Podcast Editors Mastermind

Podcast editors, have you ever worked your tail off only to realize that you're not actually bringing home the money you expected? Or maybe bringing home nothing at all?It's sooo easy to see that happening. We know, because it sometimes happens to us, too.That's why, as Carol Lynn Rivera shares, it's important to flip the script and implement a framework that is built around the way you naturally want to manage your money and makes it easy to pay yourself first.Listen to DiscoverThe secret to paying yourself first and knowing that you have money set aside for taxes.How traditional accounting makes it easy to pay yourself last. Or not at all.What makes the Profit First methodology different from traditional accounting.The psychology behind why managing your money with five accounts is actually simpler than keeping it all in one place.What to do when Waves, iZotope, Fabfilter, and Plugin Alliance are offering great sales on plugins but you don't have the money in your expense account.Whether you're brand new at running a podcast production business or you've been doing it for years, if you're not satisfied with how your business is paying you, this episode is for you.Links & ResourcesPodcasters ToolboxProfit First (Amazon, not an affiliate link)Wondering how much podcast editors make? Check out episode 20 with Steve Stewart and Mark Deal of the Podcast Editor Academy.Not sure how to craft a business model for your podcast service business? Check out episode 16 with Mark Deal.About Carol Lynn RiveraCarol Lynn Rivera is the CEO of Podcasters Toolbox. What you may not know is that Carol Lynn and her husband (The Ralph M. Rivera) have founded several companies, and they run them using the Profit First methodology to ensure that, while they serve their customers at a high level, they also take home MONEY so that they can live, support their family, and keep doing what they love doing.Guest EditorThis episode of the Podcast Editors Mastermind was edited by Carrie Caulfield Arick of YaYa Podcasting.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.Your Yetis AreDaniel Abendroth | Roth MediaJennifer Longworth | Bourbon Barrel PodcastingCarrie Caulfield Arick | YaYa PodcastingBryan Entzminger | Top Tier AudioAbout the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!Follow or subscribe and take the Podcast Editors Mastermind with you today!Follow the Podcast Editors MastermindShare your love for the Podcast Editors MastermindThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you a podcast editor wondering about how to differentiate yourself? Or maybe how to serve your clients more deeply so that you can earn more while working on fewer shows?If that's the case, podcast management may be for you.Listen as Lauren Wrighton - the host of the Podcast Manager Show shares what it takes to be a great podcast manager and how it can benefit both us and our clients.Listen to DiscoverWhat a podcast manager does (or could do).Some characteristics that can position you as a great podcast manager.What to do when you want to take on areas where you aren't able to deliver the work yourself.How to grow into a podcast manager role.The value of open and candid customer conversations.Ideas for how to transition clients from editing to podcast management.Links & ResourcesPodcast Manager ShowFree Podcast Manager MasterclassIf you enjoyed this, you may want to check out episode 6 with Dave Visaya, where we talked about some other ways that podcast editors could expand on what they deliver to their clients. If you're looking for ways to find your first client, you might benefit from episode 3, where Jennifer, Daniel, Carrie and Bryan shared the stories of their first clients.About Lauren WrightonLauren Wrighton is a podcast strategist and producer who helps female business coaches launch and grow a podcast that makes an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele.Guest EditorThis episode of the Podcast Editors Mastermind was edited by Daniel Abendroth of Roth Media.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.Your Yetis AreDaniel Abendroth | Roth MediaJennifer Longworth | Bourbon Barrel PodcastingCarrie Caulfield Arick | YaYa PodcastingBryan Entzminger | Top Tier AudioAbout the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!Follow or subscribe and take the Podcast Editors Mastermind with you today!Follow the Podcast Editors MastermindShare your love for the Podcast Editors MastermindThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As podcasters, we sometimes joke about people trying to game the system - the "podcast promoter" constantly messaging on LinkedIn, the host buying guest spots on other shows, and more. But the fact is, it's no laughing matter.Not because people are gaming the system. But because when things go wrong, it could be our clients who take the hit. Their shows could be removed from directories. Their reputations could be tarnished or ruined. They might just want to give up.We don't want that.We want our clients to succeed. We want to see their shows grow organically, and it can be done. But if they don't know what to look out for, they could fall victim to someone else's black hat without even knowing it.Thankfully, Leslie Martin joined us to share his experiences with the dark side of marketing so that we can know EXACTLY how some of these scams work.You'll discover:How Leslie unintentionally got involved with a black hat marketer.How the entire system was set up to generate consistent cash flow and keep customers from leaving.How the scammer managed to get control of websites so that his customers COULDN"T leave.Some of the red flags to look for (hint: one of them is SECRET KNOWLEDGE that NOBODY else knows.)The story of three authors, a voice modulator, and more.Leslie shared some incredible knowledge and insight with us and you won't want to miss this.About Our GuestLeslie Martin is a podcast engineer at GreatLand Media and a graduate of Podcast Engineering School. He lives in Anchorage, Alaska and has long had an interest in audio, ranging from old-time radio style audio theater programs, to audiobooks, to music.Leslie was also the editor of episode 24, with Chris Trew.Guest EditorThis episode was edited by Bryan Entzminger of Top Tier Audio. He was also on this show, so if he doesn't sound smart, it's his own fault. And he wrote this, so there...Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.Resources:If you found this valuable and want some ideas for how to help your clients market effectively without having to go to some black hat promoter, check out some of our previous episodes:Planting Seeds for Your Business: Marketing Challenge Results — PEM0023Igniting Success Through Effective Email Newsletters with Tammey Grable-Woodford —PEM017Make Yourself Indispensable: Offer Podcast Marketing with Coach Chris Hines — PEM014Your Yetis Are:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakittyBryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Conferences are a great way to network and learn new tricks of the trade, but the return on investment isn't often obvious. We'd argue conferences are underutilized by podcast editors. The Podcast Editors Survey tells us that conferences can translate into higher earnings. It's critical that use you use these industry events to create opportunities for your business. But HOW? Which conferences? And how to attend them without eating up all your profits? Marcus de Paula of Me Only Louder & Podcast Audio Lab share his pro tips and strategies that answer those questions and how he gets the most out of any conference on a budget. Who is Marcus? He's an audio engineer turned podcast editor, sound consultant, audio teacher, who also builds Squarespace sites. Oh and he has a podcast. Solid AI-generated advice: The first thing you should do is create a goal that lists all the things you want to accomplish. This can be something simple like "I want to meet more people in my industry" or "I want to get feedback on my work." After you have your list, think about what events and conferences are happening. Highlights:How Marcus found his first clientMarketing... or lack thereof... for editorsTech Tuesday at Podfest GlobalHow many conferences are worth going to each year? (and how does COVID change that?)What types of sessions are valuable to editors and why?The lowkey conference marketing practice that generates leadsAre virtual conferences worth attending?Hallways: where the magic happensHow to get a podcaster to talk to youBudget hacksAll I wanted was a normal-sized soda!!! (and I'm still mad about this)How to create an amazing speaker pitchYeah, you should totally subscribe to the newsletter. Links:List of Podcast ConferencesMolly RulandCompression Workshop by Podcast Audio Lab April 23rdBe a guest or an editor or both!This episode was edited by Bekah for YaYa Podcasting. We were missing a track and Bekah made it work. Want to hire Bekah? Send us a message.Are you having a problem in your business you need workshopped? Or are you doing something incredible you think our audience needs to know about it? Be a guest on the show! Appearing in this episode:Marcus de Paula: https://www.meonlylouder.com/ | @meonlylouderDaniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickSorely missed:Bryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?)Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.  Listen to discover:Why did we do this challenge anyway?Why Carrie isn't worried about SEOThe Benefits of Google My BusinessDo Google Ads work? (Carrie tested it!)Scheduling social media posts (what scheduler do you use?)You don't need to be a graphic designer to make pretty artWho really loved the challenge?What industry are we technically in?What to do when you don't actually want new clients.Creating an avatar when you're doing more than one thingHow content (and this challenge) pays off a year laterMarket research is important, ya'll!Why the pre-work was so critical (and will always help you!)What would you do in this listener's situation?Resources:Marketing Challengehttps://SocialBee.iohttps://canva.comAdobe Spark (comes with a Creative Cloud subscription)Podcast Editors ClubPodcast Editor Academyhttps://www.bonnielfrank.com/Shout out to Kimberly of Werker Bee Media: http://werkerbeemedia.com This episode was edited by Michael Safwat of YaYa PodcastingAppearing in this episode:Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioSorely missed… Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever wondered how you can differentiate yourself as a podcast editor? Or how you can stand out from your competition and have a more meaningful sales conversation than, "I can save you time?"Jon Gay of JAG in Detroit Podcasts offers something that is incredibly valuable to his clients, draws on his 15 years of experience in radio, and even sets him up for ways to expand his business offerings to better meet the needs of his clients.Listen to discover:What took the life out of radio and could do the same in podcastingHow a spreadsheet could keep the love of podcasting in our businessesWhat Jon does that's different from his competitorsWhy what he offers sets Jon up to discover his clients' needs more deeplyWhy a Rodecaster Pro has helped him land salesHow Jon is considering expanding his businessThe value of having a group of trusted business colleaguesThe most embarrassing way each of us have ruined a podcast episodeIf you want to change your sales pitch from "I'll make you sound good and save you time" to something that is more meaningful and really meets your clients' needs, you'll almost certainly find some incredible ideas in this episode.EditorThis episode was edited by Bryan Entzminger of Top Tier Audio. You is one of the four slightly irregular Yetis of the Podcast Editors Mastermind and can find him at https://toptieraudio.com, where he offers courses, consulting, and editing services.Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.Resources:JAG in Detroit PodcastsPodcast Editors ClubCarrie's RX CourseDaniel's Reaper for Podcasting YouTube ChannelAlejandro RamirezRodecaster ProAppearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakittyBryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Can the Podcast Taxonomy benefit you as a podcast editor?If you've ever found yourself struggling to explain your true value as an editor and all that you do to a potential client, it might just help you. And you'll definitely want to spend some time understanding what's going on, how it can benefit you, and even some gaps that it doesn't address in what indie podcast editors do.If the Podcast Taxonomy is done well, it can be a HUGE benefit to podcast editors like us. It has the potential to bring some much-needed clarity to the podcasting space - as long as we and what we are represented well. And as long as we understand how we can use it to communicate with our clients, most of whom will NOT have a large staff of writers, engineers, editors, managing editors, and more.Listen to discover the Yetis' initial thoughts on some strengths and weaknesses in the work that's been done, as it relates to indie podcast editors. Along with Steve Stewart, the leader of the Podcast Editors Club and co-founder of the Podcast Editor Academy, who joined in the chat, we share some insights, questions, gaps, and more about:What the Podcast Taxonomy is and where to find itWhat we see as a heavy influence on what's been developed so farOur thoughts on how well indie podcasters have been representedOur thoughts on what might be missing or need more clarificationOne way that we can use the taxonomy RIGHT NOW to better communicate the value we bring our clientsHow we can use the Podcast Taxonomy to help clarify roles and responsibilities with our clientsSupercharging Business GrowthAnd if that wasn't enough, because we want you to be able to grow your business, we also shared one thing that has the potential to help you break through roadblocks and grow your business. We share our experiences and even some reasons we (the Yetis) sometimes avoid the very things that could help us grow.While we hope this will encourage you, there's another reason we're sharing this: we have something coming up that we want you to be a part of because we truly believe that it can help you grow our businesses and yours as well.But you'll have to listen to find out more about that. :)Guest EditorThis episode was edited by Xyclicks Joy. If you're looking for an editor and like what you hear, please consider reaching out to Xyclicks Joy.Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.Resources:Podcast TaxonomyPodchaserStaff Me UpSteve StewartPodcast Editor AcademyPodcast Editors ClubGet the Yeti Letter to stay in the loopGet the Podcast Editors Mastermind delivered for freeJoin our Facebook GroupAppearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Mark Deal and Steve Stewart, co-founders of the Podcast Editor Academy, expand on the surprising findings from the 2020 Podcast Editors Survey. The good news is that the rates and the value in this post-production industry are trending upward. If you haven’t seen the reveal, watch it now. We also discuss the limitations of the survey, what DAWs are correlated to higher income and why, and what else we’d like covered in the 2021 survey. Podcast Editor Academy students can access the survey with their membership. If you use this affiliate link, it costs you nothing and support the production costs associated with this show. It’s a win-win. :) But more than that, you get all the tools you need to run an efficient editing business, whether it’s a side-hustle or full-time gig. Not to mention the support through regular office hours. Plus, you’ll get exclusive discounts on courses on technical skills, DAW training, content marketing, and more!  Highlights:The DAWs that makes money and why we think that isWhy is there a gender pay gap?Why did they track gender?Will ethnicity and race be included in future surveys?The reason Carrie wants that information includedThe limitations of the survey and ya’ll, it’s hard getting people to take a detailed surveyHow conferences and events impact rates (and finding clients)Get outside the #podcast bubble and into your nicheExtra services that command higher ratesWe don’t talk about customer service enoughBritany Felix is AWESOMEHow long you’ve been in business matters, apparentlyBut where do you find clients?Guest EditorThis episode was edited by YaYa Podcasting’s Alejandro Ramirez (Even though I don’t want to share him, he is available for hire currently)Resources:Podcast Editor Survey Results 2020 (must be a member of the Podcast Editors Club)Podcast Editor AcademyJust Busters: Femxle Podcast EditorsSteve’s newsletter (is fantastic) Appearing in this episode:Mark Deal: https://podcastguestacademy.com | @markdealpodSteve Stewart: https://stevestewart.me | Podcast Editors ClubDaniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioDirk the CatMentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Setting Goals Part 2 for your audio podcast editing business. What do you truly want to achieve with your career as an editor? How will you take a side-hustle to a full-time job? Or do you even want to? Are you ready to scale-up your freelancing operation? Whatever your goals, you're going to need a plan. The time is NOW to create it! Daniel, Bryan, and Jennifer take stock, talk about dreams and pet peeves. They begin setting quarterly goals thinking about the action steps behind them. Note from this Yeti: In this series, we may not work on budgets publically, but we do encourage you to both review the 2020 fiscal year and use that to make a plan and model scenarios based on your goals and timelines in 2021. It doesn't have to be complicated and can be done with a simple Google Sheet.Grab the Podcast Editors Master Plan here FREE to work alongside us as we review our past year in business.    