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How to fuel your content promotion to drive business growth.
Episode 14

How to fuel your content promotion to drive business growth.

Predictable B2B Success

September 24, 201929m 46s

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Show Notes

In this episode Ryan Robinson, content marketer for Close.com and editor in chief of ryrob.com shares his insights into content promotion. Insights he shares include: 

  • How businesses can build relationships in a natural win-win way
  • How Ryan has been able to pick up lucrative opportunities with big name companies
  • His 80/20 approach to content marketing
  • The best approach to promote content on social media
  • What results businesses are looking for
  • How Ryan positions himself in the industry
  • Why Ryan doesn't care for the hub and spoke SEO model
  • How to get featured on major publications
  • What in the content marketing space has helped create predictable success at Close.io
  • The best ways to use webinars to drive engagement and sign ups
  • The metrics Close.io focuses on to inform their content strategy

Discover more at - https://www.sproutworth.com/content-promotion-to-drive-business-growth