Private Practice Elevation with Daniel Fava

In this episode of The Private Practice Elevation Podcast, we're going to unpack everything you need to know about Managed WordPress hosting. If you have a therapy website built on WordPress, or you're looking to create one, you probably know that website hosting is something that's needed to make that happen. Website hosting is what allows you to make your website accessible on the Internet. A hosting service provides the technologies and support needed for the website to be viewed on the Internet. It's where you store your website files so the world can see it. But if you've had a WordPress website for a few years, you've probably already seen that not all hosting is created equal. When they're just starting out with their first website, most folks will choose a hosting provider based on price alone. You may think that hosting is just a place to stick your website files, so the cheapest one should be fine, but that's not the case. And after working with therapists for many years, I've heard some fairly horrific tales about how certain hosting providers couldn't give clear answers to support questions, tried to upsell additional services when running into issues, or kept their clients on hold for hours on end during support calls. So, in order to make sure you're getting the most out of your hosting, and help you find a quality service that will serve your private practice for years to come, let's unpack the hosting options available to you. Typically you have two options for hosting: shared hosting and managed WordPress hosting. And managed WordPress hosting is my recommendation for your private practice website. Managed hosting can bring a whole host of benefits to your website, including lightning-fast performance, top-notch security, and rock-solid reliability. And, unlike traditional hosting, managed hosting takes care of all the techy stuff for you, so you can focus on what you do best - running your practice. If you're planning on building a WordPress website or have a current hosting provider you haven't quite enjoyed, this episode will help you understand your options and find a trustworthy place to host your website. In This Episode, You'll Learn: The difference between shared hosting and Managed WordPress hosting What is Shared Website hosting What is Managed WordPress hosting? The benefits of Managed WordPress hosting My recommendation for Managed WordPress hosting and why

In this episode of The Private Practice Elevation Podcast, you're going to learn about some of the benefits of podcasting and how a podcast can be a huge asset to your business. Not only that, but a podcast can help you create a positive impact in your community and even the world. In 2021 over 82 million people said that they listened to podcasts. This number is estimated to rise even further, reaching over 100 million listeners in 2024. (Statista) This means that your ideal clients or the population you feel called to make an impact with are likely already listening to podcasts. But there are many ways to reach your audience, podcasting being just one of them. While podcasting may not be for everyone, I know many of you feel you have a voice and are thinking about what it would be like to have your own podcast. So what are some of the things you need to think about when starting a podcast? And what benefits can a podcast have on your business and your impact? Today we're talking with my long-time friend, Gordon Brewer, all about podcasting. Gordon hosts a successful podcast, The Practice of Therapy, and he currently has over 200 episodes under his belt. He's been able to use this podcast to provide valuable resources for the mental health community, network with other influencers, and create new streams of income. In our conversation, Gordon takes us back to when he first had the idea to start a podcast and walks us through some of his own reasons for starting a podcast and some of the challenges he's had along the way. In This Episode, You'll Learn: Gordon's story from starting the Practice of Therapy website to launching and growing a podcast The benefits and drawbacks of blogging in your marketing and how it differs from podcasting How podcasting can help you reach more of your ideal client by networking with other podcasters and influencers How podcasting can help you get more SEO traffic to your website What are some of the basic necessities in order to start a podcast Some of the challenges Gordon faced while starting and growing his podcast and how he overcame them

In this episode, you're going to learn 6 things that may be killing your website's page speed and how to fix them. The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy. But when your website isn't performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step. And Google has also let us know that page speed is one of the top ranking factors for websites. So if your website is slow, it could mean an impact on your SEO and a loss in organic traffic from search engines. How can you tell whether your website loads slowly (aside from just looking at it) and what the main issues are that are impacting your page speed? Let's discuss 6 things that may slow your website down and how to fix them. In This Episode, You'll Learn: How to test your website page speed and the tools you can use The importance of choosing a quality hosting provider How to optimize images and WordPress plugins Recommendations for hosting and WordPress themes Key Takeaways: 6 Things Killing Your Website Page Speed & How To Fix Them Page Speed Impacts your Google Ranking Having a fast website is important for many reasons, and optimizing it for SEO is one of them. SEO, or search engine optimization, is the process of improving a website's visibility in search engine results. This is done by making sure the website is optimized for the specific keywords that people are likely to search for. People want to find what they're looking for quickly, and a slow website can deter them from staying on the page. As Daniel Fava, the host of the Private Practice Elevation Podcast, says, "In today's day and age, people like things fast, we like things loading quick, we want to get to the information that we're searching for as quickly as possible." Google also takes page speed into consideration when ranking websites. If a website takes longer than three seconds to load, it can lose up to 32% of its page visitors. This can significantly affect the website's ranking, making it difficult for potential customers to find. Google's Page Speed Insights tool can be used to check a website's loading speed and determine if it needs to be optimized. At Private Practice Elevation, they offer WordPress website care plans where they look after your website and make sure it's running smoothly. Their Trekker care plan includes speed optimization, where they will make sure your website is running as quickly as possible. This is an important service for those who want to make sure their website is running optimally and that their SEO is as good as it can be. In conclusion, optimizing a website for SEO is important for those who want their website to be visible in search engine results. Google takes page speed into consideration when ranking websites, so it's important to make sure your website is loading quickly. Choose quality hosting services. One of the most important ways to improve your page speed is to choose quality hosting services. When it comes to web hosting, it's important to choose a plan that is suited to the complexity of your website. If you have a complex website, you may need to invest in a more expensive hosting plan. There are hundreds of web hosting plans to choose from, so it's important to do your research and choose the one that best fits your needs. It's also important to consider managed WordPress hosting if you're using WordPress. Managed WordPress hosting is more secure and can help improve your website's page speed. It also comes with additional features such as automatic backups and updates, which can help save you time and money. Finally, it's important to consider customer service when choosing a hosting provider. Good customer service is essential if you ever encounter any issues with your website. Make sure to read reviews and ask questions before committing to a hosting provider. Overall, choosing quality hosting services is an important step in optimizing a website for page speed. Investing in a good hosting plan can save you time, money, and frustration in the long run. Make sure to do your research and choose a hosting provider that meets your needs. Optimize Images and Files Additionally, optimizing images is a must for any website. Having high-quality images can attract more viewers, but unoptimized images can drastically slow down page speed. To avoid this, it's important to use JPEG files instead of other formats, compress images to make them smaller, and avoid images that are one megabyte or larger. There are several tools available online that can help you compress images without sacrificing quality. Thirdly, too many plugins can also slow down page speed. Plugins are useful for adding functionality to a website, but they can also add hefty files that slow down loading time. It's important to only use the essential plugin

In this episode of The Private Practice Elevation Podcast, you're going to learn how clinical support can help you prevent burnout in your life. Whether you've experienced burnout in your past, feel like you're on the edge of it now, or have moved past burnout, you're going to learn some great tips to help you - no matter where you're at on your journey. Most people think that just rest is the key to avoiding burnout. While rest is important, it's so much more than just a work-life balance. There are some key activities that you can do to help you avoid burnout altogether. And our guest today suggests that you begin NOW, even if you don't feel burnout at the moment. To help us understand more about burnout and how clinical support can specifically help you overcome or avoid burnout altogether, we're chatting with Shannon Heers Shannon Heers is a therapist, Approved Clinical Supervisor, and founder of Firelight Supervision. Firelight Supervision provides clinical supervision to counselors and social workers pursuing licensure, as well as clinical consultation for post-licensure professional growth and development. Because of the supervision work Shannon and her team do with so many clients, she's got a wealth of experience and wisdom when it comes to burnout. In This Episode, You'll Learn: What burnout looks like, including details from Shannon's own burnout story Why it's so important to have a burnout prevention plan even if you don't feel burnt out now Activities that you can do daily, weekly, monthly, and yearly in order to prevent burnout Why community is so powerful and the ways it helps you avoid burnout