Thank you for sharing your time with us in the past year! Here’s to an amazing 2021 for all podcast editors!!! Appearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingBryan Entzminger: https://toptieraudio.com | @toptieraudioMentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Work alongside us as we review our past year in business in part one of this planning session.  In order to know where to go in the future, you have to understand where you've been, especially when you're an entrepreneur. We're doing our end of year goal planning sessions out loud with you. We start by reviewing our wins, losses, and themes of 2020, including the financial ones. What worked, what failed and why?Grab the Podcast Editors Master Plan here for FREE by subscribing to our not-spammy newsletter. The next episode will focus on figuring out what to do with what you learned in 2020 so you can create goals for 2021.Appearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioMentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“The whole point is to have a list that is reaching people who are actually interested in what it is you have to say…. So the gurus can say whatever the heck they want. Bottom line is, just be consistent. But choose what that means for you. If it's a monthly email newsletter because you only really have something relevant to say once a month, cool.” - Tammey Grable-WoodfordThe daunting task of crafting and sending effective email newsletters stirs doubt - and maybe even a touch of commitment phobia. Are they worth it? Will they make me any money? Who should I send to anyway? Do people actually read email newsletters anymore? … Maybe I should just skip them altogether and focus on social media. That’s more up-to-date anyway… isn’t it? Before you give up the future cash on the email newsletter table (that’s totally a thing), soak up the wisdom Tammey Grable-Woodford dispensed in this episode. Tammey Grable-Woodford (Grable-Newton) is a highly respected and sought-after business coach and speaker. After her diagnosis in 2015 with Stage 3b micro-metastatic breast cancer, Tammey transitioned into a life full of passion, purpose and reach. With over 25 years of executive experience, she has helped many businesses and non-profit organizations improve their workflow, expand their reach, raise their profitability, and increase the positivity of their work environment. Tammey can help with everything from strategic planning to copywriting to custom training. With her quality over quantity approach, she ignites success. As podcast editors, we were particularly interested in one of the main areas of Tammey’s expertise: sales and marketing. Finding new clients, securing contracts, and retaining clients are always high on the priority list of any podcast business. And Tammey has a way with email newsletters that inspired and motivated us to dust off our newsletter efforts. Listen to what Tammey shared with us - and sign up to the Podcast Editor Industry newsletter by Steve Stewart.Highlights:Learn the sales method that’s 40 times more effective than Facebook or Twitter.The #1 thing left out of an effective email newsletter.The secret sauce number of sends.Asking and answering the whys for YOU: What prevents you from sending? What triggers action for you? What are you reading? What are you deleting?How to know what to include - and, just as importantly - exclude.Define and reject the impersonal sales funnel approach.Why the 5 W’s aren’t just for news reporters.Why you should avoid click-baity email titles.Harvest your own work for content (aka repurpose your content) and cross-pollinate with friends and clients.Develop a welcome email sequence with a human touch.Why segmentation is important.Ask the right questions to get the response you need.How timing and cadence impacts affect.Pro Tip: Don’t pay to email people who don’t care.What not to forget in your email newsletter.How to build your list from zero.Write in your authentic voice.Homework for all: Start crafting your email newsletter using the 5 W’s.Resources:Tammey Grable-NewtonTaniant.comPodcast: [email protected] Twitter | @ThinkTaniantFacebookInstagramTammey’s Courses: taniant.com/courses Mentioned on this episode:Email Subject GeneratorSendFox via AppSumoBeaconMailerLiteEnginemailerConvertKitThis episode of Podcast Editors Mastermind was edited by Top Tier Audio.Appearing in this episode:Bryan Entzminger: TopTierAudio.com | @TopTierAudioDaniel Abendoth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingChat moderator (aka Yeti) of this episode:Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearickThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“[A business model] forces you to think about certain elements that most other people and processes and things online don’t really talk about, such as your cost structure, activity resources, and how you’re actually going to serve your customers. A lot of [what you hear emphasized] is just marketing funnels, marketing funnels. And I think that misses the broad picture of actually running a sustainable business.” - Mark DealWhether you’re looking to run your business full time or are a side hustler (perhaps with the dream of full time one day), you need a business plan, a business model and a business map. Creating these crucial guides can be intimidating, but fortunately, aren’t as overwhelming as they sound. You just need to break it down.In this episode of Podcast Editors Mastermind, we’re blessed to have Mark Deal teach us how to break down and fit together the pieces that bring business models to life. Like a puzzle, Mark explains how to intelligently input pieces until your complete picture emerges. And, relax, the puzzle is easy. It only has nine pieces Mark calls blocks.For your first block, Mark advises a simplified value proposition (how you’ll make your money). Number two is fleshing out your customer segment. Once you’re clear on the first two, you evaluate marketing techniques and platforms. Then it’s time to put motion to your value proposition with an outlined activity block. With these all at the ready, you can start taking on customers (or more customers if you jumped right in), and much more, until all nine are in your business puzzle. Feeling anxious about all this? Don’t worry, we’ve captured every minute of Mark’s wisdom about executing these steps and more to structure your business. All you have to do is hit play. Highlights:Important differences between a business plan and a business modelWhy even freelancers and side hustlers need a business road mapWhen you should create one and how often you should revise your plan, model and road mapThe 9 blocks of creating a sustainable business modelHow your elevator pitch is simply a combination of your value proposition and your customer segmentUnderstanding a customer segment so yours makes senseHow to formulate a mission statement that concisely conveys what you doHow to choose your marketing channels wiselyHow to craft a clear activity blockWhy you must specifically outline customer relationshipsWhy and how to structure an attractive value gapWhy partners, strategic relationships and joint ventures can take your business so much furtherWhat kinds of costs you need to properly track“I will make you sound less like a crazy wingbat.”Thanks for the quote, Mark Deal!Mark Deal is the founder of Podcast Atlanta, the co-founder of Podcast Editor Academy and Podcast Guest Academy, and runs a few podcasting communities with combined memberships of over 10,000. With the experience of writing hundreds of business plans and helping dozens of businesses and entrepreneurs, Mark’s expertise is coveted. Located in Atlanta, Georgia, he also specializes in guiding podcast hosts, co-hosts and guests for both multinational law firms and companies headquartered in Atlanta. Connect with Mark Deal:Podcast AtlantaPodcast Editor AcademyPodcast Guest AcademyPodcast Editors ConferencePodcast Editors Club Facebook GroupPodcast Guest Experts Facebook GroupLinkedInTwitter | @MarkDealPodFacebookResources Mentioned in this Episode:PodfestPodcast MovementReaper Audio for ProductionMichael Port -- Book Yourself Solid (get 3 free chapters!)MindMaplePodcast Editors Mastermind episode with Chris HinesPodcast Editors Mastermind episode with Britany FelixShoutouts on this episode:Steve StewartChris Curran Tom KellyPaula JenkinsGet Your Podcast Editor Shirts TODAY!https://yayapodcasting.com/shopGet the shirt Mark was wearing in this episodeOther Podcast Editor t-shirt designsThis episode of Podcast Editors Mastermind was edited by Jennifer Longworth of Bourbon Barrel Podcasting.Appearing in this episode:Jennifer Longworth: bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: yayapodcasting.com | @carriearickDaniel Abendoth: rothmedia.audio | @rothmedia_audioChat mod and Question guru:Bryan Entzminger: TopTierAudio.com | @TopTierAudioMentioned in this episode:"What do you want for Christmas"Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirtsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“... vision is what you see in your mind… No one can see your vision except you. And working towards that vision is... the challenge.” - Michael (MiTi) JerryPulled in a dozen directions dictated by running a business... you can quickly lose your once-bright vision and be pulled away. How do we recenter? Reevaluate? Return to providing services that bring more than just income but truly bring value to our lives and to our clients?In this episode, we take these on inevitable questions. Michael aka MiTi (pronounced Mighty) Jerry joins us to discuss his journey, as well as offer his advice, his success so far, and ask some questions of his own. As a podcast engineer and editor for businesses, Michael is the founder of MiTi5Audio.com, the host of the podcast, DriveTimeConversations, and a graduate of Podcast Engineering School. On Podcast Editors Mastermind, we wanted to start a series we can all relate to and learn from - where we tackle real life issues and detours in our businesses. We invite you to join us as we contemplate several truths, including: that value is subjective, how our vision, lives and businesses change over time, why it’s crucial to regularly step back to reclaim our core values and mission... and how it’s a journey for all of us. Highlights:Two keys to landing clients: Know your clients and present podcasting (or improving an existing podcast) as invaluable to business-building.How to frame a client’s podcast to achieve their specific business vision.Take stock of yourself and your business to grow: your core purpose, your motivation, your passion, your vision.Why value is subjective.How to define value in a way that makes sense to a client.Designing your business to support the life you desire -- aka recapturing your vision.Why talking too much can lose you the sale.Tips to prioritize when you have more responsibilities than time.How to step back when you’re spending too long on an edit.Tips to limit distractions.Hear about Michael’s new podcast where he interviews people from all over the world.Evaluating what is “work” for you.Homework for all: Think and define your vision, your values, your mission. Who are you at your core? What five words would you say describe you? What five words would others say describe you?Resources:Michael (MiTi) Jerry, founder of MiTi Productions: 412.387.8751EmailTwitter | @MiTi_audioMentioned on this episode:This episode of Podcast Editors Mastermind was edited by Jennifer Longworth of Bourbon Barrel Podcasting. Appearing in this episode:Bryan Entzminger: TopTierAudio.com | @TopTierAudioCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingNot appearing in this episode but still mentioned… in a stumbling sort of way (we tried, Daniel):Daniel Abendoth: https://rothmedia.audio | @rothmedia_audioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you. Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He is the owner of Elite Podcast Marketing Agency, where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north of $20,000 in sponsorship revenue.In addition to coaching podcasters and editors, Chris is a sought-after industry speaker, author, the host of his own podcast, Business Podcast Playbook, and creator of both the Podcast To Profit System and the Milestone System. Bottom line is, if you want to start making serious money with your editing business and take it to another level, Chris can guide you there. That wealth of knowledge and high-level coaching is precisely why we’ve been itching to have Chris as a guest on the show since we started our podcast.Highlights:How podcast editors can increase their income and gain more clientsWhy podcast editors need to guide clients into treating their shows as more than entertainmentChris shares his CCC Method and how he connects with and closes potential clientsThe kind of content that helps clients improve their marketingCarousel posts and how to leverage themWhy different approaches, structures and expectations are crucial when pitching a new clientHow to maximize content to reach more people -- without it consuming your lifeKnowing WHAT to share is a major roadblock for clients. Be their solution through effective storytelling, viral content, and ‘how to’ contentSteps to identify, attract and begin a conversation with your ideal clientPro Tip: Use PodPage.com to set up a simple website for your clients’ podcastsSubtitles on your content videos is non-negotiable -- tools to make it easierWhy colors matter in brandingChris begs editors: Stop just telling potential clients you’ll “save them time”. Here’s what you should say insteadWhat positioning has to do with getting clientsChris shares the Number 1 mistake he sees podcast editors makeHow to handle mistakes or missed deadlines and salvage that relationshipWhy it’s important for podcasts to invest in their education Resources:PodPage -- contact Chris on his social media or via email for a promo codeHeadlinerHappy [email protected] Marketing SecretsThis episode of Podcast Editors Mastermind was edited by Bryan Entzminger of Top Tier Audio.Appearing in this episode:Chris Hines: https://www.facebook.com/thecoachchris0Bryan Entzminger: TopTierAudio.com | @TopTierAudioDaniel Abendoth: https://rothmedia.audio | @rothmedia_audioCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickYeti of the Chat:Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“... if they come and ask you, ‘Hey, do you think I can use this stuff?’ I think you got to say, ‘Hey, I'm not a lawyer’.” - Gordon P. FiremarkWhat are my legal rights as a podcast editor? What are my legal responsibilities? How do I protect myself? How much do I need to protect myself? Is it common for things to go wrong? Who can I turn to if I get sued?... The legal ramifications of a disgruntled client or a contract gone wrong are almost enough to make any podcast editor quit before ever starting! But don’t give up your editing dreams too quickly. Hit pause on that panic button and take a deep breath. Now hit play on this podcast with Gordon P. Firemark, The Podcast Lawyer™ for some practical advice and peace of mind.Gordon Firemark, Lawyer for Theatre, Film, Television and New Media, is more than just a lawyer. He’s also the producer and host of the podcast Entertainment Law Update, so he knows firsthand about podcasting. Within his law practice, he helps professionals and artists across the entertainment industries with intellectual property and business/corporate matters. Beyond that, he represents and helps protect clients working within the vast disciplines housed under the terms cyberspace and new media. Sharing his expertise in an easy to comprehend, nuts and bolts fashion, Gordon is also the author of The Podcast, Blog and New Media Producer's Legal Survival Guide. He’s created forms and templates needed by podcasters, editors, and production companies alike.Gordon may be a lawyer and duty-bound to censor what he shares but he’s also a giver and we weren’t shy to be the recipients of his generosity. In this episode, he answers several general questions and even addresses some issues and scenarios you likely didn’t think could come up in your editing business. You won’t want to miss a minute!Highlights:I know I need signed contracts as a podcast editor but how detailed should they be? How can I protect myself against a client submitting work to me that infringes on the rights of others or defames someone or causes a similar bad situation? How much editing is too much? Can I be held liable for over-editing? How can I make sure I’m held legally harmless for the edits requested by a client?What do I do if a client refuses to pay? Who owns the rights to a