PR LIKE A BOSS!

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Hayley Dawes, founder of Dreem Distillery, the award-winning luxury sleep and wellness brand using CBD, plant actives and nervous system science to help people genuinely rest — for a candid and beautifully honest conversation about what it takes to build press presence in one of the most crowded corners of the wellness market.Hayley's journey to founding Dreem Distillery began with a decade of her own insomnia, at a time when sleep struggles and mental health simply were not part of the wellness conversation. When she discovered a combination of broad-spectrum CBD and plant actives that transformed her sleep, she recognised something the beauty and wellness industry had missed entirely: a solution rooted not just in science, but in the kind of emotional storytelling that makes people feel understood rather than sold to. That insight became the foundation of everything Dreem does, in its products, its branding and its PR.In this episode you'll discover: why Dreem Distillery treats sleep as a full-day nervous system story rather than a bedtime product and how that positioning opened doors with press that a simpler brand narrative never could, how Hayley's most powerful media moment came entirely unplanned when Trinny Woodall unpacked Dreem products to her audience on Instagram and YouTube, proving that authentic advocacy from one trusted voice outperforms any paid campaign, why founder-led content consistently outperforms polished brand content and how to show up as the face of your brand even when it feels deeply uncomfortable, the difference between resonance and reach and why chasing the wrong one is the most common and most costly PR mistake wellness founders make, and how Dreem built credibility in a sceptical market by leading with science, proof and genuine emotional connection rather than trend-chasing or influencer noise.This is an episode for every wellness founder who has ever wondered whether their story is interesting enough to pitch, because Hayley's answer, delivered with warmth, honesty and zero founder polish, is a resounding yes.Want to build a PR pitch as authentic and compelling as Dreem Distillery's brand story? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you lead with your real story and land the press coverage your brand deserves. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Nadia Hussain, founder of Hair Loving, the hair health brand now stocked on QVC, Debenhams and Amazon, and featured in Forbes and Health & Wellbeing magazine for one of the most moving and instructive founder PR stories the show has ever told.Nadia's journey to building Hair Loving began not in a boardroom or a beauty lab, but in the most unexpected and difficult of places. At 19, while also managing a diagnosis of Thalassemia that required monthly blood transfusions, she experienced early menopause and with it, devastating hair loss that she had no roadmap to navigate. Years later, working as a hair and makeup artist and hearing client after client whisper about the same experience, she realised her story was not hers alone. Hair Loving was born from that recognition, rooted in her mother's hair oil remedies, backed by science, and built for every woman the beauty industry had left out.In this episode you'll discover: how Nadia built her brand's media presence brick by brick, from early Instagram to Forbes features, TikTok creators and sell-out QVC appearances, without a single big-break moment, why vulnerability is the most powerful and most underused PR tool available to any founder, how Hair Loving's community of real women with postpartum hair loss, PCOS, cancer treatment regrowth and hormonal shifts became the brand's most compelling press story, why showing up consistently, even on the days it feels impossible, is the PR strategy that compounds over time, and how reaching out personally to reviewers on Trustpilot and Amazon turned customers into lifelong brand advocates.This is an episode about what happens when a founder stops hiding their most painful chapter and starts leading with it and how that single shift in perspective can turn a personal story into a brand that thousands of women feel seen by.Want to find the PR story hiding inside your own founder journey? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you shape your story into a pitch journalists actually want to read. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Joely Sanderson, former beauty director at ELLE and Grazia, journalist turned wellness brand co-founder, and the woman on a mission to make talking about your bowel health as normal as talking about your skincare routine, to explore what happens when you build a PR strategy around a topic the world has been conditioned to find shameful.Joely co-founded WE ARE. REGULAR with her best friend Holly Victoria Brooke after years of dealing with bloating, constipation and the very specific frustration of a wellness industry that was happy to discuss every aspect of women's health except the one that affects almost all of us every single day. Their answer was a bold, berry-flavoured, brilliantly branded gut health supplement and a communications strategy built entirely on honesty, humour and zero apology.In this episode you'll discover: how Joely used her decade of beauty journalism experience to build a PR narrative that journalists actually want to write about, why shame is the single biggest barrier between a great wellness brand and great press coverage and how to dismantle it, what it takes to transition from shaping brand stories as a journalist to living inside one as a founder, how WE ARE. REGULAR built a community of loyal customers by simply refusing to whisper about something every woman experiences, and why the most powerful PR tool available to any wellness brand is radical, unapologetic honesty about what the product actually does.If you have a wellness, health or supplement brand that you're struggling to pitch because the topic feels too sensitive, too niche or too unsexy for mainstream press — this episode is your permission slip to stop hiding and start talking.Want to pitch your brand story with the same confidence Joely brings to gut health? Download Patz's free Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you turn even the most awkward brand story into a compelling press pitch. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Tracey Woodward, one of the most respected names in the British beauty industry, former CEO of Aromatherapy Associates and a leader who has built, grown and championed some of the most beloved wellness and beauty brands in the world for a conversation about what it truly takes to build a beauty career and a brand that lasts.Tracey's story is remarkable. With just two years of formal schooling behind her, she started on beauty counters and worked her way to the C-suite through instinct, emotional intelligence and an unwavering belief that connection, not content, is the real currency of the beauty industry. Along the way she worked with icons including Charlotte Tilbury, Liz Earle, Estée Lauder, Caroline Hirons, Aveda and Space NK, accumulating a masterclass in what makes a beauty brand genuinely resonate with people.In this episode you'll discover: why brands that chase virality are losing the very customers they need most, how Tracey spots a brand with true "it factor" and the signs that tell her a brand has lost its way, what authentic PR and storytelling looks like when a brand is truly led from the inside out, why failure is not something to fear but something to run toward and how that mindset shapes every great beauty business, and the honest truth about performative wellness and what it is costing brands in credibility and long-term press relationships.This is one of those rare episodes that makes you want to stop, rethink your entire brand strategy and start again with more intention, more honesty and a lot less noise.Want to build a PR strategy rooted in authenticity rather than algorithms? Download Patz's Plug-and-Play PR Pitch Templates — the subject lines, prompts and frameworks that help you tell your real brand story to the press, confidently and effectively. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Nicola de Burlet, luxury brand consultant, founder of The PR Studio and a woman who learned the art of brand guardianship at Chanel HQ in Paris to unpack what luxury PR really looks like in 2025, and why the brands that whisper always outlast the brands that shout.With over 25 years of experience spanning the dot-com boom, the rise of digital media and the current era of influencer noise, Nicola has seen every shift in the PR landscape and she knows exactly what separates brands with lasting press presence from those chasing fleeting viral moments. Her answer? Strategy, storytelling and the quiet confidence to lead trends rather than follow them.In this episode you'll discover: what luxury PR actually means in the modern media landscape and why it has nothing to do with price tags and everything to do with feeling, how heritage brands can stay relevant without sacrificing the mystique that makes them desirable, why relationships still rule in PR regardless of how much the industry has changed, the one thing Nicola looks for in a brand story before she'll take it to press and the red flag that tells her a brand isn't ready, and why if your brand keeps having to tell people it's premium, it probably isn't.Whether you're building a luxury brand, a premium wellness product or any business where perception is everything, this episode is a sharp and elegant reminder that the best PR strategy has always been the same: be genuinely interesting, be consistently excellent, and never mistake volume for value.Want to craft a pitch that feels as polished as the brands Nicola works with? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you approach journalists with confidence and class. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Holly Victoria Brooke, co-founder of WE ARE REGULAR, the boldly branded gut health supplement that has made constipation, bloating and bowel health not just acceptable to talk about, but actually fun to find out how you build a PR strategy around a topic most people won't even whisper about.Before launching WE ARE. REGULAR, Holly spent years working alongside some of the biggest names in beauty PR including Caroline Hirons, Gleam and Roxy Jacenko's Ministry of Talent. She knows exactly how the industry works. And yet when it came to her own brand, she threw out the rulebook and built something that leads with personality, honesty and a very healthy sense of humour.In this episode you'll discover: how Holly and co-founder Joely Sanderson turned a deeply personal health struggle into a brand with a passionate, loyal community, the single Daily Mail feature that sent sales through the roof and what made that piece of press so powerful, why founder-led storytelling is the most underused PR tool for wellness and supplement brands, what Holly learned from five years as Commercial Director at Caroline Hirons' Skin Rocks about building brands that people genuinely trust, and how to know when to step back as a founder and let your community become your most powerful PR asset.If you're building a wellness brand, a supplement brand, or any business in a category that feels too niche, too awkward or too unsexy to pitch to the press this episode will completely change your perspective on what makes a great PR story.Ready to start pitching your own brand story to journalists? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you land press coverage even when your topic feels difficult to pitch. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Jane Cunningham, the iconic voice behind British Beauty Blogger, one of the UK's most respected and longest-running beauty media platforms for a frank, funny and genuinely important conversation about what is going wrong in beauty PR right now.It starts with a story. Jane attended a major beauty brand launch, a sleek London venue, beautiful lighting, 13 floors up and left after ten minutes. Why? Because not a single person said hello. No greeting, no coat taken, no coffee offered. Just a room full of PR professionals staring at their phones while journalists stood invisible in the middle of it.Her Substack post about the experience went viral in the beauty community and it sparked exactly the conversation the industry needed to have.In this episode you'll learn: why the shift from PR-led to marketing-led teams is costing brands their most valuable press relationships, what journalists and beauty editors actually need when they walk into a brand event, the small human gestures that build lasting media relationships and the absence of which destroys them instantly, why newer PR teams are struggling with in-person event experience and what brands can do about it, and Jane's no-filter verdict on the state of beauty PR in 2025 and where it needs to go next.If you're planning a press event, a brand launch or any kind of media moment, this episode is essential listening and a timely reminder that no amount of beautiful lighting fixes a room where nobody feels welcome.Want to build better relationships with journalists from the very first pitch? Download Patz's free Plug-and-Play PR Pitch Templates — the subject lines, prompts and frameworks that get you noticed for all the right reasons. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Dominique Antiglio, wellness entrepreneur, sophrology expert and founder of BeSophro to explore the powerful and often overlooked connection between how you feel on the inside and how your brand shows up in the press.Dominique is the leading voice bringing sophrology to the English-speaking world. Her client list includes Amazon, Bloomberg, the UK Government, the World Economic Forum and Silicon Valley founders and her bestselling book The Life-Changing Power of Sophrology has introduced thousands of people to this science-backed mind-body practice that blends breathing, gentle movement and visualisation to calm the nervous system and sharpen focus.In this episode you'll discover: what Sophrology actually is and why it works when traditional meditation doesn't, how founders and brand experts can use breathwork to manage the pressure of pitching, public speaking and showing up consistently for their brand, why burnout is one of the biggest hidden threats to a founder's PR presence and visibility, how Dominique used storytelling and strategic positioning to build an internationally recognised wellness brand, and her practical tools for staying calm, confident and clear-headed, even when the inbox is overwhelming and the trolls are loud.If you've ever frozen before a podcast interview, stumbled through a journalist pitch or let imposter syndrome keep you out of the press, this episode will change how you think about confidence as a PR tool.Want to pitch with more confidence right now? Download Patz's Plug-and-Play PR Pitch Templates — proven prompts, subject lines and frameworks to help you land better press in less time, even if PR feels completely out of your comfort zone. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS! Patrizia Galeota sits down with Karen Betts, the pioneering force behind HD Brows, Nouveau Lashes and Karen Betts Professional to explore how one woman built a billion-pound beauty industry from the ground up, and the PR moments that made it happen.Karen started tattooing brows in the 1990s at a time when permanent makeup was misunderstood and underestimated. What followed was a masterclass in founder-led PR: using TV appearances, celebrity endorsements and authentic storytelling to shift public perception and turn a niche treatment into a mainstream beauty must-have.In this episode you'll discover: how a single documentary appearance on Katie Piper's My Beautiful Face transformed Karen's business overnight and put permanent makeup on the national map, why celebrity PR moments only work when the product genuinely delivers, how TV shows like Extreme Makeover and 10 Years Younger created a category-defining reputation for life-changing permanent beauty treatments, and the behind-the-scenes stories of working with Katie Price, Amy Childs and Michelle Keegan that kept Karen's brands in the press for years.This is a must-listen for any beauty brand founder who wants to understand how PR snowballs, how one well-placed story, one real celebrity fan, one honest documentary moment can build years of credibility and press coverage without a big agency budget.Want to start getting your brand in front of journalists? Download Patz's Plug-and-Play PR Pitch Templates — subject lines, prompts and frameworks that help you land press coverage in less time, even if you've never pitched before. Grab them at lp.patriziagaleota.com/ltpp Hosted on Acast. See acast.com/privacy for more information.

