Episode 65
Understanding Podcast Attribution with Podsights
Podcast Advertising Playbook · Heather Osgood
June 23, 202122m 25s
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Show Notes
"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder and Head of Partnership at Podsights, joins me today to discuss how podcast attribution is changing and impacting the way advertisers are buying podcast ads.
We talk about how Podsights is reacting to the new needs of brands, and why data has become so important in podcast advertising.
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