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Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

68 episodes — Page 1 of 2

Ep 67#067: What to Do When Your Podcast Growth Plateaus

Your downloads have stalled. Engagement’s down.This episode is for all my podcasters who need to break out of a podcast growth plateau. We're talking about actionable ways you can regain listener interest, diagnose what’s not working, and monetize (yes, even now).In this episode: What podcast plateaus actually are and what they’re notThe 3 core reasons your growth may have stalled5 ways to shake things up and attract listeners againHow to make money even when growth is slow My personal pep talk to get you through the podcast blahs👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Jun 16, 202512 min

Ep 66#066: Do Video Podcasts Make More Money?

Video podcasting is the hot new bombshell entering the villa, and you need to know if it’s worth your time and money and whether it’s going to be able to catapult you to the next level of podcasting success or if it’s another podcasting fad that’s going to cost you thousands of dollars and leave you feeling even more overwhelmed in the long run.Today, we’re talking about the real numbers, what it takes, and exactly who benefits most from adding video to their podcast. Whether you’re already repurposing reels or still figuring out what an HDMI cable is: this episode’s for you.👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Jun 9, 202519 min

Ep 65#065: Podcast Episodes That Get Shared (Even by Strangers)

Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience.As podcasters it can be really easy to get caught up in making content for one of the two. For most of us, I’d say we focus mostly on the community we already have and there’s nothing wrong with that. In fact, as a podcast producer I’d say that focusing on your current audience is one of the best things you can do for the stability and success of your podcast. However, and there’s always a however lurking around, you have to keep in mind your next listeners. You always need to be carving out a part of your podcast and brand and business that’s focused on finding the next audience you’ll have, because if you’re not getting that new listener another podcast is and they’ll be the ones that get the opportunities we’re working towards.So in this episode we’re going to talk about producing podcast episodes that get shared, even by strangers. Why it’s so important that your community and listeners outside of your community are talking about and sharing your podcast, how organic growth will impact your podcast’s bottom line and what kind of episodes get shared. ⭐️ Listen to Episode 52: Your Podcast Has a Brand (Whether Your Realize it or Not!) 👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Jun 2, 202513 min

Ep 64#064: Is Your Podcast Selling or Sabotaging Your Business?

There’s a fine line in podcasting. There’s a fine line between being yourself and sharing too much. There’s a fine line between knowing your audience and completely forgetting who this show was created for. There’s a fine line between selling and completely sabotaging your business.In this episode we’re going to talk about the invisible funnel, and how your podcast should be driving sales in your business, red flags you might be doing more harm than good with your content and the easy fixes that will help you transform your audience into your most loyal buyers. 👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

May 26, 202514 min

Ep 63#063: Monetizing Your Podcast Back Catalog

As podcasters we kind of have to be obsessed with what’s next. It’s way too easy to get stuck in the churn of what’s happening right now, and we have to focus on the next big guest, your next recording date, that next launch and the product you’ll have next year. That’s part of being a podcaster and business owner and being a high achiever. You always have to be looking around corners and figuring out what’s next before your competition does. It can be really hard to get out of this mindset, because it’s so critical to the success of most parts of our lives, but for most podcasters I know, that’s distracting you from the treasure trove of what you’ve already created.In this episode we’re talking about why your back catalog matters, organizing your archive, repurposing, and how to effectively market your past episodes for the future growth of your podcast. 👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

May 19, 202518 min

Ep 62#062: How to Make Money Podcasting Without Ads, Partnerships, or Sponsors

In this episode we’re going to talk about why it’s so hard to make money with traditional sponsorships through podcasting, how you can start making money well before you have 10,000 monthly downloads and how you should be positioning your podcast and brand to make money from your first episode.🎧 Listen to Episode 40: The Podcaster's Guide to Making and Selling Your First Digital Product:https://pod.link/1732959363/episode/a5172313e8f06da8fc2a8601bdca49ab👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting✨ Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

May 5, 202514 min

Ep 61#061: Podcast Analytics for Dummies

Podcast analytics are like the wild west: there is no standard of law and order. As you know, it doesn’t take long to be completely confused by your podcast host analytics and going on Spotify for Creator and stressing out of Apple Podcasts Connect - I know because I’m right there with you. There’s a bunch of numbers and stats and listeners and downloads and what does it all mean? What does it mean for you? What does it mean for you listener? What does it mean for someone that might want to give you money to advertise on your podcast? 🚨 Login to Apple Podcasts Connect:https://podcastsconnect.apple.com/my-podcasts🚨 Login to Spotify for Creators: https://creators.spotify.com🎧 Try my Podcast Host Transistor.FM: https://transistor.fm/?via=morganfranklin📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Apr 28, 202518 min

Ep 60#060: Should You Quit Your Podcast?

