Episode 264
How to use strategic positioning to achieve predictable ROI and drive growth
June 28, 202240m 38s
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Show Notes
Erik Jensen is Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm that helps agencies, coaches, and consultants plant their flags of authority and monetize that position.
In this episode, he shares how we can use thought leadership and strategic positioning to achieve predictable ROI and drive growth fast. Insights he shares include:
- Why do some businesses view content as an expense
- How do you persuade clients to look at it differently
- The predictable ROI from thought leadership
- Processes and examples to show how we can sell with authority
- What is strategic positioning
- The importance of cornerstone content to strategic positioning
- Strategic positioning and the trojan horse sales methodology
- How to test the defensibility of your strategic positioning
- and much much more ...