project a client refused to pay me for?When might I need a trademark or service mark for my business?Do I need to register as an LLC (Limited Liability Company) or am I okay as a sole proprietor? Who do I talk to if I’m thinking an LLC is right for me and my business?What types of documents do I need to prepare to become an LLC?How do I make sure I’m covered for situations where I have clients (or my clients have guests on their show) that are overseas? What about the GDPR (General Data Protection Regulation)?Should I be concerned as an editor about things like the California Consumer Privacy Act (CCPA) or the Children’s Online Privacy Protection Act (COPPA)?What about sound effects and music I use in my editing process or my client uses in their show? Can I rely on “Fair Use” to protect me?Errors and Omissions Insurance? What’s that?How do I cover ensuring show guests have given their consent to be recorded and edited?Where can I get Gordon’s podcast release form, his eBook and other resources?Resources:GDPA (General Data Protection Act - for the European Union)CCPA (California Consumer Privacy Act)COPPA (Children’s Online Privacy Protection Act)Complying with COPPAFREE from Gordon! PodcastRelease.comGordon’s eBook - The Podcast, Blog and New Media Producer's Legal Survival GuideLegal Forms and Templates for Your Podcast Editing BusinessGordon’s Podcast - Entertainment Law Update Podcaster’s Legal and Business Boot Camp - Live Sessions with Gordon (online) Sign up for Gordon’s Mailing List to get all the detailsThe Podcast Editors Mastermind and it's guests make no warranty for the information in this episode. All legal needs you have should be addressed with an licensed attorney in your area. (in plain words- don't take our word for it because we aren't YOUR lawyer)This episode of Podcast Editors Mastermind was edited by Micheal Safwat of YaYa Podcasting. If you'd like work with Michael, check out his UpWork profile.Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. Fill out this form and we’ll be in touch to see if you’re a good fit.Appearing in this episode:Bryan Entzminger: TopTierAudio.com | @TopTierAudioDaniel Abendoth: https://rothmedia.audio | @rothmedia_audioCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickYeti of the ChatJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Do you ever find yourself wondering if you're good enough as a podcast editor? Or maybe struggling to raise your rates even though you know you need to?We all do. Or at least most of us do. And for one reason…Fear.You thought I was going to say “imposter syndrome” and you're right. But at the root, it's fear.Fear that you're not good enough.Fear that you'll be judged.Fear that a potential client may turn you down.Fear that…What does that mean little bully of a voice say to you?Here's the point, though.If we all face it, then we shouldn't face it alone. We should be honest with ourselves and others when we find safe spaces to share what's going on between our ears.This week Heather Wester joins us to share her journey as a podcast producer at Ironed Out Media. She shares some ups and some downs as well. And, as you'll learn, she struggles with imposter syndrome too.Listen to discover: How Impostor Syndrome has affected each of us.How Impostor Syndrome will even bring fear into what is clearly a success.How Heather's background gave her a head-start with podcast production.How a dare led to Heather being an Affiliate Producer for a popular radio program.How discovering nuances within podcasting forced her to grow.How a dose of humility is vastly different from tearing yourself down.The value of taking things one step at a time.A question you can ask yourself to reframe whether you'll listen to that evil little voice in your head.As you listen, you're sure to find something powerful in Heather's story - whether you're trying to make sense out of your journey as a podcast editor, just getting started, or trying to figure out how to break through a limiting belief that's holding you back.This was a truly wonderful conversation, and we're so happy that Heather was willing to share her journey, her successes, and her struggles with us.Guest EditorThis episode was edited by Bryan Entzminger of Top Tier Audio.Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.Resources:Ironed Out Media: https://www.ironedoutmedia.comHeather's Instagram: @ironedoutmediaCarrie's iZotope RX7 Course: https://yayapod.thinkific.com/courses/izotope-rx7-for-podcastersBryan's Hindenburg Course: https://courses.toptieraudio.com Appearing in this episode:Heather Wester: https://www.ironedoutmedia.com | @ironedoutmediaDaniel Abendroth: https://rothmedia.audio | @rothmedia_audioCarrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakittyBryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcast editors: Do you want more clients?If you're like most of us, you're almost always on the lookout for new clients and new ways to attract and connect with them so that we can grow our businesses.But what happens when we attract the WRONG clients?Well, it's not good. It can ruin our businesses and our lives. Literally. But it doesn't have to be that way.Listen as Britany Felix of Podcasting for Coaches joins us to share what she's learned about attracting the right clients (for her), how she manages relationships with professionalism but keeps the boundaries clear, how she screens clients (hint...it can start well before your first conversation), and how she knows when it's time to make a drastic change.Listen to discover:The story of a client who was such a bad fit, one error ruined a vacation, damaged trust irreparably, and sometimes still has her looking for a place to hide.That you really CAN set your own rules for how you'd like to work with your clients. Not only WHO you'd like to work with but also how quickly you'll turn around their edits, and even what happens if they are late with their files.One change that Britany made to ensure she never gets a bad-fit client again.The red flags Britany looks for when she's on an initial call.How Britany stands out from the crowd when she's responding to a prospective client.Her uncommon approach to pricing her editing services.How Britany now often has people paying her LONG BEFORE she ever considers working with them as an editor.How she manages scope creep and resets expectations when needed.And much, much more.If you're looking to grow your podcast editing business in a way that allows you to stay sane, balance your personal life and goals, and service your clients well, you need to listen to this.And after you have, make sure that you've subscribed using your favorite podcast app. Guest EditorThis episode was edited by Heather Wester of Ironed Out Media. If you're looking for a podcast editor or producer, take a minute to check out what she has to offer.Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.Resources:https://podcastingforcoaches.comhttps://asana.com/Appearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingBryan Entzminger: https://toptieraudio.com | @toptieraudioBritany Felix: https://podcastingforcoaches.com | @podcastingfocoachesCarrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty (chat master)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Boldness has genius, power, and magic in it.”* Need to charge more for your services? Need more clients? (Yes and yes!) Then improving your skills and upping your confidence are the catalysts you covet. To get them, consider Podcast Engineering School and employing the genius of boldness.Chris Curran of Podcast Engineering School offers both the mental inspiration and the audio deep-dive podcast engineers, producers and editors need. And he definitely has the chops to do so. Chris’ background is in music engineering and production with several famous artists. He’s been on staff with professional recording studios and been the producer and engineer for household name podcasts as well as business authors. Podcast Engineering School’s next semester starts September 15, 2020. Get details and enroll early for an amazing discount at https://podcastengineeringschool.com/product/pes-online-program. In Chris’ course, students do a dive deep on sound to create impeccable podcasts.With everything he has to offer, we absolutely had to have Chris on -- especially when he makes empowering and intriguing statements like: “You are the instrument that gets everything done.” Hear about this and much more on this episode.Highlights: What and who inspired Chris to get started in podcasts and podcast engineering How Chris works with fewer clients but never charges less than $500 per episode How and why you want to be on while your clients are recording their podcast Pro Tip: Make sure you’re always recording if you use SquadCast (Chris shares a lesson learned) What Chris uses for backup recordings The ideal student for Chris’ Podcast Engineering School and average class sizes The two common fundamental struggles or gaps all new(er) podcast editors face (you’re not alone!) Getting clients: combat the head game, get over timidity and just say “Hi” Consider becoming a member of your local Chamber of Commerce Why boldness has genius power and how you actually hurt yourself by being the cheapest Mentally make the leap to raise your prices: aka facing your money mindset Don’t get stuck in low pricing forever, leverage contracts How Chris found his first client(s)Resources:ZencastrSquadCastRingrAudio Hijack (for Mac)Voicemeeter Banana (for PC)Intro to Voicemeeter with Daniel HagarRX 7PodfestPodcast MovementMessy and Molly Beck | @MsMollyBeckThe Podcast Engineering Show *This quote is attributed to a few people but is most directly word-for-word by John Anster. It appeared in his 1835 translation of the German work “Faust” by Johanne Wolfgang von Goeth.This episode of Podcast Editors Mastermind was edited by Daniel Abendroth of Roth Media.How to be a guest...Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. Fill out this form and we’ll be in touch to see if you’re a good fit.Appearing in this episode:Chris Curran: https://podcastengineeringschool.com/ | @PodcastEngineerCarrie Caulfield Arick: https://yayapodcasting.com | @carriearickJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingYeti of the ChatDaniel Abendroth: https://rothmedia.audio | @rothmedia_audioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’re struggling to respond to or understand the Black Lives Matter movement personally and professionally, you aren’t alone. There’s a fine line between authentic allyship and service and skeevy marketing strategies. Yet, research shows that diversity and inclusion positively benefits bottom lines.&nbsp;The millennial and Gen Z generations are the most diverse in history: only 56% of the 87 million millennials in the country are white, as compared to 72% of the 76 million members of the baby boomer generation. (CNN Money)What is diversity in simple words?It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. -- via CUNYHighlights&nbsp;How diversity benefits our businessYour bubble probably insulates you from seeing black podcasters and creatorsStart with your WHY&nbsp;The case for mentorship&nbsp;Tips for cold emails to non-white podcasters&nbsp;Why people of color are cautious about asksIt boils down to developing relationships authentically&nbsp;Be open to being called out and then do betterTaking a hard look at diversity in your business, podcast, and marketing effortsHelping your clients tackle diversity and inclusionStock images are NOT very diverseThe importance of making sure everyone benefits from your inclusion and diversity efforts&nbsp;BONUS: Reparations isn’t necessarily about money...Who is Nikita?Nikita Burks-Hale is the CEO and Head Creative of JourneyGurl Magic Productions, which is a podcast production company that supports and empowers Womxn of Color as they bring their unique voices to the masses through podcasting. Nikita is also the host of 2 podcasts, The JourneyGurl Magic Podcast and The Podcaster’s Journey (launch Aug 2020).&nbsp;What You can do now:Attend Pass the Mic: Best Practices for Diversifying Your Podcast, Your Ask, And Your LifeFollow black creator hashtags (and other non-white hashtags). Start with tags like #blackpodcasts and #blackpodcasters&nbsp;Engage with some podcasters regularly to expand your ‘bubble.’Listen to podcasts from black creators (see links for some suggestions).Open a dialogue with your clients about the importance and opportunity of diversity.Be a mentor to a podcast editor of color.Don’t give up. This is an every day, forever habit to develop.Links:Pass the Mic July 8th: https://journeygurlmagicproductions.lpages.co/passthemic/ (Limited space, so grab your ticket now)Wheaton’s Law: http://www.wheatonslaw.com/ (NSFW)Carrie is on TikTok! Eek!&nbsp;The Good Ancestor PodcastThe OutSpoken Girlfriend PodcastPexels- Diverse Stock PhotosFurther Reading on Diversity:How Diversity Makes Us SmarterDiversity Makes Us Smarter &amp; More InnovativeTop 5 Workplace Diversity Statistics - HR Blog &amp; ResourcesMaking More Money with DiversityInclusive marketing done right: How to effectively reach niche customersGuest EditorThis episode was edited by Top Tier Audio (thanks, Bryan!)“Data from Pew Research says that millennials are now the largest generation in the workforce. And within 15 years, people of color will make up the majority of the American working class.”Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.Appearing in this episode:Nikita Burks-Hale: https://www.journeygurlmagic.com/ | @journeygurlmagicproductionsDaniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: <a href="https://yayapodcasting.com" target="_blank" style="background-color:...

When does your editing business invest in new equipment? Is it when productivity lags? Or is it merely a matter of budget? How do you know when it’s REALLY time to replace equipment? And then what determines how much you spend? We help Bryan decide whether to purchase a new Mac computer or stick with his old one. Plus, file storage, video editing, and impostor syndrome!Questions to ask before you buy that thing…&nbsp;&nbsp;Is this an emotional desire or practical need?How long will your investment to last?Is your need for the gear long or short term?Is there a work-around?When you spend more time crashing and rebooting than editing, it’s time to get a new computer.&nbsp;Also covered...We get into file storage because you can never back up enough.&nbsp;Bryan is NOT a PC guy.&nbsp;What video software is the easiest?&nbsp;Daniel discusses his recent experience with Impostor Syndrome… notice how we approach it through awareness and practical experience.&nbsp;We share the value of accountability and you’ll probably learn a new word.&nbsp;Getting inspiration from others who are doing similar things as you isn’t really stealing… or is it?&nbsp;Should Jennifer do a course? (yes, I think she should)Jennifer, a skeptic, gives a review of Descript&nbsp;Descript Tip: Use Ctrl/Cmd + F to find a word or phrase to delete en masseThe Yetis support #PodcastersforJustice... and where to donate &amp; what to do:George Floyd Memorial FundMinnesota Freedom FundBlack Visions CollectiveCampaign ZeroBlack Lives MatterText “Floyd” to 55156 to sign a petition to demand justice for George FloydSign-up at Color of Change to be notified of more opportunities to take actionGuest EditorThis episode was edited by Bourbon Barrell Podcasting. (thanks, Jennifer)Resources:iBuy PowerKVM SwitchiDriveAdobe Premiere &amp; Premiere RushScreen-Cast-O-MaticBandicamOBSBryan’s Hindenburg Course ← you need this in your life@topteiraudio on Facebook ← Message for a discount on the coursePodcast Editor AcademyReaper for Podcasting Facebook GroupDescriptAppearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudio(Editor's note: I can't seem to pull off single spacing. Sorry)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

How does a podcast editor compete as apps like Descript become better at doing our jobs? What is it that you’re really offering? Tanner shares his insight on the future of podcast editing and why accountability as service is critical for survival.&nbsp;&nbsp;&nbsp;Required reading for this episode: Accountability As A Service (AAAS): The Only Future For Freelance Podcast Editors.Tanner Campbell of The Portland Pod bootstrapped his way from working at home serving independent creators to full-on studio space serving corporations and brands looking for an all-in-one solution.&nbsp;A prolific writer, Tanner often posts his content on Medium. His article on the future of podcasting caught our attention. He points out that it’s not enough anymore to simply edit. You must offer something more to succeed in this business. A lot more than Descript can offer.He gives us an insiders look into his business model, his perspective on the future of editing, and even some of the things he STILL struggles with today.&nbsp;Highlights&nbsp;How Tanner got started with his first client and what his business does nowWhat Tanner charges and how he determines when to bring on a new team memberThe shift from serving indie creators to businessesThe value of a great business coachThe conversation about ratesTanner’s perspective on the future of podcast editingWhat will Spotify look like in the near future and why that matters to usAccountability as A Service-- what that means and who needs to adopt it in Tanner’s opinionThe role of quality assuranceTanner’s onboarding and editing process and dealing with legal reviewsOffering the marketing piece to clientsGuest EditorThis episode was edited by Alejandro Ramirez of YaYa Podcasting.&nbsp;Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.Resources:The Portland Podwww.goodboydesign.meClean Cut Audio (we might need to change our name to the Tom Kelly Fan Club)Tanner's cousesportlandpod.com/free15minMike KimTanner on MediumDescript&nbsp;PR Maven Podcast (you kinda should be into that kinda thing)Tanner's Business CoachAppearing in this episode:Tanner Campbell: https://portlandpod.com | @portlandpodDaniel Abendroth: https://rothmedia.audio | @rothmedia_audioCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioYeti of the Chat (and the person keeping Carrie in check)Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcast editing is a growing industry that still has opportunities for a lot of people. But the question still remains: "How can I differentiate myself as an editor and be irreplaceable for my clients?"Dava Visaya from PodcastEngineers.com joined us to talk about that question.Dave is a podcast editor from the Philippines who has an interesting career trajectory. He owns a small podcast production agency with all in-house producers and editors (at least in-house when they're not under COVID-19 restrictions).&nbsp;He had the goal of building a large agency with a deep portfolio of clients but has recently decided to shift his business.Listen to discover:How many times the cats joined us :)How Dave didn't think of himself as a professional early on, even though he was working on a very popular showChallenges and strategies for pricing services, especially when working with international clientsWhat often stops editors from hiring people to help themWhat you need to have in place before you start hiringThe benefits of having your team in-house, operating on a single platform and suite of software and pluginsIdeas for how you can differentiate yourself from your competitors to the point that you might be the only option your clients ever considerWhy many strategies to "add value" often fail (hint: consider who actually DEFINES what's valuable)Working within boundaries - even across time zonesIdeas for what you can have in place before you ever talk to prospective clients so that you can get them what they want - right out of the gate.And a LOT more.This was an incredible conversation and you're going to LOVE it!Guest EditorThis episode was edited by Tanner Campbell, who you can find at PortlandPod.comInterested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.Resources:http://podcastengineers.comPodcast Engineering School (qualifying purchases benefit Bryan)iZotope RX7Waves PluginsLogic Pro XAppearing in this episode:Dave Visaya: http://podcastengineers.com | @PodcastEngineersDaniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickChat Master:Bryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

All of us provide a needed service. Yet, as an industry, podcast editors don’t do a great job of defining our job. Editor, producer, and engineer are used interchangeably. So, what do these words truly mean to us, as editors, to our clients and the podcasting space as a whole? We get into the words we use to talk about what we do. How is a podcast editor different from a producer and different from an engineer?&nbsp;Share your thoughts on what these words in our Facebook group. Let us know what you call yourself and what clients call you.&nbsp;***We recognize that we are not necessarily qualified to define the terms, but feel total qualified to have the conversation.*** If you don’t know Steve Stewart, you should. From training editors with his Audacity course, providing resources in his Facebook group to putting on the only conference for editors, Steve is an industry leader.&nbsp;Oh, and he also edits many BIG financial podcasts! HighlightsSteve shares why this conversation is important to have. How is podcasting different from radio, music, movies, and tv post-production... And different from his past-life as a DJ in the clubs.&nbsp;Steve says that right now “podcast editor” is the safest term you can use to describe what you do.&nbsp;What is a detailed editor vs. a content editor?Bryan uses the word technical editing, but admits to doing some content editing. Carrie does do content editing and makes editorial decisions, but doesn’t make producer type decisions.So what is a producer? Carrie thinks it has more to do with other jobs beyond editing… in the realm of indie podcasters. Steve’s on-board with that. Jennifer talks about the difference between radio and podcast production. Bryan wants you to think about the list we threw out, do the thing you’re best at and call yourself that.&nbsp;How do you take these terms an attach perceived value to them? We don’t know the answer. It’s in the fuzzy parts maybe?&nbsp;Steve says putting the word “podcast” in front of everything we do will help clarify things.&nbsp;When should you NOT call yourself an audio or podcast engineer? &nbsp;And why you should correct clients and potential clients when they refer to you any sort of engineer (unless you are). Don’t believe Steve when he tells you he can fly a plane.&nbsp;Carrie has found she has to teach the audio engineers she works with how to edit podcasts. Bryan shares a little bit about why that is.&nbsp;Podcasters are soooo much better at streaming from home than the professional broadcasters.&nbsp;Steve plants the stake in the ground on the language. Editor: Content-- editorial choices &amp; Detailed: taking out things like filler words and cat meows (thanks Clark)Producer: The person who wears a whole bunch of hats doing non-editor and non-engineer stuff. (The BOSS)Engineer: Someone with formal training who conditions the audio.We didn't get into Sound Design or Narrative much, but we feel like that language kinda crosses over from other industries.Steve shares how he edited PEM004… and it was no easy feat! Carrie titled her audio file “Sorry Steve.”&nbsp;How Steve got his first client.&nbsp;Guest EditorThis episode was edited by Dave Visaya of Podcast Engineers.&nbsp;Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.Resources:Podcast Editors Club: https://www.facebook.com/groups/podcasteditors/Podcast Editors Conference: https://podcasteditorsconference.com/Podcast Editors Academy: https://www.podcasteditoracademy.com/Tom Kelly of Clean Cut Audio already talked about thisAppearing in this episode:Steve Stewart: https://stevestewart.me | @SteveStewartMeJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioYeti of the Chat:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

What is an editor's value and why should people buy-in to what we do? If podcasting is an art or performance, then editing is a critical part of the show. Since we listen critically for a living, we can add in extra services and value adds to not only make more sales, but retain clients and be paid fairly for our skills. How do you translate that skill to clients and how do you charge for it?Our GuestCallie Wright of Podcasts That Don’t Suck is a trained audio engineer and podcast editor. They edited episode 003 of the Podcast Editor’s mastermind and they share their approach to our audio, dealing with EQ and compression and removing the sound of Carrie’s cats. (They could also tell what mics we used. Can you?)&nbsp;Callie was the editor of PEM 003- How Can I Find My First Editing Client?&nbsp;Compressors and EQers, Oh my!We totally geek out on plugins and share what we use and what’s on our wishlist. (see the links section to learn which ones we talk about) As Callie mentioned, it’s good to have a justification to spend money on plug-ins.&nbsp;Livestreaming... yeah, not so easyDo you edit your podcasts on Livestreams? Callie has done some editing livestreams on Twitch and Daniel on Instagram &amp; Facebook. We all agree that you do need your client’s permission before livestreaming an editing session.&nbsp;Expanding your offersEspecially now, we may need to start thinking about how we can stretch our skills and what we can offer beyond regular editing. Have you tried selling training and consulting? Callie and Carrie share how they’ve taken a no to editing and turned into a yes for these other services. Daniel points out that this will keep you top of mind when that client can pay for editing services.