You start a podcast, it’s fun for about 3 weeks and then - life starts happening... recordings are getting more inconvenient, you don't know what to talk about, your guests aren’t responding, everything is expensive and you have ten downloads on your episodes.I know I say this in every episode, but podcasting is hard. It’s time consuming, it’s expensive, it’s frustrating, it’s loney, and sometimes it’s hard to know when it’s time to quit. In this episode we’ll talk about that inevitable crossroads that every podcaster will eventually find themselves in and how to know when and if it’s time to quit your podcast. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Apr 21, 202514 min

Ep 59#059: Is ChatGPT Ruining Your Podcast?

✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so contradictory to most of what I teach you about incorporating AI into your podcast workflow, but I’m seeing way too many podcasters destroying their podcasts with ChatGPT and before it goes on any further let’s have a candid conversation about what you should actually be using automation and large language models to do in you podcast and what’s total garbage slop that’s going to drive away your audience and future listeners.In this episode: How ChatGPT is driving away your listener before they can even click play, signs AI might be tanking your podcast and what you should be using automations to do in your podcast. 🗣️ Want to learn how to use ChatGPT in a way that won't end your podcasting career? Listen to this episode! Steal My 4 Favorite ChatGPT Prompts for Podcastinghttps://pod.link/1732959363/episode/c36df18e770e9c5c276e9edd06ffb8bf📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Apr 14, 202521 min

Ep 58#058: Before You Rebrand Your Podcast

Rebranding a podcast is tricky. Branding a podcast is tricky. I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Apr 7, 202515 min

Ep 57#057: Affiliate Marketing for Podcasters: The Worst Kept Secret in Podcast Monetization

When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more complicated than recording an ad and watching the money roll in, but in this episode I’m going to walk you through how to become an affiliate marketer with your podcast, how to find the best companies to work with, how much you can expect to make and how to strategize to leverage your affiliate partnerships to get actual partners for your podcast. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Mar 31, 202514 min

Ep 56#056: The Biggest Lie in Podcasting

Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why your podcast marketing strategy isn’t working. 🎧 Equipment Recommendations (All Price Points): https://www.amazon.com/shop/morganfranklincreative📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Mar 24, 202516 min

Ep 55#055: Podcast Rankings 101: Why You’re Not Charting and How to Fix It

Is your podcast ranking on the charts? Does it matter?In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.In this episode:How podcast rankings work across different platforms like Apple Podcasts and Spotify.Understanding the importance of choosing the right category for your podcast and how to decide. Tracking your podcast's performance using free tools like Listen Notes and Refonic.How to improve you podcast's visibility and find new listeners using podcast ranking strategies.🗣️ Find out more about rankings on Listen Notes and Rephonic: https://www.listennotes.com/https://rephonic.com/📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Mar 17, 202516 min

Ep 54#054: Pitching Your Podcast: The Pitch Strategy That Saved My Podcast

In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career. ⭐️ Podcaster One-Sheet Template:https://podcastsforprofit.com/products/podcast-host-one-sheet💫 Podcaster Media Kit with Rate Card Template:https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card✨ Podcast Pitch Deck Template: https://podcastsforprofit.com/products/podcast-pitch-template🎧 Episode 8 | How to Pitch Your Podcast to Anyone in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Mar 10, 202517 min

Ep 53#053: Should Your Podcast Have Video?