When it comes to media wisdom with a side of moisturiser, few people are more qualified to spill than Susannah Taylor. From cutting her teeth at The Telegraph with the legendary Hilary Alexander, to becoming Beauty & Health Editor at Vogue, launching Get The Gloss, and now championing wellbeing through her Glo-Gazette newsletter and Ways to Feel More Human podcast, Susannah’s seen it all. And thankfully, she's still replying to her emails. In this refreshing episode of PR LIKE A BOSS! Susannah joined me to share what’s changed, what still matters and what makes her hit delete real fast when reading a PR pitch.Highlights & Hot Takes:“Hi Hun”... it's a no from her. Susannah's golden rule? “If it doesn’t say ‘Dear Susannah’... delete.” That personal touch still matters.Forget the fluff – give her something meaningful. She loves a good pitch, but not when it’s mass-blasted or buzzword-heavy. “Make it real. Make it relevant. And please don’t pitch another ‘miracle’ lip oil…”PR is a relationship game. Always was. Still is. Whether she was at Glamour or building Get the Gloss, PR pros were a huge part of the story. “Some of the best things I’ve done in my career came from real human connections.”Don’t underestimate the power of a story. Authenticity? Non-negotiable. “The brands that cut through now have real stories, not just trending ingredients.”The pace of media may have sped up but the most valuable messages slow people down. With Glo-Gazette, Susannah is purposefully creating a “breather in your inbox”, a welcome break from frantic scrolling.In a world of reels, DMs and “just circling back” emails, Susannah reminds us that real relationships still win. Whether you’re pitching a serum or telling your founder story, tailor it, mean it and above all keep it human!Listen Now.Patz xGIVEAWAY ALERT! My friends at Ancient + Brave are providing the chance for ONE of my UK based listeners to win a set of crackers and Cacao Ritual bundle (1 x Cacao + Collagen, 1 x ritual scoop, 1 x ritual mug in a gift box) worth over £70 Follow me (@pgaleota / @prlikeaboss) and @ancientandbrave on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 23rd October 2025. Hosted on Acast. See acast.com/privacy for more information.

