Sunshine, Skin Science & Sheer Grit: The Story of Abi Cleeve
How One Woman Turned a Swiss Sunscreen Discovery Into a Beauty Empire
PR LIKE A BOSS! · Patrizia Galeota
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Show Notes
In this joyful episode, host Patz chats with beauty industry powerhouse Abi Cleeve, the inspiring founder behind Ultrasun UK, SkinSense, and SBC Skincare. Abi shares her incredible journey: from discovering a game-changing sunscreen on holiday in Switzerland to cold-calling UK pharmacies via the Yellow Pages (yes, really). Her story is packed with grit, warmth and game-changing brand wisdom, from battling bad packaging to getting skincare taken seriously in the pre-SPF era.
In this episode, Abi shares:
- Why transparency is the ultimate PR tool
- The power of truly listening to your customers
- Why she avoids trend-chasing in favour of real product innovation
- Her thoughts on influencer marketing (and what it can really do)
- How giving back from Uganda to UK mentorship keeps her grounded
Golden Tip: "Stay absolutely true to yourself — that’s your real superpower."
Brands & Organisations Mentioned:
- Advantage Africa (Charity partner for Ultrasun’s skin clinics in Uganda)
- BASF (creators of the EcoSun Pass)
- CEW - Cosmetic Executive Women (not-for-profit organisation with a mission to promote the contributions of women in the cosmetics industry)
- Peter Jones I John Lewis
- QVC Beauty
Follow Abi and her brands on:
Instagram: @abicleeve | @ultrasunuk | @skinsenseuk | @sbcskincareuk
LinkedIn: Abi Cleeve
🎁 GIVEAWAY ALERT!
Our friends at Ultrasun UK are giving one lucky UK-based listener the chance to win a bundle worth £130! To enter:
- Follow @pgaleota and/or @prlikeaboss on Instagram
- Share today’s episode Reel and tag Patz
🔔 Deadline: Monday 5th May 2025 at 10PM GMT. One winner will be selected at random
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE
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