 3 locations. In addition, she works as a business consultant for Practice of the Practice where she specializes in helping therapists transition from a solo business to a group practice. She also founded a virtual assistant company called Move Forward Virtual Assistants LLC, which specializes in providing well trained VA's for therapy practices.

In this episode of The Private Practice Elevation Podcast, we will discuss each area of SEO so you know exactly what you need to do when optimizing for SEO. SEO is an important part of any online marketing strategy. SEO stands for search engine optimization, and it's the process of optimizing your website to rank higher in search engines like Google. SEO encompasses four main areas: technical SEO, foundational content, on-page SEO, and off-page SEO. The goal is to get your site ranking high in search results so that you can drive more traffic to your website and increase revenue! But most therapists get easily overwhelmed by all that goes into proper search engine optimization of their private practice website. And it's true, there is a lot! But with all the tasks and things to keep in mind, we actually find just 4 critical parts (or categories) to SEO. Listen up as I break down the 4 pillars of great SEO. Links mentioned in this episode: 90. How to Create A SEO Strategy For Your Private Practice 19. On-Page SEO: 5 Things You Can Do Now To Boost Your Google Rank The 4 Crucial Parts of Successful SEO Technical SEO Technical SEO is the first area of SEO that you need to focus on. This is the process of optimizing your website's code and structure so that it's as search-engine-friendly as possible. There are a few things you can do to optimize your site technically, including installing an SEO plugin like Yoast SEO, setting up 301 redirects, and creating an XML sitemap. Foundational Content Foundational content is the next area of SEO that you need to focus on. This is the content on your website that provides a strong foundation for your SEO efforts. This content includes things like your site's About Us page, its blog, and its service pages. You need to make sure this content is high-quality and keyword-rich so that it can help you rank in search engines. You'll want to build a single web page for each service you provide in your private practice. If your business is more complex, this could be multiple pages. You should include information about what you offer, who it's best suited for, and why the customer would benefit On-page SEO On-page SEO is the third area of SEO that you need to focus on. On-page SEO includes all the SEO elements on the page where they're found (the "on-" part). When optimizing for on-page SEO, you want to make sure everything aligns with what Google wants so when it crawls your website, it sees all of these things as positive signals. This means using keywords throughout the text while keeping an eye out for keyword density or making sure there are no spelling mistakes. On-page SEO is important because this is how you'll get your website ranking high in search engine results pages (SERPs). This includes optimizing your website's title tags, meta descriptions, header tags, images, and other elements for SEO. On-page SEO can be tricky because there are so many factors you need to consider. But if you do it correctly, you can see a big boost in your search engine rankings! Off-Page SEO Off-page SEO is the final area of SEO that you need to focus on. This includes all the activities you do outside of your website to help improve your SEO. The main component of off-page SEO is link building, which is when you get other websites to link back to yours. You can do this by creating valuable content that others will want to share, reaching out to other bloggers and website owners, and participating in online communities. Off-page SEO isn't as important as technical SEO or on-page SEO, but it's still an essential part of any successful SEO strategy. It can be extremely valuable because it will help you build up authority outside of your website, which can help boost its rankings. Conclusion In order to be successful with SEO for your private practice website, there are 4 main things you need to keep in mind. These include technical SEO, foundational content, on-page SEO and off-page SEO. If you're a therapist who wants help navigating the complex world of web marketing but don't know where to start, schedule a clarity call today. Our team is ready and waiting to partner with therapists like you as we work through all aspects of digital marketing from strategy development to execution. We can also provide an analysis of your current site's performance so that we have data points against which we can measure our progress towards improving its rankings by using these key principles. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about t

