Episode 5
How to overcome 6 main hurdles to disruptive marketing
July 23, 201928m 32s
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Show Notes
In this episode, Justin Kwong, founder and CEO of ISM, shares how to overcome 6 main hurdles to disruptive marketing that most businesses face:
- How the best disruptive marketing practices start with solving your own problem.
- How to identify competitive weaknesses.
- Zeroing in on where your audience hangs out.
- When and how to humanize the brand.
- Building a culture around creating awesome customer service and customer experiences.
- Looking for customer success in customers narratives.