From Big Brands to Beeswax: How Julie Macken Built a Natural Skincare Brand with Buzz
Corporate Marketing Meets Oxfordshire Beehives in This Inspiring Indie Brand Story
PR LIKE A BOSS! · Patrizia Galeota
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.
In this episode, you’ll learn:
- Why Julie left big brand life to launch a purpose-led indie skincare business
- How PR helped Neve’s Bees land on the BBC News homepage
- What waterless skincare really means—and why it’s more than a trend
- The ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)
- Why most skincare routines are far too complicated (and what to do instead)
- Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!
Brands & Mentions:
Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil Association
Plus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).
🎁 GIVEAWAY ALERT!
We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!
To enter:
- Follow (@pgaleota / @prlikeaboss) and @nevesbees on Instagram
- Share today’s episode Reel and tag @pgaleota
Deadline: 10PM GMT, Monday 28th July 2025.
🔗 Links & Resources:
📸 Follow @nevesbees on Instagram
🎓 Check out the PR LIKE A BOSS! eCourse HERE
💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.
Hosted on Acast. See acast.com/privacy for more information.