Episode 13
How to use video content marketing to boost business growth
September 17, 201945m 19s
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Show Notes
In this episode, Jose Cayasso (Caya) CEO and Co-founder of Slidebean shares his perspectives on Slidebean's growth and the factors that have paved the way for the company's success. Insights he shares include:
- The growth factor that has helped with Slidebean’s growth consistently over the years
- How video content can fuel engagement with your ideal audience
- What most businesses get wrong with their video content
- Slidebean's approach to producing video content and how you can use it
- Lessons learnt from their most popular video content
- How Slidebean tracks conversions and uses calls to action in their video content
- Why Slidebean isn’t focused on email marketing
- Slidebean’s approach to investing in SEO and content
- The hardest struggle Slidebean has had to contend with on an ongoing basis
- What the future of Slidebean looks like