In this episode of The Private Practice Elevation Podcast you're going to learn the reasons why it's so important to work on your visual brand before you build or redesign a website for your private practice. This topic is something near and dear to my own heart, since it's something that comes up regularly with the website design projects we work on. Oftentimes, clients will hire us to create the website of their dreams… and that's truly what we always aim to do. Except, many clients do not have a clear vision of what design elements their website needs in order to quickly and accurately communicate to their potential clients what therapy with them is like. So we work with our clients to uncover things like which fonts, colors, tones and photos would really speak to their clients and help them identify with their brand. But honestly, the most successful projects and the happiest clients are the ones that have done that work up front, before website design even begins. You may think that the term "branding" just means having a cool logo, but as you'll hear in this episode, there's so much more that goes into a brand for your private practice. To help us unpack the topic of branding and what to do before you build your website, I'm chatting with Kimberly and Justin Slagle from Practicery. If you've got any plans in the near future to build or redesign your therapy website, you'll want to give this a listen! In This Episode, You'll Learn: What a visual brand is and is not The key elements that can make up a visual brand for your private practice The questions you need to answer about yourself, your business and your clients to help you begin creating your visual brand Tips and tools to help you find inspiration and discover your visual brand Things you can do to make sure your website design has what they need to create a website that truly represents your therapy practice Links mentioned in this episode: practicery.com Therapists Who Brand Facebook group Designspiration About Practicery (Kimberly & Justin Slagle) Practicery is a graphic design company that specializes in custom visual branding and Squarespace websites for therapists. Their combined experience in design, marketing, and the mental health field are perfectly aligned to help you create a look and feel for your business that will showcase your authentic style, expertise, and make your ideal client not only say, "I've found the one!" but feel it from the second they interact with your brand. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation podcast, you're going to learn what it means to be deeply rested and wildly successful. I know we have many introverts out there listening to this podcast, and this one is especially for you. As an introverted person myself, I was super excited to have this conversation with Maegen Megginson. So much of the world's systems tell us that in order to be successful, we must hustle, grind it out, and sacrifice our rest and peace. But what if there was a way to be wildly successful in your private practice and business without giving up the things that bring you joy and leave you filled with energy, rather than depleted? Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses. After nearly burning out, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. Listen in as two introverts share their past and current struggles and successes with building businesses that fit their personality. In This Episode, You'll Learn: What it means to be "deeply rested and wildly successful" and how your definition of these terms can help guide you toward the life you want to live How to overcome the "arbitrary thirst for 'more'" so you can can discover where it is you actually want to go and what you want to achieve How setting personal goals for rest can impact your business How to set goals that are in line with your introverted personality so that you can grow your business and get the rest you need How to retrain your brain to focus on rest How to increase your self-compassion so you can stay focused on your work instead of comparing yourself to your colleagues The challenge with social media and how it can detract from the goals you have from your business - plus how to deal with it Free Download: Grow Your Business Without Burning Out Download Maegan's free guide to learn from her mistakes so you can expand your services with ease, energy, and really big profits. Click Here Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Maegan Megginson's Website Digital Minimalism: Choosing a Focused Life in a Noisy World (affiliate link) Self-Compassion: The Proven Power of Being Kind to Yourself by Kristin Neff (affiliate link) About Maegan Megginson Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses. After years of struggling with overwhelm and burnout, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. She believes the key to happiness is to design your business to serve you first and your clients second – only then will you discover how to become deeply rested and wildly successful.

In this episode of The Private Practice Elevation Podcast you're going to learn 7 simple things you can do to help you get more conversions from your website. Your private practice website exists to help you grow your business, right? The problem is that many websites are not built with conversions in mind. It's not as simple as just having a phone number on your website… but it's also not rocket science either. If you're curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.

In this podcast episode you'll learn the do's and don'ts of organizing your website content for your ideal clients. When it comes to creating content for your services and specialties, one issue comes up time and again. So we'll also be answering the age-old question, "is it ok to have multiple ideal clients?". Listen to this quick episode for my answer to these questions so that you can make sure your website reaches the clients you love.

In his new book, Thursday Is The New Friday, Joe Sanok challenges our acceptance of what the typical workweek is and teaches us how to get more done in less time. In Thursday is the New Friday, author Joe offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire. If you're feeling burned out and in need of a fresh take on your work schedule so you can get more rest, listen to this episode.

In this podcast episode, you'll learn how to ensure your WordPress website is properly maintained so that you can keep it safe, operational, and working it's best to get you clients. The trouble is that most therapists consider their WordPress website to be "set it and forget it". Or they don't understand what maintenance tasks they should be performing. So, in this episode we'll give you a weekly, monthly and yearly schedule of tasks you can be doing in order to keep your website functioning well and always available for business.

In this episode, you'll learn 3 reasons why investing in SEO for your therapy practice is often a better investment than paid advertising. The simple math shows that as traffic increases, some of that traffic will reach out to you about your services, and some of those leads will turn into clients. That's exactly why traffic-building is a big part of our process here at Private Practice Elevation. In this episode we'll discuss the pros and cons of both strategies and why SEO is a fantastic long-term investment into your business.