In this podcast episode, you're going to learn some of the most important aspects of creating effective social media content that will engage your ideal clients and start conversations. Now, you may be wondering how social media marketing works when it comes to ethics… Don't worry, our conversation has that one covered. But the main issue is that using social media for lead generation for therapy is ethically frowned upon. Not so with coaching services though! So how can you add coaching to your therapy practice and open a whole new world of potential with your social marketing - and really all your marketing? I know from my conversations with many therapists that social media is often a love-hate relationship, with the majority of people hating it. I myself have backed down from social media for a while due to my own fatigue and, to be honest, lack of understanding of how to make it all work. So to help us iron this stuff out, answer the big questions about using social media ethically, and start getting results from this avenue of marketing, is our guest, Carly Hill. I first began following Carly on Instagram because I was so impressed with her content and her consistency. I knew she was doing it well and I wanted to learn from her. So I'm super excited to have her on the Private Practice Elevation Podcast and pick her brain. Carly is an LCSW and business strategist for clinicians. She specializes in helping overworked and underpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams. In This Episode, You'll Learn: The ONE THING you need to understand in order to be successful with social media marketing The subtle difference between marketing/social media for a therapy practice vs a coaching business Using social media for lead generation for coaching vs therapy-ethics Why conversations are more important than likes and followers How to use the Pain-Agitate-Solve copywriting framework to craft any social post that will stop your ideal client in their scroll and get them to take action How to provide value to your audience and develop your like, know, and trust factor Why you shouldn't be afraid to promote your offer and services How to keep things simple and just get started with social media marketing Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Carly Hill Coaching Therapist To Coach Accelerator Facebook Group Carly on Instagram About Carly Hill Carly Hill is an LCSW and business strategist for clinicians. She specializes in helping overworked and underpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams. She helps clinicians break free out of the 1:1 model to leverage their time, get paid for their knowledge, and live a life of true freedom. She helps clinicians to find their coaching niche, develop their high ticket offer, and organically call in their ideal clients easily and effortlessly using her unique modern marketing masterplan. How To Create Effective Social Media Content: Key Takeaways Start with a system. Do you have a love-hate relationship with social media marketing? It can be overwhelming, especially when we don't have a system in place to help us manage it. Today, we're talking with Carly Hill, an LCSW and business strategist for clinicians, about how to create effective social media content. Carly Hill specializes in helping overworked and unpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams. She helps clinicians break free out of the one-to-one model to leverage their time, get paid for their knowledge, and live a life of true freedom. Carly helps clinicians to find their coaching niche, develop their high ticket offer, and organically call in their ideal clients easily and effortlessly using her unique modern marketing master plan. When it comes to social media, Carly recommends starting with a system. Having a system in place will make it easier to post consistently on social media. It can also help you to stay organized and make sure that you're not overwhelmed by the task of creating content. She suggests starting with a platform that you enjoy, like Instagram. Instagram is simpler and more fun than other platforms like Facebook. It's also easier to manage and can help you get started on social media marketing. Once you've chosen a platform, it'

In this episode of The Private Practice Elevation Podcast, you're going to learn 5 simple things you can do to optimize your Google Business Profile and maximize your local SEO potential. Local SEO involves the steps you can take to make sure that when potential clients are searching for therapy services in your area your website and practice come up in the search engines. For example, if you offer couples therapy and are located in Atlanta, you want your website to come up when clients type "Couples therapy" in a search engine, while they are located in Atlanta. Google looks for local signals, such as business directories to get a better understanding of where your private practice is located. At the heart of this local SEO ecosystem is your Google Business Profile. While setting up a Google Business Profile is often the first thing therapists do when opening their private practice, these profiles are often not optimized. So we're going to go over 5 simple things you can do to optimize your profile. Whether you don't have a Google Business Profile already, or have one set up that you need to revisit to improve your local SEO, this episode will give you some simple steps to help. Download the Free Google Business Listing Optimization Checklist Get on the Waiting List for the Next Class of Our SEO Training Group! On January 30, 2023, I'm opening the doors to our SEO Basecamp Live Training Group. This will be an online course and small group live training over the course of 9 weeks to help you create and implement and simple SEO strategy for your private practice. To be the first to get access (and at a discount!), join our waiting list here. Links mentioned in this episode: Google Business Profile SEO Basecamp Live Training Group Episode 18. What is Local SEO and how Can You Use it in Your Private Practice? Episode 78. Google My Business For Therapists: 7 Tips To Optimize Your Listing with Craig Alsup Blog Post: A Guide to Optimizing a Google Business Profile for Private Practice

This week on The Private Practice Elevation Podcast, we're talking all about how to use podcast appearances to market your private practice. If you've been listening to the podcast for some time, you've likely heard that I'm a big fan of being featured on other podcasts as a way to market your business. And for many reasons. The first is that it is a way to reach your ideal audience in a way that you couldn't on your own. It's also a way to get high-quality links from other websites that link back to yours, which has a HUGE impact on your SEO (search engine optimization). Not to mention, it makes you look like an expert in your potential client's eyes. But it can be pretty daunting to put yourself out there and try to book an interview on a podcast you'd like to be a guest on. And so many private practice owners don't do it and miss out on the marketing opportunities that go along with podcasting. To help you overcome these hurdles and get started using podcast appearances in your marketing, we're talking to Lisa Mustard. Lisa Mustard is an LMFT and Coach in South Carolina and the host of a podcast called The Therapy Show with Lisa Mustard - a convenient and fun way for Talk Therapists to earn Continuing Education contact hours. In This Episode, You'll Learn: The most important thing to do before you reach out to a podcast host about being featured on their podcast How to find the right podcasts to be featured on that will help you reach more of your ideal audience Tips for reaching out to podcast hosts so that you can be interviewed on their podcast How to get the most out of your podcast features and use them in your marketing to drive traffic, improve SEO, and increase your authority How being featured on podcasts can improve your conversion rates by increasing your like, know, and trust factor Tips for when you feel like interviews maybe didn't go as great as you had hoped and how to keep working at it Check out my interview on Lisa's podcast, The Therapy Show about "The Four Mountains of SEO" Create Your SEO Strategy With Me In Our SEO Basecamp Live Training Group SEO Basecamp Live is a 9-week, small group training, consisting of video training and live implementation classes. Over the course of 9 weeks, I'll give you access to the exact SEO process that we use at Private Practice Elevation to help our clients set up the foundational SEO elements that will get them more organic traffic and clients. Here's What's Included: 7 modules with video training 9 live weekly "Implementation Calls" A private community group An SEO Workbook SEO Copy templates If you want a roadmap that shows you where your SEO stands right NOW and how to get to where you want it to be, this is it. Learn more about SEO Basecamp Live About Lisa Mustard Lisa Mustard is an LMFT and Coach in South Carolina. Wife to Billy and mom to 2 girls, she has been practicing since 2006 and has worked with a military branch for the past 10 years. 3 years ago, she decided to start a podcast after sitting in a conference for 2 days straight. (I'll share more of that story in the episode if that's ok.) She creates continuing education for therapists via podcasting...aka podcourses. She also works with women experiencing midlife struggles. When not seeing clients or working on her podcast, she chauffeurs her daughters to volleyball practice and games, hits up the gym, or explores the gorgeous South Carolina hiking trails with her husband. Links mentioned in this episode: The Therapy Show with Lisa Mustard http://lisamustard.com Lisa on Instagram Get a FREE NBCC Approved Continuing Education Contact Hour The PsychCraft Podcast Network Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! This Episode Is Brought to You By Managed WordPress Hosting by Flywheel If you're looking for a hosting company that will not only host your website but also supports you with some of the best customer support I've ever received, then Flywheel is for you. We've partnered with Flywheel to host all of our clients' WordPress websites because their speed, security, and extremely responsive customer service is the best in the business. Learn more about hosting with Flywheel (affiliate link)

In this bonus episode of The Private Practice Elevation Podcast, we discuss some exciting news - we've got a new website design package specifically designed for therapists just starting out in their online marketing journey. The goal of Private Practice Elevation is to help you elevate your online presence, no matter what level your private practice is currently in. But what if you find yourself at those lower elevations, where you're looking to establish your business online and create some momentum? You need a foundation - a place where potential clients can find you and where you can send your referral sources as you build those relationships. In an attempt to save some money, most people turn to DIY platforms like Wix and Squarespace to get their business online. While that can be a great starting place to generate some clients, it often comes with a cost… Those DIY websites look, well, DIY. This could mean missed opportunities plus time and money wasted as you try and learn website design yourself. You need a great website that won't be a distraction as you build and grow your business. That's why we've created a new website package - The Website Basecamp Package. To help therapists on a budget create a website that can be a foundation for their online marketing and get the ongoing website support they need for growth. Listen up to learn more about why we created this package, what's included, and how it works. In this Episode You'll Learn: The trouble with DIY therapist websites and I don't recommend that route Why we created this new website design package How the process works The importance of website care and support What's included in the Website Basecamp Package Join The Website Basecamp Package Waitlist Be one of the first to know when we're accepting applications for our newest website package. We'll be limiting this package to only a few projects so we can work closely with our clients through this new process. Join the waitlist here >> Links mentioned in this episode: Preview the Website Basecamp Package template website here Learn more about what's included in this package

In this episode of The Private Practice Elevation Podcast, we're going to talk about the most important things you need to know before you start a faith-based therapy practice. I know many therapists that want to integrate their faith into the work that they do - both clinically and in how they run their practice. My wife happens to be one of them! But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without excluding other clients that don't adhere to a certain faith. You may want to bring faith into the work you do, but you may be afraid it will turn other clients off. So how can you create a practice that stays true to who you are and the faith that's important to you in such a way that will help you grow your business? Today we're speaking with my friend, Whitney Owens, all about building a faith-based private practice. She's sharing her wisdom about what she's learned both firsthand from building her own practice as well as the business owners she consults with. There are a few key decisions and questions you can answer before starting your own faith-based therapy practice, and Whitney is here to help us unpack them. In This Episode, You'll Learn: What it means to have a faith-based practice and how it can apply to all walks of faith Practical ways that you can bring more of your faith into your clinical work and business-building The difference between an "overt" faith-based practice and a "covert" one and what that means for your marketing Examples of marketing a faith-based therapy practice Tips for branding your faith-based private practice that will help you with your messaging and what you put on your website Why it's so important to track your marketing numbers and return on investments Why having a community around you while you build your practice is so important This Episode Is Brought To You By Managed WordPress Hosting by Flywheel If you're looking for a hosting company that will not only host your website but also supports you with some of the best customer support I've ever received, then Flywheel is for you. We've partnered with Flywheel to host all of our clients' WordPress websites because their speed, security, and extremely responsive customer service is the best in the business. Learn more about hosting with Flywheel (affiliate link) Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Whitneyowens.com Waters Edge Counseling (Whitney's group practice) Abundant Living Rome Fava Counseling Associates About Whitney Owens Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant. She is located in Savannah, Georgia, where she manages a private pay group practice with 10 plus clinicians. Along with running her practice, she consults practice owners around the country on how to start and grow a successful faith-based practice. She hosts summits, a weekly podcast, and a membership community for faith-based practice owners called Wise Practice. She has spoken at numerous events such as both the Georgia and Maryland annual professional counselors conferences as well as trainings for Florida's Counseling Association. In 2023 she will be speaking at Meet you in Kentucky, which is for group practice owners, as well as hosting her own summit in Savannah. In her free time, Whitney enjoys spending time with her husband and two girls, running, reading, and relaxing in the backyard.

