Sustainability vs. Spin with Aisling Connaughton: Why Greenwashing Won’t Cut It Anymore!
How to stop faking it, start measuring it and turn purpose into profit
PR LIKE A BOSS! · Patrizia Galeota
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Show Notes
Let’s talk truth, packaging and purpose. In this episode, host Patz chats with the absolute sustainability powerhouse Aisling Connaughton, co-founder of Cyd Connects and TEDx speaker, to unpack one of the most pressing issues in the beauty and wellness world: sustainability vs. greenwashing. Spoiler alert: If your product screams “eco-friendly” but is shrink-wrapped in plastic and ships from halfway around the world… it might be more PR stunt than planet saver.
What We Cover:
- Sustainability Isn’t a Sticker
- Greenwashing Red Flags
- Sustainability = Profit
- Practical Tip Alert
- ...and more!
Experts & Brands Mentioned: Estee Lauder * Aveda * Darphin * Liz Earle * Liz Earle Beauty Co * Ateh Jewel * Ateh Jewel Beauty * Anita Roddick * The Body Shop * Ogilvy * BP * Unilever * WBA (Walgreens Boots Alliance) * Green Claims Code * B Corporation UK
Find Aisling on:
Instagram @aisling_connaughton / @cydconnects
LinkedIn @aisling-connaughton
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