If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀Listen now if you want to:Learn how to get your product into A-list hands (and handbags)Discover what really makes a product go viralHear the #1 mistake even experienced founders still makeGet inspired to finally start building your dream brand🚨 GIVEAWAY ALERT! 🚨My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossTwo winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October. Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior in sight), they’ve built a reputation for fast, creative, and effective campaigns. Case in point? Insuring a cheese grader’s nose for £1 million to get Wyke Farms global headlines.But Paris didn’t stop at PR. Alongside her sister Jodie, she co-founded Adaptogenic Apothecary — an award-winning supplement brand born from their own perimenopause journey. What began as a search for natural support has grown into a wellness disruptor. Paris gets candid about the lessons learned along the way, from tackling spreadsheets to working with business coach Renee Elliott (founder of Planet Organic).Key takeaways:Be brave, if you believe in it, others will too.Forget vanity metrics, micro-audiences are where the magic happens.AI is your time-saving assistant, not your creative replacement.Authentic stories cut through the noise every time.If you’re ready for a masterclass in blending PR savvy with entrepreneurial grit plus a reminder that even cheese can make world news, this episode is for you.👉 Tune in now to hear Paris Welton’s full story and pick up practical PR tips you can apply today. 🚨 GIVEAWAY ALERT! 🚨My friends at Adaptogenic Apothecary are providing the chance for ONE UK based listener to win some of their award winning ‘FOCUS’ powder, made from organic Lion’s Mane and some ‘CALM’, their pure organic ashwagandha powder, bundle worth over £50 How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @adaptogenic_apothecary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossOne winner will be selected at random. Deadline: 10pm GMT, Thursday 9th October 2025. Hosted on Acast. See acast.com/privacy for more information.

She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by Sharon Hilditch, founder of Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it).In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime and maximum buzz and survived everything from trade shows with no sales to press coverage that made Madonna headlines.If you’re a brand founder, PR specialist or skincare obsessive — this one’s for you.In this episode we cover:Sharon’s lightbulb moment that launched Crystal ClearWhy pigskin played a part in product development How early press features and celebrity treatments took the brand viralWhat’s changed (and stayed the same) in PR over 30 yearsHow to balance high-tech skincare innovation with consumer-friendly messagingThe future of bespoke beauty and Sharon’s next big launchPlus… what’s always in her handbag and the one product she won’t travel withoutIf you loved this episode, please rate, review and share! And don’t forget to tag us on Instagram — we love seeing where you're tuning in from.🎧 PR LIKE A BOSS is the podcast for beauty founders, experts and storytellers who want to be seen, heard, and remembered.🚨GIVEAWAY ALERT!🚨 My friends at Crystal Clear Skincare are providing the chance for THREE UK based listeners to win the award-winning Paint & Peel Face and Body Kit worth £99.How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @CrystalClearSkincare on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 2nd October 2025. Hosted on Acast. See acast.com/privacy for more information.

