Podcast Perspectives

Recorded live at Podcast Movement at SXSW 2026 in Austin, TX, this second special episode of Podcast Perspectives brings together three voices from across the podcast advertising world, with Bumper’s Jonas Woost, Ad Results Media’s Taylor Bradbury, and Crooked Media’s Giancarlo Bizzarro. With a combination of publishers, buyers, and data, we break down why brands should invest in podcasting, how publishers and agencies approach ad buying differently, and how to leverage data and AI to drive smarter podcast ad strategies. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of Podcast Perspectives recorded live at Podcast Movement at SXSW on March 13, 2026 in Austin, TX with Audacy's Leah Reis-Dennis, Acast's Greg Glenday, and Libsyn's Brendan Monaghan. Together, we dig into how podcasters are actually making money in 2026, what AI means (and doesn’t mean) for creators, how video is changing the business, where global growth is really happening, and how consolidation and M&A are reshaping the industry from the inside. With a mix of hard numbers, candid war stories, and some friendly debate about what counts as a real podcast, this live episode offers a front‑row look at how three major platforms are thinking about the next evolution of podcasting. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Alford is the founder and CEO of The Radcast Network and host of Right About Now, a top business and marketing podcast in the US. We talk about his early career running agencies and helping major brands with production and marketing, and how it led to him building his own systems for ad sales, repurposing content, and driving audience growth through his own podcast and eventually his own network. Ryan also shares how he’s growing audiences and what he’s learned about starting and scaling a podcast network.You can find Ryan on all the socials or at ryanalford.com.I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

N’Jeri Eaton is the CEO of Type C Studios, where she advises major brands as a development and programming consultant. We discuss her career as a podcast and audio executive, leading programming and content strategy at NPR, Apple Podcasts, Netflix, and Wondery. N’Jeri reveals what makes a compelling pitch, how to reach diverse audiences, and the challenges of budget constraints. She also shares how Type C Studios was founded and the consulting work it provides across podcast marketing and production. You can find N’Jeri on LinkedIn or at typecstudios.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Part of The Reel Magic Hour series for the Chelsea Film Festival:BUILDING COMMUNITIES THROUGH PODCASTSModerator: Chris Boniello (VP, Production Services, The Podglomerate)Speakers: Chris Bannon (former SVP, Head of Global Audio, Condé Nast), Dan McCoy (Founder & Co-Host, The Flop House podcast), Stuart Wellington (Co-Host, The Flop House podcast), Ilana Levine (Host of the weekly podcast Little Known Facts), Ryan Donovan Purcell (Lecturer, Fordham University, Creator and Host of Soundscapes NYC)The Power of Podcasts as a Community-Building Medium• Podcasts as an intimate and consistent storytelling form.• How the voice or video driven nature of podcasts creates a sense of trust andauthenticity.• Podcasts as a platform for niche communities.• Increasing convergence of audio and video podcasting. The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin McGoldrick is the founder and producer at Sound Picture, a production company that helps podcasters and musicians adapt their work for film and television. We discuss Justin’s career journey, including roles at WME, MGM, Sony Pictures, Illumination Entertainment, and Gimlet Media, both before and after it was acquired by Spotify. He highlights notable screen adaptations at Gimlet, including the adaptations of hit podcasts Homecoming and Dolores Roach. Justin also walks through taking the leap from audio to screen, collaborating with audio creators, writers, directors and actors. You can find Justin on LinkedIn or at soundpicture.co. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Slater is the Head of Partnerships and Strategy at ART19, Amazon’s podcast hosting and monetization platform. Andy recalls the evolution of audio sales from the ‘90s to now, from radio to podcasting. We discuss Andy’s career at WFAN, iHeartRadio, Midroll, and Audacy, how to best understand advertiser needs in podcasting, and the challenges of selling audio at scale in the Amazon ecosystem. You can find Andy on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In this powerhouse session presented by The Podglomerate's Chris Boniello and the New York Festivals Radio Awards, you'll hear directly from NYF Radio Awards-winning, chart-topping podcast teams from NPR, CBC, and Boston Globe Media. Hear stellar insights on how to pitch and plan a podcast series, what you should know about incorporating video into your production process, and the nitty-gritty of how to find and craft a story that will captivate audiences everywhere. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Sharing a new podcast from Campside Media called Origin Stories, about the creative process and the craft of writing and reporting. Each episode drills down on a single work. What inspired it? How was it created, and why? What kind of challenges and hurdles cropped up along the way? And above all, what can the rest of us learn from the guest’s creative process? In this episode, Matt talks to Dan Taberski about his podcast “Hysterical,” which centers on a strange illness that afflicted a group of girls in the New York town of LeRoy. Dan discusses his reporting and outlining approach and the importance of treating subjects (and their stories) with care and respect. You can listen to more episodes of Origin Stories at https://link.mgln.ai/podcastperspectives Learn more about your ad choices. Visit megaphone.fm/adchoices

When Spotify shut down Chartable in late 2024, it left a void in podcast attribution technology that the industry scrambled to fill. One year later, the dust has settled—and the new landscape looks dramatically different for podcasters, marketers, and advertisers.In this powerhouse session presented by The Podglomerate, you'll hear directly from Ilana Susnow (Head of Podcast Marketing and Audience Growth for Bloomberg Podcasts), Matt Shapo (Director of Digital Audio and Video at IAB), Cameron Hendrix (co-founder and CEO of Magellan AI), and Rebecca Dalby (VP of Demand at Triton Digital).Dive deep into today's podcast attribution ecosystem and explore how platforms like Magellan.ai, Podscribe, Podtrac, Swap.fm, and Spotify's Megaphone are reshaping measurement and tracking, from pricing and capacity to actual capabilities – and limitations – of their tools. Whether you're a podcaster looking to prove ROI, a marketer looking to track success of cross-promotions, or an advertiser seeking better campaign insights, this session will give you the strategic intelligence you need to navigate the post-Chartable world.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

From sponsor dollars to listener loyalty, podcast ad reads can make or break your monetization strategy. But what separates an ad that gets renewed from one that gets dropped after a single campaign?In this exclusive – and free – fireside chat, discover the secrets of crafting successful ad reads that advertisers actually want to rebook with Alec Trunley (Brand Partnerships at RedCircle) and Dan Christo (COO at The Podglomerate). Alec helps top-tier advertisers scale host-read ads across hundreds of shows, and Dan has helped unlock over $2 million for The Podglomerate's monetization clients.This deep-dive session reveals the advertiser perspective that most creators never see – giving you the competitive edge to transform your ad reads from one-time deals into recurring revenue streams.Join us to learn:What makes your ad read irresistible to sponsorsHow advertisers evaluate your ad’s performance behind-the-scenesWhich metrics actually matter for securing future campaignsMost common mistakes when delivering sponsored content I’m on all the socials @JeffUmbroThe Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

2025 in Podcasting: A Year of Reckoning2025 was a year of big shifts and even bigger headlines. We saw companies close, new ventures launch, and familiar players rebrand or pivot. Video podcasts continued to grow, bringing shows to streaming platforms, theaters, and even the Golden Globes stage. Revenue models evolved, AI loomed large, and creators explored new ways to connect with audiences, from premium content to live events and derivative IP.Despite all the change, the podcasting community remains vibrant, and many companies reported record revenues. Optimism is high, and opportunities for creators are abundant—whether you’re experimenting with video, exploring new formats, or building the next breakout show. Our guests had some thoughts of their own. I’m on all the socials @JeffUmbroThe Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan Misener is the co-founder of Bumper, a podcast data and growth company. Dan joins the show to share ways to grow podcasts, including identifying when you have a marketing vs editorial problem, the importance of properly tracking audience engagement, and how the innovative Bumper Dashboard packages and provides show statistics across several platforms. He also explains how we can use download metrics in a future-facing way and how AI is reshaping listener behavior. You can find Dan on LinkedIn and at wearebumper.com. I’m on all the socials @JeffUmbro (00:00) Introduction (00:45) Starting in Radio (02:14) From Production to Podcast Data (05:19) Bumper: A Podcast Data and Growth Company (05:47) Balance of Ads and Content (07:56) What to Ask Podcast Creators Who Want Growth (09:49) The Bumper Dashboard (13:15) Death of the Download Metric (17:56) Downloads as a Currency (21:55) The Ideal World of Ad Buying (26:22) Verified Impressions (31:07) Who Is Using the Bumper Dashboard (36:21) Metrics to Show Podcast Health (39:23) AI in Podcast Data Measurement (42:40) Conclusion and Final Thoughts The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristin Nelson is Head of Audio at the Boston Globe. The newspaper has become a leader in the audio space with podcasts like Love Letters, Gladiator, Murder in Boston, and their new Spotlight: Snitch City. Kristin breaks down the Globe’s audio strategy, how they integrate their podcast team and newsroom, monetization strategies that incorporate ads as well as their traditional newspaper subscription model, and continue to produce audio IP for film and television. You can find Kristin on LinkedIn and her work at bostonglobe.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast industry veteran Lex Friedman is the founder of Lex Friedman Consulting where he works with creators, advertisers, platforms, and brands as a strategic consultant. Lex joins the show to discuss the challenges and triumphs as a former executive at Midroll, Art19, and Wondery, shares insights into the changing landscape of podcast advertising, and the hilarity of being confused with fellow podcast veteran Lex Fridman. He also provides a cautiously optimistic take on where the industry is headed.You can find Lex on LinkedIn or at lexfriedman.com/consultingI’m on all the socials @JeffUmbroThe Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

From traditional news outlets to podcast newsletters, there are dozens of publications writing about podcasting today. But how do you get your podcast on their desks and featured by Vulture, The Guardian, NPR, and beyond? In this exclusive – and free – webinar, learn the secrets of pitching your podcast to the press with Joni Deutsch (The Podglomerate's SVP of Marketing and Audience Development) and Alice Florence Orr (Managing Editor of Podcast Review). Joni is an award-winning audio professional and NPR veteran. For the past 15 years, Joni has cultivated robust relationships with both legacy and new media, generating major publicity opportunities for a wide range of podcasts across radio, television, print, and digital outlets. As someone who has both received and sent pitches throughout her career, she reveals just what it takes to successfully pitch your podcast to journalists, from choosing the best angle to finding the right contact details. Alice has been a podcast critic for nearly 8 years, covering new shows and "Best of" lists for Podcast Review and other major outlets, including the Irish Independent and BBC Radio. As the industry has matured, she has noticed common mistakes that many podcasters make when pitching their shows. She's here to explain what she looks for in a pitch, from cover art to evocative descriptions. The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Cathy Csukas is the CEO and co-founder of AdLarge Media and the fwd. network. AdLarge is an independent audio ad sales firm that for the last decade has shaped how advertisers, networks, and creators navigate the world of podcast and digital audio monetization. The fwd. network is a more recent initiative to deliver content by and for female audiences. Cathy discusses the evolution of AdLarge into an all-in-one audio network, their early work monetizing shows like Ashley Flowers’ Crime Junkie, their cutting-edge approach to advertising technology, and how her leadership style fosters an innovative company culture.You can find Cathy on LinkedIn, AdLarge.com, and thefwd.network.I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Bannon is the Head of Global Audio at media giant Condé Nast, home to hit shows from The New Yorker, Wired, Vogue, and more. Chris discusses his remarkable audio career from public radio to podcasting, which includes roles at Midroll and Stitcher before joining Condé Nast. We go through his experience first managing podcasts at WNYC in 2004 and the massive success of The New Yorker’s Pulitzer-winning podcast In the Dark as it gets ready for a new season. Chris also discusses the importance of live shows and the teamwork involved behind Condé Nast’s global audio network. You can find Chris on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Leah Reis-Dennis is the Head of Podcasts at Audacy, the second-largest radio company in the US. Leah joins the show to share her unique path to podcasts, including leading content and partnerships at Himalaya and working in business development at Stitcher and SiriusXM before landing at Audacy, where she oversees content, partnerships, and marketing for over 300 shows. We discuss Audacy’s partnership with