From Boardroom to Brand Boss
How Samanah Duran is helping founders turn strategy into storytelling and PR into power moves.
PR LIKE A BOSS! · Patrizia Galeota
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Show Notes
In this episode of PR LIKE A BOSS! Patz's joined by the incredible Samanah Duran, Forbes 30 Under 30 honouree, founder of Be Your Own and branding mentor to high-level execs ready to go solo. We chat about how to build a personal brand with substance, not just style, and why real thought leadership requires more than a good LinkedIn headline. Samanah shares powerful advice for beauty and wellness founders looking to go from behind-the-scenes to front-facing—without the fluff.
Topics Covered:
- Sustainability, strategy & the storytelling sweet spot
- Why exclusivity builds stronger brands than accessibility
- Turning PR into long-term brand power, not short-term noise
- Green flags (and red) for founders stepping into visibility
Plus:
- A rapid-fire “Brand Boss Quickfire” game
- Real PR wins, brand pivots, and bold founder lessons
Who’s This For?
Brand founders, consultants, creatives, and PR pros who want to build smart, story-led brands that connect, convert and last.
Mentioned in this Episode:
- Lisa Franklin – Award-winning skincare founder
- Glossier – Founded by Emily Weiss
- Benefit Cosmetics x Critics Clothing – A surprising early collab
- LVMH x Supreme – When high fashion met hype
- Katie Hopkins – Like her or not, she knows how to PR
- Elisabeth Carley Leonard – TikTok fave and ADHD advocate
- Carol Driver – Journalist & PR Consultant
- Stylist Magazine, Vice Media, Urban Decay – For standout storytelling
- Elon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd – Real thought leaders by Samanah's standards
🎧 Listen now and don’t forget to subscribe, share and leave a review if this episode hits home!
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE
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