In this podcast episode you're going to learn 7 things you can do to increase the loading speed of your website. The speed of your website matters a lot. So much so that a study showed that just a two-second delay in page speed can increase bounce rates by 103%. The problem with increasing your website speed is that you can get into some pretty technical territory so it may be confusing or difficult to even begin making improvements. But in this episode of The Private Practice Elevation Podcast, I'm going to share 7 things you can do that don't require a degree in website development. If you've been unhappy with your website's speed, listen up for some ways to improve it.

In this podcast episode you're going to learn how to step into your entrepreneur role so that you can launch new income streams and create the impact you've been dreaming about. Dr. Christie Kederian has an extensive career as a professional matchmaker and relationship expert for eHarmony and Match.com affiliate company, Christie has helped thousands of people create lives they love and find love they deserve. Dr. Christie is also an experienced marriage and family therapist, and a professional speaker, providing trainings with the California Association of Marriage and Family Therapists. She's built multiple businesses and successfully added new income streams to her career and I'm super excited for you to learn more about how you can do the same.

In this episode of The Private Practice Elevation Podcast I'll give you 5 important questions you can ask before hiring a website design agency for your private practice. Your online presence is one of the best investments you can make when you're marketing your therapy practice. The trouble is, many therapists don't know the right questions to ask. So, in this episode, I'm putting myself on the other side of the table and thinking about what I'd want to know if I was hiring someone to design a website for my business. Listen in, take notes, and use these questions to help facilitate your conversations when talking with a therapy website design company.

In this episode you're going to learn how to create an SEO strategy for your own private practice website. Search engine optimization (SEO) is becoming one of my favorite topics. I love how practical it is and the results that can happen in your therapy practice when your ideal clients can find you on Google. The problem with SEO is that it is SUCH a big topic. But if you have a website and want to attract more of your clients to it, you've got to at least understand the basics of SEO and how to apply it to your business. That's why, in this episode, I'm giving you a 3-step formula to craft your own SEO strategy and start getting more traffic to your website.

In this week's podcast episode, you're going to learn how to step into leadership so that you can scale your business and lead your team well. I know many of you that listen to this podcast are either leading a group practice, in the process of shifting to a group practice model, or plan to in the future. In doing so there are likely many roles that you're already playing in your therapy practice and maybe even more that you'll play in the future. But probably the most important role that will have the biggest impact on the growth of your business is that of a leader. To help us embrace our inner leader and do it in an authentic way, we're talking with Katie Vernoy. Katie is the co-founder and co-host for the Therapy Reimagined Conference and the Modern Therapist's Survival Guide podcast. Listen in now!

In this week's Encore Episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't. So listen is as we go through some key metrics that you'll want to know in order to help you decide whether investing in your online presence makes sense for you.

I've had a ton of great guests and great podcast episodes, but this is by far my favorite episode! That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. In this week's episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife's 8-year private practice journey from zero clients to a successful practice.

In this Encore Episode you'll learn how to find the right SEO keywords to use on your private practice website. This is step one of helping your clients find you in search engines. If you don't know which keywords are "good" ones, then you won't know what type of content you need to create.. So this episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Check it out now!

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. Like any service that you invest in for your business, your hosting company should serve YOU and empower you to focus more on your business and make it easier for you to succeed. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week's episode!

In today's Encore Episode of the Private Practice Elevation Podcast, we're discussing how to build an online group therapy practice. Many therapists have heard of the business model of a group practice. It's a great model that takes a lot of work. But usually, when we think of group practices, we think of a group of people in one physical location. Well, today we're talking with Dr. Lisa Lovelace, founder of Synergy eTherapy, a group practice that has been solely online since starting in 2016. Today, Lisa's group practice has 12 clinicians and is serving clients in 14 states. If you're curious in creating an online group therapy practice, I know this episode will be helpful to you.

In this week's Encore Episode, I'm going to give you an overview of an entire online-marketing strategy that you can use to guide you as you grow your private practice. As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. So, this episode will be the first of a 4-part series breaking down what I call "The Online Marketing Summit" to help you know what to focus on and when.

In this week's Encore Episode, we're talking with a very special guest: Maureen Werrbach from The Group Practice Exchange. Maureen helps healthcare owners successfully start and scale their businesses, so that they can have a larger impact on their communities. She is also the owner of a group practice in Chicago, Urban Wellness, where she employs 40 of her own clinical staff. So, Maureen knows a thing or two about scaling a private practice and leading a team of clinicians that share her vision for her business. If you want some key lessons to help you can start and continue to grow your own group practice, listen up!