In this episode of The Private Practice Elevation Podcast, you're going to learn 4 simple steps that will help you validate that course topic idea you've got swimming around in your head. With the power of simple online platforms like Teachable and Kajabi, it's no wonder why so many entrepreneurs and private practice owners are shifting their energy toward creating courses. It's a great way to reach more people with your expertise and generate income for something that you're passionate about. But one of the biggest challenges to creating a course is nailing down a topic that you're confident will actually sell. Because no one wants to pour time, money, sweat, and tears into building an online course just to have it fall flat and have no one buy it. Validating your course topic is the best way to ensure you're on the right track toward a course that sells. James Marland from Course Creation Studio joins me to share 4 steps you can take to validate your profitable course idea. James is on a mission to support therapists in creating life-changing and profitable online courses. And he believes each therapist has at least one course within them. In This Episode, You'll Learn: How you can validate your course idea in 4 steps The 4 things you need to do before you begin creating your course How to deal with imposter syndrome if other people have created similar courses Why it's ok if someone else has already created a similar course to yours Real-life examples and lessons I (Daniel) have learned from launching courses Download James' Free Resource Download Now Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Course Creation Studio Amy Porterfield How To Start A Movement YouTube Video The PsychCraft Podcast Network About James Moreland James Marland is the founder of Course Creation Studio. He has a master's degree in Ministry from Lancaster Bible College as well as a Master's of Business Administration from Shippensburg University. He has worked in mental health and social services for the last 18 years. He was a youth minister for two years and spoke weekly to teens and college-age students. From 2019 to 2022 he was the chief operating officer of Moved Forward Virtual Assistants, a company that provided support services for therapists and private practice offices. He is a Faculty Member at Lorman Education Services. James is on a mission to support therapists in creating life-changing and profitable online courses. He believes each therapist has at least one course within them. Unlocking that course will help many people. James believes if you help enough people you will all make it to the top. James is an avid reader and board game player. He hosts a monthly community game night for the people in his church and town. He still meets regularly with a group of friends he has been playing online games with for the past 7 years. In the summer you will find him at a Pennsylvania State Park campground where he likes to take pictures, hike, and burn things in the fire.

In this episode of The Private Practice Elevation Podcast, we're going to talk about non-traditional ways to market a private practice. Living in these modern times, I think we sometimes forget about the tried and true methods that can be used to build a business. Often we turn to our computers and social media feeds and think "this is how I'm supposed to market my private practice." The problem is that in order to build a successful private practice, you may need to think outside of the box. Clients won't just show up unless you go out and look for them. They need to know you exist! So what are some creative ways to increase your visibility, share your expertise, and attract more of your ideal clients? Our guest, Dr. Larry Waldman is on the show today to share some of the creative ways he marketed a successful private practice - one he had for over 45 years! Dr. Larry is a psychologist, professor, speaker, and author who is passionate about helping private practice owners think outside the box and market their practices in creative and exciting ways. In This Episode, You'll Learn: Questions to ask yourself before you begin marketing your practice The difference between a niche and your ideal client How to look for opportunities to get in front of your ideal clients The importance of relationship building and the impact it can have on your referrals How to use current events and media to reach more clients Creative ways to get in front of your audience Other ideas for non-traditional marketing for your private practice Links mentioned in this episode: Dr. Larry's Website Huge Sale On My Favorite WordPress Theme You may already know this, but Divi is my favorite WordPress theme for building beautiful therapy websites. Every year, Elegant Themes, the makers of the Divi WordPress theme do a huge Black Friday sale. And this is year is no different. If you're looking for a great theme to build a new website for your private practice, one that comes with easy-to-use templates and features right out of the box, definitely check out Divi. (affiliate link) About Larry F. Waldman, Ph.D., ABPP Dr. Waldman is a recently semi-retired licensed clinical, forensic psychologist in Phoenix, Arizona. He conducted a highly successful private practice of 45 years working with children, teens, parents, couples, and adults in a solution-focused manner. He also consulted with family, personal injury, immigration and estate planning attorneys. His BS in Education/Psychology was from the University of Wisconsin; his MS in School Psychology was at the University of Wisconsin-Milwaukee; his Ph.D. in Educational/School Psychology was earned at Arizona State University; and his Diplomate (ABPP) was received in 2003. Waldman was the past president of the Maricopa Psychological Society, the Director of Psychological Services for Charter Psychiatric Hospital of Glendale, an "Official Guide" (top expert) on Parenting for SelfGrowth.com and was a Medical Consultant for the Social Security Office in Phoenix. He continues as an adjunct graduate professor in counseling and serves on the professional advisory board of Stepping Stones of Hope, a charitable organization serving children who have lost a parent. Waldman also was the co-chair of the Early Career Psychologists Committee with the Arizona Psychological Association (AzPA) for five years. He is certified by the American Council on Exercise (ACE) as a (senior) fitness specialist and is a yoga instructor. In addition to numerous articles which have been published in the local Phoenix media and in the national press, Waldman has (thus far) written seven books: Who's Raising Whom? Coping with Your Adolescent; How Come I Love Him But Can't Live with Him? The Graduate Course You Never Had, 2nd Edition; Too Busy Earning a Living to Make Your Fortune? Overcoming Your Negotiaphobia: Negotiating Through Your Life; and Love Your Child More Than You Hate your Ex. Dr. Waldman trained as a public speaker and presents for PESI. His signature presentations are: The Business of Private Practice—The Graduate Course You Never Had and Teaching Parents to Parent. He has made over 150 paid presentations in his career to attorneys, chiropractors, psychologists, family therapists, counselors, social workers, school psychologists and school counselors. To the community Waldman speaks on parenting, marriage, stress, depression and anxiety, wellness, grand parenting and psychotherapy. He also is a seasoned podcast guest. His seminars are organized, practical and entertaining—offering "edutainment." Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review.

In this episode of the Private Practice Elevation Podcast, you'll learn about an exciting new platform enabling therapists to help more people by helping their clients pay less. Many therapists in private practice avoid insurance panels like the plague. It's a lot to manage and a headache to handle the forms, check the client's benefits, and keep up with them. But marketing your mental health services strictly private-pay-only therapy could likely mean many potential clients passing you by just because they've deemed your fee too high. Zaya Health is looking to change that. They believe "Therapists shouldn't have to choose between running a successful practice and providing accessible care." So how can you attract more private-pay clients by saving them money through out-of-network reimbursement? And how can you do it with no extra work on your end? Our guest today is Christine Li, founder of Zaya Health, and she's here to answer that very question. In This Episode, You'll Learn: The challenges private practitioners face when trying to attract private-pay clients The challenges clients face when trying to find affordable mental health care How Zaya Health is benefitting therapists by helping them convert more clients How Zaya Health works - from verifying potential clients' benefits to actually submitting reimbursement claims Simple tools they provide to educate potential clients on how much money they can save through out-of-network reimbursement Get A Free 30-day trial of Zaya Health's Instant Benefits Verification Tool Just use this link to request access to Zaya Health and you'll get a 30-day trial of Zaya Health's instant benefits verification tool. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Zaya Health's Website Free 30-day trial of Zaya Health's instant benefits verification tool About Christine Lee Christine is the founder and CEO of Zaya Health – a company that helps therapists attract more private pay clients by bridging the gap between in-network and out-of-network therapy. Zaya unlocks the power of out-of-network benefits to help clients save up to 80% on therapy, while therapists make their full fee. Christine is a strong advocate for mental health and left her job as a Google Product Manager to start Zaya Health.

In this episode, we're going to explore the relationship between your website copy, website design, and you. What do you think is more important… the words on your website or the design of your website? So often we agonize over the words that go on each web page; writing, editing, and revising. Then we take that content and try to work it into our website in a way we think "looks good". But what is your website design actually saying? Like non-verbal communication during a therapy session, design can often communicate many things beyond what the copy on the page is saying. So how we can marry these two things together - copy and design - so that we're captivating our ideal clients and leading them toward finding a solution to their pain? And how can we approach our marketing authentically so that it resonates with both your clients and the brand you want to create for your private practice? Today's guest, Jenn Fredette, is helping us dive deep into these questions and the relationship between copy and design. Jenn is a relational, psychodynamic oriented, attachment-based loving, Jungian concept adoring, and existential thinking psychotherapist based in the DC Metro area. In addition to her clinical work, Jenn partners with psychotherapists who want to market with depth, not just offer quick solutions to get people in the door. In this conversation, you may not know who's interviewing who, because we ask so many questions as we explore this topic in detail. So get ready to think deeply about your marketing, your copywriting, your website design… and what it all means to you. In This Episode, You'll Learn: Why it's so important to enter into your ideal client's story so that you can empathize with them and create truly captivating and compelling content How to use storytelling to really paint a picture of how you want potential clients to feel when they visit your website How copy and design work together to communicate your message and evoke feeling How we can often carry our past experiences and pain into our marketing which hinders our authentic message Start Your Website Project with a Free 15-Minute Clarity Call We're extremely passionate about helping therapists and group practices launch websites with both the words and design that resonate with their ideal clients. If you're ready to elevate your online presence and get more visibility for your business, we'd love to chat. We offer a free 15-minute Clarity Call to understand your goals and work out whether you're a good fit for our services. Schedule your Clarity Call by clicking here. Links mentioned in this episode: A Thinker's Guide Website Take The Quiz - What's Your Marketing Attachment Style? About Jenn Fredette Jenn is a relational, psychodynamic oriented, attachment-based loving, Jungian concept adoring, and existential thinking psychotherapist based in the DC Metro area. In addition to her clinical work, Jenn partners with psychotherapists who want to market with depth, not just offer quick solutions to get people in the door. Jenn is passionate about dismantling the obstacles that get in the way of people exploring their own psyches, of which a core one is that depth-psychotherapists struggle to market themselves in congruent, compelling ways. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

When your ideal clients search for your therapy services online, are they able to find you? In this episode of the Private Practice Elevation Podcast, you'll learn all about The SEO Basecamp Live Training Group - our 7-week class for private practice owners who want to create and implement an SEO strategy that gets them more traffic and clients. After working and speaking with scores of clients about their SEO, I've seen a typical pattern, and it often goes like this: Your website has been created and you're ready to market your services to the world! However, when you look at the analytics (if you have them) you can see that people just aren't showing up to the website. So you wonder, "how can I get more clients if no one even knows I exist?" So, after doing a bit of research and talking to colleagues, you learn that SEO (search engine optimization) is what you need to do in order to attract traffic to your website and create a steady flow of new clients in your business. So you start learning what you can about optimizing your website through YouTube, podcasts, and blog posts. And that's when the confusion sets in. Which keywords should I use? Where exactly do I put them? What content do I need on my website and how do I even write that stuff so Google finds it? After some time, you've pieced some of this SEO stuff together but you're not entirely sure whether you've done it right, missed a step, or if you're on the right track. You're kinda just doing what everyone is suggesting but you're not sure how it all fits together. So you're left wondering if clients will ever be able to find you and whether getting new clients from Google each month just may be a pipe dream. Does this sound familiar? If so, I want to let you know about The SEO Basecamp Live Training Group. The SEO Basecamp Live is a 7-week, small group training, consisting of video training and live implementation classes. Over the course of 7 weeks, I'll give you access to the exact SEO process we use at Private Practice Elevation to help our clients set up the foundational SEO elements that will get them more organic traffic and clients. If you want to know more about how to create a roadmap for your SEO strategy and how to get more clients from your website, listen to this episode or simply visit the enrollment page here. Links mentioned in this episode: Enroll in The SEO Basecamp Live Training Group The 4 Mountains of Successful SEO for Private Practice Websites

In this special edition of the Private Practice Elevation Podcast we're going to talk about the basics of keyword research and how keyword research is the starting point for a successful SEO strategy for your private practice. The problem that many therapists have when they begin working on their website and SEO is that they just don't know which keywords to use. So they may try and just use a handful of keywords that may or may not work. They end up spending time writing website copy that may or may not actually bring organic traffic to their website. Many people also think that if they just add a few keywords sprinkled around their website that they'll start to get traffic from search engines. But keyword research is one of the most important pieces in a complete search engine optimization strategy because it will inform and power many of the future steps in your SEO process. Before we put the keywords on your website, we need to know which keywords are "good" keywords. In other words, which keywords are your audience and ideal clients using that are related to your therapy services. So listen up as we dive into keyword research for your private practice. In This Episode, You'll Learn: The importance of keyword research The 3 qualities of a great a keyword or phrase A 5 step process for keyword research Links mentioned in this episode: Ubersuggest.com Get on the Waiting List for Our SEO Training Group! On October 3, 2022 I'm launching the first ever SEO Basecamp Live Training Group. This will be an online course and small group live training over the course of 7 weeks to help you create and implement and simple SEO strategy for your private practice. To be the first to get more information about what's involved, join our waiting list here.

In this episode of The Private Practice Elevation podcast, you're going to learn about the 4 Mountains of Successful SEO for private practice websites. "What do you mean by 'the 4 mountains of SEO'", you ask? The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website. Most people, when they think about "doing SEO", focus solely on making sure they have some keywords in a few places on a page. Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results. But there's actually much more that can and should be done in order to make sure your SEO efforts are truly effective. It's when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website. So let's break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You'll Learn: The four main pillars that need to be in place to have a greater impact on your SEO efforts The tasks that you'll focus on within each of the 4 mountains to help you rank your website better for keywords How to think holistically about your search engine optimization strategy so that you can grow your website traffic month after month Coming Soon: Live SEO Class with Daniel We've been refining our SEO process over the last couple of years and we're super excited with the results our clients are getting. For some time now I've wanted to share that process with a small group of private practice owners so that they can learn how to implement their own SEO strategy. So we're putting together an SEO mastermind group/training program. It will consist of live classes, content templates, an SEO workbook, and private online community to give you a step by step process to create and implement a holistic SEO strategy for your business. If you're interested in more information and want to be notified when we launch, please click here. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Episode Transcript: 0:00 Well, hello there, and welcome to episode number 118 of the private practice elevation podcast. I am your host, Daniel fava. And I'm excited to have another solo episode. So here I am, it's been it's been a long summer, it's been a fun summer, it's been a full summer. But one thing I did at the beginning of summer is I started interviewing some great people, and I really hope that you've been enjoying those conversations that I've had. But one of the purposes of doing that was to Yes, connect with people bring you great content, but also for me to kind of pull back just a little bit and just enjoy the summer. 0:35 So that is really what I've been doing, we dropped down to every other week on this podcast. And that was just it was really helpful, just to have a little bit of time off and not worry about, you know, having content all the time. And, you know, even for myself, it can be, it can be hard to keep up with everything. And I know that some of you kind of feel that if you have a podcast, or if you're trying to create consistent content for your blog, to get it ranking for SEO and all that stuff. You know, a lot of people will recommend you got to have a blog post every week, you got to get your website full of content. 1:10 And while that stuff is helpful, I believe it doesn't really serve your life, if it's going to cause you more stress, and kind of suck your productivity and your creativity, then something needs to change. So that's one thing that I really just love about having my own business is that I can make those changes when needed and will likely pick up I believe in the new year with with more frequent episodes. I'm even thinking about maybe working on some sort of quick tip episodes that could be you know, just really digestible tips for you to apply to your online. Your online marketing your website, SEO, you know, stuff like that. So if you're thinking about doing that in the new year, but for now this every other week deal has been working really great. So yeah, it's been a it's been a long summer. 2:00 So we have two boys, five year old Samuel, and our one and a half year old Caleb. So it's been it's been a blast. But it's been you know, hard to, to keep them busy sometimes and juggle, you know, work life balance and all that sort of stuff. So we had, we had the kids and camps when when they were available. We had babysitters over here and ba

In this episode of The Private Practice Elevation Podcast, you're going to learn the why, what, and how of creating a course or workshop that attracts and serves your ideal therapy clients. Let's face it. Running a therapy practice and consistently sitting one on one with clients can be taxing. You have every intention of helping as many clients as you can, creating change in the world while also creating an income for you and your family. However, this can lead to burnout. One way to lighten that load while even increasing your impact with your ideal clients is to leverage your expertise by teaching others. Using a course, workshop, or mini-training could be a way to reach your ideal clients and support your current clients. You may have already thought about that online course or workshop you'd like to create. The trouble is, where do you begin? What topic should you teach on? How should the content be presented? Who are you to do such a thing?! Nyssa Brown, from Bespoke Curriculum Design, is here to answer these questions and help you simply move forward with that course or workshop idea you've been thinking about. With over 20 years of teaching experience, Nyssa has coached therapists. educators and course creators on six continents to share their expertise, creating courses that transform their clients, students, and their businesses. In This Episode, You'll Learn: Why therapists might consider adding a workshop or course to their service offerings Simple ways to get started teaching without having to create a full course How to use a workshop or mini-course to attract the perfect-fit clients using a lead magnet How you can take some of the lessons, activities, and examples you use in therapy sessions to support your clients outside of therapy How to figure out what topic you should teach on Ideas for overcoming imposter syndrome so that you can teach what you're meant to teach in a way that is authentic to you How to outline your workshop or mini-course in less than an hour using three simple steps Coming Soon: Live SEO Training with Daniel This Fall I'll be offering a live training group where I'll teach you how to implement a step-by-step process to optimize your website, increase organic search engine traffic and attract more clients. It will be a combination of learning and live implementation calls. If you'd like to learn more about it and when it's launching, you can join the waiting list here. Links mentioned in this episode: Bespoke Curriculum Design Mini-Course Magic: Serve Clients, Save Energy (free video training and PDF/workbook) About Nyssa Brown Nyssa Brown helps busy therapists increase their impact and stop trading time for money by channeling their expertise into a profitable online course. With over 20 years of experience, Nyssa has coached therapists. educators and course creators on six continents to share their expertise, creating courses that transform their clients, students, and their businesses. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you're going to learn how to write copy for your website that speaks directly to your ideal client. I'm sure you know that the copy on your website has the power to connect with your ideal client. And when a potential client feels connected, and that you understand their challenges on a deep level, they're more likely to take that next step and actually become a client of yours. But most therapists struggle with what words they should actually use that will resonate with those potential clients. What are the words you can use to connect with them? How do you create an entire website that speaks to them? And if you don't know those words, how can you find out what they are? Our guest, Laura Long LMFT/S, is going to teach you her 3 C's of copywriting for your private practice website: Clear, Compelling, and Conversational. As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years. If you've been wondering or struggling with the words you need to use on your own private practice website, this episode will give you exercises, tips, and simple actions you can take to write copy that truly resonates with your ideal client. In This Episode, You'll Learn: Laura's 3 C's of copywriting How to avoid watering down your copy so that it speaks directly to your ideal clients The difference between your ideal client and a niche Exercises to help you get into the mind of your ideal clients' fears, hopes and expectations How to write copy for your ideal client even if you haven't worked with them or are changing niches Four places you can go to do market research and uncover the exact words your ideal clients are using so you can write copy that connects with them Mindset shifts to help you get unstuck and kill writer's block Download Laura's Service Page Funnel In this PDF you'll learn the structure and details to write a killer service page that leads your ideal client to take the next step. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Your Badass Therapy Practice Answer The Public Reddit About Laura Long Laura Long, LMFT/S, is a business coach and the lead badass at YourBadAssTherapyPractice.com, where she helps ambitious, driven, Type-A therapists push through their fears and unleash their inner badass. Laura offers free practice-building tools (and hilariously obscene emails) through her mailing list, and her flagship e-course has successfully graduated over 400 therapists. She also runs small mastermind groups as well as a private online community reserved for her students. Laura is best known for her off-the-cuff coaching style that includes colorful language, a witty sense of humor, and an uncanny ability to keep it real. Her unique approach to marketing and customer service challenges the status quo and helps therapists to become better business owners. She shows therapists how to grow and scale their practices without losing their minds - because building your private practice should be fun! You can read Laura's blog at www.YourBadAssTherapyPractice.com and follow her antics at www.Facebook.com/YourBadAssTherapyPractice.

In this episode of The Private Practice Elevation Podcast, you're going to get a glimpse into the various stages over the lifespan of a growing private practice. Many therapists start out as solo practitioners, building a private practice around one-on-one client work. Over time, they may find themselves full of clients - so much so that they have to start a waiting list or refer new clients to other therapists outside of their practice. So they shift their focus to hiring associates and start building their group practice and continue growing. But there's actually more than one way to scale a private practice. And with the rise of online therapy and the ability to reach more people nationwide, opportunities are increasing! So, today we're chatting with seasoned entrepreneur and private practice owner Gordon Brewer all about the path he's taken over the life of his private practice. Thinking about the next 5 years and nearing retirement, Gordon has a wealth of knowledge when it comes to scaling a private practice so that it serves his clients and aligns with his life values. So pull up a chair as I chat with my friend, Gordon, as he takes behind the scenes and tells the story of his own growth and scaling a private practice. In This Episode, You'll Learn: The different stages you can go through on your way to scaling your private practice from solo practice to group practice and beyond Some of the challenges and opportunities at each stage for increasing your profits and growing your business Understanding your "why" so that you can create a business that aligns with your values and life The importance of creating a great website for your private practice and how that can impact your growth Tips for naming your private practice and how that can impact your marketing and success Why you should be outsourcing in your private practice, some of the tasks you can begin outsourcing, and some of the ways to find people to outsource tasks to This Episode Is Brought To You By Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Practice Of Therapy Kingsport Counseling Website About Gordon Brewer Gordon Brewer, Jr., MEd, LMFT therapist | podcaster | trainer | speaker | writer is a licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is the person behind The Practice of Therapy Podcast. The Practice of Therapy provides information and resources for clinicians starting, growing or scaling private practices. Gordon started a new podcast in 2022, The Kindness & Compassion Podcast, that explores the intersection of psychology, science and spirituality to create more kindness and compassion in the world. Gordon has worked in the human services and mental health fields for over 30 years. He has previously worked in agency settings and is currently in private practice as a therapist. He is the owner of a group therapy practice, Kingsport Counseling Associates, PLLC (www.kingsportcounseling,com) located in Kingsport, TN. He has also served as an adjunct instructor and internship supervisor at East Tennessee State University. Gordon is married to Mary "Sister" Brewer and they have one daughter, Rebecca who is an environmental educator. Gordon is also a clergy person in the Episcopal Church (vocational deacon).

In this episode of the Private Practice Elevation Podcast, we're going to be talking all about making the transition from a solo practice to group practice. It's a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients. However, it's a big shift to go from running a business with one employee (yourself) to growing and managing a team. And hiring a team can be an extremely challenging part of making that leap to group practice. Many therapists struggle to find great clinicians that are a good fit for their group practice. But when you hire the right people - people who are committed to seeing your private practice succeed - it can make a huge difference in how well and how fast you grow your business. Today we're talking with Amanda Landry from My Private Practice Collective and she's laying out the mistakes therapists make when transitioning from solo to group practice. She also shares a ton of helpful tips and strategies for marketing your group practice and hiring great therapists to join your team. In This Episode, You'll Learn: Why you should be thinking about your group practice even if you're just starting out as a solo practitioner The mistakes people make in their solo private practice that can be a challenge when transitioning to a group practice model Tips for attracting and hiring clinicians as you build your group practice Ideas for what you can offer your team, beyond compensation, so that you can be competitive and build a place that therapists love to work at Business tasks that you should no longer be doing as you make the shift to group practice owner How to know when the time is right to hire another therapist How to market your group practice so that you can confidently attract more clients Website and SEO tips for group therapy practices Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: https://caringtherapistsofbroward.com/ Free resources from My Private Practice Collective About Amanda Landry Amanda Landry is a Licensed Mental Health Counselor, Certified Addictions Professional, National Certified Counselor, and private practice consultant. She's the owner of a group practice, Caring Therapists with several locations in Florida. Caring Therapists specializes in working with children through adults. They treat individuals, couples, and families. Amanda is the author of Guided Journal for Women with Anxiety on sale on Amazon and wherever books are sold. Amanda is trained in Cognitive Behavioral Therapy, Emotionally Focused Couples Counseling, Trauma-Focused CBT and Eye Movement Desensitization and Reprocessing. Amanda specializes in treating anxiety and depression in teens and adults through a holistic and evidence-based practice. Amanda is the founder of My Private Practice Collective, an online community for therapists in private practice. She is a private practice consultant who helps solo and group practices build smart practices.

In this episode of The Private Practice Elevation Podcast, you're going to learn the 4 roles you need to play when marketing a therapy practice. If you're like many therapists or private practice owners, marketing can be somewhat of a four-letter word. You're not too sure how to talk about yourself or your services without making it all about you. You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marketing collateral. The truth is, we tend to complicate marketing and get all mixed up with the emotion of running a business and trying to get more clients. To help us simplify things and create more confidence in marketing a private practice, we're chatting with my friend, Jane Carter. Jane has a beautiful way of teaching through storytelling and helping us think of how we do marketing and business in new ways. Listen up where she breaks down how you can think about marketing in new ways to help you break through your roadblocks and move toward your goals. In This Episode, You'll Learn: The four roles you play as a marketer: storyteller, farmer, miner, and rancher What do these roles mean and how do they apply to marketing a therapy practice How to reframe what it is you're doing when your marketing so that you create more momentum, confidence, and results in your private practice Marketing tips to help you grow in each of these roles so that you can create more success in your therapy business Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: The Moth Podcast Jane Carter's Website 5 Smart Ways to Make More Money in Your Business Now About Jane Carter Jane Carter is a counselor and business coach who is committed to helping therapists and other solopreneurs have more money, fun, and freedom in their businesses. She lives in the mountains of Asheville, NC, where she's an outdoorswoman, food-and-wine lover, and coffee-shop connoisseur. Jane can be reached at janecartercoaching.com, where she offers a free consultation.

In this episode of the Private Practice Elevation Podcast, you're going to hear a first-hand account of what it's like to do online marketing for a business over the span of 8 years. The ups and downs. The good, the bad, and the ugly! When it comes to marketing your private practice or new business online, it can often be so overwhelming to know where to start and what to focus on. You could put a bunch of time and energy into one thing and still wonder where your ideal client is and why are they not showing up. But over time, as you flex your marketing muscles and begin to see what's working and what isn't, your focus gets more refined and growth begins to occur. I think one of the most helpful ways to learn about marketing a business online is to hear from people who have gone before you. When you listen to someone explain their stories of what worked, what didn't, and the mistakes and successes they had, you can take those lessons and apply them to your own private practice. That's exactly what we're doing with my conversation with Maelisa McCaffrey from QA Prep. She's been marketing her business, QA Prep, online since 2014, so you'll be sure she's got a lot of marketing stories to tell. Give a listen as she lays it all out there and shares tons of tips you can apply to your own marketing efforts. In This Episode, You'll Learn: Online marketing tips from Maelisa, who has been running a successful business online since 2014 The ups and downs of online marketing The most important things you can do at the very beginning of launching your business online that can pay huge returns in the future Tips for building an email list and reaching your ideal clients The importance of blogging and how it can impact your business for years to come Tips for writing blog posts consistently to improve your SEO and get more traffic More about my own story with blogging and reaching my audience online Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: QA Prep Free Crash Course About Maelisa McCaffrey Dr. Maelisa McCaffrey is a licensed psychologist, nail design enthusiast, and multi-passionate entrepreneur. With her business QA Prep, she empowers therapists through trainings and consultation on clinical documentation. Maelisa focuses on the "why" behind the usual recommendations and encourages clinicians to think outside the box, while also keeping their ethics intact. As someone with ADHD who's had to figure out what works through trial and error, Maelisa aims to make sure her trainings are practical, while also allowing for plenty of laughter and fun.

In this episode of The Private Practice Podcast, you're going to learn how making clinical supervision a part of your private practice can help you uplevel your business and career growth. The trouble is, with the current associations available to therapists and confusing state licensing protocols, it can be hard for supervision-seekers to find a supervisor with whom they resonate. After all, new graduates are looking to start their careers off on a solid foundation, and a great supervisor can truly impact the trajectory of their careers as mental health professionals. But someone is solving the problem by connecting supervision-seekers with supervisors across the United States… Enter Dr. Amy F Parks. Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited ClinicalSupervisor. She's also the creator of The Clinical Supervision Directory. The Clinical Supervision Directory (CSD) is the first directory of its kind in the mental health profession. Previously, mental health professionals like LMFTs, LCPs, and LCSWs relied on inadequate, often piecemeal, information when searching for a clinical supervisor to begin practicing therapy The CSD changes the old ways of searching for supervision completely by providing a one-stop-shop for supervision-seekers to research and find the supervisors that are best for them. In This Episode, You'll Learn: The story behind The Clinical Supervision Directory and why Dr. Amy created it The biggest challenges new therapists face when trying to find the right clinical supervisor How clinical supervision can be the next step for your career development Ways to get your name out there so you can find supervisees and grow your clinical supervision How joining The Clinical Supervision Directory can help improve your SEO and social proof, helping you be seen as an expert in your field Email Dr. Amy for A Discount Code If you'd like to list yourself as a supervisor on The Clinical Supervision Directory, email [email protected] for a special discount code available for The Private Practice Elevation Podcast listeners. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: The Clinical Supervision Directory About Dr. Amy F Parks Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited Clinical Supervisor. Areas of Interest: Children, Teens & Families Owner/Clinical Director @ The Wise Family, Counseling, Assessment &Education in Northern Virginia www.thewisefamily.com Licensed Professional Counselor, Virginia PhD, Educational Psychology, specialty Developmental Neuroscience Adjunct Professor, TCSPP Clinical Supervisor, HCA Health Systems Chief Executive Office, CSD Launched July 1, 2021 (conceived Nov 2020)Planned partnership with ACA's 55,000 members and 460 CACREPUniversities nation-wide [email protected]

In this episode of The Private Practice Elevation podcast, we're going to talk about what you need to do before you go from a solo private practice to a group practice. Many private practice owners build their solo practice one step at a time. Perhaps they start out with little to no business experience and slowly get the pieces in place in order to get clients, make the business profitable and grow. And then, they decide the next stage of growing their business will be to build a group practice by adding more therapists into the mix. So they start hiring and figuring out this new phase and all the challenges that go along with it. The trouble is that there are many key steps that are missed way back in the solo practice phase that can make building a profitable and sustainable group practice even more difficult. This means that many therapists end up just doing the best they can instead of setting their private practice up in such a way that they can scale in the future. And when you add more clinicians into the practice, things get more complicated, and those steps missed at the solo practice stage can turn into big headaches and liabilities. You can end up with a "full" private practice with 5 employees and only making $20k a year (a common occurrence!). To help you avoid these missteps and start creating a sustainable practice that sets you up for future success, we're talking to Miranda Palmer. In This Episode, You'll Learn: The foundational principles you need in place to create a profitable, sustainable group private practice that works for you, the team, and clients How many private practice owners end up with group practices that are not profitable and don't allow them to make the income they want or take the time off they need How to create a livable wage for your solo private practice and the numbers you need to know Why you need to disconnect from your fee so that you can pay yourself what you need in order to have the life you want Understanding your limits and how to give yourself permission to work in a way that makes sense for your life How to decide whether a group practice model is even right for you so that you don't go down the wrong path or get burnt out Links mentioned in this episode: ZynnyMe Free Training: How To Have A Group Practice that Pays You and Your Employees Well About Miranda Palmer Miranda Palmer, LMFT loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast you're going to learn the three most common internal inclinations that all high-achievers possess. Have you ever wondered how some of the top business leaders are able to do what they do, build what they build, and create such growth in their businesses? Or maybe you've seen the growth of other private practices in your area and thought "hmm, what are they doing that's helping them grow?" Now, this isn't about comparison, which can lead you down a counter-productive path. But it's about recognizing that there are certain traits or internal inclinations that many successful people have that help them achieve business growth. To help us understand these three internal inclinations and apply them to your therapy practice, we're chatting with Joe Sanok, author of Thursday is the New Friday. In his book, Joe examines how the four-day workweek boosts creativity and productivity. But the only way to achieve those things is to first examine what's going on internally so that our inner game can help improve our outer game. If you're looking to grow your therapy practice, reach more of your ideal clients, or launch a new business or stream of income, this episode will help you understand your internal inclinations and how you can lean into them to reach your goals. In This Episode, You'll Learn: How your internal wiring can impact your business growth and why it's so important to start improving your internal world before you work on your business The three internal inclinations that all high-achievers possess and how they help them perform at the highest level How to extract lessons from your failures and apply them to grow your private practice in the future Why stepping away from your business challenges can actually help you solve them The benefits of thinking like an outsider and inviting outsiders into your business Tips for overcoming ruts or creative blocks in our businesses and lives How to create boundaries and block time so that you can focus on your most important work and hit your private practice goals faster How taking imperfect action can be the fastest way to grow your business Get Started on Your Website Project If you're ready to elevate your online presence, reach more of your ideal clients, and grow your private practice, you can schedule a free 15-minute Clarity Call. During this call, we'll uncover the issues holding you back and start putting together a plan to help you reach your goals. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Joesanok.com Thursday is the New Friday (affiliate link) Free access to the Internal Inclinations Assessment (usually $49): use code TITNF to get it free About Joe Sanok Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and The Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 700 plus podcasts he has done over the last six years.

In this special episode of The Private Practice Elevation Podcast, I'm going to crack open the book on a subject I don't talk a lot about… myself! Over the years, I know I've shared bits and pieces of my story and how I started Create My Therapist Website and Private Practice Elevation. Especially how I helped my wife get her private practice online and get her ideal clients to her website. But I thought it would be fun to let you into all the little bits of it all and put all the pieces together from start to finish. I know for myself I find so much inspiration in other business owners' stories. There's so much we can learn from others' mistakes, highs and lows, and the lessons that they've learned from being in the trenches of building a business. When I started Create My Therapist Website as a blog back in 2016, I had no idea that nearly 6 years later I'd have a podcast and build a website design agency for therapists. Initially, I thought there would be more focus on online courses and webinars to help private practice owners DIY their websites. While I still do those things, I've learned that I enjoy working with fewer people to create a big impact in their business through the services we offer. But I never would have learned that if I hadn't started where I was. And a big part of who I am and what my business looks like comes from my introverted personality. I'm continuing to learn how to build a business that fuels my energy and plays to my strengths. Because when I'm at my best, our clients benefit! So in this episode, I'll talk a lot about what it means to me to be an introvert and how I used that strength in starting my business. Whether you've been a listener for a while or you're new to this community, I hope that by listening we'll get to know each other better and that you'll learn some valuable lessons you can apply to build your own business. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, we're going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful. Most therapists would agree that they need a website to market their private practice online and help them gain clients. The problem is that most private practice websites lack the proper pages and content to make a big impact on the business. And it's this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website. I see it often when I perform website audits or coaching calls… the website just doesn't have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results. So, let's talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You'll Learn: How to define what makes your website "successful" and how knowing this can help you make important decisions with your online marketing The content and pages that I recommend as a bare minimum for a therapy website in order for it to be effective A basic sitemap for a therapy website for those who are just getting started How to expand your sitemap over time in order to improve your search engine optimization and get more organic traffic in the future Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

