From Showbiz to Self-Care: Trends, Clicks, and Credibility in Modern Media
Suzanne Baum will turn down work than ruin her reputation with trashy headlines
PR LIKE A BOSS! · Patrizia Galeota
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Show Notes
In this episode of PR LIKE A BOSS!, host Patz chats with Suzanne Baum, a journalist who’s seen it all, from the heyday of glossy magazines to the age of viral Instagram posts. From celebrity interviews to wellness trends, we look at how the industry has evolved and what it takes to stay authentic in today’s digital age.
We dive into:
- The rise and fall of print magazines and why Suzanne misses the tactile buzz of bylines.
- Mental health as a focus in celebrity journalism and why it’s more than just a trend.
- Navigating the love-hate relationship with social media (goodbye, toxic trends; hello, amplified reach).
- Spotting wellness fads versus lasting habits and why Suzanne only covers products with integrity.
- How to maintain credibility in a world obsessed with clickbait.
Suzanne also shares her take on the future of journalism, including the role of AI tools like ChatGPT and the growing dominance of influencer-brand collaborations.
Whether you’re in PR, journalism, or just love a peek behind the media curtain, this episode is packed with insight, humour, and hard-earned advice.
Where to Find Suzanne:
Instagram: @SuzanneBaum
Bluesky @suebybaum
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