In this episode you're going to learn how it's actually possible to know exactly what will make the biggest impact in growing your private practice. You didn't go to business school (probably) and it can feel nearly impossible to know what you need to focus on to grow your therapy practice. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to run and grow a successful private practice. That's what Kasey Compton, author of the book Fix This Next for Healthcare Providers, wants you to know. Join me in our conversation as we unpack the why behind her book and how it's going to help you gain more business confidence and create a plan for growth.

Is it more important that your private practice website be optimized for search engines or is it more important that your website looks great? Many people think that SEO and great design are mutually exclusive. If you want your website to look stunning, well, you'll have to give up on SEO. But you need SEO in order for your clients to find you, right? In this week's Encore Episode of the Private Practice Elevation Podcast, we're going to get to the bottom of the relationship between SEO and website design and usability.

Today's episode of the Private Practice Elevation podcast is going to be right to the point. In this episode, we're going to talk about 5 simple things you need to have on your therapy website in order to get more clients. Many therapists build a website and put a lot of time and effort into it, only to wonder why it's not actually getting them any clients. They think, "if I build it, they'll come, right?" Not always. In this episode, I'll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

This week we are kicking off a series of Encore Episodes! As we ramp up for an awesome fall, we will share some of our listener's favorite episodes. First up, we are hoping you enjoy this conversation with our client, Kayla Reilly! In this episode, you'll learn how you can make the shift from working in your private practice to operating as a business owner and CEO of a group practice. Kayla shares what's worked for her (and hasn't worked) to help her grow her private practice and make the shift to business owner and leader of a great team.

In this week's episode you'll learn how you can leverage content marketing for your private practice to increase your authority and reach more of your ideal clients. Many therapists and private practice owners have heard of content marketing. To help us answer all of our questions and unpack all things content marketing, we're going to chat with Michael Fulwiler. Michael is the former CMO of the Gottman Institute and brings over 10 years of content marketing experience to the table. Now he's helping therapists level up their marketing and become more educated about how to market a private practice successfully!

There are a lot of people out there who are jumping on the coaching bandwagon. Some good. Some… maybe not. But the truth is that no one is more qualified to become a coach than mental health therapists. As you'll see in my conversation with our guest, Katie Read, therapists are already coaching! Katie has a beyond impressive resume and tons of experience, but currently, she's obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work they're called to do. If you've ever felt like there's got to be more than one-on-one therapy and you're ready to make a big impact in the world… this one's for you!

Your homepage is often the most visited page on your website. But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients. So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert them to a new client? This short episode is packed with simple tips and things you can do today to improve the homepage on your therapy website.

In this episode of The Private Practice Elevation Podcast, you'll learn how having a digital product to offer your potential clients can help you drive more traffic to your website. You may have heard these terms before: downloadable freebie, a lead magnet, or a free opt-in. To help us understand how you can use digital products to create more referral traffic to your website, we've got Lisa M. Noble from Vivid Visual Solutions as our guest. Lisa is a brand strategist and web designer who works with female therapists and entrepreneurs who are eager to build and grow their client loads. Listen in now!

In this episode we're going to break down Googles coming update called Core Web Vitals and what you need to know to keep your website competitive when it comes to SEO. Google is always making changes to their algorithm. It's something that happens almost weekly to make search results even more useful for visitors. But every so often they make bigger updates that include new ranking factors. Google has announced that in 2021 they will be making updates to their algorithm to include what they call "Core Web Vitals". So, what the heck does that mean and how will impact your website? Well, Core Web Vitals are basically what Google is now considering as vital to providing a good experience to users of your website. This way, they're showing Google users only the best websites out there. Listen up as I explain what Core Web Vitals is and it means for the SEO of your private practice website.

One of the first questions I ask therapists when discussing SEO strategy for their therapy practice is "what keywords do you want to rank for." Many therapists just aren't sure what keywords they should be using on their website and this is step one of helping your clients find you in search engines. So let's talk about it! This episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Listen in now!

As with any platform out there, there are best practices for using YouTube depending on the end goal you have in mind with your online marketing. But, as you'll learn in my conversation with Dr. Marie Fang, there's a way to use YouTube in your therapy practice and that's different than if you wanted to use YouTube to reach a broader audience and grow some passive income. Dr. Marie gives us the inside strategies on both… So if you're wondering why and how to use YouTube to connect with your therapy clients or reach more people for that side hustle you've been thinking about, listen up!