&nbsp;You probably need to edit your podcast...Callie has very strong opinions about bragging about not editing. Most people who can get away with not editing have years of experience in performing, interviewing, and getting things right in the pre-production stage. Most podcasters do not. Bryan points out that even Todd Cochrane, who is a proponent of NOT editing, has years of experience podcasting, pre-production, and post-production. Why when and how do you tell your clients that they aren’t Joe Rogan?&nbsp;Speaking of Joe Rogan, we tackle content development for clients, especially the myth of shows being a ‘natural conversation.’ Anytime you mic someone, you take away the ‘natural’ part. (Why won’t that trope die already?) Coaching clients can be a great way to add value to your services, but how much should you be coaching your clients, and what are the boundaries? How much feedback should you be giving your clients about their content? Framing the conversations with your clients is critical. Their podcast is their baby so we need to remember how we deliver critical feedback is proportional to how it’s heard.&nbsp;Continuity MattersWhen do you leave in flaws and when don't you? Callie shares their process and how they explain to clients why the edit isn't perfect. (Carrie has embraced her noisy cats-- one of her cats is deaf and apparently, deaf cats tend to meow more than hearing cats)This episode was edited by Steve Stewart. He's the next guest for the next episode... and we're gonna talk about language-- what an editor, engineer, and producer is and what they are NOT. Links:Waves stale is still on as of 4/28: https://www.waves.com/FET Compressor https://www.softube.com/fetEQP1A https://www.waves.com/plugins/puigtec-eqsSSL Comp https://www.waves.com/plugins/ssl-g-master-buss-compressorCLA-2A https://www.waves.com/plugins/cla-2a-compressor-limiterFabfilter Pro-Q 3 https://www.fabfilter.com/products/pro-q-3-equalizer-plug-inScheps Omni Channel https://www.waves.com/plugins/scheps-omni-channelThe Pultec EQP-1A https://www.waves.com/plugins/puigtec-eqsVocal Rider https://www.waves.com/plugins/vocal-riderBryan’s Mic is the Lewitt LCT 440PatreconTwitchOBSiZoptope RXAudition’s Essential Sound PanelPodcasting is a Performance from Clean Cut AudioAppearing in this episode:Callie Wright: https://www.podcaststhatdontsuck.com/Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioChat Moderator:&nbsp;Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

One of the questions we hear from new podcast editors all the time is, "How can I find my first client?"Let's be honest - it can be hard, confusing, daunting, and scary.&nbsp;You know what you're doing but you don't know where to find clients. Or more specifically, you might not know where (and how) to find the RIGHT clients.Should you start editing on Fiverr? Should you work for free to build your portfolio? Should you just pitch every podcaster in a Facebook group? Should you troll the forums and groups looking for the best possible podcast clients?&nbsp;Should you focus on building your brand - even if you don't have a body of work to show for it?These are all tough questions. And trying to find answers can be paralyzing. You might be afraid that making the wrong decision will lock you into something that doesn't work. And even worse, making NO decision will definitely keep you from getting started.The good news is that there's no ONE right answer.The bad news is that there's no ONE right answer.Listen as our four Yetis share the stories of their first clients.Daniel shares how he got started on (and still gets some clients from) a popular discount platform. He shares how he was WAY underpriced at first, how he's approached getting to rate parity, and how he now uses that platform to screen out the wrong clients.Carrie shares how she submitted around 100 proposals in a single day that led to her first client using a different platform. She talks about her experience, how that platform has changed, and the incredible administrative overhead that goes with a platform like that.Bryan shares how a guest on his first podcast helped jumpstart his editing, why he invested in Chris Curran's Podcast Engineering School, and how he's moved from editing pro-bono to professional editing as a side hustle podcast editor.Jennifer shares how a radio station and an online course led to her first editing clients and how she's transitioned her focus and efforts over the years.We're not saying that any of these ways are right (or even recommended) but they're our stories. They're how WE got started. And maybe you can learn from both what worked and what didn't work for us.Our Guest EditorThis episode was edited by Callie Wright.&nbsp;You can find their website at https://www.podcaststhatdontsuck.com/.Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.Resources:TogglBryan's crazy Google Sheet for workload tracking FiverrUpworkPodcast Engineering School (qualifying purchases benefit Bryan)Appearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakittyBryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As professional podcast editors, we are also business owners. That means that it's our job to not only support our clients but also to manage our business and to plan for the future. In this episode of the Podcast Editors Mastermind, we talked about both the current health crisis due to COVID-19, as well as a way you might be able to reduce expenses by taking advantage of an Appsumo deal.Coronavirus and podcast editorsIt's no secret that we're in the middle of a global health crisis. And, while we see funny memes like "Podcasters: practicing social distancing since 2004," the reality is that it's affecting us as editors.We discuss questions like:What you might want to share with the clients you work for.The importance of marketing appropriately during this season.The importance of having a plan to support your clients if you get sick.How a health crisis can affect editors who also have in-person studios.In this episode, Tony Dec of PodcastFellows.com also chimed in with several insightful comments in the chat.**Disclaimer** We are podcast editors, not health or legal professionals. These are our opinions, shared for your consideration. Talk to your health or legal professional for specific guidance.Will Meetfox meet our needs?In addition to contingency planning, it's always a good idea to look for ways to control your expenses and many podcast editors find software and services to be some of the larger expenditures.Daniel recently took advantage of an Appsumo deal for Meetfox (Daniel benefits from qualifying purchases) and Bryan wondered if it would be sufficient to replace his current combination of Book Like A Boss and Zoom.us, which is costing about $16 per month.Daniel was kind enough to give us a behind-the-scenes look into Meetfox and answer some questions that all of the Yetis had for him.&nbsp;The conversation is good, but the screen-share is better.Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.Resources:SBA Disaster FundingPost in the Podcast Editors Club Emily Prokop's public commentAppsumo Recession Proff Business The COVID19 Guide for PodcastersTony Dec shared thisTony Dec - https://PodcastFellows.comJustBusters GroupPodcasters LoungeMeetfoxPodcast Editors MastermindSubscribe: http://subscribe.podcasteditorsmastermind.comAppearing in this episode:Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty Bryan Entzminger: https://toptieraudio.com | @toptieraudioThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This year at Podfest also saw the first-ever Podcast Editor’s Conference. While there were several amazing speakers, the one that stood out the most was from Craig Wealand called Ethics of Editing &amp; Disfluencies. He talked about disfluencies and the ethics of editing podcasts. While this topic got everyone thinking, it brought to mind a specific question for Jennifer, “Should we, as podcast editors, remove profanity from our clients’ episodes?”&nbsp;Resources:&nbsp;Podfest: https://podfestexpo.comPodcast Editors Conference: https://podcasteditorsconference.comPodcast Editors Club (Facebook): https://www.facebook.com/groups/podcasteditors/Hindenburg Systems: https://hindenburg.comReaper: https://reaper.fmDescript: https://descript.comHindenburg Users Group (Unofficial): https://hindyusers.comhttps://www.facebook.com/groups/podcasteditors/Appearing in this episode:&nbsp;Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioJennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcastingCarrie Caulfield Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioJennifer &amp; Carrie’s Microphones provided by Mathew Passy of The Podcast Consultant (thanks!)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy