Episode 11
How to use lean or agile marketing to boost business growth
September 3, 201926m 56s
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Show Notes
In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include:
- How to approach agile marketing when starting out?
- How is agile marketing any different from growth marketing?
- How can agile marketing be applied in a B2B context
- How to iterate and test with agile marketing
- Can agile marketing be effectively used by smaller teams and individuals or just enterprise teams
- What are critical elements to ensure that the process works when using hybrid agile methodologies?
- How to handle teams when using agile methodologies