Beauty PR mistakes with Jane Cunningham: what brands get wrong at press events and how to fix it
A brutally honest chat about events, invisibility cloaks and the lost art of saying “welcome.”
PR LIKE A BOSS! · Patrizia Galeota
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Show Notes
In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Jane Cunningham, the iconic voice behind British Beauty Blogger, one of the UK's most respected and longest-running beauty media platforms for a frank, funny and genuinely important conversation about what is going wrong in beauty PR right now.
It starts with a story. Jane attended a major beauty brand launch, a sleek London venue, beautiful lighting, 13 floors up and left after ten minutes. Why? Because not a single person said hello. No greeting, no coat taken, no coffee offered. Just a room full of PR professionals staring at their phones while journalists stood invisible in the middle of it.
Her Substack post about the experience went viral in the beauty community and it sparked exactly the conversation the industry needed to have.
In this episode you'll learn: why the shift from PR-led to marketing-led teams is costing brands their most valuable press relationships, what journalists and beauty editors actually need when they walk into a brand event, the small human gestures that build lasting media relationships and the absence of which destroys them instantly, why newer PR teams are struggling with in-person event experience and what brands can do about it, and Jane's no-filter verdict on the state of beauty PR in 2025 and where it needs to go next.
If you're planning a press event, a brand launch or any kind of media moment, this episode is essential listening and a timely reminder that no amount of beautiful lighting fixes a room where nobody feels welcome.
Want to build better relationships with journalists from the very first pitch? Download Patz's free Plug-and-Play PR Pitch Templates — the subject lines, prompts and frameworks that get you noticed for all the right reasons. Grab them at lp.patriziagaleota.com/ltpp
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