One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video.In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a blanket answer for every podcaster, but after this episode you’ll have the tools and perspective to be able to decide for yourself: should your podcast have video? 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Mar 3, 202518 min

Ep 52#052: Your Podcast is a Brand (Whether You Realize It or Not)

Everyday we become more and more aware of the power of the ✨brand✨.But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake. In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Feb 24, 202517 min

Ep 51#051: PodSchool: Pinterest for Podcasters

Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you can do to incorporate Pinterest into your podcast workflow without feeling overwhelmed.Why does Pinterest work? I think a lot of people think about Pinterest as the place where you plan a wedding, or save ideas for remodeling your kitchen, but the reality is pinterest has 553 million monthly active users and reaches 40% of US households with an annual income over $150K. I don’t know about you, but as a business owner, who uses their podcast to grow their business, those are the kind of stats I want to hear.Follow me on Pinterest: https://www.pinterest.com/morganfranklinmedia/📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Feb 17, 202517 min

Ep 50#050: How to Promote Your Podcast Offline

What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁).In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline.(3:47) The easiest way to start promoting your podcast in person.(4:38) Why you should talk about your podcast more. (6:15) How to start building a community around your podcast. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Feb 10, 202514 min

Ep 49#049: The 2 Podcast Types That Make The Most Money

Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcasters are never able to monetize their podcast. 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Feb 3, 202512 min

Ep 48#048: Why Your Podcast Marketing Isn't Working

I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy. In this episode we’re going to talk about why your podcast marketing isn’t working, what you can do to improve and how we can make small changes to start rebuilding our listener base and engaging with our existing audience. 📌 Book Your 1:1 Coaching Session:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Jan 27, 202515 min

Ep 47#047: Understanding Your Podcast Audience: Listeners vs. Fans vs. Customers

If you want to grow your podcast, you need to understand your listeners. What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening.📌 Book Your 1-Hour Strategy Session: https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Jan 20, 202515 min

Ep 46#046: The Podcasting Strategy EVERY Podcaster Should Know

I have a question for you: why do people listen to your podcast?It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds: https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Jan 13, 202514 min

Ep 45#045: 10 Podcast Predictions for 2025

As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded. Needless to say, 2025 will be the year of the podcast. In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is going to change podcasting in the next year to help you succeed and make money with your podcast.Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Jan 6, 202516 min

Ep 44#044: Why You Need a Listener Profile

This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into every episode and why it matters. Oh, and I have a treat for you once you get it all sorted out! I’ve made a tool for podcasters that uses your listener profile and information about your podcast (and a little magic from me) it’ll email you 5 ideas for brands you should reach out to partner with you or sponsor your podcast. Try it out for yourself here! ⭐️ Not sure where to find your next sponsor?Tell me about your listeners and I'll email you 5 recommendations. Use my free tool:https://form.jotform.com/Morgan_Franklin/5-Sponsor-Ideas📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Dec 30, 202417 min

Ep 43#043: My Most Listened to Podcasts of 2024

One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. This week’s episode is different from my normal lesson based episodes, but I thought since it’s Christmas and the end of the year it’s a perfect time to let loose and talk about podcasting and all the podcasts I’ve loved in 2024.Links in this Episode: 1. The Broski Report with Brittany Broski: https://pod.link/16875590612. Automate Your Agency:https://pod.link/17501000403. Radio Rental:https://pod.link/14832892304. Simple Pin Podcast: https://pod.link/11146674985. Today, Explained:https://pod.link/todayexplained6. The Extra Credits:https://pod.link/16062719747. Podcasts for Profit with Morgan Franklin:https://pod.link/1732959363Other Helpful Links: 🎧 Ep. 021: Good vs. Great Podcasts:https://morganfranklin.media/good-vs-great-podcasts-the-one-skill-you-must-master/📌 Work with Me 1:1 for Podcast Coaching:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me: [email protected]

Dec 23, 202417 min

Ep 42#042: Monetizing Your Podcast with an Audience of 1,000 or Less

In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. Links in this Episode: 1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Producthttps://morganfranklin.media/podcasters-guide-to-making-and-selling-your-first-digital-product/2. Buy Your Customizable Podcast Media Kit:https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card3. Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product4. Find out more about Creators Jay Clouse and Lloyd George:Jay Clouse:https://creatorscience.com/Lloyd George: https://www.youtube.com/@LloydNotGeorgeOther Helpful Links: 📌 Work with Me 1:1 for Podcast Coaching:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Dec 16, 202418 min

Ep 41#041: Zero to $10K: Making Your First Five Figures Podcasting

This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast. 📥 Download your free printable Zero to $10K Workbook and Planner:https://morgan-franklin-media.kit.com/c1c78b7bf7🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Dec 9, 202416 min

Ep 40#040: PodSchool: The Podcaster's Guide to Making and Selling Your First Digital Product