PAVE and Tenderfoot, the benefits of working in both podcasts and broadcast, and Audacy's experience with M&A, specifically Cadence13, Podcorn, and Pineapple Street Studios. Leah also provides insights into future trends for podcasters and podcast business models, and details Audacy’s plans for growth in podcasts and radio. You can find Leah at audacy.com or on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Sim Sarna is the founder and CEO of Cloud10 Media, a rapidly growing podcast network ranked among the top 15 by Triton Digital. Sim joins the show to discuss his path from independent film producer to building a leading podcast network, the critical role of network support in production and marketing, and how Cloud10 helps creators at every stage. We also dive into the evolution of celebrity podcasts, the surge of video in podcasting, and new revenue models transforming the business. Sim shares insights on building sustainable show growth, what makes certain podcasts break out, and why collaboration and adaptability remain central to Cloud10’s success. Plus, he offers candid advice for new podcasters and reflects on how teaching at USC continues to shape his vision for the future of the audio industry. You can find Sim on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Svensk is CEO of PodX, what he calls a global podcast federation consisting of 13 companies from 8 different countries. He joins the show to discuss the importance of IP in entertainment, differences between the international podcast market compared to the US market, and PodX's recent acquisition of Lemonada. Patrick and I also look at his origins as a TV and film producer and how it led him to work in the audio industry. You can find Patrick on LinkedIn or on podxgroup.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

New Hampshire Public Radio is home to both acclaimed limited-run podcasts like the ground-breaking investigation Bear Brook and duPont-Columbia Award winner The 13th Step, as well as chart-topping “always on” series like Outside/In and Civics 101. But it took a great deal of strategic marketing, audience development, and revenue generation efforts for NHPR to get to this level of sustainable podcast success and impact. If you’re interested in elevating your on-demand audio strategy in the wake of the “2024 podcast election,” then join The Podglomerate and NHPR for the second session of our two-part case study series as we explore the resiliency of NHPR’s podcasts. We’ll share our playbook for how successful and sustainable podcasts are marketed, financed, and distributed, not to mention how to activate your owned and internal channels for audience growth success. Whether you’re a journalist wanting to jump into the audio field or a network looking to scale your podcasts, this session is a must-attend. Be prepared for actionable tactics – as well as common mistakes to avoid – to kickstart your podcast plans. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join The Podglomerate and NHPR for this first session of our two-part case study series as we explore the resiliency of NHPR’s podcasts, including: The comprehensive and years-long production planning and editorial process behind The 13th Step. How NHPR navigated and overcame challenges to its podcast reporting, including physical threats, vandalism, and legal pressures. Key lessons learned from NHPR maintaining journalistic integrity while ensuring staff safety. The guiding principle of NHPR’s Document team and how “taking the time to tell the whole story leads to bigger impact” Designed for newsroom leaders and journalists looking to build – and strengthen – their podcast reporting strategy, this interactive session will provide actionable insights for developing sustainable workflows and support systems for audio journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam McNeil is SVP of Client Services at Adopter Media. He joins the show to discuss the intricacies of podcast advertising, the advantages of dynamic ad insertion versus baked-in ads, and experiences with ad buys for smaller podcasts. Adam and I also explore the risks of YouTube ads and the future of podcast advertising. You can find Adam on LinkedIn, at adopter.media, or The Roast newsletter theroast.beehiiv.com I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Take a listen to a special session from Podcast Movement Evolutions 2025: What does it take to create an award-winning podcast in 2025? From understanding today’s awards landscape to crafting editorial excellence, this evocative session will provide strategic insights to help your show stand out from the crowd. With observations and advice on how to take home gold from David Sirota, investigative journalist and host of award-winning podcast Master Plan, Jeff Umbro, CEO of The Podglomerate and The Signal Awards General Manager Jemma Rose Brown. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re curious about venturing into the world of video podcasting, then join AIR and The Podglomerate for a can’t miss panel discussion featuring real experts from the worlds of YouTube and Spotify. Moderated by The Podglomerate's VP of Production Services Chris Boniello (who has 14 years of Emmy- and The Webby Awards-winning video and audio expertise), this panel discussion will include insights from: - Spotify's Senior Partner Manager Yih Lee - DCP Entertainment founder/CEO Chris Colbert - The Upload Club founder/CEO Hayley Rose Danick Whether you're unsure about video or ready to hit record, this free webinar will provide the guidance you need to successfully navigate the transition (or addition) of video podcasting. The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: [email protected]– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Katie Konans is the Program Lead for Audio and Podcasts at NASA. She joins the podcast to discuss NASA’s growing audio strategy, including how to make complex science accessible, the need for community engagement, and the future of NASA’s audio programming. Katie and I discuss the success of NASA’s Curious Universe, as well as the rest of their audio portfolio, and how to inspire the next generation of space enthusiasts. You can find Katie on LinkedIn, or you can head to NASA.gov/podcasts. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Stuart Last is the CEO of Audioboom, a leading global podcast network which supports more than 8,000 podcasters, delivers more than 100 million downloads per month, and has put more than $250,000,000 into podcasters pockets to date. He joins the podcast to discuss the future of podcasting, Audioboom’s remarkable growth, and monetization strategies for podcasters through Spotify’s Partner Program. Stuart and I also talk about the importance of prioritizing independent creators as well as consolidation across the podcast industry. You can find Stuart on LinkedIn, and you can find your next listen at audioboom.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you develop audio content for children? Lynn Kestin Sessler is a Peabody, Webby, and Parents’ Choice Award-winning producer with extensive experience in children’s media, having worked with Nickelodeon, PBS, and Sesame Street. She joins the podcast to discuss the unique aspects of creating audio shows for kids, strategies for integrating podcasts into children’s routines, and the potential for kids’ podcasts to expand brand reach. Lynn talks about her storied career, starting as a production assistant at Nickelodeon, producing for Shalom Sesame Street, and working on the classic children’s game show Where in the World is Carmen Sandiego. You can find Lynn on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How a former teenage YouTuber became a leader in the podcast industry. Amanda McLoughlin is the CEO of Multitude and co-host of the podcasts Spirits, Join the Party, and Attach Your Résumé. Amanda joins the podcast to discuss the keys to long-term podcast success, the importance of community, and her transition from being a YouTuber to a podcaster in 2015. She also highlights Multitude’s mission to support indie podcasters in ad sales, production services, and sustainable business practices. Amanda and I discuss the challenges and misconceptions with video content, essential skills that independent creators should have and the value of consistent content creation. Amanda also emphasizes the importance of creators understanding the financial system in podcasting, specifically through Spotify and YouTube. You can find Amanda on LinkedIn or at multitude.productions. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to manage top names in podcasting and YouTube? Nick Witters is the CEO of Ballen Studios, the new media company best known for the MrBallen YouTube channel. Nick joins the podcast to share his insights on content creation, business growth, and strategic partnerships in YouTube, podcasting, and other media ventures. He recounts his unique career path from the U.S. Air Force to entertainment law, from working in the WME mailroom to co-founding Ballen Studios with John Allen, a former Navy SEAL known as MrBallen. Nick and I explore his role in expanding Ballen Studios from YouTube to podcasts, his challenges in transitioning between media, and his experience managing YouTube sensation Mr. Beast. You can find Nick at ballenstudios.com or on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you grow your podcast company in the wake of bigger media companies like Spotify? Joe Cilio is co-founder and CEO of Forever Dog Productions, a prominent podcast production company known for alt comedy. He joins the podcast to share the origins and evolution of Forever Dog, the success of launching shows like Bowen Yang’s “Las Culturistas,” and the company’s shift to video podcasting. Joe talks about Forever Dog Productions’ success with founding drag queen network MOM, or Moguls of Media, and also failures like its gen-Z oriented network, Eve. We discuss Forever Dog’s investment in infrastructure, talent retention, and building a supportive production, marketing, and distribution environment. You can find Forever Dog Productions at foreverdogpodcasts.com and MOM at everybodysaymom.com. Joe is on LinkedIn at Joseph Cilio. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you protect the podcast that you own? Alexia Bedat is a lawyer and partner at Klaris Law, leading its podcast and audio team. She joins the podcast to share her expert insights on the evolving legal landscape of podcasting. Alexia discusses the significance of negotiating clear contracts, especially in the growing areas of video and social media. She and I also explore protecting IP, understanding fair use, and managing legal budgets. Alexia’s transparency and in-depth knowledge provide invaluable guidance for new and experienced podcast owners. You can find Alexia at klarislaw.com or on social media at Alexia Bedat. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you grow your podcast audience? Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked at to gauge success. Tom also describes the growing trend of video content in the podcasting world. You can find Tom at soundsprofitable.com and a print or audio copy of his book at audienceislisteningbook.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the podcast, we’re excited to share an episode from The Podcast Advertising Playbook, hosted by Heather Osgood, founder and CEO of True Native Media. In this episode, Heather sits down with Maggie Beyer, Associate Director, Digital Media at Veritone One, to discuss the future of podcast advertising and how emerging technologies are reshaping the way brands engage with audiences. Maggie shares insights into the growing role of artificial intelligence in content creation, audience targeting, and campaign measurement. They explore how data-driven strategies are becoming essential for advertisers looking to optimize their campaigns and improve performance. Maggie also dives into the latest trends in podcast advertising and how brands can stay ahead in this rapidly evolving space. Listeners will walk away with insights on: How AI is transforming podcast advertising and content creation. The importance of data-driven strategies for effective targeting and campaign optimization. Key trends and innovations in podcast advertising that brands need to know. Want to hear more episodes of The Podcast Advertising Playbook? Explore the show here: https://www.podcastadvertisingplaybook.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What will Wonder Media Network look like after its acquisition by Acast? Co-founder of Wonder Media Network Shira Atkins joins the podcast to discuss the history and growth of WMN and its acquisition by Acast. Shira discusses Wonder’s early challenges in monetization and distribution and how the company adapted to find success. Shira and I also talk about WMN’s mission of amplifying underrepresented voices and how that will continue at Acast. She explains how they’ve balanced mission-driven content with commercial projects, how the Acast acquisition can lead to global expansion, but will also help Acast establish a larger US footprint, and her thoughts on the collaborative spirit within the podcasting community. You can find Shira on LinkedIn at Shira Atkins or at acast.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s in the “secret marketing sauce” for podcasts from Netflix and PBS to hit the top of the charts, reach target audiences, and win coveted awards? Whether you’re interested in launching a podcast or want to scale up your current show’s audience growth strategy, today’s episode is for you. Last month, The Podglomerate co-hosted a special Podcast Marketing 101 webinar with The Webby Awards, the annual competition that has been named “the internet’s highest honor” by The New York Times. This virtual event was hosted by The Webby Awards’ General Manager Nick Borenstein – who, fun fact, is the award-winning producer for the hit podcast Missing Richard Simmons! And it featured Webby Award-winning judge and our very own SVP of Marketing & Audience Development Joni Deutsch, who shared an exclusive look at The Podglomerate's tried-and-true playbook for optimized podcast publicity, marketing, cross-promotions, app features, and paid acquisition. They also discussed the science of awards submissions and how to strengthen your entry to increase the chances of bringing home a trophy. The 2025 Webby Awards entry period closes on February 7, so be sure to get your entry in asap if you want to see your podcast recognized for being the best in its