Today's episode of The Private Practice Elevation Podcast is a step-by-step lesson on how to optimize any web page or blog post for SEO (search engine optimization). We'll be using our favorite WordPress plugin for SEO: Yoast SEO. For the many of you using WordPress for your private practice website, I know you've likely heard of this plugin or may even be using it yourself. But when we asked listeners of the podcast to send in their specific questions, a handful of folks asked about Yoast SEO. More accurately, "how do I get all the dots green in Yoast SEO?" If you don't know, Yoast SEO is one of the most popular plugins for WordPress to help you optimize your content so that Google (and your ideal clients) will know what your website is all about. It allows you to set your keyword and then analyze your content to make sure it's optimized correctly for that keyword so that it will hopefully show in Google search results. But sometimes it can be challenging or confusing to know how to edit your content so that Yoast SEO gives you the passing grade. So I'm going to take you through a real-life scenario where we'll optimize a web page on my wife's private practice website so that you can understand how we use Yoast SEO at Private Practice Elevation and the ways you can use it to improve your SEO. In This Episode, You'll Learn: Step by step how to use the Yoast SEO plugin You'll follow along as I optimize a real page on my wife's private practice website The most important factors for ranking a webpage well in Google search results The handful of places you should put your SEO keywords so that Google will know what your content is about This Episode Is Brought To You By Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: 80. What SEO Keywords Should I Use on My Private Practice Website? Yoast SEO Plugin Website

In this episode, you're going to learn how a break-in at one therapist's home led to an idea to create an app for keeping track of your continuing education certificates and requirements. Sounds like a good story, right?! Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing? Maybe you've got a big idea for something to create, but you're not sure what the next step is or where to begin. The thing is, many people have "big" ideas all the time. I know I do! But it's what you do with those ideas and the baby steps you take that make all the difference. Today's conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind. Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it's time for your license renewal. From seeing what my wife goes through to keep up with her continuing education documentation, I KNOW this app will help many! In our conversation, she shares all about how she got the idea for this app and how she worked with a team to bring it to life. In This Episode, You'll Learn: The most important thing you can do to validate your big idea before taking the steps to build it How a break-in at one therapist's home led to the creation of an app that will help thousands Some of the steps involved with working with a team to create an app and bring a vision to life The challenges you may face and things you need to think through when creating an app that other people will use What the CE Hub app is and the different features that will help you keep track of your continuing education certificates Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: CE Hub Website CE Hub Facebook

In this episode, you're going to learn how a break-in at one therapist's home led to an idea to create an app for keeping track of your continuing education certificates and requirements. Sounds like a good story, right?! Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing? Maybe you've got a big idea for something to create, but you're not sure what the next step is or where to begin. The thing is, many people have "big" ideas all the time. I know I do! But it's what you do with those ideas and the baby steps you take that make all the difference. Today's conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind. Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it's time for your license renewal. From seeing what my wife goes through to keep up with her continuing education documentation, I KNOW this app will help many! In our conversation, she shares all about how she got the idea for this app and how she worked with a team to bring it to life. In This Episode, You'll Learn: The most important thing you can do to validate your big idea before taking the steps to build it How a break-in at one therapist's home led to the creation of an app that will help thousands Some of the steps involved with working with a team to create an app and bring a vision to life The challenges you may face and things you need to think through when creating an app that other people will use What the CE Hub app is and the different features that will help you keep track of your continuing education certificates Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: CE Hub Website CE Hub Facebook

In this episode of The Private Practice Elevation Podcast, I'm going to share my insights on how long you should expect a website design project to take. Over the years, I've spoken to many private practice owners who are interested in getting started on their therapy website - they're excited to reach their ideal clients and start getting some visibility. But the conversation comes to a rather quick end when they tell me that they were hoping to launch their website in about a month. Now, I believe your website is the most important part of your online marketing and can make all the difference in you actually reaching the goals you have for your business. If your goal is only "get the website live", well there are plenty of freelancers out there who I'm sure could help you do that quickly. But if you've got many goals that you're looking to reach in the next 1 - 3 years, then your project may not be as simple as just getting a website up on the internet. And when you take your goals into account, set a strategy that fuels the decisions you make surrounding your website and content… well, that takes time. So join me as I share more about our website design process here at Private Practice Elevation so you can understand how long it takes to create a private practice website that is strategically built for your business. I'll take you behind the scenes of the different stages to help you understand how long a website project typically takes. In This Episode, You'll Learn: The different phases your therapy website project will go through on the way from onboarding to launch How long each of those project phases will take and what to expect from them Go behind the scenes of Private Practice Elevation as I share how we schedule our website projects and why Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you're going to learn about tips and an exciting new website that will help you decorate your therapy office so that it's professional, calm and functional. One of the challenges of private practice is getting your office space furnished and decorated in a way that's functional for you and helps your clients feel comfortable and at ease. I remember when my wife got her first space with multiple offices a few years ago. The time it took to find the right furniture, choose complementary colors and decor and put it all together. It's a lot of work! In this episode, I speak with Alison Pidgeon, who has created a website and service called TheraSuite, to help with all these challenges. From the TheraSuite website: TheraSuite provides professionally developed style boards that were created with a therapy office in mind. Their interior designers seek out the best therapy office furnishings– like soundless clocks, art that functions as sound panels, and more– that enhances the space in which the therapeutic work happens. You've got the option to work with an interior designer or purchase style boards with all the links to the decor and furniture to help you put your office together. If you've struggled to create that dream therapy office space or need some inspiration for that future space you're putting together, you're going to love my conversation with Alison. In This Episode, You'll Learn: How Alison successfully manages the running of her 4 businesses so that she can balance her responsibilities and life The challenges of decorating a therapy office so that it's functional and looks great How Alison got the idea for Thera-suite and the steps she took to bring her idea to life How TheraSuite can help you DIY your interior decorating of your therapy office The best places you can shop at for furniture and decor for your therapy office What type of decor works best to help your clients feel calm when they're in your therapy office Ideal colors for your therapy office Other tips and things to think about when decorating your private practice office Receive $20 off TheraSuite with the coupon code "launch20" (Expires June 2022) Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: https://thera-suite.com Wayfair.com Havenly.com About Alison Pidgeon Alison Pidgeon, MA, LPC, is the founder and CEO of Move Forward Counseling LLC, a group practice in Lancaster County, PA. She currently has 16 employees and 3 locations. In addition, she works as a business consultant for Practice of the Practice where she specializes in helping therapists transition from a solo business to a group practice. She also founded a virtual assistant company called Move Forward Virtual Assistants LLC, which specializes in providing well trained VA's for therapy practices.

In this episode of The Private Practice Elevation Podcast, we will discuss each area of SEO so you know exactly what you need to do when optimizing for SEO. SEO is an important part of any online marketing strategy. SEO stands for search engine optimization, and it's the process of optimizing your website to rank higher in search engines like Google. SEO encompasses four main areas: technical SEO, foundational content, on-page SEO, and off-page SEO. The goal is to get your site ranking high in search results so that you can drive more traffic to your website and increase revenue! But most therapists get easily overwhelmed by all that goes into proper search engine optimization of their private practice website. And it's true, there is a lot! But with all the tasks and things to keep in mind, we actually find just 4 critical parts (or categories) to SEO. Listen up as I break down the 4 pillars of great SEO. Links mentioned in this episode: 90. How to Create A SEO Strategy For Your Private Practice 19. On-Page SEO: 5 Things You Can Do Now To Boost Your Google Rank The 4 Crucial Parts of Successful SEO Technical SEO Technical SEO is the first area of SEO that you need to focus on. This is the process of optimizing your website's code and structure so that it's as search-engine-friendly as possible. There are a few things you can do to optimize your site technically, including installing an SEO plugin like Yoast SEO, setting up 301 redirects, and creating an XML sitemap. Foundational Content Foundational content is the next area of SEO that you need to focus on. This is the content on your website that provides a strong foundation for your SEO efforts. This content includes things like your site's About Us page, its blog, and its service pages. You need to make sure this content is high-quality and keyword-rich so that it can help you rank in search engines. You'll want to build a single web page for each service you provide in your private practice. If your business is more complex, this could be multiple pages. You should include information about what you offer, who it's best suited for, and why the customer would benefit On-page SEO On-page SEO is the third area of SEO that you need to focus on. On-page SEO includes all the SEO elements on the page where they're found (the "on-" part). When optimizing for on-page SEO, you want to make sure everything aligns with what Google wants so when it crawls your website, it sees all of these things as positive signals. This means using keywords throughout the text while keeping an eye out for keyword density or making sure there are no spelling mistakes. On-page SEO is important because this is how you'll get your website ranking high in search engine results pages (SERPs). This includes optimizing your website's title tags, meta descriptions, header tags, images, and other elements for SEO. On-page SEO can be tricky because there are so many factors you need to consider. But if you do it correctly, you can see a big boost in your search engine rankings! Off-Page SEO Off-page SEO is the final area of SEO that you need to focus on. This includes all the activities you do outside of your website to help improve your SEO. The main component of off-page SEO is link building, which is when you get other websites to link back to yours. You can do this by creating valuable content that others will want to share, reaching out to other bloggers and website owners, and participating in online communities. Off-page SEO isn't as important as technical SEO or on-page SEO, but it's still an essential part of any successful SEO strategy. It can be extremely valuable because it will help you build up authority outside of your website, which can help boost its rankings. Conclusion In order to be successful with SEO for your private practice website, there are 4 main things you need to keep in mind. These include technical SEO, foundational content, on-page SEO and off-page SEO. If you're a therapist who wants help navigating the complex world of web marketing but don't know where to start, schedule a clarity call today. Our team is ready and waiting to partner with therapists like you as we work through all aspects of digital marketing from strategy development to execution. We can also provide an analysis of your current site's performance so that we have data points against which we can measure our progress towards improving its rankings by using these key principles. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about t