When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it?In this episode we’ll work through these two specific questions: what kind of digital product will you create? (What could that look like for you and your podcast?) Then how will you sell it? (How can you take this idea and actually turn it into a product your audience wants to buy?)👋🏼 Want to sell a digital product but you don't know what to make?Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Dec 2, 202416 min

Ep 39#039: How I'm Monetizing My Podcast in 2025

Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look at my upcoming courses. Whether you’re just starting podcasting or ready to go full time, there’s something in this episode for you!💡 Want to sell a digital product but you don't know what to make? Use my free tool that sends you 10 ideas made for YOUR podcast: https://form.jotform.com/Morgan_Franklin/podcast-digital-productDo you want to leverage your podcast and professional experience to speak at conferences? Listen to episode 17 here. In this episode:The 5 monetization strategies I'm taking with me from 2024 to 2025 (plus, how you can use them).Why you need a digital product and how to start selling it. Why you need to pitching your services in every episode (and how to do it without being annoying). What I'm trying in 2025: digital courses, automation and done for you services. 📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Nov 25, 202416 min

Ep 38#038: 5 Reasons Your Podcast Still Isn’t Making Money (and How to Fix It)

The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts.In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of income for you and your brand. 📌 Work with Me 1:1 for Podcast Coaching and Development: https://morganfranklin.media/contact-morgan-franklin📌 Shop My Podcast Template Store: https://podcastsforprofit.com👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me: [email protected]

Nov 18, 202415 min

Ep 37#037: How Podcasts Won the 2024 Presidential Election

This isn't a political episode - it's an episode about politics.In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, talk about what worked, what didn’t, and how we can use the lessons of both campaigns to grow our own podcasts and shape our brands through podcasting.Please Note: I did my best to provide this information in as unbiased and fair a way possible, not only am I a volunteer election worker, but I’m someone that believes in the will of the American people, and the privilege of democracy. This episode was not an attempt to be political or make a political statement, just the observations of a podcaster trying their best to make sense of politics and the business of campaigning. 😀📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklinhttps://morganfranklin.media/contact📌 Shop My Podcast Template Store:https://podcastsforprofit.com/👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:[email protected]

Nov 11, 202417 min

Ep 36#036: How I Get High-Profile Guests on My Community Podcast

They say all politics are local. I say all podcasting is local. Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet. In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest. 📌 Shop the Newest Edition to the Podcasts for Profit Template Collection:Podcast Pitch Template👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Nov 4, 202415 min

Ep 35#035: Turn Social Media Followers into Podcast Listeners

Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening. In this episode we’re talking about how to optimize your social media profile and content to drive listener traffic, why you have to put yourself in the mind of the content viewer and how to effectively turn a social media follower into a fan of your podcast. Schedule your podcast social media audit:https://podcastsforprofit.com/products/social-media-audit-for-podcastersLet's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Oct 28, 202415 min

Ep 34#034: Getting Listeners without Social Media

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true. In this episode:(3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast. (6:15) - How to make your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, and episode descriptions.(9:15) - When to reach out to blogs, news sources, and contributor platforms to get featured and how to get your podcast on the podcast lists your future listener will find from Google Search. (12:15) - How to provide an exceptional guest experience that encourages guests to share their episode and recommend your podcast to their audience.Other episodes mentioned in this episode:Ep. 8 - How to Pitch Your Podcast to Anyone in 30 SecondsEp. 19 - Podcast SEO: Your Guide to Higher RankingsShop my Podcast Guest Templates here:https://podcastsforprofit.com/products/podcast-guest-template(This template is fully customizable in Canva.)Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Oct 21, 202416 min

Ep 33#033: 3 Things I’m Starting Now to Grow My Podcast in 2025

Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever: 1. Social media - short form content, direct calls to action and YouTube.2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities. If you want to download my 4 favorite ChatGPT Prompts for free go here:https://morgan-franklin-media.ck.page/9107e58da5Let me know how you're preparing for 2025:DM me on InstagamSend me a message on LinkedInShop my podcast templates here: https://podcastsforprofit.com/Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Oct 14, 202416 min

Ep 32#032: What I Wish I Knew Before I Started Podcasting

You don't know what you don't know and for most of us, (myself included 🙋🏻‍♀️) what we don't know about podcasting is ALOT. In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024.Get your free podcast audit checklist (with walkthrough video) here:https://morganfranklin.media/podcast-growth-self-auditLet's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Oct 7, 202422 min

