Blush, Bold Moves & Business: How Ateh Jewel is Redefining Beauty

In this episode Patz sits down with the phenomenal Ateh Jewel, beauty journalist, broadcaster and founder of Ateh Jewel Beauty for Part II. If you’ve ever doubted whether you should take the leap into entrepreneurship, Ateh’s story is your sign to GO FOR IT. From her early days as the go-to makeup guru at uni to launching a brand that puts inclusivity at the forefront, Ateh shares how she turned her passion into power.

What Went Down:

💄 The real reason Ateh made the leap from beauty journalist to brand founder

💪 Overcoming industry gatekeeping & proving that luxury beauty is for everyone

🔥 The power of PR in storytelling (hint: it's more than just press releases!)

💰 Turning down bad investment deals & trusting your gut in business

💡 Why diversity in beauty should be the default, not an afterthought

Biggest Takeaways:

• PR is like high school cheerleading.
• Diversity isn’t a trend, it’s a necessity. 
• Saying ‘no’ is powerful. 
• The 24 ‘No’s’ Rule. 

Brands & Experts Mentioned:

• Harrods Beauty
• Trinny Woodall
• Ruby Hammer
• Daniel Martin
• Katie Jane Hughes
• Azzi Glasser (Fragrance Queen!)
• Laura Hinton & Nadine Finnegan (Little Light PR)
• William Berry & Jane Henderson (Angel Investors)

Catch Ateh on Instagram (@atehjewel) or her website Ateh Jewel Beauty (@atehjewelbeauty), where you can snag her stunning blushers, a.k.a. her “babies she cannot choose between… because Mama can’t have any favourites!” 

Patz x

PS: If you missed Part I you can catch it here:

Motherhood, Mascara & Mindfulness: The Art of Juggling with Ateh Jewel 

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

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