Episode 2
Why buyer enablement is the future of B2B marketing
Predictable B2B Success · Vinay Koshy
July 8, 201930m 44s
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Show Notes
In this episode, we talk to Elle Woulfe, VP of Marketing at PathFactory.
She shares how B2B brands can tackle 5 key buyer enablement challenges:
- How to build and motivate great teams to future proof your business
- Why B2B businesses need to provide consumer experiences to engage their audience
- Why buyer enablement needs to go beyond account-based marketing
- How to provide personalized content experiences to both anonymous and known users
- How to better architect buyer enablement with the marketing technology you have