field. Head to webbyawards.com, where you can also learn more about becoming a Webby Awards judge. Tell them The Podglomerate sent you. To find more about The Podglomerate: – Show Page: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Are podcast creators overlooking some business aspects of a growing industry? Ben Riskin, co-founder of Room Tone, joins me to discuss his advisory firm, which focuses on podcasting's business development side. We explore Ben’s journey from lawyer to podcast producer to professional services. He also elaborates on Room Tone’s three tiers of strategy consulting, business development, and project representation, as well as its new subscription channel Selects, which preserves and promotes archived audio works. You can find Ben on LinkedIn under Ben Riskin or you can head to roomtone.fm. Selects can be found on the Apple Podcast Channel or via Supportcast at selects.supportingcast.fm. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own CEO and Founder, Jeff Umbro! We’ve all tuned into awkward interviews – maybe the guest wasn’t prepped correctly, maybe the host went too far off-script – either way, they can be entertaining to watch, but when you’re in the hot seat it’s a completely different story. To help make sure your podcast interview is memorable (for the right reasons), Fatima Zaidi (Founder/CEO of Quill) and her co-host Quincy de Vries (Senior Producer at Quill) brought together experts in audio – including The Podglomerate’s own Founder and CEO Jeff Umbro, as well as JAR Audio’s co-founder and Chief Creative Officer Jennifer Moss and Lower Street’s Head of Strategy and Development Annalise Nielsen – to share their tried and true tips for guest sourcing, interview prep, question planning, and promo asset creation. Learn more about Podcast Movement at podcastmovement.com. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own SVP of Podcast Marketing and Audience Development, Joni Deutsch! Paid marketing isn’t the only way to grow a show. Discover the immense value of non-paid strategies to grow your audience. Join Ausha’s Odile Beniflah and her panel of top podcast marketing experts – including The Podglomerate’s Joni Deutsch, The Podcast Academy’s Christy Mirabal, Tink Media’s Lauren Passell, and Cumulus Media/Westwood One’s Pierre Bouvard – as they reveal essential organic growth tactics that don’t cost a dime. They highlight the power of organic marketing for long-term, sustainable growth and engagement. This is your chance to learn from the best in the industry and boost your podcast to new heights. Discover how to build your podcast audience naturally and effectively, ensuring a loyal and engaged listenership. Learn more about Podcast Movement at podcastmovement.com. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before. On this special episode of Feed the Queue, the Tink Media team held a panel discussion about the bold claims that ‘podcasting is dead’. Moderated by Wil Williams, and featuring Anne Baird, Shreya Sharma, and Lauren Passell, they share the positive and promising trends they’re seeing in the industry as podcasting evolves. Listen to more Feed the Queue at https://tinkmedia.co/feed-the-queue Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting. To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update. To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess." Learn more about your ad choices. Visit megaphone.fm/adchoices

As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025. Guests include: Chris Peterson of DWNLOAD Media Fatima Zaidi of Quill Inc and CoHost Sharon Taylor of Triton Digital Bradley Davis of Podchaser Amber Smith of iHeartMedia Eric Barnett of Supporting Cast Brady Sadler of Double Elvis Michele Cobb of The Podcast Academy Jessica Cordova Kramer of Lemonada Media Matt Shapo of the IAB Ross Adams of Acast Will Pearson of iHeartMedia Dusty Weis of Podcamp Media Lisa Laporte of TWiT.tv Odile Beniflah of Ausha Chris Colbert of DCP Entertainment Harry Morton of Lower Street Bryan Barletta of Sounds Profitable Molly Barton of Realm Vote for Podcast Perspectives for "Best Creativity & Marketing Podcast" at The Webby Awards. Vote by April 17: VOTE HERE I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: Show Page: https://listen.podglomerate.com/show/podcast-perspectives/ Transcript: https://listen.podglomerate.com/show/podcast-perspectives YouTube: https://www.youtube.com/@Podglomeratepods Email: [email protected] Twitter: @podglomerate Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How has iHeartMedia reigned supreme in podcasting? Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and marketing strategies, and why he makes time to co-host his show, Part-Time Genius, each week. You can find Will on LinkedIn or you can head to iheart.com and check out their podcasts. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices