Beauty PR strategy with Jo Jones: storytelling, press releases and how to stand out

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Jo Jones — PR legend, brand-building expert, content creator and co-founder of Beauty Banks — to unpack the PR strategies that actually work for beauty and wellness brands in today's noisy media landscape.

Jo has spent decades at the sharp end of beauty PR, and she pulls no punches. This conversation covers everything from how to craft a press release that gets opened, to why storytelling will always beat product hype, to where brands should be focusing their social media efforts right now — and it's probably not where you think.

In this episode you'll learn: how to cut through the noise and get a journalist's attention, why staying relevant is the single most important thing a brand can do, how to avoid the copycat trap and build a PR strategy rooted in your own brand identity, the real role of micro-influencers and why engagement matters far more than follower count, and why press releases are far from dead — and how to write one that actually lands.

Whether you're a brand founder doing your own PR, a beauty entrepreneur trying to get your first press hit, or a PR professional looking to sharpen your edge, Jo's insights are practical, direct and immediately actionable.

Ready to pitch like a pro? Download Patz's Plug-and-Play PR Pitch Templates — real prompts, subject lines and frameworks to help you land better press in less time, even if you've never pitched before. Get them at lp.patriziagaleota.com/ltpp

Brands & Experts Mentioned:

• Beauty Banks
• Beauty Hags
• Vita Liberata
• Babyliss
• Philip Kingsley
• Sali Hughes

You can find Jo on:

• Instagram: @joljones
• Substack: JO’s Substack

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