In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.💡 What You'll Learn:How PR has evolved from magazine credits to digital storytellingWhy Ruby believes in sharing knowledge, not gatekeepingThe quiet power of leading by example in diversity and inclusionHer honest approach to brand-building: vegan formulas, no greenwashing and quality over hypePractical rituals for media confidence and showing up authenticallyWhy founders must get clear on their message before chasing presThe difference between presence and PR, and why both matterBonus Segment:Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.Memorable Quote:“PR can’t fix a crap product — and it can’t make up for confusion.”Brands & Experts Mentioned:Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBELike this episode?Subscribe, rate & review PR LIKE A BOSS! and share it with your beauty boss friends. New episodes drop weekly with powerhouse founders, PR experts and journalists who’ve been there and done it. Hosted on Acast. See acast.com/privacy for more information.

Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”🔥 Yes, she said it — and we loved her for it.In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.Plus:What she really thinks of skin cyclingWhy she refuses to promote products rooted in pseudoscienceThe difference between a PR pitch that works vs. one that gets deleted on sightThe three things every brand needs to be: Better. Cheaper. Unique.Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.🎧 Hit play and prepare for a truth bomb or ten. 🚨 GIVEAWAY ALERT! 🚨My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025. Hosted on Acast. See acast.com/privacy for more information.

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.We dive into:The evolution of PR and beauty messagingHow Genevieve used her industry skills to build a trusted content platformWhat brands get wrong when targeting midlife women (hint: it starts with the language)Why filters are out and real skin is inThe power of trusted voices vs. trend-hopping influencersHow to pitch without cringing — yes, even yourself!Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.Brands & Experts Mentioned:No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUMFollow Genevieve:IG: @this_is_fiftyTikTok: @this_is_fiftyYouTube: this_is_fifty🎧 Hit play to listen to the full episode.Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured. Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.What You’ll Learn in this Episode:Why authenticity is non-negotiable in today’s PR landscapeThe biggest mistake brands make when trying to “appear” authenticHow to uncover your brand’s heartbeat (your why) and build from itWhy storytelling beats selling when connecting with audiencesPlus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).Brands & Experts Mentioned:Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) Find Sophie:IG: @sophieattwooduk and @sa_commsLinkedIn: sophie-attwoodWebsite: www.sa-comms.comFinal takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.🎧 Hit play and listen now!GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with herHow to enter:1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram2️⃣ Share today’s episode Reel and tag meOne winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025. Hosted on Acast. See acast.com/privacy for more information.

What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other people’s money. This is your crash course in resilience, reinvention and raising real funds (no spreadsheets required).What We Cover:The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.Mic Drop Moments:“You don’t need a new machine, you need to market the stuff you already do well.”“Storytelling makes people see you. Funding makes them back you.”“I had no connections. But I had a plan, a pitch, and a big enough reason to succeed.”Brands & Experts Mentioned:Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)Find Sarah Online:IG: @sarahabelfundinggodmotherTNB Skills Training – Sarah’s training companyThe Power of Funding – Her bestselling bookIf you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.✅ You don’t need a business degree✅ You don’t need more kit✅ You do need to sell your story like a bossSo grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.🎧 Listen now!PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy. Hosted on Acast. See acast.com/privacy for more information.

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric. In this episode you’ll learn:Where influence really comes from in today’s beauty landscapeHow to ride trends (like tomato mania) without losing your brand’s soulWhy “people don’t buy what you do, they buy why you do it” is the ultimate PR truthThe one metric Kelly says is overhyped (and what to focus on instead)How to make beauty about feeling, not just product🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.To enter:1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.2️⃣ Share today’s episode Reel, tagging me.Deadline: 10pm GMT, Thursday 21st August 2025. Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose. In this episode, you’ll learn:Why reinvention isn’t risky, it’s a branding strategyHow Kelly landed a TEDx talk The biggest myth about personal branding How to show up confidently, even when you don’t feel readyWhy your imperfect story is your most powerful PR assetBrands & Experts Mentioned:Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins !!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025. Follow @kellylundberg.official on InstagramLinkedIn: @kellylundbergofficialWebsite: www.kellylundbergofficial.comWant More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HEREJoin the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns. Hosted on Acast. See acast.com/privacy for more information.