Ep 31#031: PodSchool: Steal My 4 Favorite ChatGPT Prompts for Podcasting

PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT.ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week. In this episode:(2:30) What is ChatGPT? How does it work?(5:45) ChaptGPT Prompt 1: Generate 20 podcast episode ideas for your podcast and target audience.(9:15) ChaptGPT Prompt 2: Create a detailed episode outline for any podcast format. (13:00) ChaptGPT Prompt 3: Write an SEO-optimized blog posts from your episode transcript.(17:30) ChaptGPT Prompt 4: Generating endless social media content ideas from the podcast transcript.If you want to save hours on production, content creation and maximizing your podcast’s workflow, these prompts are for you. Find all the prompts and more information about this episode here. Want help creating prompts for your podcast and production workflow? Send me a message here!Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Sep 30, 202416 min

Ep 30#030: When Should You Monetize Your Podcast?

It's the question that haunts every podcaster. When should you monetize your podcast? In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters make when they fly too close to the monetization sun.Get my proven podcast media and rate card here:https://podcastsforprofit.com/products/podcast-media-kit-and-rate-cardOther links useful links from this episode:🎧 Listen to Episode 14: How to Get Your First Podcast Sponsor💸 Listen to Episode 16: How to Price Your Podcast Ads👋🏼 Let's connect! LinkedIn Threads Instagram Pinterest✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start

Sep 23, 202417 min

Ep 29#029: What Turns a LISTENER into a BUYER

I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that.In this episode, we’re going to talk about overcoming the anxiety of asking for the sale, using your podcast to create funnels for later sales, and what you should be doing to create episodes that align with your products.Find out more information about my consulting and 1:1 podcast coaching:https://morganfranklin.media/contact-morgan-franklinHave questions? Contact me:https://morganfranklin.media/[email protected] links useful links from this episode:👋🏼 Let's connect! LinkedIn Threads Instagram Pinterest💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)👩🏻‍💻 Shop MY Podcast Templates✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start

Sep 16, 202418 min

Ep 28#028: The 3 Biggest Social Media Mistakes Podcasters Are Making in 2024

If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024.Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣I see podcasters making the same mistakes over, and over and in this episode we’re going to talk about the new era of short form content (TikTok, Instagram Reels and YouTube Shorts), whether you should pay for ads and sponsored posts and the non-traditional social medias that bring more listeners to my podcast than any other advertising.Book Your Podcast Social Media Audit:https://podcastsforprofit.com/products/social-media-audit-for-podcasters*This audit is on promotion for $299 for all audits purchased September 1, 2024 - September 30, 2024. Please visit the website above for more details. Other links mentioned in this episode:Revisit Ep. 7: How to Grow Your Podcast with Pinterest Let's connect! LinkedIn Threads Instagram Pinterest

Sep 9, 202420 min

Ep 27#027: Why Nobody Cares About Your Podcast

I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast. In this episode we'll talk about what to do when you start having a podcast meltdown, my embarrassing first attempt at starting a podcast and why it's okay if no one cares about your podcast.Send me a message:[email protected] more?🎧 Let's connect! LinkedIn Threads Instagram Pinterest✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Sep 2, 202412 min

Ep 26#026: How to Be Yourself (Online)

Trying to be yourself online feels like trying to be cool on the first day of school. Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be.In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a community and what to do when you feel like you have nothing left to give. In this episode:(3:11) Why we put out "the brand" version of ourselves instead of who we really are.(4:02) If you want to build a communiy that's actually cares about you, and your podcast and your business, you have to do this. (7:28) Climbing cringe mountain, and actually getting out of your own way. (9:08) What helps me stay on track and actually make content people people want to consume. If you need 1-on-1 help, or you want help on how to speak directly to your audience - send me a message! Want more?🎧 Let's connect! LinkedIn Threads Instagram Pinterest✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Aug 26, 202417 min

Ep 25#025: How to Make Podcast Ads Your Listeners Won't Skip

You got a podcast sponsor! Yay!!! Now what? 😳In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing.In this episode:(1:32) Why podcast advertising is the most powerful digital marketing tool(2:34) ChatGPT generated ad vs. human generated ad(7:29) Tips for creating ads that convert listeners into buyers(10:26) Let's write a podcast ad together Do you need help with your podcast ads or finding sponsors? Send me a message!Links in this episode:🎧 Let's connect! LinkedIn Threads Instagram Pinterest ✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🫶🏼 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Aug 19, 202419 min

