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Podcast Advertising Playbook

Podcast Advertising Playbook

Heather Osgood

386 episodesEN

Show overview

Podcast Advertising Playbook has been publishing since 2019, and across the 7 years since has built a catalogue of 386 episodes. That works out to roughly 220 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 25 min and 42 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed yesterday, with 27 episodes already out so far this year. The busiest year was 2023, with 78 episodes published. Published by Heather Osgood.

Episodes
386
Running
2019–2026 · 7y
Median length
37 min
Cadence
Fortnightly

From the publisher

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

Latest Episodes

View all 386 episodes

The Rise of the Creator Entrepreneur

Oct 7, 202650 min

Live from Podcast Movement

Sep 25, 202623 min

Who Controls the Podcast? Navigating Reach, Video & the Future of the Format

Sep 23, 202631 min

Are We Trying Too Hard? Laura Mayer on Podcasting’s Next Chapter

Sep 2, 202650 min

Who Defines the Future of Podcast Advertising?

Aug 20, 202652 min

How Smart Advertisers Actually Measure Podcast Performance

Aug 5, 202641 min

What Global Advertisers Know About Podcasting That the U.S. Is Missing

Jul 22, 202638 min

The SEO & Content Marketing Gap Killing Your Podcast Growth

Jul 8, 202640 min

Podcasting’s Next Growth Engine: How Local and Regional Advertisers Are Entering the Space

Jun 24, 202639 min

The Next Era of Podcast Creation

Jun 10, 202645 min

Podcast Search Optimization and the Future of Discoverability

May 27, 202639 min

Smarter Podcast Inventory Starts Here with Frequency & Flightpath

May 13, 202643 min

The Signals Shaping Podcast Advertising in 2026

May 6, 202637 min

Building in a Regulated Space: What Kids & Family Podcasting Teaches Us About Advertising

Apr 29, 202641 min

Inside the Mind of a Growth-Focused CMO

Apr 15, 202645 min

Live from SXSW: How AI Agents Are Reshaping Podcast Operations with Podstock

Apr 1, 202626 min

Live from SXSW: How AI Agents Are Reshaping Podcast Operations with Podstock

Apr 1, 202627 min

Beyond Downloads: Rethinking Podcast Measurement

Mar 18, 202649 min

Beyond Downloads: Rethinking Podcast Measurement

Mar 18, 202650 min

The Power of the Middle

Mar 4, 202631 min