
Skin, Sparkle & Smart Moves: How SKIN KRUSH is Beaming its Way into Beauty Boss-dom
Two nurses, one skincare revolution and a whole lot of LED love.
PR LIKE A BOSS! · Patrizia Galeota
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Show Notes
In this glowing episode of PR LIKE A BOSS!, host Patz chats with Sinead Gallagher, one half of the powerhouse behind SKIN KRUSH, the Irish beauty tech brand bringing clinic-grade skincare to your couch. Think: microdermabrasion and LED facials without the appointment stress. We dive into how Sinead and co-founder Jeanette Dunn turned years of nursing and clinic experience into a science-backed beauty brand that’s all about results, trust, and really good PR. From a branding flop to a rebrand win, sending flowers to journalists, and seeing Chris Hughes rock their LED mask, this episode is packed with playful insight and practical tips for founders doing PR on a budget.
💡 You’ll learn:
- How they launched SKIN KRUSH from their living room
- Why testimonials (not just influencers) matter
- What they’d never do again with a product launch
- Their PR hacks (hint: don’t underestimate a good florist!)
💬 Brands & Experts Mentioned:
- The Skin Nerd (Jenn Rock)
- Prof. Caitriona Ryan
- Tara O’Connor PR
- Coco Brown by Marissa Carter
- Vanity Fair (next big PR target)
👑 If SKIN KRUSH were a celeb?
Think Kris Jenner – hardworking, fabulous, and getting better with age.
📲 Follow & Connect:
- SKIN KRUSH – @skinkrush | www.skinkrush.com
🎁 GIVEAWAY TIME! Win a SKIN KRUSH Rejuvenating LED Mask (worth up to £300!)
To enter:
- Follow @pgaleota / @prlikeaboss and @skinkrush on Instagram
- Share today’s episode Reel & tag us
- Deadline: Monday 9th June 2025 at 10pm GMT
- UK & Ireland-based entries only. One winner chosen at random.
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Try new products. Share honest feedback. Influence what’s next. [Click HERE to learn more and join us!]
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