Ep 24#024: Podcast Burnout is Costing You Money

It's really hard to be successful podcasting when you dread making your podcast. 😬 This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to time. In this episode we’re going to talk about how podcast burnout costs you money, what to do when you want to quit everything, and how to manage the feelings of overwhelm when you feel like you’re caught in the revolving door of podcasting. Links in this episode:👋🏼 Shop My Customizable Canva Podcast Media Kit✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Aug 12, 202415 min

Ep 23#023: The Guest Experience: Turn Interviews Into Income

Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would.In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we build through our podcast. In this episode we’ll talk about how to create a valuable connection with your guest, how to turn a one time collaboration into an ongoing partnership and what it takes to position your podcast as a coveted marketing and outreach opportunity. Links in this episode:👋🏼 Shop My Customizable Canva Podcast Media Kit✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Aug 5, 202417 min

Ep 22#022: Should You Talk About Politics on Your Podcast

If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime.Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should you share it on your podcast? 😬In this episode I’m breaking down the pros, cons and my best advice for sharing your political opinions on your podcast. Links in this episode:👩🏻‍💻 Shop MY Podcast Templates✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Jul 29, 202412 min

Ep 21#021: Good vs. Great Podcasts: The One Skill You MUST Master

If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand. If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing and promoting new episodes, if you can’t figure out what sets your podcast apart, this episode is for you. In this episode:(0:00) Storytelling: the most important skill every podcaster must master to grow their audience.(3:57) These are the stories that turn first-time listeners into lifelong fans. (4:35) How to use storytelling in your podcast when you're feeling podcast burnout. (6:37) My key to viral storytelling and the best tip to use when telling stories. (9:40) Setting up your guests to tell better stories during their interview. Links in this episode:👩🏻‍💻 Shop MY Podcast Templates✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Jul 22, 202412 min

Ep 20#020: Is Your Podcast Monetizable?

What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us?Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your podcast and think it’s a good investment?In this episode we’re talking about what sponsors are looking for, what the most successfully monetized podcasts are doing to make money with their podcast and how you can make a podcast that’s monetizable.In this episode:(1:34) Does your audience size really matter?(4:16) How building a strong niche audience can improve your chances of monetization.(5:25) What does a successfully monetized podcast look like? (And how can we replicate that success.)(6:30) The two most important questions to ask yourself before monetizing your podcast.(7:15) What are million dollar podcasts doing differently than the rest of us? Links in this episode:👩🏻‍💻 Shop MY Podcast Templates✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Jul 15, 202414 min

Ep 19#019: Podcast SEO: Your Guide to Higher Rankings

A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts.As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting.But I get it! SEO is confusing, and boring and honestly kind of a pain in the neck to explain and implement. However, that doesn’t take away from its importance to help your podcast grow and reach new listeners across the internet. Once you get the hang of SEO and how to optimize your podcast, it’s a skill that will pay off forever.In this episode I’m breaking down what SEO is, how you can use it for your podcast and a few easy ways to start optimizing your own podcast episodes today. Links in this episode:👩🏻‍💻 Shop MY Podcast Templates✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Jul 8, 202417 min

Ep 18#018: How a Weekly Email Doubled My Downloads

Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode.Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? The marketing gurus aren’t lying to us about this one - sending a weekly email has more than doubled my downloads in the past 2 months and in this episode I’m going to break down for you exactly how I did it.In this episode:(2:18) The guest email that got my episode 30,000 downloads.(5:02) How to find the best place to host your emails and contacts.(6:47) How to start building an email list of listeners who actually want to open your messages.(10:25) The strategy I’ve used to grow my list since my first subscriber.(11:26) Why listeners are more likely to listen and buy from an email than social media.Want to check out my lead magnets?ChatGPT Prompt to Start a PodcastPodcast Launch ChecklistSelf-Audit Podcast ChecklistMonthly Podcast Progress Tracker10 Guest Questions for Pre-InterviewsStart Sending Emails with ConvertKitYour first 10,000 subscribers free plus:Unlimited landing pagesUnlimited opt-in formsSend unlimited emails and newslettersAudience tagging and segmentationSell digital productsNewsletter feed and website

Jul 1, 202417 min