In this episode of The Private Practice Elevation Podcast you're going to learn the reasons why it's so important to work on your visual brand before you build or redesign a website for your private practice. This topic is something near and dear to my own heart, since it's something that comes up regularly with the website design projects we work on. Oftentimes, clients will hire us to create the website of their dreams… and that's truly what we always aim to do. Except, many clients do not have a clear vision of what design elements their website needs in order to quickly and accurately communicate to their potential clients what therapy with them is like. So we work with our clients to uncover things like which fonts, colors, tones and photos would really speak to their clients and help them identify with their brand. But honestly, the most successful projects and the happiest clients are the ones that have done that work up front, before website design even begins. You may think that the term "branding" just means having a cool logo, but as you'll hear in this episode, there's so much more that goes into a brand for your private practice. To help us unpack the topic of branding and what to do before you build your website, I'm chatting with Kimberly and Justin Slagle from Practicery. If you've got any plans in the near future to build or redesign your therapy website, you'll want to give this a listen! In This Episode, You'll Learn: What a visual brand is and is not The key elements that can make up a visual brand for your private practice The questions you need to answer about yourself, your business and your clients to help you begin creating your visual brand Tips and tools to help you find inspiration and discover your visual brand Things you can do to make sure your website design has what they need to create a website that truly represents your therapy practice Links mentioned in this episode: practicery.com Therapists Who Brand Facebook group Designspiration About Practicery (Kimberly & Justin Slagle) Practicery is a graphic design company that specializes in custom visual branding and Squarespace websites for therapists. Their combined experience in design, marketing, and the mental health field are perfectly aligned to help you create a look and feel for your business that will showcase your authentic style, expertise, and make your ideal client not only say, "I've found the one!" but feel it from the second they interact with your brand. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation podcast, you're going to learn what it means to be deeply rested and wildly successful. I know we have many introverts out there listening to this podcast, and this one is especially for you. As an introverted person myself, I was super excited to have this conversation with Maegen Megginson. So much of the world's systems tell us that in order to be successful, we must hustle, grind it out, and sacrifice our rest and peace. But what if there was a way to be wildly successful in your private practice and business without giving up the things that bring you joy and leave you filled with energy, rather than depleted? Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses. After nearly burning out, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. Listen in as two introverts share their past and current struggles and successes with building businesses that fit their personality. In This Episode, You'll Learn: What it means to be "deeply rested and wildly successful" and how your definition of these terms can help guide you toward the life you want to live How to overcome the "arbitrary thirst for 'more'" so you can can discover where it is you actually want to go and what you want to achieve How setting personal goals for rest can impact your business How to set goals that are in line with your introverted personality so that you can grow your business and get the rest you need How to retrain your brain to focus on rest How to increase your self-compassion so you can stay focused on your work instead of comparing yourself to your colleagues The challenge with social media and how it can detract from the goals you have from your business - plus how to deal with it Free Download: Grow Your Business Without Burning Out Download Maegan's free guide to learn from her mistakes so you can expand your services with ease, energy, and really big profits. Click Here Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Maegan Megginson's Website Digital Minimalism: Choosing a Focused Life in a Noisy World (affiliate link) Self-Compassion: The Proven Power of Being Kind to Yourself by Kristin Neff (affiliate link) About Maegan Megginson Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses. After years of struggling with overwhelm and burnout, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. She believes the key to happiness is to design your business to serve you first and your clients second – only then will you discover how to become deeply rested and wildly successful.

In this episode of The Private Practice Elevation Podcast you're going to learn 7 simple things you can do to help you get more conversions from your website. Your private practice website exists to help you grow your business, right? The problem is that many websites are not built with conversions in mind. It's not as simple as just having a phone number on your website… but it's also not rocket science either. If you're curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.

In this podcast episode you'll learn the do's and don'ts of organizing your website content for your ideal clients. When it comes to creating content for your services and specialties, one issue comes up time and again. So we'll also be answering the age-old question, "is it ok to have multiple ideal clients?". Listen to this quick episode for my answer to these questions so that you can make sure your website reaches the clients you love.

In his new book, Thursday Is The New Friday, Joe Sanok challenges our acceptance of what the typical workweek is and teaches us how to get more done in less time. In Thursday is the New Friday, author Joe offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire. If you're feeling burned out and in need of a fresh take on your work schedule so you can get more rest, listen to this episode.

In this podcast episode, you'll learn how to ensure your WordPress website is properly maintained so that you can keep it safe, operational, and working it's best to get you clients. The trouble is that most therapists consider their WordPress website to be "set it and forget it". Or they don't understand what maintenance tasks they should be performing. So, in this episode we'll give you a weekly, monthly and yearly schedule of tasks you can be doing in order to keep your website functioning well and always available for business.

In this episode, you'll learn 3 reasons why investing in SEO for your therapy practice is often a better investment than paid advertising. The simple math shows that as traffic increases, some of that traffic will reach out to you about your services, and some of those leads will turn into clients. That's exactly why traffic-building is a big part of our process here at Private Practice Elevation. In this episode we'll discuss the pros and cons of both strategies and why SEO is a fantastic long-term investment into your business.

In this podcast episode you're going to learn 7 things you can do to increase the loading speed of your website. The speed of your website matters a lot. So much so that a study showed that just a two-second delay in page speed can increase bounce rates by 103%. The problem with increasing your website speed is that you can get into some pretty technical territory so it may be confusing or difficult to even begin making improvements. But in this episode of The Private Practice Elevation Podcast, I'm going to share 7 things you can do that don't require a degree in website development. If you've been unhappy with your website's speed, listen up for some ways to improve it.

In this podcast episode you're going to learn how to step into your entrepreneur role so that you can launch new income streams and create the impact you've been dreaming about. Dr. Christie Kederian has an extensive career as a professional matchmaker and relationship expert for eHarmony and Match.com affiliate company, Christie has helped thousands of people create lives they love and find love they deserve. Dr. Christie is also an experienced marriage and family therapist, and a professional speaker, providing trainings with the California Association of Marriage and Family Therapists. She's built multiple businesses and successfully added new income streams to her career and I'm super excited for you to learn more about how you can do the same.

In this episode of The Private Practice Elevation Podcast I'll give you 5 important questions you can ask before hiring a website design agency for your private practice. Your online presence is one of the best investments you can make when you're marketing your therapy practice. The trouble is, many therapists don't know the right questions to ask. So, in this episode, I'm putting myself on the other side of the table and thinking about what I'd want to know if I was hiring someone to design a website for my business. Listen in, take notes, and use these questions to help facilitate your conversations when talking with a therapy website design company.

In this episode you're going to learn how to create an SEO strategy for your own private practice website. Search engine optimization (SEO) is becoming one of my favorite topics. I love how practical it is and the results that can happen in your therapy practice when your ideal clients can find you on Google. The problem with SEO is that it is SUCH a big topic. But if you have a website and want to attract more of your clients to it, you've got to at least understand the basics of SEO and how to apply it to your business. That's why, in this episode, I'm giving you a 3-step formula to craft your own SEO strategy and start getting more traffic to your website.

In this week's podcast episode, you're going to learn how to step into leadership so that you can scale your business and lead your team well. I know many of you that listen to this podcast are either leading a group practice, in the process of shifting to a group practice model, or plan to in the future. In doing so there are likely many roles that you're already playing in your therapy practice and maybe even more that you'll play in the future. But probably the most important role that will have the biggest impact on the growth of your business is that of a leader. To help us embrace our inner leader and do it in an authentic way, we're talking with Katie Vernoy. Katie is the co-founder and co-host for the Therapy Reimagined Conference and the Modern Therapist's Survival Guide podcast. Listen in now!

In this week's Encore Episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't. So listen is as we go through some key metrics that you'll want to know in order to help you decide whether investing in your online presence makes sense for you.

I've had a ton of great guests and great podcast episodes, but this is by far my favorite episode! That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. In this week's episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife's 8-year private practice journey from zero clients to a successful practice.

In this Encore Episode you'll learn how to find the right SEO keywords to use on your private practice website. This is step one of helping your clients find you in search engines. If you don't know which keywords are "good" ones, then you won't know what type of content you need to create.. So this episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Check it out now!

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. Like any service that you invest in for your business, your hosting company should serve YOU and empower you to focus more on your business and make it easier for you to succeed. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week's episode!

In today's Encore Episode of the Private Practice Elevation Podcast, we're discussing how to build an online group therapy practice. Many therapists have heard of the business model of a group practice. It's a great model that takes a lot of work. But usually, when we think of group practices, we think of a group of people in one physical location. Well, today we're talking with Dr. Lisa Lovelace, founder of Synergy eTherapy, a group practice that has been solely online since starting in 2016. Today, Lisa's group practice has 12 clinicians and is serving clients in 14 states. If you're curious in creating an online group therapy practice, I know this episode will be helpful to you.